The Sports Media Marketing Summit will provide the critical insights, information and innovations effecting the sports marketing industry today.
The Sports Media Marketing Summit is a part of PromaxBDA, the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.
*The use of The Paley Center for Media’s facilities does not constitute endorsement by The Paley Center of any views expressed during this event.
MAXIMIZE YOUR KNOWLEDGE WITH HIGH IMPACT SUPER-SESSIONS
Experience a rapid-fire series of 7-Minute Master Class sessions delivering bottom-line insights and critical takeaways to accelerate your marketing acumen. This dynamic, motivating program distills essential facts and actionable tools in a pared-down format, disseminated by experts representing the spectrum of entertainment, technology, media, CPGs and Sports. A 3-minute Q&A follows each presentation. See all 7-Minute Master Classes by going to our SCHEDULE HERE.
Media Marketing: Best Practices in Multi-Platform Brand Integration
From networks and channels to teams and leagues; from long form content to short form spots; from on-air to in-stadium to online, smart brands have figured out how to maximize their media investment by tapping into the zeitgeist of Sports Media's biggest Brands. Representing the industry's biggest agencies, brands, sports media platforms and governing bodies, we'll dive deep into some of the most creative and successful brand integrations of the year. You'll learn how these innovative deals came together and get unprecedented insight into how opportunities were recognized, challenges were overcome and cross-platform successes were measured.
Michael A. Neuman, Managing Partner, Scout Sports and Entertainment
Matt Escalante, Senior Brand Manager, Corona Extra & Corona Light at Crown Imports, LLC
Sean Hanrahan, Senior VP, Global Marketing Solutions, ESPN
Frank Wall, VP, Publisher, Sports Illustrated
Partnership, Powerful Ideas and Passion: How Coca-Cola Drove their Biggest Activation and Redefined Integrated Marketing
When Coca-Cola set out to launch the most sophisticated and integrated Sports and Entertainment media activation the NCAA had ever seen, they ended up creating a multi-platform Pop Culture phenomenon of epic proportions. Though a unique partnership with Turner Sports, CBS and NCAA, Coca-Cola leveraged unprecedented media assets from television commercials to top-tier talent and from concerts to content, amplifying an audience to make this years' tournament the most watched and engaged-with in NCAA history.
For the first time, top executives from Coca-Cola, Turner, CBS and NCAA will discuss the guiding principals behind this massive initiative, provide first-hand account into how this multi-platform, multi-channel media marketing project unfolded and give insider analytics into how this genuine partnership paved the paths to multi-platform success.
David Levy, President, Turner Broadcasting System, Inc.
Sharon Byers, SVP, Sports & Entertainment Marketing, Coca-Cola North America
Will Funk, SVP of NCAA Partnerships and Branded Programming, Turner Broadcasting System, Inc.
Mark Lewis, EVP, Championships and Alliances, NCAA
Katie Miller, Group Director Sports, Entertainment and Community Marketing, The Coca-Cola Company
Chris Simko, SVP, CBS Sports Sales and Marketing, Director, CBS Sports Properties Group
The 2013 Sports Media Marketing Summit will take place at:
The Paley Center for Media
25 West 52 Street
New York, NY 10019
The 2013 Sports Media Marketing AWARDS CEREMONY will be held at:
New York, NY 10013