events / past

PromaxBDA
Europe Conference


It’s the creative place you go between your emails & your meetings.
It’s the difference between how you watch & how your kids watch.
It's the time between technology that is innovative & that which is ubiquitous.
It’s that pause… between what you are & what you can be.
… And of course it’s that spot between one program & another.


PromaxBDA Europe Conference 2014 - LONDON
Mind the Gap


There is no other place where you will get the same level of creative thinkers, innovative thought leaders and industry luminaries focused on your craft of television marketing, promotion and design. Two days packed full of informative sessions, a total immersion into trends and topics, with the tools you'll take with you to stay strategically relevant and creatively motivated.

You must be a current member to attend the PromaxBDA Europe Conference. For more information on becoming a member or renewing your membership click here.

 

MAR
24

date & time

24-25 March, 2014

location

Park Plaza Westminster Bridge

200 Westminster Bridge Rd.
Greater London SE1 7UT, United Kingdom
map ▸




overview

The largest gathering of marketing, promotion and design professionals in European television and entertainment media will take place in the global media creative hotbed of LONDON. The PromaxBDA Europe Conference puts you face to face with creative thinkers, inspiring thought-leaders and insightful industry luminaries in an intimate and high-energy setting. With two days packed full of informative sessions and a complete immersion into critical trends and topics, you will walk away with the tools you need to stay relevant, motivated and inspired.

about us

PromaxBDA is a member association representing more than 10,000 companies and individuals from every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. Leading the international conversation about the role that marketing plays in the monetization of media, PromaxBDA is considered to be the global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media.  In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. 

Importantly, the highlight of 1997 was the inaugural PromaxBDA Europe Conference in Barcelona, Spain. Today, in its 16th year, the PromaxBDA Europe Conference is considered one of the most important conferences for the association: a two-day gathering showcasing the best and brightest creativity, inspiring thought-leadership, innovative technology and latest developments that will impact the European media marketing industry. The two days culminate with an awards show celebration honoring the best in promotion, marketing and design. Drawing hundreds of companies from more than 14 different countries representing marketing leaders and industry professionals from across the region, the PromaxBDA Europe Conference is seen as a must attend for the television marketing, promotion and design industry

Representing more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.

For conference information, contact Chayenne de Witte at +31 6 2511 2190 or chayenne@promaxbda.org.

For awards information, contact the Awards Department at +1 310.789.1526 or awards@promaxbda.org.

schedule

Monday, 24 March
7:30
Ground Level
  REGISTRATION OPENS
     
7:30
Pre-Function Area
  Exhibitors Open
     
9:00
Westminster Ballrooom
 

Conference Welcome

Creative Keynote: "The Art of Listening"

Through the telling of a personal journey of triumph over adversity, discover how an environment of sound impacts every aspect of one’s life. Whether it’s complete sound overload or the sound of silence, begin to understand how it affects who we are, and learn how we can benefit from changes we make within our personal sound world. We promise you will never look at the power of sound the same way again.

Speaker:
Evelyn Glennie, Musician

Curated By:
PromaxBDA

     
10:15
Westminster Ballrooom
 

Driving Toward TV’s Social Future

We all look toward the evolution of television and entertainment and those that drive it. From Nicola Mendelsohn's time at the helm of advertising to her migration to the industry’s foray into interactive, she has set a standard for being at the forefront of what’s next. So with her latest, and arguably most publicized, move to lead Facebook EMEA, clearly she sees a big future for partnerships between social media players and broadcasters. Don’t miss this unique opportunity to hear from the woman Advertising Age deemed the “International Woman to Watch,” and learn not only about her journey to one of the most powerful social media companies in the world, but also about the important trends today and the opportunities for our common future.

Speaker:
Nicola Mendelsohn, VP EMEA, Facebook

Curated By:
Paolo Lorenzoni

     
11:00
Pre-Function Area
  NETWORKING BREAK
     
11:30
Track 1
 

Storytelling and The Cult of Collaboration

Storytelling is a much overused and abused word in the worlds of broadcasting and marketing today, and yet the rhetoric rarely ever matches the reality. From a cave in Namibia to a shop in Sao Paolo, journeying across a brief history of “Narrative Experiences” spanning 40,000 years, this session explores the principles of how we inspire not just engagement, but action and collaboration in audiences today through the power of… storytelling.

Speaker:
Adam Scott, Creative Director, FreeState

Curated By:
PromaxBDA

     
Track 2
 

Part 1: On the Air? On the TUBE! A YouTube Success Story to Learn From

Playing a big part in paving the groundwork for broadcasters to follow, late last year CANAL+ group launched not one but 20 YouTube channels dedicated to its pay and free-to-air networks. A daunting task to say the least, but one that all can learn from as we foray into the new frontier of television. Join us for this information-filled session and learn about the challenges and opportunities of a TV launch on a 1 billion user platform.

Speaker:
Fabienne Fourquet, Director of Digital Content, CANAL+

Curated By:
PromaxBDA

Part 2: A 15-Minute Creative Pause with "The Little Guy"

Take a picture of a light post and you’d be lucky to get something interesting. Take a picture from the perspective of a “Legographer" taking a picture of a light post, and now you’ve really got something! Get ready to go on a photographic journey that captures the beauty of Portsmouth England through unexpected eyes, and be inspired at how simple, innovative and creative ideas can be achieved.

Speaker:
Andrew Whyte, Creative Photographer

Curated By:
PromaxBDA

     
Plaza Suite
Track 3
 

Using Your End User as Your Compass

We live in a new reality in which things are rapidly commoditizing. The music industry already went through its seismic shift, as did the software and publishing industry, and now we in the media world are right in the middle of our own shift. The question is: how do we survive? Or better yet: how do we succeed? The answer lies in your end user. And it’s those who produce relevant content for those users, or those who hold a true relationship with them that will win. With your end user as your compass, you can better organize your department, reorganize your company, and maybe even your industry. We’ll show you how various companies in other industries are dealing with this and show how you can benefit from the lessons they have learned.

Speaker:
Arjan Polhuijs, Managing Partner, Flare

Curated By:
PromaxBDA

     
12:30
  LUNCH BREAK
     
14:00
Track 1
 

What Kids TV Can Tell Us About the Future of Television

Weaned off the old model of “tuning into TV,” the post-Millennials are growing up platform agnostic, free to dejá view and binge at the tap of a finger. These are the viewers of the not-too-distant future. Time to start worrying? In this unique session, the head of BBC Children’s will share his exclusive insight into the impact of young audiences’ quickly changing media consumption habits on the TV landscape and take us through the challenges of delivering content in a way that kids want to see it, share it and talk about it.

Speaker:
Joe Godwin, Director, BBC Children's

Curated By:
Chiara Gatti

     
Track 2
 

Best Practices for Second Screen Success

As the penetration of smartphones and tablets continues to rise, people are increasingly using the devices while watching television. Usage unrelated to television leads to diluted attention, loss of commercial impact, and eventually, declining ratings. But those who can creatively engage the viewers on their mobile devices will find a plethora of opportunities for increasing ratings, increasing impact, additional revenues and data collection. Get the latest market data; understand the strategic implications; and see the highlights of second screen, transmedia, and social TV opportunities.

Speaker:
Jeroen Doucet, Managing Director, ComingNextTV

Curated By:
Carsten Lakner and Michel Nougue

     
Plaza Suite
Track 3
 

Emerging Media Showcase

Do you ever think that there is so much developing in the technology and app space that there is no way to keep up? You're right; BUT, we’ve chosen three emerging companies to demonstrate their latest developments that will help to keep you on the cutting edge of the industry. Join us for PromaxBDA’s Emerging Media Showcase to hear about these new creative technologies that might make you think differently about your next promotion or marketing solution.

Moderator:
Mark Jackson, Chief Technology Catalyst EMEA, McCann Worldgroup

Speakers:
Jess Butcher, CMO, Co-Founder, Blippar
Gareth Capon, CEO, Grabyo
Alberto Mattiello, Co-Founder, Eyevel

Curated By:
PromaxBDA

     
15:00
Track 1
 

Connecting Promo Campaigns With Social Media Strategies

Today more than ever, a strong and relevant connection between your on-air and social media communication strategies is imperative to marketing success. Whether it’s navigating your audience from the program or channel to your social platform – or vice versa – engaging your audience in a meaningful and relevant way is the first step. Join these heads of promotion as they walk you through a simple analysis of their best practices for successful media campaigns before, during and after air to see how to turn your next campaign into cross-media success!

Speakers:
Yaron Gat, SVP, Head of Promotion & Creative, Keshet Broadcasting
Ben Scoggins, Business Director, Red Bee

Curated By:
Sharon Badrian

     
Track 2
 

Millennial Trends Marketing Essentials:
How to Turn Seismic Lifestyle Changes into Rewarding Opportunities

Innovative marketing and promotion professionals need to know what will be, not just what is now. So don't just mind the gap – jump it – with an exhilarating look forward toward the most spectacular and profitable trends that are just around the bend. Packed with spectacular examples of where Millennial culture is headed, this essential presentation takes an extraordinary, one-of-a-kind look at the profound changes that are dramatically re-shaping lives in general and the television and video business in particular. Learn about the newest trends that will significantly impact your work, discover straightforward strategies to take advantage of these developments and walk away with remarkable insights and tactics you can immediately put to use.

Speaker:
Daniel Levine, Director, The Avant-Guide Institute; Global Editor, WikiTrend.org

Curated By:
PromaxBDA

     
Plaza Suite
Track 3
 

Blurred Vision: Maintaining Audiences in an Uncertain Future

In many markets throughout the world, television viewing has never been higher as digital, on-demand and catch-up services have allowed for increased platforms, and subsequently, an increased number of channels and total consumption of TV. However, at the same time that TV viewing is at its zenith, the fall-off of viewing during breaks, which in most cases is its largest source of revenue and greatest promotional opportunity, is increasing. Don’t miss the dissection of this shared problem, highlighting the existing tools of the trade to help maximize audience retention, and the ways it can be addressed. Through examples, you will learn how to “Drive to Live” and create “Sticky Breaks” – two key ways to success in the new world of television communication and promotion.
“Your future is created by what you do today not tomorrow.” - Robert Kiyosaki

Speakers:
Alan James, Director, James&Wilkinson Media
Jo Wilkinson, Direcor, James&Wilkinson Media

Curated By:
PromaxBDA

     
15:45
Pre-Function Area
  NETWORKING BREAK
     
16:15
Track 1
 

Something For Nothing

We’ve all been there: there's no time; there's certainly no budget, but the expectations are high – a seemingly impossible task that rears its head more often than you would like. What’s needed is a great idea, some very talented people and a little time. Inexpensive engagement: engage your audience through their EARS, EYES, MINDS and of course their HEARTS. Back for the third year, this 45-minute, not-to-miss session allows you to see how others executed against the equally challenging creative brief when the stakes were high and the odds were low. The results will leave you not only surprised, but hopefully inspired!

Speakers:
Tamás Hermecz, Head of Creative Services, Chello Central Europe
Andrew Kidger, Creative Director/Founder, Creative Heist

Curated By:
Tamás Hermecz

     

Track 2

 

Curation, Commendation and Collection:
What You Need to Know About Video-On-Demand for Your Brand

Following the maturing of streaming technology and the impact of industry disruptors such as Netflix, VOD has become integral to the core of our business and has taken a prominent role in the marketing and portfolio strategies of many media organizations around the world. As every broadcaster is working hard to figure out how to evolve their brands and content propositions, we want to find out who is doing the best and most exciting work in this space. What and how are they thinking? How does their on-demand offering complement their linear channels? How do they integrate multiple brands in their digital offerings? How does it affect their marketing strategies? Don’t miss this important session to get answers to these questions and more.

Speakers:
Niclas Ekdahl, CEO, Viaplay AB
Holly Goodier, Director of Marketing and Audiences, Future Media, BBC
Nigel Walley, Managing Director, Decipher

Curated By:
Federico Gaggio and Carsten Lakner

     
Plaza Suite
Track 3
 

In-House: A Case Study of Rai's New Internal Agency

Six months ago, the Italian public broadcaster RAI created its own in-house agency to service their 15 TV channels, five radio channels and three Web portals. A bold move in the year marking their 60th anniversary – a challenge they took on with passion.

From corporate promotions to social campaigns, to the overall branding projects any channel is faced with, their team is now in-house and thriving. In a unique case study, learn about how this mega-project happened from the beginnings of their organizational structure to some of the projects completed to-date, and take away both their vision for the future of the company and insights you may be able to apply yourself.

Speaker:
Pierluigi Colantoni, Creative Director & Head of Advertising, RAI

Curated By:
Luca Magnani

     
17:15
Track 1
 

Rapid Fire: I Wish I Would Have Thought of That!

We’ve all been there. You’re watching TV, riding to work or surfing the Web, and all of a sudden, you are surprised, delighted and deflated at the same time – all by a brilliant spot or an amazingly creative campaign or idea. It wasn’t yours – and you wish it was. The work that agencies and clients are producing is innovative and inspiring to colleagues and competitors alike, and we’re going to take 45 minutes to explore some of the most enviable creative material out there, at lightning speed. Six creatives will take the stage for an allotted 6:40 each to quickly and passionately tell us about the best work they wish they had done.

Moderator:
Peter Mihola, Head of Art & Creative, SPT Networks, AXN Central Europe

Speakers:
Mike Alderson, Co-Founder, Creative Director, ManvsMachine
Olivier Degrave, Head of On-Air Design, CANAL+
Joe Fellows, Founder, Make Productions
Dinko Lacic, Managing Director, ECD, DMC Design for Media and Communication GmbH
Simon Mitchell, Creative Director, Viasat Broadcasting, Pay TV and Sales
Rich Thrift, Creative Director, 5 Creative

Curated By:
PromaxBDA

     

Track 2

 

Directing Talent:
Getting the Read You Need and the Read You Want in the Time You Have

Don’t miss this fast-paced, hands-on session with stage performances that will demonstrate fresh insights, tools and techniques while vividly illustrating the essence of communication, no matter what the language, dialect or accent. Learn how to "listen through the words" to make sure your message transcends the traditional and cuts through the clutter, uniquely delivering on the branded promise of your shows, networks, and sites. In the race for eyeballs and clicks, directing expertise has never been more crucial, more critical or more important.

Speaker:
Marice Tobias, Director, Tobias Entertainment Global

Curated By:
PromaxBDA

     
18:00
Ground Level
  REGISTRATION CLOSES
     
18:00
Pre-Function Area
  Exhibitors Close
     
18:00
Pre-Function Area
 

Welcome Cocktail

     
Plaza Suites 4 - 7
 

Client/Agency Speed Dating

     

Tuesday, 25 March
8:00
Pre-Function Area
  Exhibitors Open
     
8:30
Ground Level
  REGISTRATION OPENS
     
9:00
Track 2
 

Screening: 2014 PromaxBDA Europe Awards Finalists

Whether you drank too much on Monday night or you are just not a morning person, this is the kind of session to start the day with. Grab your necessary caffeine and join us in Track 2 to enjoy a screening of as many of the finalists as we can fit into a two-hour slot. You’ll see most of all the top video categories and the top work in the region in order to gear up for the festivities on Tuesday evening at the Awards Show.

     
10:00
Track 1
 

Brand/Rebrand Highlights From 2013: Universal Channel & MTV Finland

There have been some impressive channel launches, rebrands and redesigns that have taken place across Europe over recent months, and this session will give you a closer look at two of them. Universal Channel’s rebrand – which has rolled out across all its channels – is built around its new tagline “100% Characters,” a simple and intuitive positioning that enables them to connect with the hearts and minds of their audience while maximizing the potential of the global entertainment brand that is Universal. Meanwhile in Finland, MTV was getting a brand makeover to go from being viewed as a broadcast brand to a digital media company. The “MTV for Experiences” positioning was created and aimed to be a strong experiential strategy that is at every touch-point of the brand. You’ll learn all this in 60 minutes – a great opportunity to hear from the creative behind these two fantastic projects and learn from their experiences.

Speakers:
Aporva Baxi, Co-Founder and Executive Creative Director, DixonBaxi
Marco Giusti, VP, Creative International, NBCUniversal International Television
Tuomo Kulomaa, Head of Promotion, MTV Oy

Curated By:
PromaxBDA

     
11:00
Pre-Function Area
  NETWORKING BREAK
     
11:30
Track 1
 

Marketing to Millennials: 2020 Vision

In a PromaxBDA exclusive, we get the first public look at a new global project “MTV Knowing Youth: 2020 Vision,” with an exploration of young people’s outlooks of the world and their visions for the future – specifically the year 2020. As a second part to Viacom’s global study, “The Next Normal,” which was the largest study ever conducted on Millennials, “2020 Vision” expands on the original study to look at the younger generations’ opinions, their personal aspirations, as well as their predictions for the world as a whole and what this means for brands.

Speaker:
Christian Kurz, VP, Research & Insights, Viacom International Media Networks

Curated By:
Nikki Bentley and Luca Magnani

     
Track 2
 

Storyworlds: Bridging the Gap Between Marketing and Content

A few years ago, life was simple. Program-makers made a show and creative marketing teams produced a campaign to promote it. There was a clear distinction between the two. But things today are both more complicated – and much more exciting. Technical innovation, mobile’s dramatic growth, the emergence of new global platforms, the transformative effects of social media and the intense competition between the major networks and producers, are all combining to create opportunities for new forms of “transmedia storytelling.” Join us and take a look at this new art of creating “storyworlds” – sharing examples of best practices from both sides of the Atlantic, examining some of the challenges faced, and sharing advice from some of the world’s leading practitioners on how to make it all work.

Speaker:
Andy Bryant, Director, Creative, Red Bee

Curated By:
PromaxBDA

     
Plaza Suite
Track 3
 

Pitch Therapy: A Two-Way Conversation About the Challenges of Engagement

For many agencies and clients, pitching can often be the elephant in the room; it’s a hot and sensitive topic, but one that has two sides worth hearing. Join this candid, honest, fun and respectful conversation and be ready to ask questions as we share insight and information from both the broadcast executive perspective and the agency point of view.

Moderator:
Danixa Diaz, Executive Producer & Founder, iartists

Speakers:
Nikki Bentley, Business Director, BDA
Gabriel Galluccio, Head Creative Europe and Africa, Fox International Channels
Tim Hughes, Director of Marketing & Communications, TLC, UK & Ireland
Markus Schmidt, CEO & Creative Director, UnitedSenses

Curated By:
Danixa Diaz

     
12:30
  LUNCH BREAK
     
14:00
Track 1
 

Visions of Creative Leadership:
A Conversation with Filip Nilsson and Dave Trott

Two outstanding creative leaders, two generations of creative innovators, share their secrets to unlocking true creative potential. As we gather to celebrate marketing and creative excellence in media, this inspirational session questions what creative leadership means to us. How do we make the most of our talent? How is creativity allowed to flourish in our industry? What can we learn from other creative leaders? There is no silver bullet for effective creative leadership, but if there are any approaches, philosophies or methodologies that produce best results, you will hear about them here.

Moderator:
Clark Parsons, Co-Managing Director, Berlin School of Creative Leadership

Speakers:
Filip Nilsson, International Creative Director, EVP, BETC
Dave Trott, Chairman, The Gate London

Curated By:
Federico Gaggio and Clark Parsons

     

Track 2

 

Get Inside your Audience's Brain

In advertising, as well as in good television drama, emotions are essential to maintain the attention of an audience. The Danish Broadcasting Corporation (DR) has long been committed to measuring an audience’s emotions during screenings of TV programming. Come and find out how DR’s audience research department did a larger test study in cooperation with Neurons Inc. and worked with several methodologies to uncover emotions as they appear when watching good television. DR will share results, experiences and insights from this large-scale neurocinematic study. They will also discuss their thoughts on how biometric measurements can be used for audience tests, as well as what the future of media tests might hold and how these methods are applicable on in marketing and advertising.

Speakers:
Karsten Lund, Head of Digital Neuromarketing, Neurons Inc.
Jacob Lyng Wieland, Audience Researcher, Danish Broadcasting Corporation

Curated By:
Carsten Lakner

     
Plaza Suite
Track 3
 

Powerful Pauses: The Best 10 Minutes of Your Day

Everyone says they “just don’t have enough time.” But how much “more” time do you really need? Can carving out 10 minutes a day for you help reset your outlook on life, enhance your motivation and stimulate your creativity? With all the pressures of daily life, we’re usually too busy – and too connected to our electronic devices – to tap into our analog creative sides. In this highly engaging, hands-on workshop, learn how to switch gears and fuel our creative fires using proven techniques. Explore how to optimize time you seldom take for creative activities that can increase motivation and enhance your life – personally and professionally.

Speaker:
Dennis Hodges, Founder and Creative Catalyst, New Perspective

Curated By:
PromaxBDA

     
15:00
Track 1
 

Twitter and TV: A Social Soundtrack

The line between the lean-back experience of television and the lean-forward experience of interactivity is as blurred as it’s ever been, and the power of real-time conversation and audience activation is now the killer app. Twitter, one of the few social platforms at the forefront, has a formula that is working: “Force of Media = Mass of Media x Social Acceleration.” Don’t miss this informative and insightful session on how using social platforms like Twitter can improve the results of a 360-degree campaign. From marketing (trends, tweets, how do they work?) to creative (successful broadcaster case histories), learn directly about how viewer engagement, during and after air, is critical to build a real brand and programming relationship.

Speaker:
Dan Biddle, Head of Broadcast Partnerships, Twitter, UK

Curated By:
Paolo Lorenzoni

     

Track 2

 

On-Demand Promotion Strategies to Use Now

In a time where more and more people are watching less and less by appointment, it’s surprising to know there isn’t much promotion for on-demand viewing; yet it is part of the imminent television business. Even if you aren’t working for an on-demand service, the shift in thinking is something everyone can pull from. From topical themes and stunts, to branding, research and data, get a better understanding of the challenges and opportunities in this on-demand world.

Speaker:
Michael Barry, Creative Director, BT Television

     
15:45
Pre-Function Area
  NETWORKING BREAK
     
16:00
Pre-Function Area
  Exhibitors Close
     
16:15
Westminster Ballroom
 

Creative Keynote: A Designer for a Generation: Neville Brody

From his early beginnings experimenting with what was to become a new visual language combining visual and architectural elements, to later putting these ideas into practice setting new global precedents for digital, typography and identity, Neville Brody is one of few names that truly stands for his art. He's one of the most prolific, innovative, and influential graphic designers in the world, revolutionizing the way designers and readers approach the digital and print medium, and beyond.

Speaker:
Neville Brody, Graphic Designer, Typographer, Art Director and Brand Strategist, Brody Associates

Curated By:
PromaxBDA

     
17:15
Westminster Ballroom
 

State of our Art

An exploration of the best, big ideas from the last year, in and around the world of entertainment media.

Speakers:
Patrick Burgoyne, Editor, “Creative Review”
Federico Gaggio, VP, Brand & Creative and Executive Creative Director, Discovery Networks, Western Europe

Curated By:
Federico Gaggio

     
18:00
Plaza Suites
 

2014 PromaxBDA Promotion, Marketing and Design Awards Reception

     
19:00
Ground Level
  REGISTRATION CLOSES
     
19:30
Track 1
 

2014 PromaxBDA Europe Awards Show

 

Hosted By: Jeff Leach, Actor & Comedian

Actor and comedian Jeff Leach, who has enjoyed widespread success in commercial radio and as a global DJ, has signed a DVD deal with 2Entertain and is now touring with Live Nation. Leach has sold out shows and been a finalist for several awards, was a lead role in the Royal Shakespeare Company’s “Complete Works Festival,” worked for numerous radio stations, and was a producer for Island Records, in addition to starring in numerous British films.

     
22:15
Café de Paris
 

After Party following the 2014 PromaxBDA Europe Awards Show

Café de Paris
3-4 Coventry St, London W1D 6BL

     

sessions


Creative Keynote: "The Art of Listening"
Through the telling of a personal journey of triumph over adversity, discover how an environment of sound impacts every aspect of one’s life. Whether it’s complete sound overload or the sound of silence, begin to understand how it affects who we are, and learn how we can benefit from changes we make within our personal sound world. We promise you will never look at the power of sound the same way again.

Speaker:
Evelyn Glennie, Musician

Curated By:
PromaxBDA


Creative Keynote: A Designer for a Generation: Neville Brody
From his early beginnings experimenting with what was to become a new visual language combining visual and architectural elements, to later putting these ideas into practice setting new global precedents for digital, typography and identity, Neville Brody is one of few names that truly stands for his art. He’s one of the most prolific, innovative and influential graphic designers in the world, revolutionizing the way designers and readers approach the digital and print medium, and beyond.

Speaker:
Neville Brody, Graphic Designer, Typographer, Art Director and Brand Strategist, Brody Associates

Curated By:
PromaxBDA


A 15-Minute Creative Pause with "The Little Guy"
Take a picture of a light post and you’d be lucky to get something interesting. Take a picture from the perspective of a “Legographer" taking a picture of a light post, and now you’ve really got something! Get ready to go on a photographic journey that captures the beauty of Portsmouth England through unexpected eyes, and be inspired at how simple, innovative and creative ideas can be achieved.

Speaker:
Andrew Whyte, Creative Photographer

Curated By:
PromaxBDA


Best Practices for Second Screen Success
As the penetration of smartphones and tablets continues to rise, people are increasingly using the devices while watching television. Usage unrelated to television leads to diluted attention, loss of commercial impact, and eventually, declining ratings. But those who can creatively engage the viewers on their mobile devices will find a plethora of opportunities for increasing ratings, increasing impact, additional revenues and data collection. Get the latest market data; understand the strategic implications; and see the highlights of second screen, transmedia, and social TV opportunities.

Speaker:
Jeroen Doucet, Managing Director, ComingNextTV

Curated By:
Carsten Lakner and Michel Nougue


Blurred Vision: Maintaining Audiences in an Uncertain Future
In many markets throughout the world, television viewing has never been higher as digital, on-demand and catch-up services have allowed for increased platforms, and subsequently, an increased number of channels and total consumption of TV. However, at the same time that TV viewing is at its zenith, the fall-off of viewing during breaks, which in most cases is its largest source of revenue and greatest promotional opportunity, is increasing. Don’t miss the dissection of this shared problem, highlighting the existing tools of the trade to help maximize audience retention, and the ways it can be addressed. Through examples, you will learn how to “Drive to Live” and create “Sticky Breaks” – two key ways to success in the new world of television communication and promotion.
“Your future is created by what you do today not tomorrow.” - Robert Kiyosaki

Speakers:
Alan James, Director, James&Wilkinson Media
Jo Wilkinson, Direcor, James&Wilkinson Media

Curated By:
PromaxBDA


Brand/Rebrand Highlights From 2013: Universal Channel & MTV Finland
There have been some impressive channel launches, rebrands and redesigns that have taken place across Europe over recent months, and this session will give you a closer look at two of them. Universal Channel’s rebrand – which has rolled out across all its channels – is built around its new tagline “100% Characters,” a simple and intuitive positioning that enables them to connect with the hearts and minds of their audience while maximizing the potential of the global entertainment brand that is Universal. Meanwhile in Finland, MTV was getting a brand makeover to go from being viewed as a broadcast brand to a digital media company. The “MTV for Experiences” positioning was created and aimed to be a strong experiential strategy that is at every touch-point of the brand. You’ll learn all this in 60 minutes – a great opportunity to hear from the creative behind these two fantastic projects and learn from their experiences.

Speakers:
Aporva Baxi, Co-Founder and Executive Creative Director, DixonBaxi
Marco Giusti, VP, Creative International, NBCUniversal International Television
Tuomo Kulomaa, Head of Promotion, MTV Oy

Curated By:
PromaxBDA


Connecting Promo Campaigns With Social Media Strategies
Today more than ever, a strong and relevant connection between your on-air and social media communication strategies is imperative to marketing success. Whether it’s navigating your audience from the program or channel to your social platform – or vice versa – engaging your audience in a meaningful and relevant way is the first step. Join these heads of promotion as they walk you through a simple analysis of their best practices for successful media campaigns before, during and after air to see how to turn your next campaign into cross-media success!

Speakers:
Yaron Gat, SVP, Head of Promotion & Creative, Keshet Broadcasting
Ben Scoggins, Business Director, Red Bee

Curated By:
Sharon Badrian


Curation, Commendation and Collection:
What You Need to Know About Video-On-Demand for Your Brand
Following the maturing of streaming technology and the impact of industry disruptors such as Netflix, VOD has become integral to the core of our business and has taken a prominent role in the marketing and portfolio strategies of many media organizations around the world. As every broadcaster is working hard to figure out how to evolve their brands and content propositions, we want to find out who is doing the best and most exciting work in this space. What and how are they thinking? How does their on-demand offering complement their linear channels? How do they integrate multiple brands in their digital offerings? How does it affect their marketing strategies? Don’t miss this important session to get answers to these questions and more.

Speakers:
Niclas Ekdahl, CEO, Viaplay AB
Holly Goodier, Director of Marketing and Audiences, Future Media, BBC
Nigel Walley, Managing Director, Decipher

Curated By:
Federico Gaggio and Carsten Lakner


Directing Talent:
Getting the Read You Need and the Read You Want in the Time You Have
Don’t miss this fast-paced, hands-on session with stage performances that will demonstrate fresh insights, tools and techniques while vividly illustrating the essence of communication, no matter what the language, dialect or accent. Learn how to "listen through the words" to make sure your message transcends the traditional and cuts through the clutter, uniquely delivering on the branded promise of your shows, networks, and sites. In the race for eyeballs and clicks, directing expertise has never been more crucial, more critical or more important.

Speaker:
Marice Tobias, Director, Tobias Entertainment Global

Curated By:
PromaxBDA


Driving Toward TV’s Social Future
We all look toward the evolution of television and entertainment and those that drive it. From Nicola Mendelsohn's time at the helm of advertising to her migration to the industry’s foray into interactive, she has set a standard for being at the forefront of what’s next. So with her latest, and arguably most publicized, move to lead Facebook EMEA, clearly she sees a big future for partnerships between social media players and broadcasters. Don’t miss this unique opportunity to hear from the woman Advertising Age deemed the “International Woman to Watch,” and learn not only about her journey to one of the most powerful social media companies in the world, but also about the important trends today and the opportunities for our common future.

Speaker:
Nicola Mendelsohn, VP EMEA, Facebook

Curated By:
Paolo Lorenzoni


Emerging Media Showcase
Do you ever think that there is so much developing in the technology and app space that there is no way to keep up? You're right; BUT, we’ve chosen three emerging companies to demonstrate their latest developments that will help to keep you on the cutting edge of the industry. Join us for PromaxBDA’s Emerging Media Showcase to hear about these new creative technologies that might make you think differently about your next promotion or marketing solution.

Moderator:
Mark Jackson, Chief Technology Catalyst EMEA, McCann Worldgroup

Speakers:
Jess Butcher, CMO, Co-Founder, Blippar
Gareth Capon, CEO, Grabyo
Alberto Mattiello, Co-Founder, Eyevel

Curated By:
PromaxBDA


Get Inside your Audience's Brain
In advertising, as well as in good television drama, emotions are essential to maintain the attention of an audience. The Danish Broadcasting Corporation (DR) has long been committed to measuring an audience’s emotions during screenings of TV programming. Come and find out how DR’s audience research department did a larger test study in cooperation with Neurons Inc. and worked with several methodologies to uncover emotions as they appear when watching good television. DR will share results, experiences and insights from this large-scale neurocinematic study. They will also discuss their thoughts on how biometric measurements can be used for audience tests, as well as what the future of media tests might hold and how these methods are applicable on in marketing and advertising.

Speakers:
Karsten Lund, Head of Digital Neuromarketing, Neurons Inc.
Jacob Lyng Wieland, Audience Researcher, Danish Broadcasting Corporation

Curated By:
Carsten Lakner


In-House: A Case Study of Rai's New Internal Agency
Six months ago, the Italian public broadcaster RAI created its own in-house agency to service their 15 TV channels, five radio channels and three Web portals. A bold move in the year marking their 60th anniversary – a challenge they took on with passion.

From corporate promotions to social campaigns, to the overall branding projects any channel is faced with, their team is now in-house and thriving. In a unique case study, learn about how this mega-project happened from the beginnings of their organizational structure to some of the projects completed to-date, and take away both their vision for the future of the company and insights you may be able to apply yourself.

Speaker:
Pierluigi Colantoni, Creative Director & Head of Advertising, RAI

Curated By:
Luca Magnani


Marketing to Millennials: 2020 Vision
In a PromaxBDA exclusive, we get the first public look at a new global project “MTV Knowing Youth: 2020 Vision,” with an exploration of young people’s outlooks of the world and their visions for the future – specifically the year 2020. As a second part to Viacom’s global study, “The Next Normal,” which was the largest study ever conducted on Millennials, “2020 Vision” expands on the original study to look at the younger generations’ opinions, their personal aspirations, as well as their predictions for the world as a whole and what this means for brands.

Speaker:
Christian Kurz, VP, Research & Insights, Viacom International Media Networks

Curated By:
Nikki Bentley and Luca Magnani


Millennial Trends Marketing Essentials:
How to Turn Seismic Lifestyle Changes into Rewarding Opportunities
Innovative marketing and promotion professionals need to know what will be, not just what is now. So don't just mind the gap – jump it – with an exhilarating look forward toward the most spectacular and profitable trends that are just around the bend. Packed with spectacular examples of where Millennial culture is headed, this essential presentation takes an extraordinary, one-of-a-kind look at the profound changes that are dramatically re-shaping lives in general and the television and video business in particular. Learn about the newest trends that will significantly impact your work, discover straightforward strategies to take advantage of these developments and walk away with remarkable insights and tactics you can immediately put to use.

Speaker:
Daniel Levine, Director, The Avant-Guide Institute; Global Editor, WikiTrend.org

Curated By:
PromaxBDA


On-Demand Promotion Strategies to Use Now

In a time where more and more people are watching less and less by appointment, it’s surprising to know there isn’t much promotion for on-demand viewing; yet it is part of the imminent television business. Even if you aren’t working for an on-demand service, the shift in thinking is something everyone can pull from. From topical themes and stunts, to branding, research and data, get a better understanding of the challenges and opportunities in this on-demand world.

Speaker:
Michael Barry, Creative Director, BT Television


On the Air? On the TUBE! A YouTube Success Story to Learn From
Playing a big part in paving the groundwork for broadcasters to follow, late last year CANAL+ group launched not one but 20 YouTube channels dedicated to its pay and free-to-air networks. A daunting task to say the least, but one that all can learn from as we foray into the new frontier of television. Join us for this information-filled session and learn about the challenges and opportunities of a TV launch on a 1 billion user platform.

Speaker:
Fabienne Fourquet, Director of Digital Content, CANAL+

Curated By:
PromaxBDA


Pitch Therapy: A Two-Way Conversation About the Challenges of Engagement
For many agencies and clients, pitching can often be the elephant in the room; it’s a hot and sensitive topic, but one that has two sides worth hearing. Join this candid, honest, fun and respectful conversation and be ready to ask questions as we share insight and information from both the broadcast executive perspective and the agency point of view.

Moderator:
Danixa Diaz, Executive Producer & Founder, iartists

Speakers:
Nikki Bentley, Business Director, BDA
Gabriel Galluccio, Head Creative Europe and Africa, Fox International Channels
Tim Hughes, Director of Marketing & Communications, TLC, UK & Ireland
Markus Schmidt, CEO & Creative Director, UnitedSenses

Curated By:
Danixa Diaz


Powerful Pauses: The Best 10 Minutes of Your Day
Everyone says they “just don’t have enough time.” But how much “more” time do you really need? Can carving out 10 minutes a day for you help reset your outlook on life, enhance your motivation and stimulate your creativity? With all the pressures of daily life, we’re usually too busy – and too connected to our electronic devices – to tap into our analog creative sides. In this highly engaging, hands-on workshop, learn how to switch gears and fuel our creative fires using proven techniques. Explore how to optimize time you seldom take for creative activities that can increase motivation and enhance your life – personally and professionally.

Speaker:
Dennis Hodges, Founder and Creative Catalyst, New Perspective

Curated By:
PromaxBDA


Rapid Fire: I Wish I Would Have Thought of That!
We’ve all been there. You’re watching TV, riding to work or surfing the Web, and all of a sudden, you are surprised, delighted and deflated at the same time – all by a brilliant spot or an amazingly creative campaign or idea. It wasn’t yours – and you wish it was. The work that agencies and clients are producing is innovative and inspiring to colleagues and competitors alike, and we’re going to take 45 minutes to explore some of the most enviable creative material out there, at lightning speed. Six creatives will take the stage for an allotted 6:40 each to quickly and passionately tell us about the best work they wish they had done.

Moderator:
Peter Mihola, Head of Art & Creative, SPT Networks, AXN Central Europe

Speakers:
Mike Alderson, Co-Founder, Creative Director, ManvsMachine
Olivier Degrave, Head of On-Air Design, CANAL+
Joe Fellows, Founder, Make Productions
Dinko Lacic, Managing Director, ECD, DMC Design for Media and Communication GmbH
Simon Mitchell, Creative Director, Viasat Broadcasting, Pay TV and Sales
Rich Thrift, Creative Director, 5 Creative

Curated By:
PromaxBDA


Screening: 2014 PromaxBDA Europe Awards Finalists
Whether you drank too much on Monday night or you are just not a morning person, this is the kind of session to start the day with. Grab your necessary caffeine and join us in Track 2 to enjoy a screening of as many of the finalists as we can fit into a two-hour slot. You’ll see most of all the top video categories and the top work in the region in order to gear up for the festivities on Tuesday evening at the Awards Show.


Something For Nothing
We’ve all been there: there's no time; there's certainly no budget, but the expectations are high – a seemingly impossible task that rears its head more often than you would like. What’s needed is a great idea, some very talented people and a little time. Inexpensive engagement: engage your audience through their EARS, EYES, MINDS and of course their HEARTS. Back for the third year, this 45-minute, not-to-miss session allows you to see how others executed against the equally challenging creative brief when the stakes were high and the odds were low. The results will leave you not only surprised, but hopefully inspired!

Speakers:
Tamás Hermecz, Head of Creative Services, Chello Central Europe
Andrew Kidger, Creative Director/Founder, Creative Heist

Curated By:
Tamás Hermecz


State of our Art
An exploration of the best, big ideas from the last year, in and around the world of entertainment media.

Speakers:
Patrick Burgoyne, Editor, "Creative Review"
Federico Gaggio, VP, Brand & Creative and Executive Creative Director, Discovery Networks, Western Europe

Curated By:
Federico Gaggio


Storytelling and The Cult of Collaboration
Storytelling is a much overused and abused word in the worlds of broadcasting and marketing today, and yet the rhetoric rarely ever matches the reality. From a cave in Namibia to a shop in Sao Paolo, journeying across a brief history of “Narrative Experiences” spanning 40,000 years, this session explores the principles of how we inspire not just engagement, but action and collaboration in audiences today through the power of… storytelling.

Speaker:
Adam Scott, Creative Director, FreeState

Curated By:
PromaxBDA


Storyworlds: Bridging the Gap Between Marketing and Content
A few years ago, life was simple. Program-makers made a show and creative marketing teams produced a campaign to promote it. There was a clear distinction between the two. But things today are both more complicated – and much more exciting. Technical innovation, mobile’s dramatic growth, the emergence of new global platforms, the transformative effects of social media and the intense competition between the major networks and producers, are all combining to create opportunities for new forms of “transmedia storytelling.” Join us and take a look at this new art of creating “storyworlds” – sharing examples of best practices from both sides of the Atlantic, examining some of the challenges faced, and sharing advice from some of the world’s leading practitioners on how to make it all work.

Speaker:
Andy Bryant, Director, Creative, Red Bee

Curated By:
PromaxBDA


Twitter and TV: A Social Soundtrack
The line between the lean-back experience of television and the lean-forward experience of interactivity is as blurred as it’s ever been, and the power of real-time conversation and audience activation is now the killer app. Twitter, one of the few social platforms at the forefront, has a formula that is working: “Force of Media = Mass of Media x Social Acceleration.” Don’t miss this informative and insightful session on how using social platforms like Twitter can improve the results of a 360-degree campaign. From marketing (trends, tweets, how do they work?) to creative (successful broadcaster case histories), learn directly about how viewer engagement, during and after air, is critical to build a real brand and programming relationship.

Speaker:
Dan Biddle, Head of Broadcast Partnerships, Twitter, UK

Curated By:
Paolo Lorenzoni


Using Your End User as Your Compass
We live in a new reality in which things are rapidly commoditizing. The music industry already went through its seismic shift, as did the software and publishing industry, and now we in the media world are right in the middle of our own shift. The question is: how do we survive? Or better yet: how do we succeed? The answer lies in your end user. And it’s those who produce relevant content for those users, or those who hold a true relationship with them that will win. With your end user as your compass, you can better organize your department, reorganize your company, and maybe even your industry. We’ll show you how various companies in other industries are dealing with this and show how you can benefit from the lessons they have learned.

Speaker:
Arjan Polhuijs, Managing Partner, Flare

Curated By:
PromaxBDA


Visions of Creative Leadership:
A Conversation with Filip Nilsson and Dave Trott
Two outstanding creative leaders, two generations of creative innovators, share their secrets to unlocking true creative potential. As we gather to celebrate marketing and creative excellence in media, this inspirational session questions what creative leadership means to us. How do we make the most of our talent? How is creativity allowed to flourish in our industry? What can we learn from other creative leaders? There is no silver bullet for effective creative leadership, but if there are any approaches, philosophies or methodologies that produce best results, you will hear about them here.

Moderator:
Clark Parsons, Co-Managing Director, Berlin School of Creative Leadership

Speakers:
Filip Nilsson, International Creative Director, EVP, BETC
Dave Trott, Chairman, The Gate London

Curated By:
Federico Gaggio and Clark Parsons


What Kids TV Can Tell Us About the Future of Television
Weaned off the old model of “tuning into TV,” the post-Millennials are growing up platform agnostic, free to dejá view and binge at the tap of a finger. These are the viewers of the not-too-distant future. Time to start worrying? In this unique session, the head of BBC Children’s will share his exclusive insight into the impact of young audiences’ quickly changing media consumption habits on the TV landscape and take us through the challenges of delivering content in a way that kids want to see it, share it and talk about it.

Speaker:
Joe Godwin, Director, BBC Children's

Curated By:
Chiara Gatti

speakers

To Be Announced.

location

PromaxBDA's 2014 Europe Conference and Awards will take
place at the Park Plaza Westminster Bridge Hotel.

Park Plaza Westminster Bridge Hotel
200 Westminster Bridge Rd.
Greater London SE1 7UT, United Kingdom

HOTEL
Booking By Web:
A special room rate of £165.00 GBP per night (plus tax) is available at the Park Plaza Westminster Bridge Hotel if booked by February 21, 2014 when using reservation link HERE. (USE CODE: PROMAX)

**NOTE: When booking via web, please review these helpful instructions to take advantage of your discounted room rate during PromaxBDA Europe 2014.

Booking By Phone:
Take advantage of our special room rate of £165.00 GBP per night (plus tax) available at the Park Plaza Westminster Bridge Hotel by calling +44-8444156790 and using the special promo code PROM210314.

TRAVEL
Special Offer: Discounted Travel With KLM

Attractive discounts on a wide range of fares on all Air France and KLM flights worldwide. Event ID Code to keep for the booking: 20085AF More details HERE.

Special Offer: Discounted travel with British Airways

Please note, the special travel discount will be accounted for during the time of booking. Please click HERE to take advantage of this offer.

sponsors

Official Conference Music Sponsor:

     


Universal Publishing Production Music

Our vast music library covers all genres, moods, emotions & project types. Created by an ever expanding roster of talented artists & composers from around the globe with in-house creative teams dedicated to diversity, quality and authenticity - we understand that the right music makes all the difference.

 

Sponsors:

     


Les télécréateurs

"GOOD DESIGN IS WORTH A THOUSAND WORDS" – Popular quote

     

Red Bee

Fusing world-class design with innovative technology, we help broadcasters and brands to engage with their audiences by creating compelling branding, promotional and digital campaigns.

     


NBCUniversal International Television

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

     
   

EMI

EMI Production Music, a division of Sony ATV Publishing, produces ground-breaking music that is essential, innovative and perfect for use across all worldwide media.

     


Brokendoll

Brokendoll is an award winning design company working on a global level, delivering high-impact launch campaigns, station branding and TV content branding. 

     


Dream On

Branding and communication agency since 1996 : on air, on line, on paper. Dream On offers a global approach to its clients, integrating all communication supports since the beginning of the strategic and design process. With 60 channels branded in France and abroad, Dream On guarantees a high quality of in-house creativity and production.

     


UnitedSenses

UnitedSenses is an international creative network. In our "glocal" approach we combine over 80 years of experience and have won more than 200 PromaxBDA Awards.

     


Eyeball NYC

eyeball is a creative strategic design agency that shapes brands through powerful storytelling, stunning design and insightful problem solving.

     


The Council

We believe good brands make life better. We create charismatic, authentic and beautiful brands. We achieve remarkable results. We are The Council.

     

Epidemic Sound

Epidemic Sound is the largest professional royalty free production music library in the world, with a catalogue that consists of approximately 25,000 tracks.

     


Perfect Accident

Founded in 2011 as spin-off and close partner of velvet-Mediendesign, Perfect Accident will continue the broadcast design work with a focus on network news designs, real-time information graphics, consulting and long-term partnerships. Perfect Accident brings together creative innovation, unusually elegant and provocative solutions.

     


Flint Skallen

Flint Skallen is a producer led company which focuses on broadcast: motion & set design. With clients all over the world (e.g. CCTV, Al Jazeera, OTE), creation partners in Munich and production hubs in Munich, Manila and Lisbon. We are able to solve not only the creative, but also the budgetary needs as well. 

     


PILOT

PILOT, formed in 2008, is a full service branding agency and production company with its own editorial facilities, specializing in live action shoots, editorial, writing, design, brand integration and full production services. PILOT has offices in New York and Los Angeles.

     


Proud Creative

We’re a creatively-led multidisciplinary design studio.
We create work that makes our clients and everyone at the studio proud. It’s the reason for our name.

     


Chello DMC

     

MassiveMusic

MassiveMusic is an international music agency. We produce, compose and consult on exceptional music and sound design for the worlds leading advertising and broadcast design agencies.

     


James&Wilkinson Media

James&Wilkinson Media is unique in the broadcast arena. They provide specific on-air media and marketing planning consultancy, strategy and training for broadcasters globally, helping them to realise the true potential of their valuable owned media space.

     

Design Partner:



TBDC | The Broadcast Design Company

Award winning creative studio specializes in broadcast design, motion graphics & animation based in the European Hawaii. Our multidisciplinary team produces original designs, bonding with our clients throughout the whole process since the very beginning to the end.

     

Creative Partner:

     


DutchToast (CONFERENCE ONLY)

DUTCHTOAST is an award-winning creative company. We specialize in dynamic storytelling. Our success is driven by the urge to create compelling, one-of-a-kind television promotions, film trailers, image campaigns and commercials. You will never go hungry again.

     


Dare Creative (AWARDS ONLY)

Dare Creative is an all-round and no nonsens production company. Creating content is what we do best. Dare likes to produce branded content, on-air and online campaigns, events, tv programs and high-end TV commercials. We work with an extensive network of creative and freelance talent. Dare Creative is flexible, delivers high quality and offers solutions for every kind of budget.

Technical Partner:

     


Feathr

Conferences are about people. Feathr makes conference apps that put people first. The new Feathr smartphone application facilitates networking, connection, and follow-up among attendees at conferences, while also featuring the event's sponsors, speakers, and agenda in an interactive format.

 
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