events / past

The Conference 2014

Out of chaos comes beauty, out of disruption comes opportunity. So what are you waiting for? Embrace the mayhem because this is where creative ideas take the lead. #WTFuture

The Conference 2014 is where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to give you unprecedented insights, business secrets and revolutionary tools that will help your company grow.

You must be a current member to attend The Conference. For more information on becoming a member or renewing your membership click here.

Never attended? Find out more about The Conference and how it can play a critical role in your professional career.


date & time

June 10-12, 2014


New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019

map ▸

current price

RATE: $1,695


registration rates

Date Dec. 2 - Jan. 9 Jan. 10 - March 13 March 14 - May 1 May 2 - 29
May 30 - June 5 ONSITE
Rate         $695 $995 $1,195 $1,395 $1,495 $1,695
*cancellation policy

Must Be a Member to Attend

For group rates please contact Anush at

conference FAQs

Who should attend?
Entertainment marketing professionals including those in promotion, public relations, communications, design, interactive, media planning, media strategy, brand integration, sales support, affiliate marketing, creative services, traffic, on-air, off-air, research and brand strategy.

How will I benefit?
Acquire, refine and develop the skills to:

  • Successfully implement a $0 media plan
  • Streamline internal creative departments
  • Manage your staff (and yourself) to keep them focused, motivated… and profitable
  • Help your sales departments generate incremental marketing-based revenue
  • Maximize revenues through brand integrations
  • Develop cost-saving departmental efficiencies
  • Supercharge your promotional strategies
  • Stay creatively inspired and execute the best work
  • Understand new technologies and what they mean to your business
  • Establish yourself as a thought leader
  • Lead your company into the future


PromaxBDA: The Conference Committee

Tim Nolan

PromaxBDA Conference Committee Officer

SVP, Marketing Creative and Brand Strategy, Lifetime, LMN & FYI/A+E Networks

Tim Nolan was named Senior Vice President, Marketing Creative and Brand Strategy, for Lifetime Networks in 2010 and. In 2014, his role was expanded to include all of the female-focused brands under the A+E Networks umbrella, which consist of Lifetime, LMN, and fyi. Based in New York, he is responsible for overseeing all on-air, print, online and out-of-home marketing efforts for Lifetime’s scripted and reality series, and original movies, as well as LMN and Lifetime Real Women. In 2012, Nolan oversaw the development, creation and launch of Lifetime’s major rebrand featuring an iconic new look and tagline “Your life. Your time.”

Prior to joining Lifetime, Nolan was Vice President of the Creative Brand Group for History™, where he created on-air campaigns for some of the network’s most successful series and specials. Moreover, Nolan oversaw the development and production of on-air promotions, short-form programming, VOD and sales videos across all History platforms, including HI™ (formerly History International), History en Espanol™, Military History™ and™.

In 2008, Nolan received an Emmy® Award as Executive Producer of Great Moments from the Campaign Trail, a series of documentary shorts produced exclusively for Elections ’08 On Demand, a VOD channel with material created for the 2008 presidential campaign season. The New York Times called the series “the most polished pieces on Elections ‘08.”

During his more than ten years at History, Nolan executed on-air promotion campaigns for a number of successful series and specials, including Pawn Stars, American Pickers, America The Story of Us, Ice Road Truckers, Ax Men, Life After People, 102 Minutes that Changed America, 1968 with Tom Brokaw and Band of Brothers, among many others.

Prior to joining History, Nolan was a writer and producer for A&E Network, where he produced topical promos for its signature series Biography, Investigative Reports and American Justice. He also worked in the on-air promotions department at HBO, working on numerous projects, such as the Emmy-nominated special preview, First Look, Mike Tyson. Nolan began his career writing, producing and editing commercials for broadcast on local cable in New York’s Hudson Valley.

Nolan is a graduate of Ramapo College and resides in New York City. For six years, he has served on the conference committee board for PromaxBDA, the global community of professionals passionately engaged in the marketing and promotion of television and video content. In addition, he remains heavily involved in a number of charitable organizations. He is a member of the board for “Design on a Dime,” the newest supportive housing development by Housing Works, and maintains strong engagements with the Lupus Foundation of America, Fashion for Action and Broadway Backwards.

Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

Jennifer Ball

EVP, Marketing and Content Partnerships, Univision Communications Inc

Jennifer Ball is executive vice president of Marketing and Content Partnerships at Univision Communications Inc. (UCI), the leading media company serving Hispanic America. In her role, Ball collaborates with internal and external clients to help them grow their businesses by engaging with targeted consumers through multiplatform campaigns across the UCI portfolio.

Under her leadership, UCI’s partnership marketing group was formed to consult with clients to create custom marketing strategies. As part of this, Ball developed an in-house creative team to translate those strategies into targeted messaging. Early successes of these groups included launching three new networks in two years, including UDN (Univision Deportes Network), currently the No. 1 Spanish-language sports network in the U.S. Ball more recently led the launch and continues to drive marketing efforts for Univision NOW, UCI’s OTT direct-to-consumer live and on-demand video service. Additionally, she successfully pioneered TV Everywhere (TVE) to U.S. Hispanics, beating authentication rate projections.

Prior to joining UCI, Ball directed all content marketing initiatives at A&E Networks as vice president of Distribution Marketing, including the strategic positioning of their  seven U.S. cable networks. During her tenure, she created cross platform strategies and campaigns that helped increase A&E program ratings and brand awareness, while promoting business initiatives for clients. Ball also helped launch A&E HD, History HD, History en Español, Military History, Crime & Investigation Network and VOD.

Before A&E, she served in marketing and promotions roles at leading distributors at both the corporate and regional level, including Continental Cablevision, Media One and Cablevision of Boston. Ball has received numerous awards from CTAM, PROMAX and other industry organizations for marketing excellence and was recognized  in Cablefax’s “Most Powerful Women in Cable” and Multichannel News’ “Wonder Women.” Ball participates in several industry organizations and currently serves on the Board of Directors of WICT New York Chapter. She has also chaired the CTAM Mark Awards Committee and completed the highly-regarded Betsy Magness Leadership Program.

Marlene Bartos

EP/Managing Director, Yessian and Dragonlicks

Marlene Bartos began her career as a television commercial producer, working at renowned agencies such as Y&R and Lowe Worldwide. A seasoned executive producer with 20 years of experience producing commercials and campaigns for such well-known brands as AT&T, MetLife, and Coca-Cola, Bartos made the transition to the music side seven years ago when she began working with Yessian as the executive producer.

Bartos was a key member of the small team that spearheaded the effort to transform Yessian from a small, regional music house into a global full service music production and audio post company. This included the simultaneous launch of Dragonlicks, a successful licensing and supervision division. Bartos runs the NY office of both, and continues to play a key role in the company’s expansion into other markets including television, film, themed entertainment and onsite experiential projects from around the globe.

Steven Borden

Founder and President, Borden Media Consulting

Steven Borden is the founder and president of Borden Media Consulting, which specializes in high-level management consulting and executive placement for a wide range of media and entertainment companies. Borden Media Consulting’s areas of expertise include executive placement, strategic planning, organizational design, process evaluation, values and culture determination, internal/external communications, and executive coaching.

Since 2003 Borden Media Consulting has married conceptual thinking with practical and actionable solutions for traditional and digital media organizations.

Borden has worked in media and entertainment in a variety of capacities for more than 30 years, including more than 15 years providing senior level consulting and executive placement services for all types and stages of media companies.

Borden was formerly an independent television producer of reality, documentary and scripted programs for various outlets, including ABC, CBS, NBC and FBC. Borden was also an award-winning news producer, an executive producer and an executive at a variety of local television stations, including WCCO in Minneapolis, WFLD in Chicago and WTTG in Washington, D.C. Borden specialized in launching newscasts and developing local programming. 

Borden also worked in various capacities at ABC Sports, ABC News and ABC Broadcast Operations and Engineering. He began his career in television as a desk assistant at CBS News in Washington, D.C.

Borden is a member of the Writers Guild of America and the Directors Guild of America.Borden is also a member of the Simulmedia Advisory Board.

Michael Fox

Executive Producer, edit beach

Michael Fox is the Owner and Executive Producer of Edit Beach, a Manhattan, NY-based full-service production company and editorial house formed in 2010. Michael works directly with clients to help shape their overall vision for projects and oversees the production and editing process. He and his team produce episodic promos, channel branding spots, interstitial content and long form series for a variety of cable and broadcast networks.

Rick Haskins

EVP, Marketing & Digital Programs, The CW

Rick Haskins was named EVP, marketing and brand strategy, The CW, on February 21, 2006. Haskins reports directly to Mark Pedowitz, president of The CW.

Haskins has enjoyed a 27-year career in marketing to both consumer and trade on No. 1 brands across a diverse field of industries. At The CW, he is responsible for the ongoing support and management of the network’s brand identity across all media platforms, extending from on-air to online to mobile. Supervising The CW’s entire marketing department, Haskins oversees all phases of marketing for the network, including on-air promotion, off-net media buying, creative advertising and new media initiatives. In addition, he’s been integral in establishing and expanding The CW’s online presence, building traffic to the network website ( from scratch at its launch in 2006 to 5.4 million unique monthly visitors just three years later.

Upon joining The CW prior to its debut, Haskins’s top priority was the formulation of the network’s launch campaign and initial brand image. As the network’s identity has evolved over the years, he has overseen the development and execution of various innovative network image campaigns, including “Free 2 B” and the current “TV to Talk/Text/Blog/IM About,” as well as the highly successful campaigns for individual series, including “Gossip Girl,” “90210” and “The Vampire Diaries.”

Prior to The CW, Haskins had served as EVP/GM for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. Haskins elevated the network’s "Television for Women" slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable.

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including VP, marketing, Buena Vista Television and director of development, reality programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as "Regis and Kathy Lee," "Golden Girls" and "Home Improvement." From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products. 

Rick Lewchuk

SVP Creative Marketing & Brand Standards, CNN Worldwide

Rick Lewchuk is SVP, Creative Marketing and Brand Standards for CNN Worldwide. In this role, Lewchuk oversees on-air and off-channel brand and marketing for all CNN Worldwide businesses including CNN, CNN International, CNN Español, HLN, CNN Go, CNN Airport and CNN Digital. His responsibilities include brand messaging, on-air promotion, design, out-of-home, radio, television and digital marketing campaigns. His team has been recognized as the Global Marketing Team of the Year for two years running by PromaxBDA and with the Emmy for Outstand Promotional Announcement in 2016.

Lewchuk joined CNN in 2012 after serving for nearly 20 years in senior-level executive positions at CTV, a division of Bell Media and Canada’s premier multimedia company. Most recently, he was SVP of Bell Media Agency and Brand Strategy, based in Toronto, since 2007 and led a team of designers, writers, producers and media planners who were responsible for all aspects of marketing two broadcast networks, 28 television stations, 34 cable networks. His Bell Media team was also recognized as Global Marketing Team of the Year by PromaxBDA during the final year of his tenure.

Earlier, he was SVP program planning and promotion at CTV from 1998. In this position he oversaw the on-air and off-channel creative for the CTV Television Network, its affiliates and all of its cable channels as well as the programming for the CTV. He created original brands including The Comedy Network, CTV News Channel and Business News Network and launched Canadian versions of brands that include MTV and E!

Richard Loomis

Former SVP, CMO, Disney Channels Worldwide

Loomis joined Disney in 2007. His responsibilities included guiding the creative marketing vision for the kid-focused, family inclusive Disney Channel, Disney XD and Disney Junior channels and brands around the world. He also oversees creative marketing support for the Disney Media Sales and Marketing team. In addition to overseeing the Channel Marketing teams for each brand, Loomis manages the Off Air Design, Marketing Strategy and Analytics, Partnership Marketing and Creative and Marketing Operations functions.

An award-winning senior entertainment industry marketing executive, Loomis has over 20 years experience developing and leading successful marketing initiatives. He joined Disney from MTV Networks where he served as Senior Vice President, Marketing and Brand Strategy for MTV Networks' Comedy Central from 2004-06, a role he was promoted to after serving as Vice President, Marketing and Advertising from 2000-04. There, he oversaw all strategic marketing and branding initiatives across multiple platforms and successfully established the network's first digital marketing initiatives. He spent the previous seven years at Nickelodeon, most recently as Vice President, Marketing and Advertising.

Under Loomis' leadership, the Disney Channel Marketing and Creative team received numerous PromaxBDA Awards, CTAM Mark Awards, Daytime Emmy Awards and Telly Awards for network packaging, marketing campaigns and interstitial series that air on the various Disney platforms.

His agency experience includes Account Supervisor roles at Backer Spielvogel Bates and McCaffrey & McCall Advertising in New York. He began his career as a Media Planner at Grant/Jacoby Advertising in Chicago.

A native of Ontario, New York, Loomis is a graduate of The College of Wooster where he earned a Bachelor of Arts degree in International Relations and Business. He is a member of PromaxBDA Board of Directors.

Steven Melnick

SVP, Marketing, 20th Century Fox Television

Steven Melnick is Senior Vice President of Marketing for 20th Century Fox Television, a global leader in primetime television production with a roster including Empire, Modern Family, 24, Homeland, American Horror Story, New Girl, The Simpsons and Family Guy. In his role, Melnick directs and supports marketing and monetization strategies of the studio’s properties across all platforms and throughout their lifecycle; ideates and manages the production of digital content for exploitation on mobile, the web and DVD; and, having developed the studio’s branded content and integration business, leads and assists in its growth and management, working with media agencies, brands and network and syndication sales forces. In all areas, he works directly with the studio’s showrunners and production teams, serving as an advocate for their ideas and navigating them through the many network, studio and 3rd party channels that touch their property.

Melnick earned a Digital Emmy nomination for developing the industry’s first mobile web series “24: Conspiracy” and has been honored with Promax Gold Awards for marketing initiatives on 24, How I Met Your Mother, Family Guy and Glee and received the organization’s Marketing Maverick Award. His work in the mobile space has twice been recognized with AdWeek Media Awards.

Melnick lectures frequently about television marketing and serves as an Adjunct Professor at USC’s Peter Stark Producing Program.

Melnick is a graduate of the University of Pennsylvania and lives in Los Angeles with his wife Melissa and their two daughters.

Kent Rees

General Manager, Pivot

Kent Rees is the General Manager at Pivot, Participant Media’s new cable network that launched on Aug. 1, 2013. He was recently promoted from EVP, Marketing, Scheduling, Operations and Acquisitions.

Kent brings to Participant and Pivot more than 15 years of creative and marketing experience in television and digital platforms. Most recently, he was EVP of Marketing at Bedrocket Media Ventures, working on three "Made For Web" channel launches for YouTube. Prior to that, he was EVP of marketing for Current TV, where he spearheaded the strategy and creative approach behind the launch of "Countdown with Keith Olbermann," which premiered in June 2011 to record ratings. In addition to overseeing Current's on-air promotion and brand personality, Kent supervised the ad sales marketing team and helped manage Current's on-going transition from L.A. to New York.

Before Current, Kent worked at IFC TV, where he started in 2004 as creative director senior and rose to VP of marketing. There, he oversaw the IFC brand across all platforms and was the chief architect behind IFC's 2010 "Always On. Slightly Off" rebranding. Kent also drove successful launch campaigns for such IFC shows as "The Onion News Network," "Portlandia," "The Whitest Kids U'Know," "The Henry Rollins Show" and The Independent Spirit Awards, working with strategic partners that included Foursquare, SXSW, Urban Outfitters, Jones Soda, Delta Airlines and Zipcar.

Before joining IFC, Kent helped to create and produce on-air promotional launches for ABC’s "The Bachelor" and "The Bachelorette" as well as VH1 Behind the Music, Pop Up Video, VH1 Divas, and VH1 Rock and Roll Hall of Fame.

Kent earned his BFA from NYU's Tisch School for the Arts' film and television production department. He sits on the Board of Directors for Promax BDA and guest teaches at Temple University, NYU and Columbia.

Tom Ruffner

Manager, Media Relations, FX Networks

bio coming soon.

Rafael Sandor

Creative Director,

Rafael Sandor is a creative, marketing and TV strategy consultant with an extensive track record developing TV channels and their content, branding and promotion on a global level.

Sandor recently left his post as EVP of global marketing and creative at Fox International Channels, from where he has led its global channel development during the last 13 years, from a small regional network to the multibillionaire global empire that it is today.

Based in Rome, Sandor was key to the development of FIC's 160 channels worldwide, helping establish its global network of creatives, marketers and programmers in more than 30 offices around the world, while creating all its global brands and campaigns, including all Fox and National Geographic channels and shows.

Prior to this job, Sandor was part of the small management team that started up the successful Fox Channels Italy, which is still today the leader in that market and recognized as the benchmark for creative quality and innovation in Italy. 

He was previously programming and creative director for National Geographic Latin America and Iberia; and creative and original production director for Fox Kids Latin America. His work has received numerous international awards.

Markus Schmidt

CEO & Creative Director, UnitedSenses

Markus Schmidt is the founder and executive creative director of UnitedSenses, a global creative network with its headquarters in Munich and offices in Los Angeles, New York, Copenhagen, Moscow, Johannesburg and Beijing.

Focused on strategic branding for electronic media, Schmidt and his international partners helped launch and/or relaunch more than 50 channels in over 20 countries in the last 10 years. During that time, sports branding became another trademark of UnitedSenses.

Before founding UnitedSenses, Schmidt was CEO of Germany´s award-winning creative agency SevenSenses, part of the ProSiebenSat.1 Group from 1999-2004. Before that, he was creative director at ProSieben from 1994-1999.

Schmidt has a design and advertising background and advanced into brand strategy and directing. His work has won more than 100 PromaxBDA Awards.

Chris Sloan

Chief Creative Officer, 2C Creative + Content

Since co-founding the award-winning creative agency and content production company 2C Creative + Content ( in 2005, Chris Sloan has prided himself in building 2C into a leading producer of promos, brand integrations, live-action shoots, design and original series for TV networks, studios and national advertisers. As a result, his clients represent a who’s who of broadcast and cable networks that actively seek out his creative vision and hands-on production expertise.
With 2C, Sloan has been instrumental in successful campaigns for, among others, FOX, NBC, HBO, TNT, SyFy, truTV, The Weather Channel, USA, TLC, Lifetime, Bravo, Discovery, Investigation Discovery, Travel Channel, Animal Planet, History, Telepictures, Oxygen, National Geographic Channel, Chiller, TV Land, HGTV, DIY, Fuse, Disney Channel, Cartoon Network, Nickelodeon, CMT, CNN, Debmar-Mercury, ABC Domestic TV Distribution, DISH, MGM, NBC Domestic TV Distribution and 20th Television.

Sloan and his team have also created and produced several successful cable TV series and specials, including “Growing Up Gator” (GAC), “Florida Untamed” (Animal Planet), “Airport 24/7: Miami” (Travel Channel), “Swamp Wars” (Animal Planet), “Danger Coast” (CMT), “A Stand Up Mother” (WE tv), “Future Food” (Discovery: Planet Green) and “10 Things You Didn’t Know” (Travel Channel), among others.

Prior to launching 2C, Sloan held a number of executive creative, programming and production posts, including Creative Director for NBC Entertainment; VP of Reality Programming for USA Networks; VP Production for TLC Network; and Editor at Limelight Video, among other roles.

upcoming events

PromaxBDA Asia 2017

view details ▸


NYC PromaxBDA Holiday Party 2017

view details ▸

Sponsor an Event