events / past

2013 Sports Media Marketing Summit

The PromaxBDA Sports Media Marketing Summit is a professional development event focused on the issues, trends and emerging opportunities crucial to success in sports media marketing. This day packed with targeted and topical industry information is an all-inclusive forum for common thought, bonding and community for sports media marketing and promotion executives.

The 2013 Sports Media Marketing Awards will take place at Capitale. Please go HERE for more information about the Awards.


NOV
19

date & time

November 19, 2013

location

The Paley Center for Media
25 West 52 Street
New York, NY 10019

map ▸

current price

Summit $399
Awards $995


*cancellation policy

overview

The Sports Media Marketing Summit will provide the critical insights, information and innovations effecting the sports marketing industry today.

The Sports Media Marketing Summit is a part of PromaxBDA, the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

*The use of The Paley Center for Media’s facilities does not constitute endorsement by The Paley Center of any views expressed during this event.

schedule

8:00 AM Registration Open
Light breakfast and coffee will be served

9:00 AM Summit Welcome

 

7-MINUTE MASTER CLASSES
Rapid-fire deep dives into information you need to know

Crisis Management: How to Expect the Best by Planning for the Worst
Speaker: Laurie Goldberg, EVP, Communications, Discovery & TLC Networks

Social Graph v Interest Graph: How to Activate and Monetize Your Social Audience
Speaker: Gabe Lozano, Co-Founder, CEO, LockerDome

Driving Brand Innovation
Speaker: Nick Parish, Editorial Director, North America, Contagious

How NBC Brought Premier League Soccer to the Main Stage
Speaker: Bill Bergofin, SVP, Marketing, NBC Sports

Launching a Social Media Frenzy: What Sports Marketers Can Learn from Duck Dynasty
Speaker: Guy Slattery, EVP of Marketing, A&E Network, Bio Channel and Crime & Investigation Network


10:30 AM Keynote Presentation - Driving Fan Engagement and YouTube: The Rise of the Social Fan

Speaker: Frank Golding, Head of Sport for North America, Google

11:00 AM NETWORKING BREAK
Spielberg Gallery

11:30 AM Media Marketing: Best Practices in Multi-Platform Brand Integration

Moderator:
Michael A. Neuman, Managing Partner, Scout Sports and Entertainment

Panelists:
Matt Escalante, Senior Brand Manager, Corona Extra & Corona Light at Crown Imports, LLC
Sean Hanrahan, Senior VP, Global Marketing Solutions, ESPN
Frank Wall, VP, Publisher, Sports Illustrated

12:00 PM LUNCH BREAK

1:30 PM 7-MINUTE MASTER CLASSES
Rapid-fire deep dives into information you need to know

Creating a Second Screen Experience Networks, Sponsors and Audiences Can't Live Without
Speaker: Rich Riley, CEO, Shazam Entertainment

E-Sports: The Next Billion-Dollar Opportunity in Sports Media
Speaker: Jonathan Simpson-Bint, Chief Revenue Officer, TwitchTV

Mobile as First Screen: Reaching and Converting Your Fans Everywhere They Are
Speaker: Ashley Bradbury, Client Partner, Global Marketing Solutions, Facebook

Using Neuroscience to Optimize Your Marketing and Video Assets
Speaker: John Ford, Partner and Head of Creative Services, SyncSense; Owner and President, Jfordmedia Consulting

FANALYTICS: Understanding What Sports Fans “Watch” & “Buy”
Speaker: Stephen Master, SVP, Sports, The Nielsen Company

2:30 PM Partnership, Powerful Ideas and Passion: How Coca-Cola Drove Their Biggest Activation and Redefined Integrated Marketing

Introduction:
David Levy, President, Turner Broadcasting System, Inc.

Moderator:
Sharon Byers, SVP, Sports & Entertainment Marketing, Coca-Cola North America

Panelists:
Will Funk, SVP of NCAA Partnerships and Branded Programming, Turner Broadcasting System, Inc.
Mark Lewis, EVP, Championships and Alliances, NCAA
Katie Miller, Group Director Sports, Entertainment and Community Marketing, The Coca-Cola Company
Chris Simko, SVP, CBS Sports Sales and Marketing, Director, CBS Sports Properties Group


3:00 PM NETWORKING BREAK
Spielberg Gallery

3:30 PM 7-MINUTE MASTER CLASSES
Rapid-fire deep dives into information you need to know

Bringing It to Brooklyn: Case Study on the Brooklyn Nets
Speaker: Fred Mangione, CMO and Chief Revenue Officer, Brooklyn Nets and Barclays Center

How Multi-Cultural Audiences Will Drive the Next Billion-Dollar Investment in Sports and Sports Media
Speaker: Steven Wolfe Pereira, EVP, MediaVest; Managing Director, MediaVest Multicultural (MV42°)

How to Go Viral
Speaker: Marshall Ball, Director of Interactive Strategy, Wieden+Kennedy NY

Launching FOX Sports 1
Speaker: Chris Stifel, Vice President, Creative/On-Air, Fox Sports Marketing

Sell the Brand: Case Study on the Atlanta Falcons
Speaker: Jaime Weston, VP, Brand & Creative, NFL

6:00 PM Pre-Awards Cocktail Reception
Capitale

7:30 PM 2013 Sports Media Marketing Awards Ceremony
Capitale: 130 Bowery, New York, NY 10013

sessions

INTRODUCING THE 7 MINUTE MASTER CLASS

MAXIMIZE YOUR KNOWLEDGE WITH HIGH IMPACT SUPER-SESSIONS

Experience a rapid-fire series of 7-Minute Master Class sessions delivering bottom-line insights and critical takeaways to accelerate your marketing acumen. This dynamic, motivating program distills essential facts and actionable tools in a pared-down format, disseminated by experts representing the spectrum of entertainment, technology, media, CPGs and Sports. A 3-minute Q&A follows each presentation. See all 7-Minute Master Classes by going to our SCHEDULE HERE.

Media Marketing: Best Practices in Multi-Platform Brand Integration

From networks and channels to teams and leagues; from long form content to short form spots; from on-air to in-stadium to online, smart brands have figured out how to maximize their media investment by tapping into the zeitgeist of Sports Media's biggest Brands. Representing the industry's biggest agencies, brands, sports media platforms and governing bodies, we'll dive deep into some of the most creative and successful brand integrations of the year. You'll learn how these innovative deals came together and get unprecedented insight into how opportunities were recognized, challenges were overcome and cross-platform successes were measured.

Moderator:
Michael A. Neuman, Managing Partner, Scout Sports and Entertainment

Panelists:
Matt Escalante, Senior Brand Manager, Corona Extra & Corona Light at Crown Imports, LLC
Sean Hanrahan, Senior VP, Global Marketing Solutions, ESPN
Frank Wall, VP, Publisher, Sports Illustrated


Partnership, Powerful Ideas and Passion: How Coca-Cola Drove their Biggest Activation and Redefined Integrated Marketing

When Coca-Cola set out to launch the most sophisticated and integrated Sports and Entertainment media activation the NCAA had ever seen, they ended up creating a multi-platform Pop Culture phenomenon of epic proportions. Though a unique partnership with Turner Sports, CBS and NCAA, Coca-Cola leveraged unprecedented media assets from television commercials to top-tier talent and from concerts to content, amplifying an audience to make this years' tournament the most watched and engaged-with in NCAA history.

For the first time, top executives from Coca-Cola, Turner, CBS and NCAA will discuss the guiding principals behind this massive initiative, provide first-hand account into how this multi-platform, multi-channel media marketing project unfolded and give insider analytics into how this genuine partnership paved the paths to multi-platform success.

Introduction:
David Levy, President, Turner Broadcasting System, Inc.

Moderator:
Sharon Byers, SVP, Sports & Entertainment Marketing, Coca-Cola North America

Panelists:
Will Funk, SVP of NCAA Partnerships and Branded Programming, Turner Broadcasting System, Inc.
Mark Lewis, EVP, Championships and Alliances, NCAA
Katie Miller, Group Director Sports, Entertainment and Community Marketing, The Coca-Cola Company
Chris Simko, SVP, CBS Sports Sales and Marketing, Director, CBS Sports Properties Group

speakers

To be announced.

location

The 2013 Sports Media Marketing Summit will take place at:
The Paley Center for Media
25 West 52 Street
New York, NY 10019

The 2013 Sports Media Marketing AWARDS CEREMONY will be held at:
Capitale
130 Bowery
New York, NY 10013

sponsors

Title Sponsor:



Sports Illustrated

Sports Illustrated is an award-winning journalistic enterprise that was born in print nearly 60 years ago and today includes commercially successful and critically-acclaimed digital, productions, marketing, books, golf, kids and international business divisions

Sponsors:


ESPN

More information coming soon.

     

SPIKE

More information coming soon.

     


VideoHelper

Designed for promos, tons of exclusive cuts as hard-hitting as the sports you promote.  It's music to your cauliflower ear. 

     


Killertracks

Killer Tracks is a leading provider of pre-cleared production music for use in television, film, advertising and interactive media. Search, audition and download from over 2,000 digital albums online at www.killertracks.com!

     


Cartoon Network "Hall of Game"

More information coming soon.

 

Design Partner:



Favorite Color

Design/Motion, CGI/Animation, Live Action....that’s the core of what we do. It’s the collaborative experience and our creative process that sets us apart.

 
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