events / past

2013 Sports Media Marketing Summit

The PromaxBDA Sports Media Marketing Summit is a professional development event focused on the issues, trends and emerging opportunities crucial to success in sports media marketing. This day packed with targeted and topical industry information is an all-inclusive forum for common thought, bonding and community for sports media marketing and promotion executives.

The 2013 Sports Media Marketing Awards will take place at Capitale. Please go HERE for more information about the Awards.


NOV
19

date & time

November 19, 2013

location:

The Paley Center for Media
25 West 52 Street
New York, NY 10019

map ▸

current price

Summit $399
Awards $995


*cancellation policy

speakers

Marshall Ball

Director of Interactive Strategy, Wieden+Kennedy NY


Marshall Ball is the Director of Interactive Strategy at Wieden+Kennedy New York where he has worked for iconic brands such as Nike, Electronic Arts and Heineken. Throughout his career he has applied his experience in communications planning, digital brand development and analytics to creative business insights and solutions for his clients. Prior to joining the agency, he served as a search engine marketing consultant for international hospitality and ecommerce companies at Anvil Media in Portland, Oregon. An Oregon native, he graduated from the University of Oregon and loves his Ducks.

Bill Bergofin

SVP, Marketing and Promotion - NBC Sports, NBCUniversal


More information coming soon.

George Bodenheimer

Executive Chairman, ESPN, Inc.


After earning the title of the company’s longest-tenured president, George Bodenheimer became the first Executive Chairman for ESPN Inc., where he provides strategic direction for both ESPN’s global business and its board of directors.

Bodenheimer has led an unprecedented period of growth at ESPN by acquiring multiplatform deals and creating new television networks ESPN HD, ESPN Deportes, ESPNU, and the Longhorn Network. He also helped grow the company’s popular brands, such as globally expanding the X Games and implementing programs outside of traditional sports news and events.

The network expanded internationally as well under Bodenheimer’s leadership with the launch of ESPN3 in Argentina, ESPN The Magazine Mexico and Brazil, 13 international versions of Sportscenter, ESPN UK, and the acquisition of ESPN America, which showcases North American sports across Europe.

Bodenheimer also drove technological innovation during his time as president, paving the way for ESPN to debut over 20 technological enhancements, launch five high-definition simulcast services, and develop the industry’s first 3D network and authenticated online networks. The technology team that Bodenheimer spearheaded won four Emmy awards, as well as 19 patents and Inventor awards—including one for the WatchESPN app, which allows fans to watch ESPN, ESPN2, and ESPNU live online and on mobile devices.

Bodenheimer has been the recipient of several prestigious awards including a Vanguard Award from the National Cable and Telecommunications Network. He was also inducted in the Cable Hall of Fame in 2008 and helped to elevate ESPN’s corporate outreach initiative—most notably the V Foundation for Cancer Research, which has raised over $100 million since 1993.

These contributions have been integral to ESPN’s success. Bodenheimer, who started as a driver in the mailroom just 16 months after the network had launched, helped the network become The Worldwide Leader in Sports by basing his decisions on the company’s stated mission: “Serve Sports Fans. Anytime. Anywhere.”

Ashley Bradbury

Client Partner, Global Marketing Solutions, Facebook


Bio coming soon.

Sharon Byers

SVP, Sports & Entertainment Marketing, Coca-Cola North America


Sharon J. Byers is Senior Vice President, Sports and Entertainment Marketing at Coca-Cola North America where she develops national marketing programs for Coca-Cola's premier partnerships. Her work also includes the development of Coca-Cola's sports and entertainment marketing strategies, league and talent relationship management for LeBron James, Jennifer Aniston, Kobe Bryant and other key partnerships.

Matt Escalante

Senior Brand Manager, Corona Extra & Corona Light at Crown Imports, LLC


Matt Escalante, Senior Brand Manager for Corona Extra—the number one imported beer in the U.S and the number 6 beer brand overall— leads the brand’s general marketing efforts. Before joining the Crown Imports, LLC team, Escalante was with Kraft Foods where he worked on the re-launch of the Cracker Barrel brand, including the first national TV advertising for it. While at Kraft, he also led the marketing efforts for several cheese brands, such as Kraft Singles, Kraft Shredded Natural Cheese, and Polly-O. Escalante previously spent five years in the research and development department for Merck & Co.

John Ford

Partner and Head of Creative Services, SyncSense; Owner and President, Jfordmedia Consulting


John Ford is partner and head of creative services at SyncSense and owner and president of Jfordmedia Consulting. His career spans over thirty years in media, including senior executive positions at Discovery Communications, National Geographic and public television. Under his tenure, Ford’s channels have earned numerous prime-time, news and documentary Emmys and two Peabody Awards.

Will Funk

SVP of NCAA Partnerships and Branded Programming, Turner Broadcasting System, Inc.


Will Funk is Senior Vice President of NCAA Partnerships and Branded Programming at Turner Broadcasting System Inc. He leads the Turner-CBS NCAA Partnership sales and servicing teams creating integrated NCAA marketing opportunities for clients around all 89 NCAA Championships including March Madness, College World Series, Frozen Four, Soccer, Lacrosse and 18 other NCAA sports.

Laurie Goldberg

EVP, PR, Discovery & TLC Networks


Laurie Goldberg, who previously led communications at CNN and the Cartoon Network, is responsible for all strategic communications efforts for Discovery Communications flagship networks Discovery and TLC, as well as the emerging network Discovery Fit & Health. In her role as executive vice president of communications, Goldberg creates clear and comprehensive strategies that build and protect the networks’ brands, prepares senior executives to speak at events, and works across multiple departments and production companies to attain maximum publicity for all networks.

Under her leadership, the Discovery Channel saw two shows—“Deadliest Catch” and Frozen Planet”—receive Emmy wins, witnessed widespread success for the fan-favorite “Shark Week,” and reached an unprecedented high in critical and pop culture awareness. Goldberg was also an integral part in making TLC’s “Jon and Kate Plus 8” a household name, as well as bringing series like “19 Kids and Counting” and “Say Yes To The Dress” to new ratings highs and securing placement on national broadcast outlets such as “Ellen” and “The Tonight Show.” She has also helped secure widespread print coverage in media outlets “People” and “USA Today.”

Frank Golding

Head of Sport for North America, Google


More information coming soon.

Sean Hanrahan

SVP, Global Marketing Solutions, ESPN Customer Marketing and Sales


Sean Hanrahan, senior vice president of global marketing solutions for ESPN Customer Marketing and Sales, is responsible for the entire multi-media marketing in this division of the department and brings with him over 25 years of marketing experience. Hanrahan oversees the digital, magazine, and television sales marketing through the development of sponsorships, advertiser integration, and social media programs within each media platform. He is also responsible for the creative works, event marketing, sales communications, and sport management—which includes managing relations with league partners such as the NBA, NFL, and Nascar—for the department.

Before joining ESPN in 2000, Hanrahan was the executive concept director of the innovative think tank “Department of Ideas,” at Tracy Locke. He also worked as the head of client services for Pepsi business, where he headed the development of major national promotions like Pepsi’s tie-in with Star Wars: Episode One and The Pepsi Challenge.

David Levy

President, Turner Broadcasting System, Inc.


David Levy is President of Turner Broadcasting System, Inc., where he oversees Turner's domestic entertainment and animation, young adults networks and business portfolios, as well as advertising sales, affiliate sales and sports units. He is also responsible for all creative and business activity for TBS, TNT, Turner Classic Movies, truTV, Cartoon Network, Boomerang and Adult Swim, as well as their digital brand extensions.

Mark Lewis

EVP, Championships and Alliances, NCAA


Mark Lewis is Executive Vice President for Championships and Alliances for the NCAA where he oversees the administration and operation of 89 championships across all three of the NCAA's divisions in 23 different sports. Lewis is also responsible for managing broadcast partnerships with CBS, Turner Sports and ESPN as well ticketing, marketing and licensing programs for the NCAA's corporate partners.

Gabe Lozano

Co-Founder, CEO, LockerDome


Gabe Lozano is Co-Founder and CEO of LockerDome, a social media platform for sports and one of the fastest growing social media properties in the world. Under Lozano's direction, LockerDome has meteorically risen from nothing to 15 million monthly uniques and has raised more than $8 million.

Fred Mangione

CMO and Chief Revenue Officer, Brooklyn Nets and Barclays Center


Fred Mangione serves as Chief Marketing Officer and Chief Revenue Officer of the Brooklyn Nets and Barclays Center. Leading an award-winning sales and marketing team, he is responsible for the strategic development and implementation of marketing, branding, sales plans and customer relationship management metrics for both the team and the arena.

Stephen Master

SVP, Sports, The Nielsen Company


Stephen Master is SVP at the Nielsen Company and runs the Sports Group. Nielsen is the world's leading provider of marketing information, audience measurement and business media products and services. The Nielsen Sports Practice works closely with every major sports property including the USOC, NASCAR, NFL, NHL, NBA and Major League Baseball as well as leading companies/brands that invest in sports sponsorships and media such as Anheuser Busch, Procter & Gamble, Pepsi and Unilever. As the head of the Nielsen Sports Group, Master developed the “FANALYTICS” platform which provides brands and properties with a deeper understanding of how fans consume sports content as well as measuring the impact of sports sponsorship investments. He also created the Nielsen N-Score which is the leading measurement tool for evaluating the brand effect of professional athletes and sports personalities, enabling advertisers to make smart marketing decisions on commercial endorsements.

Prior to joining Nielsen, Master was the VP of business development of corporate sponsorships at the NFL. Before the NFL, Master worked at Octagon Worldwide as the VP of marketing solutions where he worked with leading brands to incorporate sports, music and entertainment into their marketing portfolios as well as to activate and leverage those investments at retail. Master also previously worked at the NBA, where he served as the director of business development in the international group. Master is currently an adjunct professor at NYU’s Stern School of Business where he teaches a sports and entertainment marketing course.  

Katie Miller

Group Director, Sports, Entertainment and Community Marketing, The Coca-Cola Company


Katie Miller is a group director on the Sports, Entertainment and Community Marketing team at the Coca-Cola Company. She is responsible for leading the development and key relationships for a wide variety of consumer marketing programs across Coca-Cola's key Amateur Sports properties such as the NCAA, Olympics, ESPN College Game Day and across the Company's top colleges and universities and Special Olympics.

Michael A. Neuman

Managing Partner, Scout Sports and Entertainment


Michael A. Neuman is Managing Partner of Scout Sports and Entertainment, a division of Horizon Media, Inc. He joined Scout in November 2010 and oversees all sports, entertainment, wellness and event marketing activities, unifying these disciplines under one business entity to offer clients deeper marketing services and strategic thought leadership.

Nick Parish

Editorial Director, North America, Contagious


Nick Parish, longtime journalist and editor, helps manage the operations of the London-based “Contagious” in North America—a publication focused on turning innovative technology and marketing into future-facing business intelligence. Parish contributes to the magazine’s award-winning quarterly briefing book, frequent special reports, web platforms, and client-based consulting projects. He has been a speaker at several leading industry events including IDEA, the Yahoo! Provoke Summit, CreateTech, FutureFlash, CaT: Creativity and Technology, and Interesting New York. His work has been published in well-known media publications such as the “New York Post”, “New York” magazine, and “Advertising Age.”

Steve Rannazzisi

Actor/Comedian


Steve Rannazzisi is an actor and comedian, best known for his role as "Kevin" the League Commissioner on FXX's hit show "The League," now in its fifth season. He will premiere in his first ever one-hour Comedy Central special, the uncensored "Manchild" at midnight on November 16.

Rich Riley

CEO, Shazam Entertainment


Rich Riley joined Shazam Entertainment as CEO in April of this year, bringing more than 17 years of experience as an entrepreneur and leading Internet executive. Prior to Shazam, he was EVP, Americas for Yahoo!. Riley was featured by Fortune as one of their "40 Under 40: Ones to watch" in 2011.

Chris Simko

SVP, CBS Sports Sales and Marketing, Director, CBS Sports Properties Group


Chris Simko was named senior vice president for CBS Sports Sales and Marketing in 2002 and in 2007 was also given the title director of CBS Sports Properties Group—an organization designed to utilize and enhance all assets of the CBS Corporation, sell the brand, and create brand extensions for corporate clients and sponsors. Simko manages the NCAA Corporate Marketing Program and works with the PGA TOUR, PGA of America, USTA, and the College Conferences on sales and marketing efforts for the network. He is also responsible for the commercial and sponsorship sales of U.S. Open tennis, golf, and college sports. Simko was instrumental in securing the 11-year agreement between the network and The Coca-Cola Company, which includes beverage marketing and media rights to 88 NCAA championships, including the NCAA Division I Men’s Championship.

Jonathan Simpson-Bint

Chief Revenue Officer, TwitchTV


Jonathan Simpson-Bint is the chief revenue officer of Twitch.TV. An Englishman by birth, Simpson-Bint came to the US in 1993 as part of the original Future Network USA management team. Between 1994 and 1999 Simpson-Bint launched a number of highly successful products including the magazines “Next Generation” and “PSM: 100% Independent PlayStation Magazine,” and web portals IGN.com and DailyRadar.com. In 2001 Simpson-Bint became president of Future US and oversaw a period of significant growth for the company fueled by acquisitions in the games, music and sports markets as well as overseeing the company's success in becoming official publisher to Microsoft, Sony and Nintendo. Simpson-Bint joined Twitch.TV in September 2011. 

Guy Slattery

GM, Viceland


Guy Slattery is General Manager of VICELAND, the television channel from VICE Media launched in February 2016. He oversees all aspects of the networks operations, including programming and production, marketing, scheduling, research and sales.

Prior to joining VICE Media, Slattery was Executive Vice President of Marketing at A+E Networks where he was responsible for all marketing, creative and brand strategy for A&E and HISTORY, as well as the creation of lifestyle network FYI.

An award- winning marketer, Slattery’s work has been honored with numerous BDA/Promax and CTAM awards and five Cannes Lions. In 2015 alone, A&E and History garnered 29 Promax awards – seven of them gold. In 2009, CableFAX honored Slattery as the cable industry’s “Marketer of the Year.”

Slattery previously was Senior Vice President Creative and Marketing at National Geographic Channels International (NGCI) where he was responsible for global on-air and off-air creative, communications and strategic brand marketing for all of NGCI’s channels operating across 163 international territories.

Chris Stifel

Vice President, Creative/On-Air, Fox Sports Marketing


Bio coming soon.

Frank Wall

VP, Publisher, Sports Illustrated


Frank Wall is Vice President, Publisher of Sports Illustrated. Prior to joining Sports Illustrated in 2010, Wall served as publisher of Money magazine and before that as the group sales director for Time, Fortune and Money where he delivered consistent year-over-year growth in revenue. 

Wall is a member of the International Advertising Association and the Time Inc. Mentoring Program.

Jaime Weston

VP, Brand & Creative, NFL


Joining the National Football League in 2003, Jaime Weston currently serves as VP of brand and creative. In this role she leads the long-term brand and marketing strategy for the League and is the managing director of the award-winning NFL creative department. Additionally, she is responsible for working with the League’s numerous sponsors, licensees and broadcast partners to protect and manage the NFL brand.

Weston began her career in the publishing industry working on the business-side of: “Esquire,” “Seventeen,” “Sports Illustrated” and “TimeOut” New York. From there, she transitioned into the apparel industry where she directed the marketing and advertising strategy for the Men’s luxury-brand Ermenegildo Zegna. With a desire to break away from traditional marketing, Weston then joined Federated Department Stores to help launch Bloomingdale’s website as they entered their first foray into the e-commerce world. She left when offered an opportunity work for Michael Dell’s wife, Susan Dell, to develop the e-commerce division and brand strategy for the Susan Dell apparel brand on the heels of its first collection debut.

Steven Wolfe Pereira

EVP, MediaVest; Managing Director, MediaVest Multicultural (MV42°)


Steven Wolfe Pereira is Executive Vice President at MediaVest and Managing Director for MediaVest's multicultural marketing unit, MediaVest Multicultural (MV42°). He leads one of the largest agencies focused on African-American, Asian and Hispanic consumers in the U.S. and advises executives of world-class brands, including The Coca-Cola Company, Microsoft, Mondēlez, P&G and Walmart.

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