Professional Development
Entry Level

Promo Pathway Header

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Santa Monica College—and with the generous support of the PromaxBDA Leadership Through Diversity Partners—this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as preditors, writers, producers and editors.

Interactive courses include a combination of writing, editing, production and design and are taught by leading industry professionals and PromaxBDA members. Students have opportunities to gain real-world experience through internships at networks, agencies and studios. Promo Pathway allows the students to build their networks through one-on-one creative coaching and professional development workshops.

Anchored in diversity and inclusion, Promo Pathway connects PromaxBDA members with ambitious talent, ready to join the workforce. Promo Pathway changes the narrative from “I fell into this career” to "I chose this career."

For more information please contact Rachel Wyatt at rachel.wyatt@promaxbda.org.

​Promo Pathway is made possible by the generous support of the Santa Monica College Foundation and the Leadership Through Diversity Partners:

Leadership Through Diversity A+E CBS ABC Turner 21cf

Production resources provided by:
Video HelperACM