Europe Conference 2016 Barcelona

Mar 14-15

DATE

March 14-15, 2016


LOCATION

Hotel Arts Barcelona
Marina 19-21
08005 Barcelona
España


PRICING

ONSITE REGISTRATION


PromaxBDA Europe Conference 2016
March 14-15, 2016 Barcelona

 
PromaxBDA Europe 2016

Nile Rodgers

A HIT MAKER SHARES HIS CREATIVE GENIUS

For more than 40 years, musician, composer, guitarist and co-founder of the band CHIC, Nile Rodgers has crafted some of the biggest hits in music for the likes of Madonna, Michael Jackson, Duran Duran, David Bowie, and Daft Punk.

Jill Gray

UNLOCK FACEBOOK’S SECRETS

As the Head of Facebook’s UK Creative Shop, Jill Gray helps brands crack the code for delivering campaigns across Facebook and and Instagram.

PromaxBDA Europe 2016

MASTERING AN ANCIENT ART FOR THE MODERN WORLD

World renowned calligrapher and typeface designer Seb Lester has developed custom typefaces for iconic brands like British Airways, H&M, Barclays, and Intel.

Dean Donaldson

TRANSFORM YOUR FUTURE

No one navigates the maze of emerging media like Dean Donaldson, a marketing strategist, consumer evangelist, and digital futurologist.

Paul Boross

THE PITCH DOCTOR WILL SEE YOU NOW

When executives at the BBC, Virgin, and Google need help mastering the art of pitching, they call one man: Paul Boross.

Dieter Georg Herbst

MASTER DIGITAL STORYTELLING

Brands all over the world count on Dieter George Herbst to help them become leaders in digital storytelling and media.

PromaxBDA Europe 2016

OTHER CAN’T MISS SESSIONS

Europe’s leading media companies and agencies are coming to Barcelona for PromaxBDA Europe 2016 — the essential entertainment marketing and design event.

Join us for two days of industry-leading insight, strategy, creativity and professional development and Create What’s Next for your brands, your clients — and yourself!

Immerse yourself in our more than 30 sessions and four unique tracks:

PromaxBDA Europe 2016 Tracks

*A brand new track of sessions devoted to professional development.

View the full lineup of speakers and sessions

hotel

Barcelona Hotel Arts PromaxBDA

Hotel Arts Barcelona
Marina 19-21 - 08005 Barcelona, Spain
Tel. +34 93 221 1000

The special group rate has expired but you can still make your own reservation at the Hotel Arts Barcelona.

All reservation requests will require a credit card & %100 deposit. Please note, room reservations may be cancelled without penalty up to 72 hours prior to your check in date. Any cancellations after 72 hours of your check in date will be charged for the entire stay of the reservation. Additional cancellation policy information can be found when booking the reservation online under the link for "Rate Rules.”

Barcelona Hotel Arts PromaxBDA

Barcelona Hotel Arts PromaxBDA

Barcelona Hotel Arts PromaxBDA

air and rail

PromaxBDA Europe Conference 2016 Official Airline Alliance

oneworld is pleased to be the official airline alliance of 2016 PromaxBDA Europe Conference.

Click here to book your flights and enjoy the benefits.

oneworld®, the premier global airline alliance, brings together 15 leading airlines from around the world - airberlin, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, LAN Airlines, TAM Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines and SriLankan Airlines. Together with around 30 affiliate members, oneworld’s network currently serves more than 1,000 destinations in 155 countries.

attendee benefits

  • Attractive flight discounts for attendees and one travel companion.
  • Flights available from all oneworld member airlines and affiliates.
  • User-friendly booking tool that will display the most convenient flights and multiple fare options.
  • 24-hour support desk – reach us by email or phone.
  • Earn rewards and tier status points on oneworld eligible flights.
  • Frequent flyer privileges, including, for top tier cardholders, access to some 600 premium airport lounges worldwide, fasttrack at security lanes in selected airports and extra baggage allowance.
  • Seamless connections and quality service on oneworld member airlines.

Visit www.oneworld.com/events and enter event code OW67C15 to log in as an attendee and access our convenient online booking tool, customized with your event information. You and a travel companion can then book discounted flights for travel seven days before and seven days after the event. Fares will be available up to twelve months prior to the event.

For more information please visit www.oneworld.com

 

RENFE is proud to be the official rail partner of the PromaxBDA Europe Conference 2016.

PromaxBDA attendees can take advantage of a 30% discount on all travel on domestic routes to and from Barcelona-Sants or Barcelona Estació de França.

Buy your tickets online or bring this coupon to any RENFE ticket office, train station, or travel agency.

No stopovers are allowed, except when and change of train is required. See full terms and conditions. This offer cannot be combined with any other promotions or discounts.

View and Print the PromaxBDA Europe Discount Coupon.

Visit www.renfe.com for more information.

 
Renfe

schedule

Sunday, 13 March
16:00 - 20:00
Group Entrance
  Registration Open
     

Monday, 14 March
8:00 - 19:00
Group Entrance
  Registration Open
     
8:00 - 18:00
Saló Picasso
  Executive Member Lounge Open
     
8:00 - 18:00
Gaudi Foyer
  Exhibitors Open
     
9:00
Gaudi 1
 

Conference Welcome

Speaker:
Steve Kazanjian, President and CEO, PromaxBDA

     
9:15
Gaudi 1

Strategy
 

20 Lessons From The World's Best TV Brand Builders

In their new book, “The TV Brand Builders," Andy Bryant and Charlie Mawer, look at global best practices in TV marketing. Based on interviews with nearly 50 of the top TV brand builders from the US, UK and across Europe, Andy and Charlie will share their choice of 20* of the most useful lessons and tips from a wide range of organizations, including FX Networks, Channel 4, ESPN, Comedy Central, CANAL+, Discovery and more. This entertaining session will be illustrated with a diverse selection of examples of innovative marketing and creativity, from brand design to promotional campaigns to social media innovation.

Speakers:
Andy Bryant, Managing Director, Red Bee
Charlie Mawer, Executive Creative Director, Red Bee

     
10:00
Gaudi 1

The Academy
 

Life's a Pitch! The Psychology of Pitching

An insightful and impactful keynote presentation by the internationally renowned speaker and author known as the Pitch Doctor. You’ll learn to develop powerful new skills through the practical and entertaining exploration of the psychology of presentation, communication, pitching, sales, negotiation and influence. The Pitch Doctor has one mission: To help you win business. How? By coaching you in the art and science of pitching. By showing you how to present yourself, your company and your product to optimal effect. By equipping you with a tool kit of psychology, neuro-linguistic programming, performance, communication and storytelling techniques that not only deliver commercial results, but build relationships and keep clients coming back for more.

Speakers:
Paul Boross, The Pitch Doctor

     
10:45
  NETWORKING BREAK
     
11:15
Gaudi 1

Creativity
 

Typography in the Digital Age

A narrative of the typographical landscape. From print media to the digital age and where it is today. How to best use new technologies and best practices in how to present our web design, menu layout and on screen branding.

Speaker:
Neville Brody, Director, Brody Associates; Dean of the School of Communication, Royal College of Art

     
11:15
Gaudi 2

The Academy
 

Promos and Trailers Masterclass

In this masterclass for great creators of promos and trailers, you’ll learn from some of the best in the business, from creating the initial concept to making selects, deciding on cuts, choosing music, determining script and graphics. Patrick has spent his professional life straddling between promotion, creative development and digital and social media. He has helped shape and develop creative teams and knows his storytelling from his buzzword bingo.

Speaker:
Patrick Bay Damsted, Showrunner and Head of New Thoughts, Soulfish Aps, Soulfish Aps

     
12:00
Gaudi 1

Strategy
 

Discover the New Discovery: TV Channel to Experience Brand

The team behind "Make Your World Bigger' takes you on the two-year journey that turned Discovery Channel from just one of 600 TV outlets into a full-fledged brand experience, rooted in audience insight, universal human need and digital connectivity. Packed full of creative work, stories, results and learnings, we will show how a single idea transformed the way the business operates and its relationship with viewers.

Speakers:
Rebecca Diver-Phillips, Senior Marketing & Communications Director, Discovery Networks UK
Robin Garnett, VP Creative, Discovery Networks UK

     
12:00
Gaudi 2

The Academy
 

Creativity Is an Option: Fake It Till You Make It

You spend your life engaging the absolute highest function of the human mind—creativity—and all you want to do is bitch about it? Get over it! To act as though you’re burdened by your talent and exhausted by your creative endeavors is ridiculous. Embrace your creativity! Love your inspiration! This session will help you do just that, by boosting your inspiration and providing tools to enhance it. You’ll be reminded that it’s not where you take things from; it is where you take them to.

Speaker:
Steve Brouwers, Creative Director, SBS Belgium

     
12:30 - 14:00
  LUNCH BREAK
     
14:00
Gaudi 1

Strategy
 

Why Do We Still Call it Television?

The term “television” has been in use since the early 1900s, but clearly the device itself has changed and developed enormously since then. So much so, in fact, that it raises the question: Does the term even apply anymore to what and how we consume media. How do we watch what we watch? How has our content consumption behaviour changed? How has distribution changed? How do you market in the new age? What is the state of our industry today? Join us for a fascinating panel discussion as our experts grapple with these questions and more.

Moderator:
Frank Radice, Expert in Residence, Definition 6

Speakers:
Isabelle Hen-Wollmarker, Head of TV and Entertainment, Swisscom TV
Paolo Lorenzoni, Head of OTT and New Media, Sky Italy
Jesse Redniss, Co-Founder, BRaVe Ventures
Pablo Romero Sulla, Director of Digital Content YOMVI Movistar+, MOVISTAR+ Telefonica

     
14:00
Gaudi 2

The Academy
 

How Brand Voice Kicks Butt

Cheaper than design, more thrilling than Tinder, the right brand voice shapes every way you connect to your audiences. Great examples and exercises to help find your voice.

Speakers:
Linda Button, Principal, Tooth + Nail
Patalia Tate, VP, Creative Strategy and Marketing, Scripps Networks Interactive

     
15:00
Gaudi 1

Creativity
 

F!ck Design

Viewers are no longer loyal to channels, platforms and stations. They are following their heroes—whether it’s a movie star, athlete, singer, band, team, soap, series, e-game or cartoon character—right across changing platforms, and design can’t stop them. But does that mean design is irrelevant? To the contrary, it means well-executed design is now more important than ever before. It means the creative process must be redoubled to make viewers care. In this lively session, we’ll discuss these changes and share examples of well executed designs that have bucked the trend.

Speaker:
Stefan Mueller, Exec. Producer & Consultant, Flint Skallen

     
15:00
Gaudi 2

The Academy
 

Commanding Creativity

We all work creatively every day. Most of us know the basic rules of ideation and brainstorming. Yet we can have difficulty applying this knowledge and approaching creativity in a systematic and timely manner. What if there were shortcuts to coming up with creative ideas on demand? This workshop will provide at least three distinct methods and hands-on exercises to boost and channel your creativity, whether you work alone, with a partner or in a group. The aim is not just to generate more ideas but to generate more original and conceptual ideas—on brief and on schedule.

Speakers:
Søren Christian Andersen, Creative Consultant, SUPERCREATIVE
Caitlin Madden M.A., B.Ed., Teacher, Communications Consultant and Architect, SUPERCREATIVE

     
15:45
  NETWORKING BREAK
     
16:15
Gaudi 1

Innovation
 

Game of Thumbs: The Power of Mobile Storytelling

A look at mobile as the new space for creativity and how entertainment brands are leveraging the creative canvas¹ of Facebook and Instagram.

Speaker:
Jill Gray, Head of UK Creative Shop, Facebook

     
17:00
Gaudi 1

Creativity
 

Branding as a Team Sport: The Cutting Edge of Creative Collaborations

Last autumn two major channel rebrands hit the air, each the result of creative synergy: Channel 4 in the UK, which paired up with 4Creative Jonathan Glazer, Neville Brody and DBLG; and Eurosport International, led by Do&Co with Sid Lee, Pentagram and Dixon Baxi. We bring the key actors involved to Barcelona and discuss the merits and the challenges of creative collaborations: How does it work, how teams are assembled, who does what, and whether the collaborative process produce superior results?

Speakers:
Aporva Baxi, Co-Founder & Executive Creative Director, DixonBaxi
Neville Brody, Director, Brody Associates; Dean of the School of Communication, Royal College of Art
Federico Gaggio, Brand architect; Creative Leader; Leadership Consultant, Do&Co
Grant Gilbert, Founder / Creative Director, DBLG
Antonio Ruiz, VP Marketing & Franchise Management, Eurosport, Discovery Networks International
Alice Tonge, Creative Director, 4Creative

     
18:00 - 20:00
Garden Terrace
 

Welcome Reception

     
18:00 - 20:00
Saló Granados
 

Client/Agency Speed Dating

     

Tuesday, 15 March
8:00 - 19:30
Group Entrance
  Registration Open
     
8:00 - 18:00
Saló Picasso
  Executive Member Lounge Open
     
8:00 - 16:00
Gaudi Foyer
  Exhibitors Open
     
9:00
Gaudi 1

Innovation
 

2020 Television: Evolution or Revolution?

Fragmented. Expensive. Inflexible. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked—and we are all being held hostage, forced to pay ransom in the form of huge fees for bargain basement content, hidden behind ridiculous firewalled interfaces, with the caveat you can watch it on a mobile. It’s utterly unsustainable. Technology was supposed to make our lives simple, but first we need a revolution. This session will address topics such as how do we think smarter about smart TV? Are there any new technologies that are about to excite TV viewers? And what should we expect future TV viewing to look like? Think of it as a call to arms to create clarity and choice for the 21st Century TV consumer.

Speaker:
Dean Donaldson, Digital Transformation Consultant, Wink Wiggle Wave

     
9:45
Gaudi 1

Creativity
 

Peace, Hellfire & Outer Space

If words carry meaning, consider the importance of the letters from which they’re constructed. As graphic designer Seb Lester puts it, "I find the Latin alphabet to be one of mankind’s most beautiful and profound creations." In this session, Lester delves into the importance of being graphic, charting his life in letterforms, from his student days to working for some of the biggest companies in the world to current art and design projects. The presentation includes a section on designing a logo for a NASA space mission. With over a million followers on social media, Lester knows from whence he speaks. Join him and see what the buzz is all about.

Speaker:
Seb Lester, Artist & Designer, Seb Lester Ltd

     
10:30
  NETWORKING BREAK
     
11:00
Gaudi 1

Innovation
 

The True Power of Brand Imagery

Do your consumers, partners and employees have a clear and powerful image of who you are, what you offer and why you are unique? Powerful and one-of-a-kind imagery can determine the success of your communication by effectively infusing it with the desirable experiences you’d like to have associated with your company. The systematic and long-term development of your corporate imagery unleashes a promising, competitive advantage: expansion via profile.

Speaker:
Prof. Dr. Dieter Georg Herbst, CEO, Berlin University of the Arts, Berlin Career College, Berlin, Germany

     
11:00
Gaudi 2

Creativity
 

Brand/Rebrand Highlights

BBC3: Rebranding for a Digital Future

How do you own content in an online world? That's the challenge Red Bee had to address when it got the brief for BBC3, the BBC's youth channel that was making the shift from a linear to an online-only channel. They'll share the new branding for BBC3 and tell the story of how they created a digital-first visual identity for a channel that needs to exist in a whole new world. From social feeds to dark social to pop-up linear feeds, see how Red Bee is making BBC3 relevant for the future.

Speaker:
Jane Fielder, Head of Design, Red Bee


Rebranding UEFA Europa League

How to create a brand that can live besides the almighty UEFA Champions League. Follow us on a two year European journey. From a new strategic approach that brought the creative idea, to the production of over 100 items. For 360° media and applications from TV-studios to football-stadiums. And then see how it came to live in the first match days, covered by channels across Europe in their adaptation of the brand language.

Speaker:
Markus Schmidt, CEO and Creative Director, UnitedSenses

     
11:45
Gaudi 1

The Academy
 

The Inescapable Influence of Sound

Whether you realize it or not, every single moment of your life is scored by sound. It's constantly there guiding your choices, changing your mood in an instant, and making and breaking emotional connections. From his book, THE SONIC BOOM: How Sound Transforms the Way We Think, Feel and Buy, Joel Beckerman shares the seven principles of how to use the power of sound to better your life, advance your cause, and create surprising opportunities for branded experiences like "TV everywhere."

Speaker:
Joel Beckerman, Founder and Lead Composer, Man Made Music

     
11:45
Gaudi 2

Creativity
 

Brand/Rebrand Highlights

AXN Rebrand: Homemade with Love

When the name of your network is "action," you’d better make sure your branding doesn’t say “couch potato.” That was the challenge when it came time for a makeover for international network AXN. Building on a new tagline—"Redefining Action,” which quite broadly includes anything intense or intriguing—the team then tackled a new logo using angular typography and incorporating a three-dimensional pyramid to convey “mystery and the convergence of energy.” This will be an action-packed session that just may answer some of the mysteries of your own looming re-brand.

Speakers:
Marcos Garcia, Graphic Design Manager, Sony Pictures Television Networks Iberia, S.L.
Ignacio Zamacola, VP, Marketing & OAP, Sony Pictures Television Networks Iberia, S.L.


Not Another Bloody Rebrand!

When NBCUniversal's flagship movie channel Studio Universal decided it was time for a rebrand, they ultimately went with Red Bee - find out why they got the job and the client's thinking in the process. In a joint client / agency chat, you’ll learn what went into that winning pitch and the subsequent rebrand process, warts and all. Because you can’t sculpt a thing of beauty without slogging through a little ugliness along the way, right?

Speaker:
Marco Giusti, SVP International Creative, NBCUniversal

     
12:30 - 14:00
  LUNCH BREAK
     
14:00
Gaudi 1

Strategy
 

Think Global, Act Local: What Does It Mean for Us Today?

Nowadays, most TV programs are produced for an international target audience and are expected to perform on every platform. So how does a TV broadcaster take ownership of this content and make it appeal to their local market? When the same content is shown on several platforms and via several broadcasters, what are the tricks to attract viewers to one specific channel versus another? Conversely, if global networks aim to broadcast their content worldwide, do they need to adapt that content to national markets, or is it strictly a question of marketing? What are the tips to success with a global offer intended for local markets? Cultural specificities, economic and political contexts, and particularities of brand positioning are the influencers on these issues, and all will be addressed in this thought-provoking session.

Speakers:
Juliette Clerc, Head of On-air Branding, Dream On (Paris)
MaryLou Johnston, Communication Director/International Development, Dream On (Paris)

     
14:00
Gaudi 2

Strategy
 

Pata Negra Spot on a Tortilla Budget

We've all been there: Trying to make a powerful spot with no budget. In this presentation, you'll hear real-life stories from the industry's most innovative marketers about how they overcame the challenges of time, market and budget, rising to the challenge of producing truly ground-breaking and effective creative. You'll get actual, applicable break-through ideas and strategies for creating low-cost, high-impact on-air promotion, off-marketing and audience engagements that you'll be able to implement immediately.

Speakers:
Andrew Kidger, Executive Creative Director/Producer, Creative Heist
Steven Skinner, Creative Director, Skinny Media Ltd

     
14:30
Gaudi 1

Innovation
 

From Static to Dynamic: How to Integrate Real-Time Digital Traditional Broadcast

Consider this challenge: Could you effectively drive your care if one axle turned at a rate completely different from that of the other? That’s essentially what broadcasters are facing in this time of traditional, static day-and-date broadcasting schedules and real-time, on demand digital media. But the two can be integrated with thoughtful, dynamic solutions. In this session, we’ll address topics such as real-time workflows within broadcast environment, the use of user generated content, social media integration in channel branding, new opportunities for marketers and how to turn these practices into ad sales.

Speaker:
Tuomo Kulomaa, Creative Director, Valve Media

     
14:30
Gaudi 2

Creativity
 

Grabbing Attention in the Digital World: How 8Bit Little Men Launched the Canal+ New Season

In a world obsessed with rapid-fire social media and a perpetually shape-shifting Internet, it’s useless for a TV channel to think with last year’s ideas. We have to be more creative than ever, both for broadcast and digital platforms. This session will explain step by step our creative process, including creating tangible results with music and a popular song, in a 360° way.

Speakers:
Emmanuelle Lacaze, Producer & Partner, Gédéon
Emmanuel Lipszyc, Music Composer, CEO, La Plage Records
Olivier Schaack, Creative Director, Canal+

     
15:00
  NETWORKING BREAK
     
15:30
Gaudi 1

Innovation
 

Maker Studios: Technical by Nature and Creativity at the Core

As digital marketing continues to evolve, so will the strategies needed to effectively target, capture and convert highly fragmented audiences. As the leader of a “talent-first, technology driven media company and the #1 producer and distributor of online content” Maker Studios' Andrew Childs and Luke Hyams will discuss digital marketing strategy, talent participation and the successful monetization of YouTube content and TV creation. What do you do to bring brands and campaigns to life? How do you work with talent to identify opportunities and fit content as more brands want to leverage the influence of digital stars?

Speakers:
Andrew Childs, Planning Director, International, Maker Studios
Luke Hyams, Head of International Content, Maker Studios
Marie Lopez, YouTube star, EnjoyPhoenix

     
16:15
Gaudi 1

Creativity
 

Creative Keynote: Evolution of Entertainment

Nile Rodgers, an inspirational and creative force with a career spanning more than 40 years, is considered one of the most influential producers in the history of popular music. He has produced some of the biggest hits in the careers of Madonna, David Bowie, Duran Duran and most recently, Daft Punk. Rodgers will share his creative process, his method of collaboration and how he sees the evolution of the entertainment world as an enormous opportunity.

Speaker:
Nile Rodgers, Grammy Award-Winning Music Producer

     
17:00
Gaudi 1

Creativity
 

State of Our Art

Sometimes, during the course of our long work hours and daily grinds, we lose sight of the fact that what we create can and does move masses, inspire unexpectedly, affect change and shape behavior... and make us laugh. Tag along on an exhilarating exploration of the best big ideas from the past 12 months both from our television universe and beyond. If it goes as planned (and we have a hunch it will), you’ll leave with renewed creative vigor, redoubled commitment and keen insights about the future of our craft. That, or at least a smile on your face.

Speakers:
Elena Frova, Creative Director, FOX Networks Group, Italy
Lester Mordue, European Director of Conference and Relations, PromaxBDA

     
18:00
Garden Terrace
 

Pre-Awards Reception

     
19:30
Gaudi 1
 

Doors Open for Awards Dinner

     
20:00
Gaudi 1
 

PromaxBDA Europe Awards 2016 Ceremony

     
22:30 - 00:00
CDLC
 

After Party following the PromaxBDA Europe Awards 2016 Ceremony

CDLC
Passeig Marítim de la Barceloneta, 32,
Barcelona 08003

     

sessions


20 Lessons From The World's Best TV Brand Builders

In their new book, “The TV Brand Builders,” Andy Bryant and Charlie Mawer, look at global best practices in TV marketing. Based on interviews with nearly 50 of the top TV brand builders from the US, UK and across Europe, Andy and Charlie will share their choice of 20* of the most useful lessons and tips from a wide range of organizations, including FX Networks, Channel 4, ESPN, Comedy Central, CANAL+, Discovery and more. This entertaining session will be illustrated with a diverse selection of examples of innovative marketing and creativity, from brand design to promotional campaigns to social media innovation.

Speakers:
Andy Bryant, Managing Director, Red Bee
Charlie Mawer, Executive Creative Director, Red Bee


2020 Television: Evolution or Revolution?

Fragmented. Expensive. Inflexible. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked—and we are all being held hostage, forced to pay ransom in the form of huge fees for bargain basement content, hidden behind ridiculous firewalled interfaces, with the caveat you can watch it on a mobile. It’s utterly unsustainable. Technology was supposed to make our lives simple, but first we need a revolution. This session will address topics such as how do we think smarter about smart TV? Are there any new technologies that are about to excite TV viewers? And what should we expect future TV viewing to look like? Think of it as a call to arms to create clarity and choice for the 21st Century TV consumer.

Speaker:
Dean Donaldson, Digital Transformation Consultant, Wink Wiggle Wave


Brand/Rebrand Highlights: AXN Rebrand: Homemade with Love

When the name of your network is “action,” you’d better make sure your branding doesn’t say “couch potato.” That was the challenge when it came time for a makeover for international network AXN. Building on a new tagline—"Redefining Action,” which quite broadly includes anything intense or intriguing—the team then tackled a new logo using angular typography and incorporating a three-dimensional pyramid to convey “mystery and the convergence of energy.” This will be an action-packed session that just may answer some of the mysteries of your own looming re-brand.

Speakers:
Marcos Garcia, Graphic Design Manager, Sony Pictures Television Networks Iberia, S.L.
Ignacio Zamacola, VP, Marketing & OAP, Sony Pictures Television Networks Iberia, S.L.


Brand/Rebrand Highlights: BBC3: Rebranding for a Digital Future

How do you own content in an online world? That's the challenge Red Bee had to address when it got the brief for BBC3, the BBC's youth channel that was making the shift from a linear to an online-only channel. They'll share the new branding for BBC3 and tell the story of how they created a digital-first visual identity for a channel that needs to exist in a whole new world. From social feeds to dark social to pop-up linear feeds, see how Red Bee is making BBC3 relevant for the future.

Speaker:
Jane Fielder, Head of Design, Red Bee


Brand/Rebrand Highlights: Rebranding UEFA Europa League

How to create a brand that can live besides the almighty UEFA Champions League. Follow us on a two year European journey. From a new strategic approach that brought the creative idea, to the production of over 100 items. For 360° media and applications from TV-studios to football-stadiums. And then see how it came to live in the first match days, covered by channels across Europe in their adaptation of the brand language.

Speaker:
Markus Schmidt, CEO and Creative Director, UnitedSenses


Branding as a Team Sport: The Cutting Edge of Creative Collaborations

Last autumn two major channel rebrands hit the air, each the result of creative synergy: Channel 4 in the UK, which paired up with 4Creative Jonathan Glazer, Neville Brody and DBLG; and Eurosport International, led by Do&Co with Sid Lee, Pentagram and Dixon Baxi. We bring the key actors involved to Barcelona and discuss the merits and the challenges of creative collaborations: How does it work, how teams are assembled, who does what, and whether the collaborative process produce superior results?

Speakers:
Aporva Baxi, Co-Founder & Executive Creative Director, DixonBaxi
Neville Brody, Director, Brody Associates; Dean of the School of Communication, Royal College of Art.
Federico Gaggio, Brand architect; Creative Leader; Leadership Consultant, Do&Co
Grant Gilbert, Founder / Creative Director, DBLG
Antonio Ruiz, VP Marketing & Franchise Management, Eurosport, Discovery Networks International
Alice Tonge, Creative Director, 4Creative


Commanding Creativity

We all work creatively every day. Most of us know the basic rules of ideation and brainstorming. Yet we can have difficulty applying this knowledge and approaching creativity in a systematic and timely manner. What if there were shortcuts to coming up with creative ideas on demand? This workshop will provide at least three distinct methods and hands-on exercises to boost and channel your creativity, whether you work alone, with a partner or in a group. The aim is not just to generate more ideas but to generate more original and conceptual ideas—on brief and on schedule.

Speakers:
Søren Christian Andersen, Creative Consultant, SUPERCREATIVE
Caitlin Madden M.A., B.Ed., Teacher, Communications Consultant and Architect, SUPERCREATIVE


Creative Keynote: Evolution of Entertainment

Nile Rodgers, an inspirational and creative force with a career spanning more than 40 years, is considered one of the most influential producers in the history of popular music. He has produced some of the biggest hits in the careers of Madonna, David Bowie, Duran Duran and most recently, Daft Punk. Rodgers will share his creative process, his method of collaboration and how he sees the evolution of the entertainment world as an enormous opportunity.

Speaker:
Nile Rodgers, Grammy Award-Winning Music Producer


Creativity Is an Option: Fake It Till You Make It

You spend your life engaging the absolute highest function of the human mind—creativity—and all you want to do is bitch about it? Get over it! To act as though you’re burdened by your talent and exhausted by your creative endeavors is ridiculous. Embrace your creativity! Love your inspiration! This session will help you do just that, by boosting your inspiration and providing tools to enhance it. You’ll be reminded that it’s not where you take things from; it is where you take them to.

Speaker:
Steve Brouwers, Creative Director, SBS Belgium


Discover the New Discovery: TV Channel to Experience Brand

The team behind "Make Your World Bigger' takes you on the two-year journey that turned Discovery Channel from just one of 600 TV outlets into a full-fledged brand experience, rooted in audience insight, universal human need and digital connectivity. Packed full of creative work, stories, results and learnings, we will show how a single idea transformed the way the business operates and its relationship with viewers.

Speakers:
Rebecca Diver-Phillips, Senior Marketing & Communications Director, Discovery Networks UK
Robin Garnett, VP Creative, Discovery Networks UK


F!ck Design

Viewers are no longer loyal to channels, platforms and stations. They are following their heroes—whether it’s a movie star, athlete, singer, band, team, soap, series, e-game or cartoon character—right across changing platforms, and design can’t stop them. But does that mean design is irrelevant? To the contrary, it means well-executed design is now more important than ever before. It means the creative process must be redoubled to make viewers care. In this lively session, we’ll discuss these changes and share examples of well executed designs that have bucked the trend.

Speaker:
Stefan Mueller, Exec. Producer & Consultant, Flint Skallen


From Static to Dynamic: How to Integrate Real-Time Digital Traditional Broadcast

Consider this challenge: Could you effectively drive your care if one axle turned at a rate completely different from that of the other? That’s essentially what broadcasters are facing in this time of traditional, static day-and-date broadcasting schedules and real-time, on demand digital media. But the two can be integrated with thoughtful, dynamic solutions. In this session, we’ll address topics such as real-time workflows within broadcast environment, the use of user generated content, social media integration in channel branding, new opportunities for marketers and how to turn these practices into ad sales.

Speaker:
Tuomo Kulomaa, Creative Director, Valve Media


Game of Thumbs: The Power of Mobile Storytelling

A look at mobile as the new space for creativity and how entertainment brands are leveraging the creative canvas¹ of Facebook and Instagram.

Speaker:
Jill Gray, Head of UK Creative Shop, Facebook


Grabbing Attention in the Digital World: How 8Bit Little Men Launched the Canal+ New Season

In a world obsessed with rapid-fire social media and a perpetually shape-shifting Internet, it’s useless for a TV channel to think with last year’s ideas. We have to be more creative than ever, both for broadcast and digital platforms. This session will explain step by step our creative process, including creating tangible results with music and a popular song, in a 360° way.

Speakers:
Emmanuelle Lacaze, Producer & Partner, Gédéon
Emmanuel Lipszyc, Music Composer, CEO, La Plage Records
Olivier Schaack, Creative Director, Canal+


How Brand Voice Kicks Butt

Cheaper than design, more thrilling than Tinder, the right brand voice shapes every way you connect to your audiences. Great examples and exercises to help find your voice.

Speakers:
Linda Button, Principal, Tooth + Nail
Patalia Tate, VP, Creative Strategy and Marketing, Scripps Networks Interactive


The Inescapable Influence of Sound

Whether you realize it or not, every single moment of your life is scored by sound. It's constantly there guiding your choices, changing your mood in an instant, and making and breaking emotional connections. From his book, THE SONIC BOOM: How Sound Transforms the Way We Think, Feel and Buy, Joel Beckerman shares the seven principles of how to use the power of sound to better your life, advance your cause, and create surprising opportunities for branded experiences like "TV everywhere."

Speaker:
Joel Beckerman, Founder and Lead Composer, Man Made Music


Life's a Pitch! The Psychology of Pitching

An insightful and impactful keynote presentation by the internationally renowned speaker and author known as the Pitch Doctor. You’ll learn to develop powerful new skills through the practical and entertaining exploration of the psychology of presentation, communication, pitching, sales, negotiation and influence. The Pitch Doctor has one mission: To help you win business. How? By coaching you in the art and science of pitching. By showing you how to present yourself, your company and your product to optimal effect. By equipping you with a tool kit of psychology, neuro-linguistic programming, performance, communication and storytelling techniques that not only deliver commercial results, but build relationships and keep clients coming back for more.

Speaker:
Paul Boross, The Pitch Doctor


Maker Studios: Technical by Nature and Creativity at the Core

As digital marketing continues to evolve, so will the strategies needed to effectively target, capture and convert highly fragmented audiences. As the leader of a “talent-first, technology driven media company and the #1 producer and distributor of online content” Maker Studios' Andrew Childs and Luke Hyams will discuss digital marketing strategy, talent participation and the successful monetization of YouTube content and TV creation. What do you do to bring brands and campaigns to life? How do you work with talent to identify opportunities and fit content as more brands want to leverage the influence of digital stars?

Speakers:
Andrew Childs, Planning Director, International, Maker Studios
Luke Hyams, Head of International Content, Maker Studios
Marie Lopez, YouTube star, EnjoyPhoenix


Not Another Bloody Rebrand!

When NBCUniversal's flagship movie channel Studio Universal decided it was time for a rebrand, they ultimately went with Red Bee - find out why they got the job and the client's thinking in the process. In a joint client / agency chat, you’ll learn what went into that winning pitch and the subsequent rebrand process, warts and all. Because you can’t sculpt a thing of beauty without slogging through a little ugliness along the way, right?

Speaker:
Marco Giusti, SVP International Creative, NBCUniversal


Pata Negra Spot on a Tortilla Budget

We've all been there: Trying to make a powerful spot with no budget. In this presentation, you'll hear real-life stories from the industry's most innovative marketers about how they overcame the challenges of time, market and budget, rising to the challenge of producing truly ground-breaking and effective creative. You'll get actual, applicable break-through ideas and strategies for creating low-cost, high-impact on-air promotion, off-marketing and audience engagements that you'll be able to implement immediately.

Speakers:
Andrew Kidger, Executive Creative Director/Producer, Creative Heist
Steven Skinner, Creative Director, Skinny Media Ltd


Peace, Hellfire & Outer Space

If words carry meaning, consider the importance of the letters from which they’re constructed. As graphic designer Seb Lester puts it, "I find the Latin alphabet to be one of mankind’s most beautiful and profound creations." In this session, Lester delves into the importance of being graphic, charting his life in letterforms, from his student days to working for some of the biggest companies in the world to current art and design projects. The presentation includes a section on designing a logo for a NASA space mission. With over a million followers on social media, Lester knows from whence he speaks. Join him and see what the buzz is all about.

Speaker:
Seb Lester, Artist & Designer, Seb Lester Ltd


Promos and Trailers Masterclass

In this masterclass for great creators of promos and trailers, you’ll learn from some of the best in the business, from creating the initial concept to making selects, deciding on cuts, choosing music, determining script and graphics. Patrick has spent his professional life straddling between promotion, creative development and digital and social media. He has helped shape and develop creative teams and knows his storytelling from his buzzword bingo.

Speaker:
Patrick Bay Damsted, Showrunner and Head of New Thoughts, Soulfish Aps, Soulfish Aps


State of Our Art

Sometimes, during the course of our long work hours and daily grinds, we lose sight of the fact that what we create can and does move masses, inspire unexpectedly, affect change and shape behavior... and make us laugh. Tag along on an exhilarating exploration of the best big ideas from the past 12 months both from our television universe and beyond. If it goes as planned (and we have a hunch it will), you’ll leave with renewed creative vigor, redoubled commitment and keen insights about the future of our craft. That, or at least a smile on your face.

Speakers:
Elena Frova, Creative Director, FOX Networks Group, Italy
Lester Mordue, European Director of Conference and Relations, PromaxBDA


Think Global, Act Local: What Does It Mean for Us Today?

Nowadays, most TV programs are produced for an international target audience and are expected to perform on every platform. So how does a TV broadcaster take ownership of this content and make it appeal to their local market? When the same content is shown on several platforms and via several broadcasters, what are the tricks to attract viewers to one specific channel versus another? Conversely, if global networks aim to broadcast their content worldwide, do they need to adapt that content to national markets, or is it strictly a question of marketing? What are the tips to success with a global offer intended for local markets? Cultural specificities, economic and political contexts, and particularities of brand positioning are the influencers on these issues, and all will be addressed in this thought-provoking session.

Speakers:
Juliette Clerc, Head of On-air Branding, Dream On (Paris)
MaryLou Johnston, Communication Director/International Development, Dream On (Paris)


The True Power of Brand Imagery

Do your consumers, partners and employees have a clear and powerful image of who you are, what you offer and why you are unique? Powerful and one-of-a-kind imagery can determine the success of your communication by effectively infusing it with the desirable experiences you’d like to have associated with your company. The systematic and long-term development of your corporate imagery unleashes a promising, competitive advantage: expansion via profile.

Speaker:
Prof. Dr. Dieter Georg Herbst, CEO, Berlin University of the Arts, Berlin Career College, Berlin, Germany


Typography in the Digital Age

A narrative of the typographical landscape. From print media to the digital age and where it is today. How to best use new technologies and best practices in how to present our web design, menu layout and on screen branding.

Speaker:
Neville Brody, Director, Brody Associates; Dean of the School of Communication, Royal College of Art


Why Do We Still Call it Television?

The term “television” has been in use since the early 1900s, but clearly the device itself has changed and developed enormously since then. So much so, in fact, that it raises the question: Does the term even apply anymore to what and how we consume media. How do we watch what we watch? How has our content consumption behaviour changed? How has distribution changed? How do you market in the new age? What is the state of our industry today? Join us for a fascinating panel discussion as our experts grapple with these questions and more.

Moderator:
Frank Radice, Expert in Residence, Definition 6

Speakers:
Isabelle Hen-Wollmarker, Head of TV and Entertainment, Swisscom TV
Paolo Lorenzoni, Head of OTT and New Media, Sky Italy
Jesse Redniss, Co-Founder, BRaVe Ventures
Pablo Romero Sulla, Director of Digital Content YOMVI Movistar+, MOVISTAR+ Telefonica

sponsorship

For sponsorship opportunities, please contact Tara Keane, Europe Sales Director at Tara.Keane@promaxbda.org.


Sponsors


NBCUniversal International Networks

 

NBCUniversal International Networks

NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel.

     
Movement

 

Movement

Movement (formerly Télécréateurs) is a creative company that loves charismatic brands. We are strategists and artists working with clients that value creative solutions, transformation & storytelling and for whom we make complexity… simple. We believe that each project calls for a mix of strategy & intuition, experience & audacity and every single step is yet another chance to make it better.

     


 

Red Bee

Red Bee is the creative agency for a multiscreen world. We believe that brands need every second of screen time with their audience to be entertaining, inspiring and commercially valuable. We create brands and brand experiences that people choose to spend time with.

     
Gedeon

 

Gédéon

Gédéon is multi faceted, smart, and innovative, ready to create beautiful and useful design, for 360° communication.

     


 

BDA Creative

BDA Creative is a leading European branding agency, who have been developing and producing concepts for brands, design, advertising, promotions and television formats for television networks and entertainment brands since 1999. Headquartered at the foot of the Alps in Munich, Germany with a team of 27 people, BDA Creative Group also has offices in London and Vienna.

     


 

Brokendoll

Brokendoll is a award winning design company working on a global level delivering high-impact launch campaigns, station branding and TV content branding.

     
Dream On

 

Dream On

Dream On is a design agency who has helped over 60 channels around to world to create their own identity through branding.

     


 

Dixon

Dixon is a boutique creative agency that believes in a tailored approach. We create a custom fit just for you by putting talent to task.



 

FLINT SKALLEN

FLINT SKALLEN creates outstanding solutions in both - motion design & set design for TV channels and networks all over the world - currently for clients in Europe, South America and Asia. Delivering recognized  launch campaigns, station branding, TV content branding and news and sport sets.

Beta Studios

 

Beta Studio

Beta Studio is a contemporary design & production firm; established since 2007. We direct, design and produce tangible experiences that have a positive impact.


Design Partner


Comodo

 

Cómodo Screen

Creative studio in Barcelona specializing in broadcast design and branding. Our desire for hybridization places creativity at the centre of our unique Cómodo equation.


Awards Ceremony Creative Partner


Cape Rock Logo

 

Cape Rock

We are a creative studio providing visual strategy, design and motion for brands that connect with audiences.

FAQs

Who should attend?

Entertainment marketing professionals including those in promotion, public relations, communications, design, interactive, media planning, media strategy, brand integration, sales support, affiliate marketing, creative services, traffic, on-air, off-air, research and brand strategy.

How will I benefit?

Acquire, refine and develop the skills to:

  • Successfully implement a €0 media plan
  • Streamline internal creative departments
  • Manage your staff (and yourself) to keep them focused, motivated… and profitable
  • Help your sales departments generate incremental marketing-based revenue
  • Maximize revenues through brand integrations
  • Develop cost-saving departmental efficiencies
  • Supercharge your promotional strategies
  • Stay creatively inspired and execute the best work
  • Understand new technologies and what they mean to your business
  • Establish yourself as a thought leader
  • Lead your company into the future

Cancellation Policy

Should you be unable to attend this event and desire a refund, we require notice of such in writing on or before 5PM PST, 14 Feb, 2016. Cancellations made after this time will not be eligible for a refund. All cancellations are subject to an administration fee equal to 30% of the invoiced purchase price. All prices are quoted in EUR€. Should you wish to transfer your registration to another person within your same company, we require notice of such in writing, a minimum of 48 hours prior to the event. Registrations are not transferable outside of the company who purchased it. If for any reason whatsoever the conference is cancelled, producer shall have no liability in excess of a conference fee reimbursement. Producer reserves the right, with reasonable notice, to change program dates and venues and assumes no liability for the changes.

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