events / past

Europe Conference

It’s the creative place you go between your emails & your meetings.
It’s the difference between how you watch & how your kids watch.
It's the time between technology that is innovative & that which is ubiquitous.
It’s that pause… between what you are & what you can be.
… And of course it’s that spot between one program & another.

PromaxBDA Europe Conference 2014 - LONDON
Mind the Gap

There is no other place where you will get the same level of creative thinkers, innovative thought leaders and industry luminaries focused on your craft of television marketing, promotion and design. Two days packed full of informative sessions, a total immersion into trends and topics, with the tools you'll take with you to stay strategically relevant and creatively motivated.

You must be a current member to attend the PromaxBDA Europe Conference. For more information on becoming a member or renewing your membership click here.



date & time

24-25 March, 2014


Park Plaza Westminster Bridge

200 Westminster Bridge Rd.
Greater London SE1 7UT, United Kingdom
map ▸


The largest gathering of marketing, promotion and design professionals in European television and entertainment media will take place in the global media creative hotbed of LONDON. The PromaxBDA Europe Conference puts you face to face with creative thinkers, inspiring thought-leaders and insightful industry luminaries in an intimate and high-energy setting. With two days packed full of informative sessions and a complete immersion into critical trends and topics, you will walk away with the tools you need to stay relevant, motivated and inspired.

Meet the European Advisory Council ▸

registration rates

Oct. 1 – Dec. 2
Dec. 3 – Feb. 12
Feb. 13 - Mar. 12
Mar. 13 - onsite
€ 695.00 (Limited to 100)*
€ 895.00
€ 1,095.00
€ 1,295.00
€ 99.00
€ 99.00
€ 149.00
€ 149.00
*There are only 100 spots available at the € 695 price – act now to save!!
*cancellation policy

about us

PromaxBDA is a member association representing more than 10,000 companies and individuals from every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. Leading the international conversation about the role that marketing plays in the monetization of media, PromaxBDA is considered to be the global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media.  In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. 

Importantly, the highlight of 1997 was the inaugural PromaxBDA Europe Conference in Barcelona, Spain. Today, in its 16th year, the PromaxBDA Europe Conference is considered one of the most important conferences for the association: a two-day gathering showcasing the best and brightest creativity, inspiring thought-leadership, innovative technology and latest developments that will impact the European media marketing industry. The two days culminate with an awards show celebration honoring the best in promotion, marketing and design. Drawing hundreds of companies from more than 14 different countries representing marketing leaders and industry professionals from across the region, the PromaxBDA Europe Conference is seen as a must attend for the television marketing, promotion and design industry

Representing more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.

For conference information, contact Chayenne de Witte at +31 6 2511 2190 or

For awards information, contact the Awards Department at +1 310.789.1526 or

2014 Europe Advisory Council

Sharon Badrian

Head of Production, Promo Department, Keshet Broadcasting LTD, Israel

After years as a news producer for Channel 2 news and the Sports Channel news, Sharon Badrian joined the promo department of Keshet Broadcasting as a promo producer. For the past 10 years, she has headed up the production team, working alongside the creative team to build up the best and most successful promo department in Israel.

Keshet Media Group is Israel’s foremost media corporation. Its business centers on Keshet Broadcasting, a franchise of Channel 2, Israel’s leading commercial television. Over the years, Keshet has also become a leading content creator and provider for Web and other interactive platforms. Keshet Intl. has successfully introduced various television formats abroad, the most notably being Showtime's “Homeland,” a multi-award-winning drama based on Keshet's original drama “Hatufim,” as well as "Rising Star,” "Boom" and "DIG.”

Justin Bairamian

Creative Director at M&A Creative, BBC

Justin Bairamian is currently Creative Director of Marketing & Audiences at the BBC, responsible for Creative Best Practice and the design & implementation of a new Creative Services model for the BBC.  Before that he was Director of Creative Marketing where he led a pan-BBC team responsible for the creative output of marketing across all brands and all platforms. Prior to this Bairamian was head of audiences in BBC Television, bringing research and planning together as a combined team.

He joined the BBC in 2004 to set up audience planning as a new discipline, helping commissioners and programme makers to apply audience and brand thinking to content development. 

Before the BBC, Bairamian worked in advertising: at Saatchi & Saatchi, WCRS (where he launched Orange) and at Leagas Delaney, where he was managing director and led the team that delivered the BBC campaign that included “Perfect Day.”

Nikki Bentley

Founder & Executive Producer, Perfect Tribe

Nikki is an Executive Producer who has dedicated her working life to creating world class content, branding and marketing for brands around the world.

Her career has taken her from live broadcast production and award-winning documentary programming, to rebranding media channels and producing cross platform campaigns around the globe.

Nikki founded Perfect Tribe to provide the perfect team for every project by tapping into a vast network of brilliant creative specialists. Her founding belief is that when each member of a tribe delivers only what they’re individually brilliant at, we create beauty and joy.

It is Nikki’s driving ambition to see great creative minds inform decisions across every aspect of business as she believes this will build a more emotively connected world.

Jeff Conrad

Managing Director, The Council

Jeff Conrad can see inside the mind of the consumer – and he knows exactly how to give them what they want. 

Conrad’s reputation as a media-branding expert is so broad that everyone wants a piece of him: he appears frequently on TV and radio and is a seasoned speaker on the global conference circuit. So, really, it was only a matter of time before he realized he needed to strike out on his own – and so The Council was born. 

Previously business director at Red Bee Media and head of design at the BBC’s in-house creative division, Conrad has a long and successful track record of leading effective, award winning work. His foresight and unique knowledge of media brands, digital innovation and consumer insight has led to some pretty flashy success stories. 

In the UK, Conrad led the teams that delivered the ITV network rebrand, the multi-platform re-launch of BBC Three, the launch of Dave, which preceded the entire UKTV network rebrand, and the rebrand of Virgin1. 

In Europe Conrad has worked with brands big and small, public and commercial, including Canal+, Telecom Italia, Discovery EMEA, Red Bull, VRT, NPO, Sky Italia, Belgacom, ERT and Disney EMEA. His global reach has extended to clients such as CCTV in China, NineX News in India, and ADMC in Abu Dhabi. 

Recent projects at The Council include a new digital strategy for BAFTA, the rebrand of Finnish Public Service News, Current Affairs and Sport (Yle), a raft of channels for Star India (including Life OK), the launch film for the BBC’s global iPlayer as well as branding a few restaurants and banks and creating some campaigns for high profile charities along the way. 

Federico Gaggio

Brand architect; Creative Leader; Leadership Consultant, Do&Co
2016 Europe Awards Jury Chair

Federico leads multi-disciplinary teams in media organisations to help articulate brand purpose, devise strategies and actions to bring the brand story to life through all touch-points, and creating rewarding experiences that build strong connections with viewers.

Federico is an internationally recognised voice on brand building, marketing, advertising, digital engagement, user experience and design. Over the past 9 years he helped positioning Discovery Communications’ properties in the hearts and minds of viewers, engaging with them through content, storytelling and experiences. As VP Brand and Executive Creative Director he led marketing, digital and creative teams across Discovery’s European markets (24 brands in 22 territories). He is the architect and inspiration behind the multi-award winning Discovery Creative London – one of the most recognised and awarded in-house agencies in the industry.

Most recently he advised the Eurosport leadership team on reigniting the brand and realigning the organisation around its new ambitions. His role was to drive and coordinate brand strategy and creative executions, fostering collaborations between internal teams and external agencies.

Federico gained extensive experience building global brands by working for leading media organisations and creative agencies in the UK, US, Germany, France and Italy. His multiple industry recognitions include Cannes Lions, D&AD, Broadcast Awards, and over 100 Promax awards.

Gabriel Galluccio

Head Creative Europe and Africa, Fox International Channels

After a successful launch and seven years as the creative director of Sky Sport in Italy, Gabriel Galluccio became the platform creative director for Sky Italia in 2010. Galluccio is currently the head creative at Fox International Channels. 

Galluccio has been worked in television for over 20 years. Most of his work was on the coverage of sporting events. That led to work during the launch of Fox Sports in the US. He won three Emmys during his work for the coverage of NFL on Fox. He also worked on the rebranding of the Fox Broadcasting Company in the US that unified the look and feel of the original Fox network. He was the co-founder of Fresh Design, a design studio in LA.

In 2003 Galluccio moved to Milan for the Launch of Sky Italia. He was also involved on the launch of the Champions League coverage of Al Jazeera Sports, as well as promotion campaigns for Fox Turkey, The Ratana Group on the Middle East and LBC (Lebanon Broadcasting Company). He has worked on the coverage of several Olympic Games, NFL, NHL, MLB, Super Bowls, Champions Leagues, Italian Serie A and many other sporting events.

Clémentine Gayet

Digital Product manager, CANAL+

Clémentine Gayet is the head of marketing and communication at i>TELE, Canal+’s news channel, based in Paris. Previously Gayet was a communications officer with Canal+ Group, in charge of press relations, social networking and special events. 

Isabelle Hen-Wollmarker

Head of TV and Entertainment, Swisscom TV

Isabelle Hen-Wollmarker is in charge of Swisscom’s TV & Entertainment division at since, where she oversees it’s IPTV offering in particular Swisscom TV 2.0 as well as its online news portal Bluewin.

Her career startet in Television working in Marketing for Premiere in Hamburg Germany. From 1998 to 2008 she moved to New York and lead the international brand strategy and communication for AETN's TV channels (History, Bio, Crime & Investigation Network, A&E) for 10 years. She oversaw channel launches in Latin America, Asia, Europe, Africa and Australia, developed new channel concepts and brand identities and lead all global consumer and trade campaigns.

In 2008, she relocated to Zürich, where she started her own marketing consultancy before joining Google as Head of Marketing for Austria and Switzerland in 2010. She oversaw marketing for all Google products in Austria and Switzerland, in particular maps, Google+, You Tube and Adwords.

Tamás Hermecz

Head of Creative Services, Chello Central Europe Zrt.

With a degree in set design, Tamás Hermecz worked in the movie industry from 1996 to 1998 before turning to television and CME’s TV3 in Hungary. In 2003, he joined SPTI as Regional Art Director, building the team and launching AXN. Hermecz joined Chello Central Europe in 2008 where he oversees 11 brands and 28 feeds.

Carsten Lakner

Head of Media Planning & Digital Development, Danish Broadcasting Corporation

As head of media planning and digital development, Carsten Lakner is responsible for DR’s portfolio and heads up a team of specialists within the TV, radio, online planning, and presentation departments. Lakner is also tasked with pushing public service into digital platforms including second screen, apps, OTT and social media. Before joining the DR team, Lakner was channel director for Discovery and has also worked as creative director and producer with world-renowned networks such as Disney, CNN and Viasat.

Paolo Lorenzoni

Director of Marketing, Netflix

Paolo is a marketing and digital TV executive - OTT, pay tv, free to air - with +15 years of international experience in and with Italy, EU, UK, US.

As Director of Marketing at Netflix, he is member of the EMEA leadership team in Amsterdam.

Previously, he led Sky Online, Sky Italia's Internet TV, OTT and new media development through the transition into NOW TV.

He was in charge of the new marketing and digital department for Discovery Networks in Milan and he launched at Sky the first social media architecture and social TV strategy.

He took part in the NewsCorp Digital Leaders Collective, the international team dedicated to Millennials and led by James Murdoch.

At Current, which became later Al Jazeera America, he managed for the network the communication activity of President Al Gore, first as marketing director in Italy and later as commercial and marketing director in London.

Luca Magnani

Global Brand Director, Hit Entertainment

Luca Magnani is global brand director at Hit Entertainment, part of Mattel Inc.

Magnani was previously at Saatchi&Saatchi, developing and implementing marketing and communication strategies for key accounts, such as Renault, Pfizer and a number of local clients for the Italian market. In 2000, he joined the digital department at S&S UK based in London, and one year later he set up the interactive division for the Italian market, developing cross-media communication strategies for key clients, such as Tim, Enel, Visa, Sony and Renault.

He joined Turner Broadcasting in 2004, overseeing various areas of the Italian business, from marketing and PR and digital to business development and franchise management. In 2011, he moved to London at Turner Europe, in charge of EMEA Brand Marketing as well as developing and managing the franchise management function across Europe, Middle East and Africa. In 2014, Magnani joined Hit Entertainment (part of Mattel Inc.).

Michel Nougue

Head of Creative Services, M6 Group

Michel Nougue started his career in advertising and for 10 years, he has managed key clients such as Citroën, Fujifilm, SNCF, Clear Channel and major French retailers for French agencies including TBWA Paris, Euro RSCG Scher Lafarge and McCann Erickson. 
Nougue joined M6 in January 2003 to develop new business for creative services for advertisers. In May 2004, he was appointed head of the channel branding for M6. He is now leading the team in charge of the brand identity, the on-air design for its different channels and the brand images of its group subsidiaries.

Rafael Sandor

Creative Director,

Rafael Sandor is a creative, marketing and TV strategy consultant with an extensive track record developing TV channels and their content, branding and promotion on a global level.

Sandor recently left his post as EVP of global marketing and creative at Fox International Channels, from where he has led its global channel development during the last 13 years, from a small regional network to the multibillionaire global empire that it is today.

Based in Rome, Sandor was key to the development of FIC's 160 channels worldwide, helping establish its global network of creatives, marketers and programmers in more than 30 offices around the world, while creating all its global brands and campaigns, including all Fox and National Geographic channels and shows.

Prior to this job, Sandor was part of the small management team that started up the successful Fox Channels Italy, which is still today the leader in that market and recognized as the benchmark for creative quality and innovation in Italy. 

He was previously programming and creative director for National Geographic Latin America and Iberia; and creative and original production director for Fox Kids Latin America. His work has received numerous international awards.

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