The 2014 PromaxBDA Station Summit is a four-day critical gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.
Affiliate Day – Tuesday, June 24
Contact your affiliate representative for more information on the Network Affiliate Marketing Meetings
Studio Day – Wednesday, June 25
A day for station GMs and local marketing, promotion and creative service executives to meet with their syndicated programming partners for presentations and discussions on strategies and positioning for new and returning shows.
PromaxBDALocal – Thursday, June 26
A day of sessions, speakers and presentations about creative innovations, technological advances and new revenue opportunities for driving success in the local landscape.
Station Group Day – Friday, June 27
Contact your station group for more information on the Station Group Marketing Meetings.
|Date ||Jan. 6 – Mar. 20 ||Mar. 21 – May 1 ||May 2 – Jun. 6 ||Jun. 7 – Jun. 19 ||Onsite |
|Rate ||$199.00 ||$299.00 ||$399.00 ||$499.00 ||$599.00 |
The Best Buy: Media Purchasing at the Local Level
The battle rages on: With the continued fragmentation of media and a mature local TV industry, the fight for media dollars is more intense than ever. The ongoing migration of budgets to digital has resulted in shrinking shares. Add to that growing pressure from media agencies and marketers on stations to reduce rates year over year. Challenging, certainly, but far from hopeless. To the contrary, stations utilizing the latest best practices can maximize success. Delve into how local broadcast stations can provide enhanced media value.
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media, Inc.
Lisa Allison, VP, Director of Local Broadcast, Optimedia
Tiffany Kirk, VP, Managing Director, Local Broadcast & Promotions, Horizon Media
Erin Morgan, SVP, Audio/Local Video, Palisades MediaGroup
Localism in the Age of the Global Village
What is the value of "local" in a world of boundary-less virtual communities? Advertisers today are simultaneously managing global messaging alongside one-to-one marketing triage teams. In this schizophrenic marketplace, local broadcasters have a unique opportunity to create meaningful connections between buyers and sellers, programmers and viewers of all shapes and sizes. Don't miss this unique exploration of the changing definitions of localism, why it still matters as a critical differentiator for stations and how multiplatform assets make it easier than ever before for local broadcasters to be community command centers that deliver.
Stacey Lynn Schulman, EVP, Strategy and Analytics, Katz Media Group
Massage the Message: Defusing and Disabling Toxic Talk
Communicate: It’s what we do for a living, so why does it sometimes nearly kill us? If communicating can make or break business and personal associations, doing it effectively is critical. In this session, learn how to navigate any relationship with a style that allows you to defuse toxic communications, avoid behaviors that thwart creativity and productivity, and build a collaborative, empathic yet assertive thread into everything you do.
Katerina Zacharia, VP, Membership Development, PromaxBDA
Promotion in a Connected World
By 2020, there will be 4 billion people connected to the Internet, and more than 25 billion connected devices (more than half of them mobile). More importantly, the vast majority of consumers in the most desirable demographic segments will filter out everything that does not inform, enlighten and entertain them. In other words, there are a lot of eyeballs out there – but only if you can reach them. Join this fascinating look at the accelerating pace of evolution and learn why it is now generally confused with revolution. Explore how the most effective business leaders are managing change. And learn how to use your personal digital wisdom to become a thought leader for a connected world.
Shelly Palmer, Host, Author and Consultant
Revelations from Neurological News Marketing
“Marketing,” HP’s David Packard once said, “is far too important to be left to the marketing department.” So bring on the lab techs! Seriously. Researchers are gaining amazing new creative insights by putting viewers inside MRIs and seeing exactly how different promos light up their brains. Think of it as a focus group of one that skips all the messy subjectivity and cuts straight to the neurons. The ramifications are potentially enormous. In this example-packed presentation, you will explore the latest revelations that are driving the next generation of TV news promotion. See how successful stations are using these insights to drive viewer loyalty and recruit new fans, because you can’t get much closer to your audience’s head than inside it.
Graeme Newell, President, 602 Communications
Social as Savior and Other Steps for Cash-Strapped Stations to Thrive
Times they are a challengin’ for local stations: There’s the impact of conglomerate ownership, changes in the way owners and advertisers are using local television and, as always, the fact that most are resource-poor, yet have an appetite to grow their business. Time to think creatively and strategically! Join in this discussion of actionable ideas and leave with concrete takeaways, like how to use social marketing as an opportunity to do more with less, and how to localize national branding and invert the current marketing hierarchy to reclaim your leadership role at a local level.
Simon Mainwaring, Founder, We First
Social TV is Local TV
Social TV changes the way audiences discover, watch and share programming. The old model of “day and time” television is significantly challenged by “TV everywhere, anytime.” At the heart of these challenges is the local station, which still depends on appointment viewing to deliver an engaged audience. Discover the real impact of social TV on local viewership and how stations can take advantage of these live, public and conversational circumstances to build audience and grow brand equity.
Fred Graver, Head of TV, Twitter
Something for Nothing
No budget (and there never is)? No problem! In this lightning-round presentation, you’ll hear real-life success stories from the industry’s most innovative marketers about how they overcame the challenges of time and budget to produce truly groundbreaking and effective creative. You’ll get actual, applicable ideas and strategies for creating low-cost, high-impact on-air promotion, off-air marketing and audience engagements that you’ll be able to implement immediately. How’s that for a deal?
Bill Butler, VP, Programming and Promotion, Sinclair Broadcast Group
Brandon Downing, Marketing and Creative Services Director, KSBY-TV
Mike Hansen, Promo Manager/Creative Services Manager, WSYX/WTTE/WWHO-TV
Jeff Pitner, Promotions Director, KAMC/KLBK
Lauren Ridgley, Creative Services Director, WISN-TV
Alex Shaw, Director, Creative Services, WMAR-TV ABC2
Kerry Yoshida, Senior Marketing Manager, KHON2
More information coming soon.
The Mirage Hotel and Casino
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
A special room rate of $89* per night (plus $10 per night resort fee and 12% tax) is available if booked by May 28, 2014 when using the link below.
The resort fee includes:
In-room wired and wireless high-speed internet access Property-wide wireless internet access Access to the Fitness Center at The Mirage Spa Daily newspaper Printing of boarding passes at the Business Center Up to 10 b&w copies or faxes in the Business Center