Jun 9

DATE

June 9-11, 2015


LOCATION

JW Marriott at L.A. LIVE
900 West Olympic
Los Angeles, CA 90015


PRICING

onsite: $1695

The Conference 2015
June 9-11, 2015 Los Angeles

The Conference 2015 is where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to give you unprecedented insights, business secrets and revolutionary tools that will help your company grow.

Never attended? Find out more about The Conference and how it can play a critical role in your professional career.

speakers

Ethan Adelman

VP, On-Air Promotions, FX Networks


Ethan Adelman is VP of On-Air Promotions at FXX. Since joining FX Networks in 2005, Adelman has developed network branding, launch campaigns and theatrical promotion for the network with great success.

Before joining FX Networks, Adelman was director of on-air promotions at G4 after helping launch Oxygen Media in 2000.

Kathryn Allen

Senior Director, Broadcast Design, TBS/TNT


Kathryn Allen is Senior Director of Broadcast Design for Turner Broadcasting’s TBS and TNT. She oversees a team of art directors, designers and producers. Prior to her current role, Allen served as a Manager and Producer for TBS, and quickly rose to oversee the design for three distinctly different channels.

During her 16 years at Turner, Allen has spearheaded rebrands, redesigns and launch campaigns for TNT, TBS and TCM. While primarily tasked with aligning channel brand design with business objectives, she must manage internal and external resources across multiple platforms, including motion design, print, live action production, digital and original series promotion. Allen takes pride in developing, managing, and mentoring creative teams.

Ross Alvord

VP, Strategy and Editorial, Nickelodeon Creative Promotion


Ross Alvord is VP of Strategy and Editorial for Nickelodeon Creative Promotions. In his role, Ross is responsible for formulating launch plans and promotional campaigns for a variety of Nick content across multiple platforms, as well as overseeing the editorial voice in all the resulting work. Recently, Ross was involved in several of the company’s biggest properties and initiatives—including Nickelodeon’s Worldwide Day of Play, the launch of animated hits "Breadwinners" and "Harvey Beaks," and the 2105 Kids’ Choice Awards.

Ross started MTV Networks in 1996 as a Tape Librarian. As a staff writer at VH1, he wrote hosted long-form programming like the weekly Top 40 Video Countdown and The Most Awesomely Bad Metal Songs Ever. Since joining Nickelodeon full-time in 2004, he’s worked on everything from Nick Jr. pre-school series development to a Nick at Nite brand refresh to the live hosted daypart U-Pick Live.

Jonathan Anastas

VP, Global Brand Marketing, Digital/Social, Activision


At Activision, Jonathan Anastas leads all social and digital marketing across the company’s many brands. In 2011, Anastas helped "Call of Duty, Modern Warfare 3" (MW3) reach $1 billion in sales over only 16 days, making it the world’s largest entertainment property for the third year running. In addition, "MW3" was the eighth largest meme on Facebook for the year, and was the only product or brand represented on the Top 10 list. "Call of Duty: Black Ops" is also the No. 1 gaming community on Facebook by size.

Jonathan also contributed to "Skylander’s" debut as the No. 1 kids property of 2011 and the top selling game in 2012, selling 45 million toys to date. Prior to that, Jonathan ran "Call of Duty’s" digital business, selling a world record 23 million map packs and generating $400 million. Anastas was initially hired to run all marketing for Activision’s "Guitar Hero" brand. "Call of Duty" and "Guitar Hero" represent the No. 1 and No. 2 all-time best selling video game franchises.

Before joining Activision, Jonathan most recently served as VP, head of global marketing for Atari, the legendary video game publisher. At Atari, Jonathan drove the shift to digital marketing and distribution channels as the company’s primary selling tools. He also led the evolution from the traditional category practices of launch and awareness-based advertising to customer acquisition-based marketing, retention and CRM.

Anastas spent 18 years in the advertising business, most recently as president of Tribal DDB’s Redurban division, an Omnicom-owned digital agency where he oversaw U.S. launch offices in New York and Dallas. Before joining Tribal DDB, Jonathan held a number of management and account service roles at agencies including Mullen, Saatchi & Saatchi (co-founding and leading their West Coast Digital team) and early Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. His clients included categories as varied as automotive (Toyota, Bentley & Rolls-Royce, Mitsubishi), QSR (Arby’s), technology (Oracle, Network Associates, Time Warner Cable, AT&T) and e-commerce.

Anastas is recognized as an early advocate of digital marketing, social and true idea-based creative integration across many mediums; he speaks regularly at conferences and thought leadership events.

Vincent Aricco

Creative Director, Disney Channels Worldwide


Vincent Aricco began his career at Turner Broadcasting in Atlanta, Georgia. He spent most of a decade there working at Cartoon Network On Air Promotion. He then moved to Washington D.C. where he worked as Executive Producer for the National Geographic Channel's On Air department. At NatGeo Vincent spear-headed many award-winning projects and helped reignite the brand's creative vision and spirit. He now resides in Los Angeles, California where he splits time as Creative Director for both Disney Channel and Disney XD. When not busy creating promos, Vincent enjoys time with his wife and dog.

Brett Ashy

President, The Ashy Agency


In 2005, Brett Ashy launched The Ashy Agency, which currently markets the original and branded content, motion graphic design and live action of Basic Nature, BBDG, Brand New School, Brokendoll, Cardboard Castle, Eloisa Iturbe, Engine Room, M3 Creative, METAphrenie and Underground NYC.

This year marks the 10th Anniversary of The Ashy Agency.

Lyndon Barrois

Animation Director, Blackthorn Media


Lyndon Barrois’ 20-year career in animation is marked by mastery in all corners of the field. His early work in stop-motion animation won him accolades while still a student at CalArts. In later years he would help shape the spectacular visual effects of "The Matrix" series, and move on to the nuances of projects like "Tree of Life." He directed a massive team of animators for "Alvin and the Chipmunks," vaulting the franchise into a billion-dollar phenomenon. More recently he was recognized by the Visual Effects Society Awards with a nomination for his work on "The Thing."

A native of New Orleans, Lyndon‘s career has come to span the globe, as he’s brought his impeccable eye and gift for direction to an industry needing vision and versatility. He’s directed episodic television; written and directed an award-winning, live action short, "The Lift," and is partnering with a major visual effects studio to bring his latest short film - an innovative hybrid of stop-motion and CGI - to life.

Lyndon‘s creative drive, and deep background as an animator, author and director, make him a superb match for Blackthorn’s blend of interactive, feature animation and visual-effects-driven work.

Joel Beckerman

Founder, Composer/Producer, Man Made Music


Hailed as “equal parts Philip Glass and Don Draper” by Details Magazine, Joel Beckerman is a pioneer of sound and music and its transformative power. He is an award-winning composer, producer, arranger as well as the founder of Man Made Music, a company specializing in Sonic Branding, and the author of "THE SONIC BOOM: How Sound Transforms the Way We think, Feel, and Buy."

Interweaving music, strategy and popular culture, Joel is dedicated to telling compelling stories and impacting our everyday experiences with music and sound. For this work, Fast Company magazine has honored him as one of their “Most Creative People in Business 1000.”

Joel has, with his team, created original scores for over 50 television series and specials, including the Super Bowl on NBC, “Entertainment Tonight,” ESPN Film’s “30 for 30” and “Anthony Bourdain: No Reservations.” His work can be found across most major networks including HBO, FX, NBC and A&E and he has been named one of ASCAP’s “Most Performed” theme composers for the past eight years.

He has also been the music producer for television projects with John Legend, will.i.am, Moby, OK Go, and Morgan Freeman, as well as feature film composers John Williams and James Horner.

By translating brand strategy into sonic strategy, he and his company have developed unique and signature sonic branding programs for global giants such as Disney, Mercedes, AT&T, and Southwest Airlines. Fast Company also featured Man Made Music on their list of “Most Innovative” companies in music.

Joel’s thought leadership in innovation through music and sound has been featured in The Wall Street Journal, Fast Company, Billboard, Hollywood Reporter, Spin Magazine and more. THE SONIC BOOM was hailed by Time as one of the Great Reads for Fall 2014.

Bill Bergofin

SVP, Marketing and Promotion - NBC Sports, NBCUniversal


More information coming soon.

Seth Berkowitz

President, Broadcast and Digital, Workshop Creative


Seth Berkowitz is the President of Broadcast and Digital for Workshop Creative, where he helped launch ABC's “Modern Family,” “The Goldbergs,” “Black-ish” and “Fresh Off the Boat,” USA's "Chrisley Knows Best," "Sirens" and "Playing House" and TV Land's “Hot in Cleveland," among other shows. Previously, Seth played key roles in the launches and promotion of “Ugly Betty,” “Numbers,” “CSI: New York,” “CSI: Miami” and “Change of Heart.” He also worked on the theatrical campaigns for such films as “Shrek,” “How the Grinch Stole Christmas,” “An Inconvenient Truth,” “Knocked Up” and “Forgetting Sarah Marshall.”

Prior to moving to Los Angeles, he was a writer/producer in New York City and spent five years in the '90s doing stand up in comedy clubs up and down the east coast. An active member of PromaxBDA for nearly two decades, Seth has hosted sessions on movie marketing and career development, interviewed Comedian Tig Notaro and created the student competition Making the Cut.

Greg Berlanti

Creator/Executive Producer/Writer/Director


In addition to serving as an executive producer on the current Warner Bros. Television/Berlanti Productions series Arrow, The Flash and The Mysteries of Laura, Greg Berlanti will also be an executive producer on the following upcoming shows for the 2015–16 television season: Supergirl, Blindspot and DC’s Legends of Tomorrow. With six broadcast network series on the air, Berlanti joins the company of legendary producers Aaron Spelling, Jerry Bruckheimer, Dick Wolf and Stephen J. Cannell as the only others to achieve this.

Prior to those series, Berlanti has been a writer, director and/or producer behind several of the most creative and acclaimed television series on the air, including Brothers & Sisters; Eli Stone, for which he was nominated for a Writers Guild of America (WGA) award; Dirty Sexy Money; Political Animals, the limited event series for which he was nominated for a Golden Globe Award, a WGA Award and a Directors Guild of America (DGA) Award; No Ordinary Family; Golden Boy and The Tomorrow People. Berlanti started in television as a writer and executive producer on Dawson’s Creek before going on to create and executive produce the critically acclaimed dramas Everwood and Jack & Bobby.

On the film side, Berlanti made his film directorial debut in 2000 with The Broken Hearts Club. He co-wrote and produced the Warner Bros. action film Green Lantern, starring Ryan Reynolds, Blake Lively and Peter Sarsgaard; co-wrote Wrath of the Titans; and directed Life As We Know It, starring Katherine Heigl and Josh Duhamel, which grossed over $100 million worldwide.

Earlier this year, Greg Berlanti served as the head writer for the 2015 Academy Awards® ceremony. Next up, Berlanti is producing Warner Bros. Pictures’ Pan, under his Berlanti Productions banner. The film, directed by Joe Wright and starring Hugh Jackman, Garrett Hedlund, Rooney Mara and Amanda Seyfried, will be released in October 2015.

Laurel Bernard

PromaxBDA Treasurer

President, Entertainment Marketing, Simul Media


Laurel Bernard is the EVP of marketing for Fox Broadcasting Company. In this role she oversees the network’s national media, on-air planning and marketing strategy teams, and also leads Fox’s affiliate marketing and multiplatform distribution marketing efforts.

Previously, Bernard served as SVP of marketing for Fox Broadcasting Company, where she oversaw the media and promotional campaigns for many of Fox’s hit series and currently works on “Gotham,” “Empire,” “American Idol,” “Brooklyn Nine-Nine” and “Last Man On Earth.”

Prior to joining Fox Broadcasting Company, Bernard spent a year at Fox Searchlight Films as SVP in charge of media and promotions. Bernard originally joined Fox in 1989 as a media coordinator in the theatrical division and rose through the ranks, ultimately serving as SVP of media and national promotions for Fox Searchlight Films.

Dan Bragg

Marketing, Brand and Creative Consultant, Bragg Inc.


Dan is currently a brand creative and marketing consultant with a focus on driving brands' content across platforms to increase revenue and audience share.

Previously Dan had been the SVP of marketing for Science Channel and lead all strategic, brand and campaign development for the network. He oversaw the successful brand evolution of the network, launched hit series like "Through The Wormhole with Morgan Freeman," "An Idiot Abroad with Ricky Gervais" and "Outrageous Acts of Science." Dan has garnered two Emmy Awards, a One Show Golden Pencil, a Clio and multiple PromaxBDA Awards. Prior to Science Channel, Dan was VP Creative Director for Discovery Channel, where he spearheaded all campaign and brand creative for series including “Deadliest Catch,” “Planet Earth,” Shark Week and beyond.

Before Discovery, Bragg was in New York where had his own creative agency working with a variety of networks. He was also head of the creative group at Showtime Networks where he oversaw the expansion of their digital network rollout and was the creative lead behind the breakthrough “No Limits” brand campaign.

Brian Briskman

President + Creative Director, B2+


Over 20 years at many great networks and agencies, Brian Briskman has seen (and sometimes effected) the dramatic evolution of the TV industry first-hand.

Briskman founded his first creative shop, B2-Studios, in 2006. As the industry evolved, so did his company. In 2013, he rebranded as B2+ and refocused his staff of writers, directors, producers, designers and editors to developing and creating custom branded content for TV networks. Since then, Briskman and B2+ have developed and executed successful, award-winning campaigns and platforms for The CW+Wells Fargo, NBC+Walgreens, E!+Volkswagen, ABC Family+Pillsbury and Esquire Network+AT&T, among others. Case studies and samples available at b2plus.tv.

In 2014, Briskman founded Houndstooth, a new branding and promotion agency for TV networks, because he recognized that it's not just the business of TV that is evolving; The nature -- and importance -- of TV networks is rapidly changing, too. Houndstooth is a group of highly-experienced creative thinkers and doers dedicated to helping TV networks communicate with their viewers, cultivate great experiences, and deeply engage viewers wherever they go. Samples and case studies can be found at houndstooth.tv.

A graduate of NYU’s Tisch School of the Arts, Briskman began his career at Miramax Films, where he learned entertainment marketing as executive assistant to co-chairman Harvey Weinstein. Later, he moved to Paramount Television, where, as manager of on-air promotion, he developed daily promos for nationally syndicated programming. From there, Briskman helped grow and develop creative teams as a creative director at agencies in NY and LA before founding B2-Studios in 2006.

Along the way, Briskman has been honored with 10 PromaxBDA Gold Awards, an Emmy Award, and placement on Inc Magazine’s list of the 5000 Fastest Growing Businesses in America.

Linda Button

Principal, Tooth + Nail


Linda Button is the Brand Personality Expert at Tooth+Nail, a branding agency known for award-winning campaigns, brand personality and kick-ass creativity workshops.

Button creates positions, campaigns, and in-house workshops for the biggest brands in entertainment: Food Network, TBS, HGTV, ABC, HBO, PBS, Bell Media, A+E Networks, Scripps Interactive Networks and others. Her goal: help clients, viewers and creative departments see their brands in a new light. Click.

Button has written for The New York Times, been nominated for a Pushcart Prize and published fiction and non-fiction in magazines, newspapers, and online. Her sessions on creativity and writing attract SRO audiences around the world.

Conal Byrne

SVP, Digital Media – TV Networks, Discovery Communications


Conal Byrne is SVP of Digital Media – TV Networks at Discovery Communications, where he leads social and digital strategies across Discovery Communications’ robust portfolio of U.S. Networks – including Discovery Channel, TLC, Animal Planet, Investigation Discovery and more.

Previously, Byrne was VP of Digital Media for Discovery Channel, Science Channel and Velocity, where he oversaw multiplatform strategies for the networks. In earlier roles at Discovery, Byrne has served as General Manager of HowStuffWorks.com, led TLC and Discovery Fit & Health’s digital efforts and nurtured DiscoveryNews.com as it spawned TestTube’s daily DNews series.

Prior to joining HowStuffWorks.com in 2007, Byrne was Editor-in-Chief and Co-Founder of The Sunday Paper, an Atlanta newsweekly. Within 12 months of its inception, the paper had accrued an audience of 500,000 weekly readers across metro Atlanta. As such, it was the fastest-growing newsweekly in the United States.

Byrne received a B.A. in English from Georgetown University and an M.A. in Spanish Literature from Columbia University.

Elaine Cantwell

Executive Creative Director, Houndstooth


Credited with raising the creative bar of the broadcast design industry, Elaine Cantwell has launched many award-winning entertainment brands across the U.S., Latin America, Europe and Asia. As Executive Creative Director at Houndstooth, a branding and promotion agency, Cantwell is committed to building solutions that are visually unique and strategically accurate, collaborating with such brands as Crown Media's Hallmark Movies & Mysteries, Smithsonian Channel, NBC Universo, FYI and TCM.

Her commercial work includes spots for Steven Spielberg’s "Minority Report," SC Johnson, Procter & Gamble, and the heralded Target retail store campaign that spotlighted the Target brand in an unprecedented style celebrating pop culture. Prior to Houndstooth, Cantwell founded the creative group Spark in 2002, where she conceptualized and implemented creative strategies through branding, marketing and promotional campaigns for Showtime, Televisa, Sony Entertainment Television, Scripps, W Network in Canada, Disney's JETIX, the WB, TNT, A&E, Hallmark Channel and Travel Channel, among others.

Her work has garnered multiple international design awards from PromaxBDA, New York Film Festival, Kinsale Advertising Festival, ICAD and others including a Sports Emmy nomination from the Academy of Television Arts & Sciences (ATAS) for her ABC Sports package. Cantwell spent seven years as Head of Creative Services and Creative Director for 3 Ring Circus, a Hollywood-based design company after moving from Ireland where she began her career as Art Director with Arks Advertising in Dublin working on the Guinness, Levi's, and Barry's Tea accounts.

Corina Capuano

VP, Creative, FOX International Channels


Over the last two years, Corina Capuano has been the VP of Creative Services on the Global Marketing Team for Fox International Channels. Based in Los Angeles, she oversees the brand identity and and creative campaigns for Fox and Fox Sports globally. Her recent projects have been creating and launching Fox's new visual identity in 125 countries and Fox Sports graphic package launched in Asia, Europe and Latin America.

Corina has been the creative force behind FIC's Latin American channels for over 12 years. She was in charge of the on-air and creative development for Fox - the region's highest rated GE network - FX, Fox Life, National Geographic Channel, Nat Geo WILD, Fox Sports and the Fox Premium Pay Channels. She has developed all on-air, off-air, print, digital promotional elements for "Glee," "Family Guy," "The Simpsons," "24," "Nip Tuck," "Prison Break," "Dexter," "The Walking Dead" and FIC's multiple original series including the key art and title sequence for "Mental," a co-production between Fox Television Studios and FIC. In 2005 she oversaw the roll-out of FX UK.

Corina has also been in charge of multiple global creative campaigns for National Geographic Channels International like “Earth Day” and “Taboo.” In 2010 she spearheaded the roll-out of Utilisima, FIC's 100 percent original Spanish-language network for women in the U.S. Additionally, she has created the corporate image for other global FIC business units.

Part of the media business since 1992, before FIC, Corina was the Creative Head for Steinbranding, a multi-awarded broadcast design studio in Buenos Aires, overseeing the creative development of Film and Arts, Fox Kids and Disney Channels International among others. Before Steinbranding, Corina was in charge of Creative and On-Air Services for Multimedios America, at that time one of Argentina's leading broadcast networks, for nine years.

Chuck Carey

Chief Development Officer, mOcean
PromaxBDA Treasurer


Chuck Carey serves as chief development officer of mOcean, one of the entertainment industry’s leading creative advertising and marketing firms. mOcean’s campaigns include Marvel’s "Avengers: Age of Ultron," "Captain America" and "Guardians of the Galaxy;" the iconic "Mad Max" reboot; Pixar’s classics, such as "Toy Story," "Toy Story 2," "Toy Story 3," "Monsters Inc." and "Finding Nemo;" FX’s "Louie," "Fargo" and "American Horror Story;" Showtime’s "Penny Dreadful;" A&E’s "Bates Motel" as well as the Netflix hit "Daredevil."

In his role as chief development officer of mOcean, Chuck concentrates on maximizing current and emerging opportunities in content marketing. Externally, his focus is building deeper relationships with clients and strategic partners and, internally, he works with mOcean’s leadership and creative teams to advance services and processes.

Chuck is both an entertainment industry entrepreneur and a 22-year marketing veteran. Most recently, he co-founded and served as the 11-year president of Troika Design Group. With a career that spans two decades, industry trades have recognized Chuck for his appetite for innovation and passion for creative excellence. Chuck’s work has earned multiple PromaxBDA Awards and an Emmy. Sample clients include ABC, Fox, The CW, ESPN and EA Sports. Chuck also served on the PromaxBDA Board of Directors.

Scot Chastain

PromaxBDA Chair

EVP, Affiliate Marketing & Development, NBC Television Network


Scot Chastain is the Executive Vice President, Affiliate Marketing and Development, NBC Television Network. Chastain has led this group since 1999 and reports to Mark Lazarus, Chairman, NBC Broadcasting and Sports.
 
In this role, Chastain oversees the bi-coastal NBC Affiliate Marketing groups that develop and distribute all network marketing, sales and advertising materials for the 240 affiliate and owned television stations.  The groups' efforts ensure promotion of the network across all prime, news, sports, Olympics, daytime, late night and Saturday morning dayparts on all local station on-air and digital platforms.   In addition, Chastain works on existing and developing new business projects that involve the partnership between the network, stations and their respective ownership groups.   He also serves as Executive Producer of NBC's key client presentations plus major affiliate business and marketing meetings.
 
A key member of NBC transition teams, Chastain served on the KNTV/San Francisco Switch Project and was part of the NBC Universal Integration within TV distribution, TV studio and marketing.  He also played a role with the Telemundo network transition, as well as top leadership positions for the marketing and launches of both NBC WeatherPlus and nbcolympics.com.
 
Chastain also serves on the NBC Universal Marketing Council, a group composed of marketing leaders from all NBCU businesses.

Chastain joined NBC Entertainment in January 1995 as Manager, Affiliate Advertising & Promotion Services and was promoted to Director in 1997 and to Vice President of the department in 1999.
 
In local markets, prior to joining NBC, Chastain served as Director of Marketing and Promotion at WDSU-TV, the NBC affiliate in New Orleans where he oversaw the entire station brand, marketing, media activities and planning.  From 1991 to 1993, he was a Senior Promotion Producer and later, Interim Marketing Director at WXII-TV, the NBC affiliate in Winston-Salem, N.C. Before WXII-TV, Scot was at KBTX-TV, the CBS affiliate in Bryan, Texas for 6 years, serving a variety of roles including Production, Promotion, Operations Manager and Special Projects Executive Producer.  Before moving to the CBS affiliate, Chastain spent 5-plus years in a variety of production roles for KAMU-TV (PBS) in College Station, Texas including local freelance production positions for other national/regional sports networks.
 
Chastain currently serves as Chair of the Board of Directors of PromaxBDA, a marketing and design trade association.  Elected to the board originally in 2005, he served as treasurer from 2007-2008, Vice Chair from 2009-2013 and for seven consecutive years, led the all-important Conference Committee.
 
Chastain's creative and production work has been recognized by numerous organizations such as PromaxBDA, local branches of the Academy of Television Arts & Sciences and the Muscular Dystrophy Association.
 
Chastain earned his bachelor's degree from Texas A&M University.   He currently resides in Wood Ranch, California, with his wife, Jennifer, and their two sons Jack and Carson.

Dawn Chmielewski

Senior Editor, Mobile, Re/code


Dawn Chmielewski covers mobile, devices and digital media computing for Re/code from the Los Angeles area.

She is a veteran journalist, most recently at the Los Angeles Times, where she worked for eight years as an entertainment writer responsible for covering two of the world’s largest entertainment conglomerates, Walt Disney Co. and News Corp. (now 21st Century Fox). More recently, she has turned her attention to digital media — profiling new players shaking up the Hollywood status quo.

Dawn’s reporting about the Hollywood talent agencies led to a multi-part series about pedophiles working in the entertainment industry. These articles set the stage for a change in California law to require background checks for managers, publicists and others with unsupervised access to child actors.

Prior to the Times, she worked as a technology reporter and personal technology columnist for the San Jose Mercury News, where she chronicled Apple’s renaissance and the rise of file sharing networks. Dawn also previously worked at the Orange County Register, the Patriot Ledger and the Watertown Daily Times. She graduated from Utica College of Syracuse University.

Patrick Clair

Director, Elastic


A specialist in combining storytelling with visual design, adept in creating both branding and entertainment content, and an expert in motion design, music visuals and information graphics, Patrick Clair brings a diverse skillset to Elastic’s talented group of filmmakers. As creative head of Antibody in Sydney, Clair has worked extensively across advertising, production, broadcast design and music television, producing work for MTV, NBC, ABC, TEDx and Ubisoft’s "Tom Clancy" series.

In 2011, Clair developed an impactful video infographic about Stuxnet, a powerful computer worm that threatened to take down entire governments. Stuxnet: Anatomy of a Computer Virus breaks down the composition of the virus and explains its destructive capabilities. Ironically, the video itself became a viral sensation soon after going live.

Clair’s design work has been featured in places like IdN Magazine, Desktop, Inside Film Awards, Australian Creative, Juxtapoz, Stash Magazine, Infosthetics and the onedotzero Festival. Clair’s films have been screened at festivals worldwide and covered extensively in the design press. Many of his films focus on the relationship between technology, culture and ethics. He was a speaker at the Semi-Permanent Conference on the power of design to address social issues. Innovation and ethical responsibility are core themes in Patrick's work, reflected in his collaborations with unusual partners, including silicon-valley technology developers, Washington think tanks, and U.S. government policy analysts.

Alan Cohen

Co-Founder, Giant Spoon


Alan Cohen recently co-founded a new, innovation-driven marketing agency that focuses on idea-centric strategy and lives where content, digital, technology and innovation collide. Giant Spoon fills the gap between large creative agencies and media agencies with an unparalleled focus on strategy and innovation across all platforms. In the first six months the growth has exploded as the company has 25 people and 12 clients.

Previously as CEO of OMD USA, Alan developed fresh perspectives on strategy, analytics, digital and innovation. He held the distinction as the longest serving CEO of a U.S. media agency, presiding for five and a half years. He launched many new service offerings at OMD including the industry-lauded Ignition Factory (creative media), Airwave (mobile), OMD Word (social), and the Content Collective. He is touted with having created the most robust suite of specialty offerings available at any advertising agency in the world. During his tenure, OMD had five years of record-breaking growth, winning over 30 new accounts, not losing any, and adding almost 500 employees. Alan and his teams were widely recognized for their accomplishments, winning agency of the year six times in five years from the two leading advertising publications. He also has been named Media Maven and Media All Star and one of the top 10 media executives in the Mediaweek 50 in 2010. He won many awards at NBC and ABC including an Emmy for his work on an anti-drug campaign.

Alan’s previous work experience at NBC, ABC, IPG and Omnicom was in marketing, management, digital and innovation roles. He is a summa cum laude graduate of Boston University and has an MBA from the Harvard Business School.

Michael Conelly

Creative Director, Blackthorn Media


Michael Conelly has supervised the creation of characters that have grossed more than $2 billion at the worldwide box office. A prolific designer and author, he has published books of fiction, sold original designs for games now in production, written screenplays and optioned work for feature film development. He has helped design software and workflows used in the production of academy award winning visual effects. And he has helped turn bleeding-edge technology into profitable enterprise for much of the last 20 years. His recent turn as Digital Effects Supervisor for "Snow White and the Huntsman" yielded an Oscar nomination for the work.

Learning to program at age 10, Michael has been drawn his whole life to computers, animation, and storytelling. He studied philosophy and political theory at Bard College and the London School of Economics, while taking every art and programming class available. Michael founded Renaissance Technologies, a game company, at 24, quickly finding a publisher for his first effort. He joined the game division of Rhythm and Hues Studios shortly thereafter, and soon migrated into feature film work. His steady rise within the company would be marked by innovation, efficiency and cameraderie.

His creative drive, and groundbreaking career in visual media are a unique asset to Blackthorn.

Greg Crockart

CEO North America, Candyspace Media


Greg Crockart began his digital and mobile journey more than 18 years ago, and has been at the forefront of the industry ever since. Having worked with pioneering U.K. interactive agencies such as Hyperlink and AKQA, Crockart realised early on how integral mobile should be for brand marketing, and in 2001 joined the world’s first mobile-focused agency, Flytxt. Flytxt became known as a pioneer in the mobile space launching the first on-pack text and win campaign for Cadbury and the Coca-Cola Txt 4 Music program.

In 2003 he relocated to the Seattle to bring Flytxt to U.S. market, and work with AT&T on the "American Idol" sponsorship. Gaining retained clients such as AT&T, Target and HP, Flytxt secured its position in the market and was acquired by Buongiorno in 2007.

Crockart relocated to Los Angeles in 2011 to head up Joule’s West Coast operations and work with Paramount Pictures on their mobile activity. In 2014 Candyspace expanded to the US, taking on the creative and production work of Joule's clients. Crockart was appointed CEO, North America for Candyspace.

Kathy Dailey

Strategic Consultant & Executive Coach, Dailey & Company


Kathy Dailey is a strategic consultant and executive coach who works with individuals and organizations in the entertainment marketing and advertising agency fields. She is a certified integral coach and media presentation expert who helps clients maximize their leadership potential. Dailey began her career working in management positions at KCBS and KABC in Los Angeles, and honed her skills at prestigious marketing companies before launching Dailey & Company in 2007.

Michaela Davis

Editorial Brand Manager, BET Networks


Michaela Angela Davis is an Image Activist.

Davis just finished working on the reimaging of Centric to be “The First Network Designed For Black Women” for BET Networks.

Most of her work is focused on expanding the narrow and inaccurate narratives of women of color in mainstream media. She was the only Executive Fashion, Beauty and Culture Editor at Essence, the first Fashion Director at "Vibe" and the last Editor in Chief at "Honey" magazines. She has written widely about gender, race, fashion, culture, beauty and image. Davis is a conversationalist.

Davis created MAD FREE, a multiplatform public conversation project about image, beauty and power. Recognized by the NAACP as a “Phenomenal Woman” she has lead conversations across the country, in France, India, South Africa, Australia and New Zealand and television networks ABC, MSNBC and BBC. Davis is the Editorial Brand Manager for BET Networks and recently joined CNN AC360/Later and CNN.com as a contributor.

Jonathan Davis

VP, Brand Creative, A&E Network


Jonathan Davis is VP of on-air brand creative at A&E Network.

In this role, he oversees the team that develops the creative strategy and video marketing for all of the network's launches. From "Bates Motel" to "Duck Dynasty," "Wahlburgers," "Donnie Loves Jenny," "Storage Wars," "The First 48" and A&E's 2013 rebrand, Jonathan has worked on some of the network's most successful marketing campaigns, always with an eye toward cohesive multiplatform executions.

Jonathan started his career on set behind the camera, moved into the field as a producer, directed Oscar and Emmy Award-winning talent, and when it comes to the job – values both the process and the result.

Sally Daws

SVP, Marketing & Digital Media Marketing, FX Networks


Sally Daws currently serves as the SVP of Marketing and Advertising for FX Networks. She is responsible for marketing, promotional and digital initiatives for the critically and commercially successful roster of FX networks’ hit series including "American Horror Story," "Fargo," "It’s Always Sunny in Philadelphia," "You’re The Worst," "Archer" and "The Americans." Daws also has day-to-day oversight of the networks’ national media planning, consumer integrated promotions and digital media, including FXNOW and Simpsons World.

Daws joined FX shortly after the network launched in 1994, and she has assumed numerous progressively responsible positions in both marketing, on-air promotions and digital media. Previous to her position as VP and then SVP of Marketing, she served as VP of Creative Services for FX, where she was responsible for producing integrated sales campaigns for on-air advertisers.

Daws received a B.A. degree in Graphic Design from CSUN in 1993.

Chris D’Elia



Chris D’Elia is quickly becoming one of the most sought-after young comedians and actors in the comedy world, with Variety naming him one of its “Top 10 Comics to Watch.” D’Elia currently can be seen starring as Danny on NBC’s comedy series "Undateable." He also recently completed his first multi-city, cross-country standup tour, “Under No Influence.”

D’Elia quickly became a regular at the Hollywood comedy clubs where he performs multiple times a week. In December 2013, he released his one-hour standup special for Comedy Central, "White Male. Black Comic." He has also appeared on "Late Night With Jimmy Fallon" and on "Comedy Central Presents."

D’Elia’s other credits include Comedy Central’s "Workaholics," TBS’ "Glory Daze" and Showtime’s "Live Nude Comedy."

Chris DeWolfe

CEO and Founder, SGN


Digital entrepreneur Chris DeWolfe is best known as co-founder and former CEO of MySpace from 2003 to 2009, the social network that redefined the concept of socializing around shared interests. Under DeWolfe’s leadership, MySpace grew exponentially. At launch in 2003, MySpace attracted an average of 300,000 new members daily, and when he left the company in 2009, it had more than 125 million monthly active users globally.

DeWolfe continues his entrepreneurial mission at SGN. As CEO, DeWolfe led the acquisitions and rollup of MindJolt, SGN, HallPass Media and Mob Science, creating a leading independent multiplatform game developer and publisher. Responsible for more than 12 top 10 titles on the iTunes Store and three number one titles on the Amazon Appstore, SGN has 35 million monthly active users, 45 million mobile downloads and more than 80 million installs on Facebook.

DeWolfe has been featured on the cover of Fortune magazine twice, was named one of TIME’s 100 most influential people in the world (2007), and chosen by Barbara Walters as one of her 10 most fascinating people (2007). DeWolfe has a B.A. degree in Finance from the University of Washington and an MBA from the University of Southern California and was honored by the latter as Alumni Entrepreneur of the Year (2006). DeWolfe served on the board of directors of the Los Angeles County Museum of Art and currently serves on the Board of Directors of Talenthouse. He lives in Los Angeles.

Danixa Diaz

Executive Producer, Oishii Creative


Oishii Creative Executive Producer Danixa Diaz brings nearly 20 years of experience in the creative, design and production industries. Her contagious personality and passion for design has helped her cultivate solid relationships with major networks and brands from around the world.

Diaz began her entertainment career in Miami, focusing on the Hispanic and Latin American markets before expanding her expertise to domestic and international clients. She went on to executive produce at 3 Ring Circus, among many other pioneering branding and mixed-media companies, from New York to Los Angeles. In 2012, Diaz founded representation firm “iartists," and prior to that she spent seven years as director of business development for design and production studio Imaginary Forces.

Diaz has been an active member of several renowned industry organizations, including multiple years serving on the PromaxBDA Board of Directors; and the Academy of Television Arts and Sciences, which invited her to sit on the Emmy Motion and Title Design Peer Group Executive Committee. She has also applied her experience to the world of education, serving as an instructor at the respected Otis College of Art and Design, as well as guest-speaking at the UCLA Extension program.

Josh Dickey

Entertainment Editor, Mashable


Josh Dickey is the Entertainment Editor at Mashable, a social publishing powerhouse and the leading media voice of the connected generation. As Mashable's first Los Angeles-based editorial employee, Dickey has been building a team to boost its presence in the entertainment space since March 2014. He previously served as the Film Editor at "Variety," Managing Editor of TheWrap.com and TMZ.com, and spent 10 years at The Associated Press as Entertainment Editor, Assistant Sports Editor and National News Editor in New York.

Liz Dolan

Global Chief Marketing Officer, Fox Networks Group and National Geographic Global Networks


As Chief Marketing Officer of Fox Networks Group’s portfolio of channels, Liz Dolan oversees all brand development, consumer communications, new programming launches and trade marketing for more than 200 Fox and Fox Sports television channels in Asia, Latin America, Europe and Africa. Dolan also handles worldwide marketing for all of the National Geographic Channels in the United States as well as Europe, Asia and Latin America.  National Geographic Channel is the most widely distributed television channel in the world.

Prior to joining FOX in January 2011, Ms. Dolan served as Chief Marketing Officer for OWN: The Oprah Winfrey Network from 2008-10.  
Before joining the television industry, Dolan ran marketing at NIKE, where she was Corporate Vice President and Head of Global Marketing for the world’s leading sports brand. In that role, she directed all product marketing, advertising, sports marketing and corporate communications.

An award-winning marketing executive, Dolan has been named one of the 100 Most Powerful Women in Cable by CableFax Magazine for the past two years. This year, Dolan was the Keynote Speaker at the annual “Most Powerful Women in Cable” Awards. Ms. Dolan and her team at Nike were selected by Advertising Age as the Marketer of the Year for their “Swoosh” campaign that depicted the unifying spirit of sports and the vast scope of Nike's business. Dolan was also named one of the 100 Most Powerful People in Sports for several years running by Sports Business Magazine and Woman of the Year in the Sports Business by WISE, Women in Sports and Events.

In addition to her career in marketing, Dolan is also the executive producer and co-host of Satellite Sisters, a radio talk show that was syndicated by Public Radio International and ABC Radio Networks. It is currently one of the leading podcasts for women on iTunes. Satellite Sisters has won 13 Gracie Allen Awards from American Women in Media (formerly American Women in Radio and Television) including best talk show, best host, best website and best public service campaign.

Ms. Dolan earned a bachelor’s degree in Comparative Literature from Brown University and lives in Santa Monica, California.

Jennifer Drury

VP, Creative Strategy & Editorial, Nickelodeon


Jennifer Drury is the VP of Creative Strategy: Platforms, Nickelodeon Group. In her role, Drury is responsible for creative promotional campaigns across Nickelodeon’s air and digital platforms. Her aim is to develop fun, effective campaign stories utilizing deep knowledge of our current and emerging platforms and along with key metrics. The work spans Nickelodeon’s live-action shows (e.g. "Bella & the Bulldogs"), animation priorities (e.g. "SpongeBob") and live-events (e.g. Kids’ Choice Awards).

Most recently, Drury was the VP of Content and Production for Nickelodeon’s Digital Team, overseeing editorial and production teams to extend the Nickelodeon brand, across their sites and apps. Her team was driven to reach and engage the Nick core audience with an extensive list of original videos, full episodes, interactive experiences, and editorial content, rolling out daily. Drury was instrumental in the creative, production, and development of the Emmy Award-winning Nick app.

Prior to joining Nickelodeon, Drury worked with Alloy Media & Marketing (now Defy Media) as their Senior Editor. She worked with the product team to develop a brand new short-form video site for the Alloy portfolio, teen.com – at the time, a site for the hottest celebrity interviews, style features, and a slate of original Web series.

Drury also worked at Cosmopolitan.com as a Web Producer, and Bolt.com as a Content Manager.

Channing Dungey

EVP, Drama Development, Movies & Miniseries, ABC Entertainment Group


More information coming soon.

Joe Earley

President, The Jackal Group
PromaxBDA Chair Emeritus


Joe Earley is responsible for all Fox marketing functions, including on-air and off-air promotion and advertising, national media, national promotions, content production and affiliate marketing. He also oversees all aspects of entertainment publicity, corporate communications and talent relations, as well as creative services, the company’s internal corporate marketing, promotion and special projects arm.

Earley was formerly the EVP of marketing and communications and has also held roles at Fox as EVP of publicity, corporate communications and creative services; SVP, publicity and corporate communications; and VP, entertainment publicity. He also spent several years as director of publicity after joining the network in 1994 as a senior publicist.
 
Before joining Fox, Earley spent several years in media relations at HBO. He began his entertainment career in production and development with producer Gale Anne Hurd.
 
In 2008, Broadcasting & Cable magazine honored Earley with the prestigious Brand Builders Award, and he was named to the PromaxBDA Board of Directors.

Scott Edwards

SVP On-Air Promotions & Operations, Fox Broadcasting Company


The Plot:
An adventurous journey through four agencies, one theatrical studio, and one broadcast network equals 19 years of creative ad experience marked by a notable amount of hardware – hardware that signifies not the work of one, but the work of many and their collective commitment to artistic excellence.

The Story:
Marketing is a crazy industry. Crazy good. We are surrounded by amazingly talented
people. People who, when in sync, generate wonderfully creative work that positively
impacts our world. And while great creative is worth acknowledging, and effective
creative is even more important, the most valuable aspect of the process IS the process. It is in the trenches where the magic is born. Those days of struggle drafting and redrafting your creative blueprint; those hours of frustration spent finding the right image,song, word, shot, line, or emotional gem – all are days of meaningful creative and (ideally) self-discovery.

Whether it happens in a brainstorm, over lunch, at an edit console or design station, collaborative storytelling is our most powerful art-form and emotion its strongest tool. What is better than experiencing the concert of a writing team nailing the perfect copy; an editor, producer, and creative director forging the perfect cut; the digital and design teams shaping the perfect message, and the final product connecting with the viewer on an emotional level? Nothing. Nothing is better than building an empowered team, having fun, and loving what you do. Those are the relationships that resonate. Those are the minutes that matter. And if you are one of the lucky ones who creates, leads, and inspires every day, you know first hand what an awesome era of marketing this is.

Doing your best work is but a small gesture of gratitude for the opportunity.

Jon Erlichman

Media & Tech Journalist, The Wrap, ABC News


Jon Erlichman is Los Angeles based television & print journalist, covering media, entertainment & technology. Most recently, Jon served as a correspondent for ABC News and as a contributor for The Wrap. Previously, he served as Senior West Coast Correspondent for Bloomberg Television & Bloomberg News. Jon has broken stories on Apple, Twitter, Netflix, AMC Networks & BuzzFeed, and has interviewed a wide range of executives & creators, including Bob Iger, Barry Diller, Sergey Brin, Mark Zuckerberg, Oliver Stone, Kobe Bryant, Stan Lee, & Arianna Huffington. Business Insider named him one of the "100 Tech People You Have to Follow on Twitter".

Jacob Escobedo

VP, Design Creative, Cartoon Network/Boomerang/Adult Swim


Jacob Escobedo is VP of Design/Creative Group for both Cartoon Network and Adult Swim. Escobedo oversees all print, event and collateral design for Adult Swim, Boomerang and Cartoon Network, in addition to all broadcast design for Cartoon and Boomerang. Escobedo is based in Atlanta and reports directly to Michael Ouweleen, CMO for Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang.

A 10-year veteran of Cartoon Network, Escobedo previously served as a marketing and advertising designer in the trade creative group. He transitioned to Adult Swim in 2003, and in 2007 was named creative director for the late-night network, where he shaped and managed print design and the on-air look for Adult Swim and its brand identity. Among his responsibilities, Escobedo managed a design team that executed all print creative for advertising, consumer products, sales materials, events, PR materials, music releases and on-air special projects. He also designed the album cover artwork for all Williams Street Trecords releases, including "Dangerdoom: The Mouse and the Mask," "Warm & Scratchy," "Chrome Children" and "Ghostly Swim." Escobedo also creative directed the original one-hour animated production, "Freaknik: The Musical." His personal artwork, which combines organic elements with the psychedelic, has shown in galleries in New York and LA.

Cartoon Network (CartoonNetwork.com) is the No. 1 U.S. television network in prime among boys 6-11 and 9-14. Currently seen in 96 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in Emmy-winning original and acquired entertainment for kids and families, along with industry-leading digital apps and online games and pro-social initiatives such as the award-winning Stop Bullying: Speak Up campaign.

Christine Escribano

SVP, Client Solutions, NBCUniversal Hispanic Group


Christine Maggiore-Escribano was named SVP of Client Solutions, NBCUniversal Hispanic Group in July 2012 and previously worked as VP of Integrated Marketing Solutions since 2009.

Escribano is responsible for overseeing the development and implementation of strategic marketing initiatives for clients across NBCUniversal, which consists of the Telemundo Network, NBC Universo cable network, digital, social and mobile. By working with cross-channel and cross-platform sales teams, she develops and executes marketing solutions to drive top-line revenue and operating income growth for NBCUniversal Hispanic Group as a whole, which concurrently provides measurable results for advertising clients.

With more than 19 years of marketing experience, Escribano joined NBCUniversal from Home and Garden Group, Readers Digest Association. As Associate Publisher, Marketing, Escribano handled the brand development and marketing for six of the Home and Garden brands. She was responsible for building corporate branding and marketing structure, handling partnership developments, and implementing digital sales and marketing strategy.

Prior to Home & Garden Group, Escribano was Brand Director for "People en Español" magazine and PeopleEnEspanol.com, where she oversaw brand development, integrated and digital marketing, concerts and red carpet events, mobile and online content creation and research initiatives for both properties. Earlier in her career, Escribano was Director, Sales Development at "People" magazine, Sponsor Integration Director at "Real Simple," held various posts at "TEEN People" and prior to her work in media she held posts at The Media Edge and McCann Erickson advertising agencies.

Escribano led her team to six distinguished recognitions, which include the 2011 Portada Award, 2011 and 2013 NAMIC EMMA Award, the 2013 IAB Mixx Award and two 2014 NAMIC EMMA Awards.

Matthew Evans

SVP, Digital, Viacom Kids and Family Group


Matthew Evans is SVP of Digital for Viacom Inc.’s (VIAA and VIAB) Kids and Family Group, a portfolio of content brands that includes the Nickelodeon, TV Land and CMT. In this role, Evans oversees strategy, product, content, programming and operations for the group’s entire digital media portfolio.

Evans leads strategy and operations for the brands and their associated shows across apps and owned-and-operated websites, and has generated increases in visits and content impressions across these platforms. He was the architect of Nickelodeon’s Emmy® Award-winning Nick App, an interactive, branded mobile experience that offers kids instant and on-demand access to short-form video, games and full episodes through TV Everywhere. Evans also oversaw the launch of an innovative and responsive redesign of Nick.com, the Nick Jr. App, which received Apple’s Editors’ Choice award, and the recently-announced Noggin mobile subscription video service for preschoolers.

Prior to joining the Nickelodeon, Evans was VP of Digital Media and head of NBC Universal Digital Studios, where he generated new advertising revenue through the creation of original video-based experiences for third-party distributors like MSN and Break Media and NBCU.

Before NBCU, Evans served as the Director of Programming for AOL Moviefone, managing strategy, programming, content, product and operations for the second-highest revenue category in the company. He oversaw a complete repositioning of Moviefone.com as a major movie content destination and created Moviefone’s original video series "Unscripted."

Evans also served as General Manager, RollingStone.com and GetMusic for Vivendi Universal and VP of New York Operations for Vivendi Universal Net USA (VUNet USA). He was a founding member of the management team at GetMusic, a member of the e-commerce and advanced technology team at Universal Music Group and worked with eGreetings.com where he launched their first web-based digital greeting card service.

John Ewart

Art Director, Disney


More information coming soon.

Mark Fewell

Global Head of Market Development, The Movember Foundation


Mark Fewell is global head of market development for the Movember Foundation. Operating in 21 countries, Movember was founded with a mission to “change the face of men’s health,” and its brand is based on “having fun, doing good." This global movement has inspired more than 5 million moustaches to be grown, donations of over $680 million, and billions of conversations about men’s health issues. This funds groundbreaking programs to help men live happier, healthier and longer lives.

Mark has a diverse background as an executive, board member, broadcaster, lawyer, and event and media producer. He has worked with some of the world’s leading lifestyle brands, entertainers and sports properties, usually at the intersection of business development, branded entertainment and cause marketing. In the '90s he was a practicing attorney in Australia, in entertainment and sports, with a diverse range of clients from multinational giants to world champion athletes, modeling agencies and production houses. In 2000 he joined a fledgling startup, which launched in three countries in three years: Boost Mobile became one of the fastest growing brands in U.S. telco history, and pioneered the youth space for the industry. Mark led five departments including Boost’s cause marketing. Mark later worked with Hurley, Nik, and joined the global Board of Movember. Mark’s journalistic exploits have taken him to five continents and 40 countries as a host, show producer, and writer.

Ze Frank

President, BuzzFeed Motion Pictures


Ze Frank is the president of BuzzFeed Motion Pictures, overseeing all moving image content spanning the gamut from an animated GIF to a feature film. Frank joined BuzzFeed in September 2012 as the EVP of Video where he focused on finding new formats in social video. A Web pioneer since 2001, Frank is known for creating viral projects like “Earth Sandwich,” “Young Me/Now Me,” and “Chillout Song.” In 2006, he created “The Show with Ze Frank,” which was an early template for the modern video blog. He has been named a top virologist in Newsweek’s Digital Power Index, and included in The Wrap’s 2014 Innovators List of thought leaders who are changing Hollywood. He is also a frequent TED talk speaker.

Jonathan Frederick

Manager of Social Media, Nickelodeon Consumer Marketing


Jonathan Frederick is the Manager of Social Media for Nickelodeon's Consumer Marketing department. Jonathan (sometimes known as JFred) is responsible for crafting and maintaining a cohesive brand presence across Nickelodeon's social media accounts. He has worked on the launch and ongoing social presences for many of Nickelodeon properties and initiatives spanning live action (e.g. "The Thundermans"), animation (e.g. "The Legend of Korra" and "SpongeBob SquarePants"), programming blocks (e.g. "The '90s Are All That"), and live events (e.g. Kids' Choice Awards). He has won two Shorty Awards for Best Use of Game Mechanics and the "SpongeBob" brand presence on Facebook.

Vicky Free

PromaxBDA Secretary

EVP & CMO, BET Networks | A Viacom Company


Vicky Free is the EVP, Chief Marketing Officer for BET Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B) the leading provider of entertainment for the African-American audience and consumers of Black culture globally. Ms. Free directs the consumer insights, brand management, consumer marketing, creative strategy and research for all businesses of BET Networks, including BET and CENTRIC, across all platforms. Based in New York, she reports directly to Debra Lee, Chairman and CEO of BET Networks.

A veteran with two decades of brand marketing and media management experience, Free holds a Bachelor’s degree in Mass Communications from USC and an executive MBA from the Kellogg School of Management at Northwestern University. She is a member of VIACOM’s Global Inclusion Advisory Board, chaired by Philippe Dauman, CEO of VIACOM. She is also a national board member of Promax and actively involved in leading industry organizations including NAMIC (National Association for Multi-Ethnicity in Communications), WICT (Women in Cable Telecommunications) and CTAM (Cable & Telecommunications Association for Media).

Ms. Free is a graduate of several leadership programs at UCLA, Harvard and Stanford and she has been recognized by various publications and organizations for her executive leadership and marketing expertise including Ebony, Uptown, Ad Age, CableFax, NAMIC, ProMax, Black Enterprise, The Network Journal, Delta Sigma Theta Sorority Inc. and she is a member of the Executive Leadership Council. She has been listed for multiple years as one of the most powerful Women and Minorities in the media industry. Throughout her career, Ms. Free has been a mentor, sponsor and coach to many young professionals in hopes of nurturing their career to full potential.

Stephanie Gibbons

President, Marketing, Digital Media Marketing and On-Air Promotions, FX Networks


Stephanie Gibbons is President of Marketing, Digital Media Marketing, and On-Air Promotions for FX Networks. She is responsible for the strategy, creative, media planning and implementation of all marketing, digital, advertising and on-air campaigns for FX, FXX, FXM, FXNOW and Simpsons World. She oversees all digital, mobile, cross-platform and emerging media creative and marketing initiatives for the FX Networks, including the video-on-demand app FXNOW and Simpsons World.
 
Gibbons is a true strategic and creative innovator. Her unique aesthetic has taken the marketing and promotion of the networks’ acclaimed original series to new heights. Under her inspired direction, FX has won more than 260 combined PromaxBDA and Hollywood Reporter Key Art Awards.  Gibbons and her team have been honored with the PromaxBDA Award for Marketing Team of the Year for the last four years (2011 – 2014).  In addition, they also received the PromaxBDA Award for Design Team of the Year in 2012.  In 2011, 2012 and 2013, Gibbons was on The Hollywood Reporter’s Power 100 List of Women in Entertainment, and was one of Multichannel News’ Wonder Women of 2011.
 
She has also been honored by the LGBT community - named as one of Power Up’s 10 Most Amazing Women in Showbiz, and received the Corporate Leader Award from New York’s LGBT Center in 2008.  She has overseen the marketing of programming that features lesbian, gay, bisexual and transgender characters – most notably Nip/Tuck – which led to the network’s recognition by the Gay & Lesbian Alliance Against Defamation (GLAAD) as one of the most gay-friendly and responsible television networks.
 
Since then, she has developed numerous unforgettable campaigns for the critically-acclaimed and award-winning miniseries Fargo and American Horror Story, the dramas Sons of Anarchy, The Americans, Justified, The Strain, Tyrant, The Shield, Rescue Me and Nip/Tuck, and the comedies Archer, Louie, It’s Always Sunny in Philadelphia, The League, Married and You’re The Worst. Gibbons was responsible for the launch of FX’s first-ever network branding campaign, “THERE IS NO BOX,” in 2008 and recently FX Networks’ striking new branding initiative, “FEARLESS.”  She oversaw the launch, creative strategy and design of FXNOW and Simpsons World along with re-launching the network’s website, FXnetworks.com, and expanding the site’s offerings to include original content, interactive features and events.
 
Prior to joining FX, Gibbons was SVP of Advertising and Promotions at Showtime, where she was responsible for the development of the network’s consumer, trade and promotional campaigns. Gibbons joined Showtime in August of 1997 as a Creative Director. During her tenure at Showtime, she spearheaded many of the company’s breakthrough advertising and marketing campaigns, including those for Queer as Folk, The L Word, and was a key member of the braintrust that created and launched the “No Limits” branding campaign.   
 
Before her stint at Showtime, Gibbons was a creative director for Media General Broadcasting Inc., where she was responsible for all station creative, including image, news, major series, on-air, print and radio promotions for WFLA-TV (NBC) in Tampa. Gibbons has also been an independent producer, having written and produced commercials, marketing, sales and public relations campaigns for corporations, private businesses and nonprofit organizations.  Gibbons began her career in 1983 as a promotions producer for WBBH-TV (NBC) in Fort Myers, Florida.
 
Gibbons holds a B.A. in English and a B.S. in Mass Communications from Miami University in Oxford, Ohio

Joseph Gordon-Levitt



Joseph Gordon-Levitt will next star this October in THE WALK, Robert Zemeckis’s feature adaptation of the documentary MAN ON WIRE, in which he will portray Philippe Pettit, the high-wire artist who successfully walked a tightrope between the Twin Towers in 1974. Then in November he will star opposite Seth Rogen and Anthony Mackie in XMAS, for which he is reteamed with 50/50 director Jonathan Levine. He recently wrapped production on Oliver Stone’s SNOWDEN, in which he plays Edward Snowden, the American who fled to Russia after leaking classified CIA documents. The film will be released on Christmas Day.

Gordon-Levitt’s additional film credits include the following: DON JON, opposite Scarlett Johnasson and Julianne Moore, which he wrote (Independent Spirit Award-nominee for Best First Screenplay) and was his feature film directorial debut; the English-language version of Hayao Miyazaki's Academy Award-nominated animated feature THE WIND RISES, for which he provided the voice of lead character Jiro Horikoshi; Robert Rodriguez and Frank Miller’s SIN CITY: A DAME TO KILL FOR, in which he played Johnny, a character Miller created for the film; Steven Spielberg’s Oscar-nominated LINCOLN with Daniel Day Lewis and Sally Field; LOOPER, for which he reunited with his BRICK director, Rian Johnson, and starred opposite Bruce Willis and Emily Blunt; THE DARK KNIGHT RISES, Christopher Nolan’s third and final installment in the Batman series (People’s Choice Award nomination for Favorite Movie Actor); PREMIUM RUSH, directed by David Koepp; 50/50, directed by Jonathan Levine and also starring Seth Rogen, Anna Kendrick and Bryce Dallas Howard, for which he received a Golden Globe nomination; Christopher Nolan’s Academy Award-nominated action-drama INCEPTION, also starring Leonardo DiCaprio, Marion Cotillard and Ellen Page; HESHER, directed by Spencer Susser with Natalie Portman and Rainn Wilson (Sundance Film Festival 2010); Marc Webb’s (500) DAYS OF SUMMER, also starring Zooey Deschanel, for which he received Golden Globe, Independent Spirit Award and People’s Choice Award nominations; the global action hit G.I. JOE: THE RISE OF COBRA for director Stephen Sommers; Spike Lee’s World War II drama MIRACLE AT ST. ANNA; the controversial drama STOP-LOSS, in which he starred with Ryan Phillippe under the direction of Kimberly Peirce; and the crime drama THE LOOKOUT, which marked Scott Frank’s directorial debut. In addition, Gordon-Levitt has received widespread praise for his performances in such independent features as John Madden’s KILLSHOT with Diane Lane and Mickey Rourke; Lee Daniels’ SHADOWBOXER; Rian Johnson’s award-winning debut film, BRICK; MYSTERIOUS SKIN for writer/director Gregg Araki; and MANIC with Don Cheadle. He also adapted the Elmore Leonard short story SPARKS into a 24-minute short film that he directed (Sundance Film Festival 2009).

Early in his career, Gordon-Levitt won a Young Artist Award for his first major role, in Robert Redford’s drama A RIVER RUNS THROUGH IT. He went on to co-star in ANGELS IN THE OUTFIELD, THE JUROR, HALLOWEEN H20 and 10 THINGS I HATE ABOUT YOU.

Gordon-Levitt is also well known to television audiences for his starring role on NBC’s award-winning comedy series “3rd Rock from the Sun.” During his six seasons on the show, he won two YoungStar Awards and also shared in three Screen Actors Guild Award® nominations for Outstanding Performance by a Comedy Series Ensemble. Following the series, Gordon-Levitt took a short break from acting to attend Columbia University.

Gordon-Levitt founded and directs hitRECord, an open collaborative production. hitRECord creates and develops art and media collectively using their website where anyone with an internet connection can upload their records, download and remix others’ records, and work on projects together. When the results of these RECords are produced and make money, hitRECord splits the profits 50/50 with everybody who contributed to the final production. hitRECord has published books, put out records, gone on tour and has screened their work at major festivals including Sundance and TIFF.

Most recently, hitRECord’s community of over 350,000 artists has been hard at work putting together Season Two of their Emmy Award-winning series "Hit Record on TV with Joseph Gordon-Levitt," a half hour variety program which included short films, live performances, music, animation, conversation, and more. The second season will premiere on pivot in June 2015.

Brian Graden

President, Brian Graden Media


Brian Graden is one of the most successful executives in the history of television.

His most recent venture is the production company BG Media, founded with partners Gaurav Misra and Lois Curren. BG Media received significant attention and their first Emmy win for their innovative series HitRecord, a new take on the variety show produced with and starring Joseph Gordon-Levitt. The show is made collaboratively by a community of hundreds of thousands of artists from all over the world via the web, and it features short films, live performances, cartoons and much more.

Hit Record is only the latest example of Brian Graden’s long established reputation for working with and developing new and emerging talent. In 1996, he commissioned a video Christmas card from two upstart talents Trey Parker and Matt Stone called “The Spirit of Christmas.” The five-minute short quickly became the underground secret vice of Hollywood, and spawned a little series called Southpark, which Graden developed and Executive Produced with Parker and Stone. Southpark has received Emmys in 2005 2007, 2008, 2009 for outstanding animated program; a 2007 AFI Award for Program of the Year; 2006 Peabody Award to name just a few.

BG Media currently has multiple series and pilots in productions throughout Hollywood, including E!, Esquire, WE, MTV, Bravo and others. Their most recent series Walk of Shame Shuttle for Vh1 premiered in May (2015), and upcoming series Todrick Hall premiers on MTV August 31,2015.

In addition, since early 2013, Mr. Graden has been under a deal with the NBCUni Cable family, where he serves as resident inhouse programming consultant, working with the various programmers across the portfolio, which includes USA, Syfy, Bravo, E!, Oxygen and Esquire and others.

Prior to founding BG Media, Brian Graden served as President of Entertainment, MTV Networks Music Channels for an unprecedented 13 years. As President of Entertainment, Mr. Graden lead and provided programming oversight to all the MTVN music networks including MTV, VH1, MTV2 and CMT. While there, he developed such cultural phenomenon as The Osbournes, Newlyweds, Punk’d, and Jackass, to name a few. He also greenlit MTV’s biggest hits of recent years, Jersey Shore and 16 and Pregnant. MTV remained the #1 destination for viewers ages 12-24 throughout Brian’s entire tenure. He similarly engineered a ratings turnaround at Vh1 with programs like I LOVE THE 80’s and Best Week Ever.

Mr. Graden’s interest in music dates back to his days performing in his 80’s cover band, Ace Oxygen and The Ozones, during college. Rather remarkably, the band reunited 5 years ago and has performed steadily since. While at MTV, Mr. Graden’s passion for pop music lead him to develop Total Request Live, which became the channel’s flagship series for a decade, and is credited with putting the M back in MTV. He also developed a generation of long-form music franchises including Making The Video, Making The Band, Fanatic, Launch, Driven, and many others.

While at MTV, Brian Graden was also named the first president of the groundbreaking network, Logo, the first network dedicated to serving the LGBT audience. At the helm of Logo, Brian was responsible for all aspects of the channel, expanded it’s reach to 60M homes, acquired an array of key digital properties, and greenlit the phenomenally successful RuPaul’s Drag Race.

Earlier in his career, Mr. Graden ran Foxlab, Fox’s home for new and experimental projects, where he oversaw an array of programming initiatives, including some of television’s pioneering reality franchises COPS and America’s Most Wanted. Mr. Graden’s first originally created and developed concept was a phenomenally successful dating series called STUDS in 1991.

Mr. Graden holds an MBA from Harvard Business School.

Other awards and honors include an EQCA (Equality California) Award for Commitment to Advancing LGBT Equality, GLAAD Media Vito Russo Award for Excellence in Media, and multiple years on the board of the Hollywood Radio & Television Society. He is also a frequent speaker, most recently keynoting The 4th Cellcom Media Conference in Tel Aviv. He’s also been a keynote speaker at the 2008 Harvard Gay & Lesbian Caucus Annual Commencement, the Reaching Out MBA conference, and as an ambassador for MTV’s Fight For Your Rights: Take a Stand Against violence campaign, which he spearheaded while at the network.

Mr. Graden is also currently producing the fourth staging the musical LIMBO, for which he wrote the music.

Melissa Grego

Consulting Editor, Broadcasting & Cable


Melissa Grego is an L.A.-based journalist, editor and entrepreneur with expertise in the TV, media and entertainment industry.

In March 2015, she embarked on an entrepreneurial path, transitioning from her position as Editor-in-Chief of Broadcasting & Cable to the role of Consulting Editor for the publication.

When in 2012 she was promoted from Executive Editor to Editor-in-Chief of B&C, she became the first female to hold the top editorial position at the leading TV industry publication in its more than 80-year history. As EIC, Grego was responsible for the editorial leadership of the brand across all platforms--print, digital and live conferences and summits.

While at B&C, Grego founded the company’s annual off-the-record conferences Keynotes & Cocktails: Women of Hollywood (now Women of the West) and Women of New York, featuring rare access to some of the most impactful people in business.

As Consulting Editor, she continues to produce Women of the West and Women of New York, contribute select editorial projects to B&C and author her interview column Mel’s Diner. Grego also produces B&C and Multichannel News’ Next TV Summit & Expo, featuring editions in New York, Los Angeles and San Francisco.

At the same time, she is developing entrepreneurial initiatives dedicated to promoting gender diversity in business.

Grego has held leadership positions at The Hollywood Reporter and TelevisionWeek and was a staff reporter covering TV at Variety. A frequent public speaker and commentator, she has provided perspective about TV and media on CNBC, CNN, MSNBC, Fox News Channel, NPR, ABC News, Yahoo, Access Hollywood and The Insider and was a special correspondent for Extra. She regularly moderates Q&As and panels at industry events around the world.

Twitter: @melissagrego

Dan Gregoras

Director, Imaginary Forces


Dan Gregoras is a director at Imaginary Forces. Trained as a visual and fine artist, Dan got his start in the industry illustrating jet engines, setting off a respectable journey in animation and VFX. Now with a discerning eye for design and the technical chops to execute, Dan considers himself a storyteller above all. He approaches every job - in 2D, 3D or live action - with the same artist's sensibility and a love for the process.

Lisa Gregorian

President & CMO, Warner Bros. Television Group; Jury Chair, PromaxBDA North America Awards 2016


Highly respected marketing innovator Lisa Gregorian was promoted to President & Chief Marketing Officer (CMO), Warner Bros. Television Group (WBTVG), in May 2014. She had previously served as WBTVG’s Executive Vice President & CMO since 2010, and Executive Vice President, Worldwide Marketing, since September 2005.

In her position, Gregorian interfaces with the Studio’s internal television marketing teams as well as networks and stations worldwide to maximize and fully exploit the promotional marketing opportunities for all of the Studio’s TV properties — nearly 80 current shows — including network, first-run, cable, animated and digital series from Warner Bros. Television (WBTV), Warner Horizon Television (WHTV), Warner Bros. Animation, Telepictures, Shed Media, Eyeworks and Blue Ribbon Content, as well as the television windows (pay, cable and broadcast) for theatrical titles. Gregorian and her marketing team also work cross-divisionally with Warner Bros. Home Entertainment and The CW Television Network.

Gregorian is also the architect of the trade and consumer marketing efforts related to WBTVG’s multiplatform digital media business strategy and its entertainment destinations, including CWTV.com.

And she continues to collaborate with the Studio’s broadcast and cable partners on the marketing and promotion of WBTVG series, to include traditional, new media and product licensing as well as integration initiatives with blue-chip advertisers. She has also been instrumental in creating digital promotional opportunities for series, both in streaming and EST.

Among other numerous accomplishments, Gregorian was the driving marketing force behind two recent major initiatives for the company: Warner Bros. Television’s Night of DC Entertainment at Comic-Con 2014 and the Friends 20th anniversary global celebration, highlighted by the creation of a pop-up replica of the Central Perk coffee shop in New York City.

The Night of DC Entertainment
Comic-Con event brought together, for the first time ever, all of the Studio’s current DC Entertainment–related television series — Gotham, The Flash, Arrow and Constantine — for a three-hour special Saturday night emceed by Arrow’s Stephen Amell and featuring the largest panel ever assembled (34 participants) in the history of Comic-Con’s massive Hall H.

The pop-up replica of the Central Perk coffee shop from Friends was the cornerstone of the worldwide celebration of the 20th anniversary since the debut of the hit comedy series. Developed in partnership with Eight O’Clock Coffee, the immersive Central Perk experience was open for one month and served up free coffee to visitors who could check out signature props from the show in the decorated storefront, relax on Central Perk’s iconic orange couch and order coffee off the famous chalkboard menu. Lines of fans from around the world — Australia, Brazil, Chile, China, England, France, Germany, Japan, Ireland, Israel, the Philippines and more — stretched for multiple city blocks, with the event generating saturation media coverage in the U.S. and internationally.

Previously, Gregorian spearheaded the creation of Television: Out of the Box, an interactive multimedia museum exhibition that ran from March 2012–August 2014 at the Paley Center for Media in Beverly Hills. Celebrating nearly 60 years of iconic programming from the Warner Bros. Television Group, the exhibit featured props, costumes, original animation art, patent filings and much more from more than 60 series ranging from Alice to The West Wing.

In recognition of her accomplishments and leadership role in entertainment marketing, Gregorian served as co-chair of the board of directors of PromaxBDA — the leading global association for marketing, promotion and design professionals in the entertainment industry — from June 2010–June 2014. During her tenure, the organization experienced exponential growth, firmly established it as the premier professional marketing association across the media sector and brought local television stations back into the fold via its annual Station Summit conference.

Throughout her career, Gregorian has been an innovator in the development and creation of multiplatform marketing/brand extensions in the form of original digital series on behalf of the Studio’s TV properties and has spearheaded associations with key brands such as Dove, Toyota, Sprint, Verizon and many more for these and other series. She has also been instrumental in creating product-integration collaborations for WBTVG programs with major national brands, including Procter & Gamble, Unilever, AT&T and Chili’s, among many others.

Since 2006, Gregorian has spearheaded Warner Bros. Entertainment’s industry-leading participation at Comic-Con, conceptualizing and planning the Studio booth on the main convention floor and working across divisions of the company to maximize effectiveness for all business units, including television, theatrical motion pictures, home entertainment, interactive entertainment, consumer products and more. Additionally, she is responsible for the creation of some of the most-buzzed-about items at recent Comic-Cons: the Studio’s limited-edition, signature oversize canvas bags, distributed annually and which have been called the convention’s “ubiquitous accessory” by Entertainment Weekly. Gregorian was dubbed as the “Queen of Comic-Con” in 2013 by The New York Times.

Prior to her role at WBTVG, Gregorian held the position of Senior Vice President, Warner Bros. Television Creative Serves, a position created for her in April 2003. Previously, she had been Senior Vice President, Marketing, Warner Bros. International Television Distribution (WBITD), since October 1998, and Vice President, International Marketing & Research, WBITD, from 1994–1998.

During her tenure at WBITD, Gregorian spearheaded several innovative marketing programs. She played a key role in the development and launch of the first website from a United States television distributor designed to service clients by providing marketing materials and information via the Internet (www.wbitv.com). Further, she was instrumental in adding international news items and television ratings to the website.

Gregorian created WBITD’s Concierge Club, a unique hospitality service available to international clients during the annual L.A. Screenings. She was also the driving force behind the creation of WBITD’s International Press Junket, where more than 100 print and electronic journalists from around the world attend press conferences with actors and producers of programming distributed by the Studio.

Gregorian has been honored with several industry awards over the years and was named a Studio Brand Builder by PROMAX in 2003.

Gregorian began her association with Warner Bros. when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros.) and has held various positions including Director, International Home Video & Caribbean Television, and Director, International Research & Pre-Sale Marketing.

Monica Halpert

Turnaround Brand Strategist, Hello My Name is Monica Halpert Inc.


Monica Halpert is a brand strategist, cultural anthropologist and senior marketing executive specializing in the turnarounds and launches of consumer and entertainment brands. Currently she is working with the world’s largest jewelry company to create a unified positioning platform across its portfolio and to reposition its three leading brands. She is also consulting on the launch and development of a new city and renegade urban development concept just outside of Cartagena, Colombia designed by Moshe Safdie and Norman Foster.

Most recently, Monica worked with Sony Pictures Television to upgrade and align its global network brands beginning with the relaunch of Canal Sony and AXN in Latin America and Brazil. Before that, as the CMO-in- Residence for NBC/Universal, she spearheaded comprehensive turnarounds for Style Media and Telemundo Media culminating in full-scale re-introductions of both brands in 2013.

From 2004-2011, Monica served as the CMO and Editorial Chief of Bluefly.com where she was instrumental in transforming the traditional e-commerce retailer into a rich and dynamic media destination for its obsessively loyal audience base. Among the many strategic partnerships she brokered, Bluefly became the exclusive retail sponsor and integration partner of Bravo’s acclaimed series "Project Runway," which featured the ubiquitous Bluefly Accessory Wall. Since then, Bluefly’s extensive social media platforms, including Flypaper, FlyTV and Closet Confessions drove a triple-digit increase in visitors to the site and online conversations about Bluefly.

Prior to joining Bluefly, Monica devoted much of her career to branding television and media properties. She served as SVP/Creative Director for VH1, where she led the channel’s marketing and branding efforts. Before VH1, Halpert was the EVP/Executive Creative Director for the Cisneros Television Group, launching and repositioning its entertainment businesses in Latin America, Spain and Portugal.

As an independent brand strategist, Monica was responsible for the launch and/or turnaround of AOL, Marvel Entertainment, ESPN2, ABC Family, E! Entertainment Television, Vibe Magazine and her personal favorite, Crunch Fitness.

She sits on the board of White Columns, New York City’s oldest alternative not-for-profit art space, the Advisory Board of Women@NBCU and the New Victory Theatre.

Lauren Hartstone

Associate Creative Director, Gretel


Lauren Hartstone is the Associate Creative Director at Gretel, a design and branding studio in New York. She’s a visual storyteller, a classically trained designer and a live-action director with several national campaigns to her credit. Whether she’s working in broadcast, branding, commercials, or film, Lauren prides herself on creating a striking image and a beautiful frame. She has shot, designed and directed work for Centric, Google, BET, Spike, Coach, United Healthcare, Pepsi, HBO and Smirnoff. 

Prior to joining Gretel as Director and Associate Creative Director in 2012, Lauren spent five years as a director at Imaginary Forces, where she earned two Emmy nominations. She’s also earned two PromaxBDA Gold Awards for the Dusk network rebrand and the main title design for HBO’s "The Pacific." Lauren’s work has been featured in SXSW, Art of the Title, Fast Company, Stash Magazine and IdN as well as being featured on Motionographer, Brand New and Brief.

Her previous design experience includes loyalkaspar, Stardust and MTV.

Florian Hausberger

Head of Design/Art Director, Creative Solutions/ProSiebenSat.1 TV Deutschland GmbH


Florian Hausberger lives and works in Munich as an art director at Creative Solutions, the in-house agency of German free-tv network ProSiebenSat.1 TV Deutschland GmbH.

Fascinated by all kinds of creative activities he started producing short films already during his schooldays. In the course of his studies at the masters degree program Digital Media in Hagenberg, Austria, he specialized in fields of post-production and animation. Florian started his professional career back in 2006 and soon decided to concentrate on motion graphic design. 

While working at Creative Solutions for more than eight years now he developed and implemented numerous show openings, program branding designs, image and promotional campaigns. Channel designs and promo mechanics are his area of specialization. Within the last years Florian is focusing more and more on conceptual work and art directing. As an executive head of design he is responsible for the on-air look and feel of the groups free-tv channel sixx.

Jens Hertzum

Executive Creative Director, TVNZ BLACKSAND


Jens Hertzum, Executive Creative Director of TVNZ Blacksand, has worked agency side, network side, Europe side, Australasia side and while doing all that, has snagged some awards, written screenplays, directed short films and music clips along the way. He has a love of stories, branding, moving images, comic books, design, conspiracy theories and wants to share his skill of making the connection with anyone who wants to create work that engages.

Jens has worked at Sci-Fi Channel Europe, ITV, BDA London, BDA Sydney, The LifeStyle Channels and TVNZ amongst others.

Doug Herzog

President, Viacom Music & Entertainment Group


Doug Herzog is the President of Viacom’s Music & Entertainment Group. Until April of this year, Herzog led the Viacom Entertainment Group comprised of Comedy Central, Spike and TV Land. He recently expanded his portfolio of brands and now oversees MTV, Comedy Central, VH1, Spike and Logo. With a focus on developing highly-acclaimed original programming, Herzog is widely recognized in the industry for creating long-running mega-hits that become cultural phenomena. Under Herzog’s leadership, Comedy Central, Spike and TV Land have launched some of television’s most successful original franchises including “The Daily Show with Jon Stewart,” “South Park,” “Broad City,” “Key & Peele,” “Inside Amy Schumer,” “Hot in Cleveland,” “Bar Rescue” and “Lip Sync Battle."

Herzog rejoined Viacom in 2004, having begun with MTV in 1984 just three years after the launch of the network. Prior to his return, he served as President of USA Network (2001-2004) with a continued emphasis on original programming, including the award-winning “Monk.” Prior to USA, Herzog served as President of Entertainment for FOX Broadcasting Company (1998-2000). Among his successes at FOX was the hit comedy “Malcolm in the Middle.” During his first tenure with MTV, Herzog rose to become President of MTV Productions. Herzog developed and supervised MTV News and popular shows such as “The Real World,” “Unplugged” and “Road Rules,” as well as the network's signature “MTV Movie Awards” and “MTV Video Music Awards.” He then moved to the position of President of Comedy Central in 1995 where, in addition to spearheading several current signature standouts, he launched cult hits such as “Win Ben Stein's Money,” “Strangers with Candy” and the network's “Roast” franchise. Herzog received his B.S. degree in Mass Communications from Emerson College in Boston, where he sits on the board. He also serves on the boards of the Hollywood Radio and Television Society, the Noreen Fraser Foundation and New York Collaborates for Autism.

Todd Heughens

SVP, Print Design, FX Networks


Todd Heughens worked in the world of general advertising in New York before landing a designer position at Showtime Networks where he worked his way up to Senior Art Director over a period of six and a half years.

He came to LA to head up the Print Design department at FX Networks in 2006 and was recently promoted to SVP of Print Design.

Alison Hoffman

EVP, Marketing, Starz


Alison Hoffman is EVP of Marketing for Starz.

Based in the company’s Beverly Hills office, Hoffman spearheads all consumer and affiliate marketing for the network. She leads all facets of marketing strategy and planning for original productions, including show positioning, creative and media strategy and digital marketing.

Hoffman was promoted from her most recent position of SVP of Originals Marketing. She joined Starz in 2012 after serving as VP of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.” During her time at AMC, she helped reposition the network as it transformed from a movie channel to a home for breakthrough original programming.

Dave Holmes

Writer/TV Host, Esquire, FX, MTV, Comedy Central


Dave Holmes is a comic, actor, writer and television personality based in Los Angeles, CA. Since working for five years as an MTV VJ, Dave has hosted shows for CBS, Bravo, Comedy Central, Court TV, E!, FX, History, TV Guide Network and many others.

He is currently Writer-At-Large at "Esquire Magazine." He has been a contributor to "New York Magazine’s" Vulture website, a performer at Upright Citizens Brigade, IO West and Second City theaters, his blog American Aquarium Drinker was listed by Paste Magazine, The Huffington Post and AfterElton.com as one of their must-read comedy blogs, and he was recently named one of NPR’s 10 Favorite Pop Culture Personalities. He hosts the Maximum Fun podcast International Waters, and is a frequent guest on such podcasts as Never Not Funny, Comedy Bang Bang, The Nerdist and You Made It Weird, and a commentator on clip shows all over the television dial. His monthly comedy game show The Friday Forty, which he co-hosts and co-produces with “The Walking Dead” Executive Producer Scott Gimple, is currently running at Chris Hardwick’s Nerdist Theater in Hollywood. For five seasons, he recurred as Leslie Frost, proprietor of Reno’s finest collectibles store Buy Curios on Comedy Central’s “Reno 911.”

Cait Hood

Head of Broadcast Partnerships, Twitter


Cait Hood currently serves as the head of broadcast partnerships at Twitter, working with all major broadcast networks, producers and talent to bring strategy and innovation to Twitter and TV. Since joining Twitter in 2014, Hood has overseen many of the creative integrations on several major award shows including The 72nd Annual Golden Globe Awards, The 57th Annual Grammy Awards, The 87th Academy Awards and The 2015 Latin Billboard Awards. In addition, Hood works very closely with various scripted and unscripted shows to ensure producers, network executives and talent understand the many benefits of Twitter's features and products, including Twitter-owned products Periscope and Vine.  

Prior to joining Twitter in 2014, Hood was VP of social media at Fox and was responsible for the strategy and oversight of all social media development, marketing and integrations for the network. Over the course of her career at Fox, Hood developed and launched the official social network presence and plan for all of Fox’s primetime network TV properties, including “New Girl,” “The Following,” “Glee,” “Family Guy,” “American Idol” and “The X Factor” leading Fox to the No. 1 broadcast television network in social conversations during her tenure. Follow her on Twitter @caithood.

Jill Hotchkiss

VP, Marketing and Creative, Disney XD, Disney Channels Worldwide


Jill Hotchkiss is an award winning expert in youth marketing, with over two decades of experience in marketing to adults, tweens and kids. She is the go-to executive for building brands and growing consumer fanaticism.  Within her current role as Vice President, Marketing and Creative for Disney XD, she is responsible for setting the network’s brand vision and serves as the branding lens for all marketing.  Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air creative.  Jill also oversees all promotion production and interstitials for the channel.  

She is proud to have begun her show business career at Rockefeller Center walking the halls of NBC as a Page.  She graduated into the NBC family as an on-air producer for a wide variety of key news programs including "The Today Show," and "NBC Nightly News."

Leaving her native New York for the West Coast, she joined the WB Network and became the on-air brand builder for many of the network’s core series: "7th Heaven," "Gilmore Girls," "Smallville," "Felicity" and "Everwood."

She joined the Disney/ABC Television Group in 2003 as Executive Creative Director, working on a variety of branded kids platforms. From 2009-12, Hotchkiss was Vice President/Creative Director for Disney XD, where she was the strategic architect for the Disney XD brand.  

In 2012, as an expert in youth marketing and approaches in global marketing strategy she partnered with Disney Television in Japan to develop the look and feel for a new Japanese broadcast satellite channel, Dlife.

Among numerous industry accolades, Hotchkiss' campaigns have received PromaxBDA Gold and Silver Awards as well as CTAM/Mark awards.

Born in Brooklyn, New York, Hotchkiss has a Bachelor of Arts in Communication from University of Massachusetts in Amherst, Massachusetts.  She is a member of the Academy of Television Arts and Sciences, PromaxBDA, and the Writer's Guild of America, East.  Hotchkiss resides in Los Angeles with her husband and two daughters.

Lee Hunt

Principal, Lee Hunt LLC


Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, on-air architecture, competitive analysis, and personnel training for television networks and media companies.

Lee is a strategist, trainer, and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience management have set many of the standards for our industry.

Lee began his career on the client side in the 1980s, launching and branding Lifetime, VH1 and TNT. In the 90’s he founded one of TV’s most successful creative services agencies, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish. In 2001 Lee launched the strategic consultancy, Lee Hunt LLC.

Lee recently launched CMO Intelligence, the first competitive promotion intelligence resource for network television executives

Jeannine Irons

Senior Director, Social and Digital Marketing, Syfy Channel


Jeannine Irons is the Senior Director of Social and Digital Marketing at Syfy. She leads the social and digital strategy for the brand as well as for all series. Jeannine spearheaded the social campaign for the highly successful "Sharknado 2" and is currently developing plans for the third installment. Jeannine and her team work closely with Syfy's social media agency, Glow, on developing all social strategy and community management. Prior to working at Syfy, Jeannine worked on the Digital Marketing team at Nickelodeon.

Frans Johansson

CEO, The Medici Group


An author, entrepreneur, and consultant, Frans Johansson has spoken to audiences around the world, from the boardroom of large corporations to villages in developing countries. His debut book, The Medici Effect, available in 18 languages, shattered assumptions about how great ideas happen, and was named one of the “Best Books on Innovation” by BusinessWeek and one of the top 10 best business books of the year by Amazon.com. His follow up book, The Click Moment, obliterates the idea that in business you can strategize, plan, and analyze your way to success.

Frans has advised executives and captivated audiences from 30% of the Fortune 100 such as IBM, Disney, Johnson & Johnson, and American Express; as well as startups, venture capital firms, government agencies, and universities around the world. He has been featured on CNN, ABC, and CNBC among others.

Raised in Sweden by his African-American/Cherokee mother and Swedish father, Frans has lived all his life at the intersection. He has founded a software company, an international healthcare firm, and a hedge fund. He has written articles on healthcare, information technology, and the science of sport fishing. Frans earned his B.S. in Environmental Science from Brown University and his M.B.A. from Harvard Business School. He is the founder and CEO of The Medici Group.

Frans lives in Brooklyn, New York with his family.

Paran Johar

CEO & Founder, Mobile Media Summit


Paran Johar is the CEO and founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website and events.

Before joining Jumptap, Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office, with responsibility for operations in Los Angeles and for all digital marketing in North America, including online media, search marketing and mobile marketing.

Prior to MRM, Johar was general manager of Tribal DDB, Los Angeles, where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards, such as Adweek's Interactive Agency of the Year in 2005.

A seasoned and accomplished marketer and entrepreneur, Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

In addition, Johar produced and conceived iMedia’s first Mobile Boot Camp, attracting over 200 major brands and agencies, and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Omís Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

Danette Johnson

Sr. Learning & Organizational Development Consultant, Turner Broadcasting


Danette Johnson works on Turner Broadcasting’s People Development team as the lead consultant for Turner’s domestic learning and organizational development efforts where she is responsible for driving greater business growth through the development of people and performance on the individual, team and divisional levels. Prior to this role, Johnson spent 18 months as the director of executive development after spending four years as the director of workplace initiatives for Human Resources at CNN Worldwide where she managed a wide-ranging special projects primarily focused on diversity, recruiting and retention and overall employee engagement.

She joined human resources after a six-year stint with CNN public relations and CNN International. In addition to numerous management learning programs, Johnson is a certified facilitator/coach for Sherpa Executive Coaching, the Human Performance Institute’s Corporate Athlete Program; Center of Creative Leadership’s 360; Hogan’s Leadership Forecast Series Assessment and earned an Organizational Development professional certification through the National Training Laboratory (NTL) in 2013.

She joined Turner Broadcasting in 1996 as a tour guide and has been based at CNN’s worldwide headquarters in Atlanta throughout her 19-year tenure at Turner.

Thomas Jorion

Innovation & Strategy - GM, Havas Media


Thomas Jorion, 18 Innovation Network, Los Angeles Hub Manager, Havas, was previously a financial analyst covering the media industry for several European banks. Thomas joined Havas in 2013 to manage the Los Angeles office development. Based on his industry knowledge and past work on the convergence of the content/software/media/marketing industries, Thomas scouts new solutions and develop academic research program to engage Havas and its clients in a sustainable and meaningful data- and content-driven world. Thomas is scouting and engaging with cherrypicked startups, as well as is responsible for the collaboration with the USC Annenberg Innovation Lab and the UCLA TFT school. Thomas is currently engaging the company in new development in the video, mobile and social areas, both through internal developments as well as with selected business partners.

Ellen Kahn

Co-Founding Partner, Executive Creative Director, TWINART, Inc.


Ellen Kahn is an Emmy award-winning Creative Director who launches, builds and influences brands across all media platforms. She is the co-founding partner of TWINART, Inc. a branding and design agency.

Ellen is a trendsetter in the entertainment industry. Her passion for art, storytelling, music and technology inspire her 360 marketing campaigns, brand content initiatives and broadcast design. She leads projects for CBS, NBC Universal, Warner Bros., AMC, AOL, HBO, Absolut Vodka, Polaroid and Hershey’s.

Together with Jennifer Lopez CCO and the NUVOtv team, Ellen led the in-house and outside agencies through the launch and redesign of the English speaking Latino network. She also acted as a Creative Consultant to shape lifestyle brands Lifetime, The CW, WEtv, "The Talk" and "The Ellen DeGeneres Show."

Ellen is a live-action DGA director who works with A-list celebrities and immerging talent. Her projects include Picture What Women Do for Lifetime TV, Voices for Elektra Entertainment plus segment directing on Peewee’s Playhouse and Encyclopedia for HBO.

Ellen is a former Governor for the Emmys and currently is on the Executive Committee for the Motion and Title Design Peer Group of the Television Academy. Ellen is a recipient of the National Endowment of the Arts fellowship grant in Visual Media. TWINART’s Video Art has exhibited at the Whitney Museum of American Art, The Metropolitan Museum of Art, Tokyo Video Biennale and The Pompidou Centre in Paris.

Lynda Kahn

Executive Creative Director, TWINART, Inc.


Lynda Kahn is an Emmy award-winning creative director acknowledged as an innovator and leader in broadcast design. She is co-founder of bi-coastal TWINART Inc., best known for creating recognizable brands and identity for the entertainment industry. As a creative director/designer/DGA director, Lynda’s work is viewed everyday on television and web by millions globally.

Lynda brings new meaning to the term multi-media. With live-event design, series show-packaging, promos, multiplatform marketing initiatives, brand and Web content and design, she is actively a trendsetter in the industry.

Lynda is recognized for building, mentoring and managing strong creative teams, developing successful strategies and the ability to deliver on time and budget in a highly competitive market. She has executed successful and award winning campaigns for clients including: CBS, NBC UNIVERSAL, ABC, Warner Bros., FOX, the CW, AOL, HBO, Lifetime, WE tv, MTV, Comedy Central, Sony, Hershey’s, Polaroid, Coty and Absolut.

Her current role as a Governor at the Television Academy (the Emmys) has taken her outside the studio and into a leadership role within the profession: allowing for the development of significant relationships with the entertainment and design community at large. She is also a recipient of a National Endowment grant for New Media, a two time Emmy Award winner, With numerous BDA gold awards and a Clio nominee. Lynda graduated from The Art Institute of Chicago with an MFA with honors and has her BFA from Philadelphia College of Art (now The University of the Arts).

Steve Kazanjian

President and CEO, PromaxBDA


Steve Kazanjian is the President and CEO of PromaxBDA, the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. Kazanjian is a Fortune 500 Brand Marketing Executive with global brand strategy and development expertise across entertainment marketing, consumer products, and social media. An experienced creative extending multi-platform brand & consumer engagements across on-air, online, and in-store, Kazanjian leverages best-in-class consumer insights and robust market analytics with award-winning creative excellence for many of the world’s most admired brands.

As the former Vice President of Global Creative for MWV, a worldwide leader in consumer packaging, Kazanjian led creative marketing and brand strategy across innovation platform development, product line positioning, and key customer engagements. Prior to joining MWV, Kazanjian spent over 15 years in entertainment branding, marketing, and promotions. As an experienced entertainment marketer, Kazanjian spent his formative years building boutique design studios, shaping entertainment brands, and launching top-tier network packages globally.

His cross-category work has earned him a wide array of awards and industry recognition. Kazanjian is the previous Chairman of The Broadcast Design Association, was the Vice-Chairman for Promax, sat on the Title Design Committee for The Emmys, and has been an adjunct professor for Otis College of Art and Design. He is a graduate of The University of Southern California.

Chip Kidd

Graphic Designer and Associate Art Director, Alfred A. Knopf


Chip Kidd, a renowned graphic designer and associate art director at Alfred A. Knopf, is best known for the iconic T-Rex image that he designed for "Jurassic Park." Kidd lectures frequently on graphic art and design, comics, and his book jacket work.

Kidd is “the closest thing to a rock star” in the world of graphic design (USA Today). He is Associate Art Director at Alfred A. Knopf, where he has been a jacket designer since 1986. It is safe to say that over the course of two decades he has changed the way book jackets are perceived—from merely a protective covering to a work of art that sells the book. A notable example is the iconic T. rex image he designed for Michael Crichton’s "Jurassic Park," already anticipating how it could be used for movie promotion.

Kidd is a novelist (his first novel, "The Cheese Monkeys," was published in 2001); he is the driving force behind the Pantheon graphic books program, which includes the work of Art Spiegelman, Chris Ware and Marjane Satrapi; and he is also very active in the world of graphic design beyond books through his freelance work, which includes the art direction and cover design of Paul Simon’s latest album, "Surprise." Bringing all his work together in 2005, Rizzoli published "Chip Kidd: Book One," a collection of his jackets and the story of his life so far, introduced by John Updike and with contributions from authors David Sedaris, Donna Tartt and Elmore Leonard.

Kidd lectures frequently on graphic art and design, comics and his book jacket work. For more information on this speaker please visit www.prhspeakers.com.

Melissa L. King

Executive Creative Director, Drama, Movies and Specials, ABC Entertainment Marketing


Melissa King is currently Executive Creative Director of drama, movies and specials for ABC Entertainment Marketing. In this role, King directs the creative team that develops and produces marketing campaigns for dramas and specials. She has worked on some of the network’s most successful promotions including "Scandal," "How To Get Away With Murder," "Nashville" and "Revenge." She also launched the popular Thursday night branding campaign, TGIT.

Prior to ABC, King worked in New York at several cable networks including USA Network, Oxygen and Food Network.

Courtney L. Klein

Co-Founder & CEO, SEED SPOT


Courtney Klein is the Co-Founder and CEO of SEED SPOT, Arizona’s No. 1 ranking incubator supporting social entrepreneurs. Courtney has been profiled by Forbes, USA Today, Huffington Post and other national news outlets for her work supporting the dreams of entrepreneurs. She has spoken to corporate, education, and entrepreneurial audiences around the world and participated in the United Nations Executive Education Program in Thailand and Cambodia focused on Social Entrepreneurship and Innovation.

Previously, Klein served as the Co-Founder and CEO of New Global Citizens, a nonprofit that empowers young people to create social change. The organization now holds a
$1 million endowment at the Arizona Community Foundation, has a presence in 18 states with partner projects in 27 countries, and has impacted over 45,000 young people.

In 2013, the Phoenix Business Journal named Klein as one of the “25 Most Dynamic Women in Business.” In 2011, Splashlife Magazine recognized Klein as one of the nation’s “Top 30 Civic Leaders Under the Age of 30.” She has also been named one of Arizona’s “35 Entrepreneurs Under 35,” one of “20 Women to Change Arizona by 2020,” and one of “Arizona's Most Intriguing Chief Executives.”

Kevin Knight

Head of Agency and Brand Strategy, Pinterest


Kevin Knight leads Pinterest's agency and brand strategy team, which works with advertisers to craft Pinterest strategies and promote great content. Before joining Pinterest, Kevin worked at the Facebook Creative Shop in New York City, developing some of the most successful advertising campaigns on Facebook. He also used to work in marketing at Google and Microsoft and the Office of the Governor of Utah.

Tyler Korba

Creative Director, National Geographic Channels


Tyler Korba is the creative director for the National Geographic Channels and leads the development and production of promotional campaigns and brand work for NGC and Nat Geo Wild. He and his team have turned out award-winning creative for hit series such as "Life Below Zero" and "Wicked Tuna" as well as premiere events like "Inside Combat Rescue" and "Killing Kennedy." Previously, Tyler was a supervising writer/producer for Science Channel and Discovery Channel where he worked on several network rebrands and helmed campaigns for "Deadliest Catch," "Man vs Wild" and Shark Week.

Tyler and his team have earned numerous PromaxBDA honors, multiple News & Documentary Emmy nominations and a News & Documentary Emmy award in 2011. He’s dabbled in some voice-over work and performed at festivals across the country with a handful of critically-acclaimed improv groups you’ve likely never heard of.​

Josh Kovolenko

VP, Marketing Strategy, Discovery Communications


Josh Kovolenko serves as VP of Marketing Strategy and Operations for Discovery Channel. In this role he oversees the network’s strategic marketing and advertising efforts across on-air, owned and paid media. His team is responsible for the consumer positioning of each of the network’s titles, executing campaigns and building network partnerships. Kovolenko is based in Discovery’s Silver Spring office and reports to Lara Richardson, SVP of Marketing at Discovery Channel.

Kovolenko previously held roles at Discovery’s creative agency executing campaigns for Discovery’s sister networks and was executive producer of the organization’s upfront events.

Prior to joining Discovery, Kovolenko was senior manager for brand marketing, sponsorships and events at AOL where he executed campaigns domestically and extensively in Europe and Asia.

Susan Kresnicka

Cultural Anthropologist, Troika


Susan Kresnicka, Cultural Anthropologist at Troika

Head of Troika’s Research and Insights Group, Susan Kresnicka brings a unique anthropological perspective to Troika, accounting for cultural context in all the work they do. Focused on understanding the deeper levels of meaning that viewers bring to and create from their entertainment and commercial consumption, Susan’s input ensures that Troika’s work is culturally and personally relevant to the desired audience.

Susan and her team of innovative researchers use a range of methodologies to understand today’s viewers, the role entertainment content plays in their lives, and the broader, ever-changing cultural context surrounding them.

Prior to her arrival at Troika in 2014, Susan was a VP of Research at leading market research company Frank N. Magid Associates.

Ed Lantz

President and CEO, Vortex Immersion Media


Ed Lantz is a media and entertainment engineer, scientist, executive manager and entrepreneur. He is internationally recognized as a pioneer and leading authority in large-format digital cinema and immersive experiences for mass audiences. Other areas of interest include virtual reality, interactive place-based entertainment, real-time video/music performance, independent films with socially conscious themes, fine art visual music, neuroaesthetics, and wellness applications exploiting the psychophysical effects of interactive digital media.

Mr. Lantz has a background in hardware and software engineering, quantum physics and electromagnetics. He spent seven years leading photonic signal processing R&D at Harris Corp. in Melbourne, Florida, five years at the Astronaut Memorial Planetarium and Observatory in Cocoa, Florida leading the development of advanced laser, video and astronomical projectors, and eight years with Spitz, Inc. where he built a team that transformed old-style planetariums into immersive visualization environments and assisted in developing an immersive cinema production team and workflow. Mr. Lantz is founder and Chair of Harmony Channel, a broadband television network delivering mood-elevating digital media that has been described as “MTV for the Soul.” He also operates Visual Bandwidth, Inc., an immersive cinema and fulldome video advisory network.

Mr. Lantz has published and presented numerous papers on VR and entertainment technologies, and is a regular contributor to ACM SIGGRAPH papers, panels and courses. He founded the International Planetarium Society’s Fulldome Video Committee and the first Fulldome Standards Summit held in Valencia, Spain in 2004, and co-organized the first Immersive Cinema Workshop in Espinho, Portugal in 2005. He received an MS in Electrical Engineering from Tennessee Tech University (1984), serves on the boards of the Center for Visual Music and the Center for Conscious Creativity, and holds two US Patents on immersive video-based theater technology.

Grant Lau

Creative Director, Imaginary Forces


Grant Lau's richly diverse background has contributed to years of unique concepts and visual styles. Having started his career as an alternative clothing designer, he made the natural transition to an award-winning director and designer when he joined Imaginary Forces in 1997.

His experiences helped to develop a live action sensibility that is both elegant and authentic while his graphical projects range from the hand-crafted to a more polished, cinematic look. Grant has worked for the likes of MTV, Nike, Reebok, AMC, Amazon and Sony - to name a few. He even earned an Emmy for his main title design for Exxon-Mobil Masterpiece Theater American Collection and a nomination for main title design on AMC's "Storymakers."

Vaino Leskinen

Global Director of Mobile, TBWA\CHIAT\DAY


Vaino Leskinen’s career in mobile spans 16 years, four continents and numerous industry firsts. He created his first mobile campaign in 1998, first mobile marketing platform in 2000, first mobile app in 2002 and a fully functioning mobile banking system in 2005.

Last year, Vaino's teams took home a ton of advertising awards for Adidas Windowshopping and McDonald’s Angry Birds campaigns. He has recently moved to L.A. from his native Helsinki, Finland to head TBWA’s global mobile efforts.

Walter Levitt

CMO, Comedy Central


Walter Levitt is Chief Marketing Officer for Comedy Central and is based in the company’s New York City office. He is a key member of the senior leadership team overseeing strategic and creative brand development, advertising & promotion, and social media & digital marketing.

Since joining Comedy Central in 2011, Walter has led numerous successful new initiatives including a strategic repositioning of the brand, the introduction of many multiplatform hits including “Key & Peele” and “Inside Amy Schumer,” and the launch of the Comedy Central App. He also oversaw the marketing of Comedy’s Central’s highest-rated specials of all time, “The Roast of Charlie Sheen” and "The Roast of Justin Bieber.” Under Walter’s leadership, Comedy Central has been widely acknowledged for its innovative multiplatform approach to branding and marketing.
 
Walter is one of North America’s top media marketing executives and an industry thought leader. He is a frequent keynote speaker at industry conferences, has won numerous awards for marketing excellence, and has been profiled in prominent business and marketing publications - including the books "CMOs at Work" and "The TV Brand Builders".
 
Prior to Comedy Central, Walter was Chief Marketing Officer at Canwest Broadcasting in Canada responsible for their portfolio of television and digital brands including broadcast network Global Television, Food Network, History Television, National Geographic, and Showcase. Prior to Canwest, he was Senior Vice President, Marketing & Creative Services at Alliance Atlantis and also worked in key marketing roles at the CTV Television Network and at CJEZ-FM in Toronto.  A Montreal native, Walter began his career as an on-air producer at radio station CKGM.

Sharon Levy

EVP, Original Series, Spike


Sharon Levy serves as EVP of Original Series at Spike. Levy joined Spike in 2005 and has overseen the development of the network's highest-rated original series including “Ink Master,” “Bar Rescue,” “Catch A Contractor,” “Auction Hunters” and “Tattoo Nightmares.”

Levy is currently overseeing the most ambitious project in network history, the highly anticipated event-series, “Tut,” featuring an all-star cast led by acting icon, Sir Ben Kingsley. This landmark television event is Spike’s first big scripted project in eight years.

Levy is leading the network’s return to scripted programming with the development of distinctive, original projects with A-list names attached including “The Crusaders” from Pierce Brosnan’s Irish DreamTime, Mark Sennet Entertainment, Michael Finch and Academy Award®-winning writer David Franzoni; “Deep Web” from Flying Studio Pictures, the production partnership of the world renowned actor and critically-acclaimed, award-winning filmmaking team Gary Oldman and producer Douglas Urbanski along with producer/director/writer Tony Krantz of Flame Ventures; “The Chairman,” based on the Stephen Frey best-seller; “War at the Shore” with Dana Brunetti and Kevin Spacey of Trigger Street Productions and Giant Pirates Entertainment based on Richard D. “Skip” Bronson’s book; and “Red Mars”, based on Kim Stanley Robinson’s series of novels about the colonization and transformation of Mars.

Levy, featured in "Variety’s" 2013 “Reality Impact Report,” has worked with many of Hollywood's most creative minds in the world of factual entertainment. Her ability to connect with the Spike viewer in developing distinctive and impactful programming has resulted in developing the network’s top non-scripted series to date.

Prior to joining Spike TV, Levy worked at Stone & Company Entertainment (formally known as Stone Stanley Entertainment) from 2000-05 as SVP of Programming/Executive Producer. From 2000-2001, Levy served as Director of Public Relations at Comedy Central in Los Angeles where she launched publicity campaigns for the hit series, “The Man Show” and “South Park.” Previously, she was Senior Publicist at Sci-Fi Channel from 1999-2000, where she worked on "Mystery Science Theater 3000." Levy was also a publicist at Comedy Central, based in New York, from 1994-1999.

Richard Loomis

SVP, CMO, Disney Channels Worldwide


Richard Loomis is Senior Vice President and Chief Marketing Officer, Disney Channels Worldwide.  

Loomis joined Disney in 2007. His responsibilities include guiding the creative marketing vision for the kid-focused, family inclusive Disney Channel, Disney XD and Disney Junior channels and brands around the world. He also oversees creative marketing support for the Disney Media Sales and Marketing team. In addition to overseeing the Channel Marketing teams for each brand, Loomis manages the Off Air Design, Marketing Strategy and Analytics, Partnership Marketing and Creative and Marketing Operations functions.

An award-winning senior entertainment industry marketing executive, Loomis has over 20 years experience developing and leading successful marketing initiatives. He joined Disney from MTV Networks where he served as Senior Vice President, Marketing and Brand Strategy for MTV Networks' Comedy Central from 2004-06, a role he was promoted to after serving as Vice President, Marketing and Advertising from 2000-04. There, he oversaw all strategic marketing and branding initiatives across multiple platforms and successfully established the network's first digital marketing initiatives. He spent the previous seven years at Nickelodeon, most recently as Vice President, Marketing and Advertising.

Under Loomis' leadership, the Disney Channel Marketing and Creative team received numerous PromaxBDA Awards, CTAM Mark Awards, Daytime Emmy Awards and Telly Awards for network packaging, marketing campaigns and interstitial series that air on the various Disney platforms.

His agency experience includes Account Supervisor roles at Backer Spielvogel Bates and McCaffrey & McCall Advertising in New York. He began his career as a Media Planner at Grant/Jacoby Advertising in Chicago.

A native of Ontario, New York, Loomis is a graduate of The College of Wooster where he earned a Bachelor of Arts degree in International Relations and Business. He is a member of PromaxBDA Board of Directors.

Sean Lynam

Digital Strategist, GLOW Interactive


Sean Lynam is a Senior Digital Strategist at GLOW in New York City. As the lead strategist on many of the agency's clients including Syfy, HBO, Cinemax and I LOVE NEW YORK, he oversees the orchestration of all social media and digital planning, responsible for writing and shaping full social TV tune-in campaigns.

While at GLOW, he has executed campaigns for many major cable networks in addition to those above, including A&E, CNBC, History, Lifetime, TNT, truTV, USA and WE tv. Sean brings his own brand of passion to every project. He strives to create new ways to use existing mediums, ever searching for fresh ways to tell stories, digitally.

Maurice Marable

Executive Creative Director/Filmmaker, Brim+Brew


Maurice Marable is a creative force that has moved seamlessly between feature documentaries, episodic television, commercials and on-air promotional campaigns. His extensive talent has enabled him to execute original, award-winning work across a variety of categories, be it celebrity-driven, dialogue, humor or stylized visuals.

Maurice’s television tenure began as a freelance PM in HBO’s Creative Services, where he eventually became the creative director of on-air promos for original programming. During this time, he oversaw promotional creative for HBO’s top shows including “The Sopranos”, “Sex and the City,” “Six Feet Under” and “The Wire.” As a Director and Creative Director, Maurice helped set a tone for a new way of promoting television with a focus on visual storytelling.

After HBO, Maurice continued to work with the network, helming several memorable campaigns. The Season 2 promo for “Boardwalk Empire” received three gold awards at the 2012 PromaxBDA Awards. He also conceptualized and directed the main title sequence for two of HBO’s hit shows “Entourage” and “Big Love,” the latter of which garnered an Emmy nomination.

As a commercial director, Maurice helmed campaigns for Ford, Tom Ford, Verizon and Nissan just to name a few. If that wasn’t enough, Maurice was also the VP of Creative Services at BET Networks where he helped navigate the rebranding of the network.

In 2012, Maurice was recognized by EBONY magazine as one of the Top 100 most influential African Americans. In 2014, FastCompany.com highlighting the launch of his newest venture Brim+Brew, a creative production shop. Another highlight: Maurice was commissioned by HBO to direct a short comedy film for the White House Correspondents Dinner starring Julia Louis-Dreyfus’ “Veep“ character and V.P. Joe Biden.

Maurice tours internationally as a public speaker on creativity and the power of story.

Mike Margolin

Director of Audience Strategy, RPA


Mike leads RPA’s Audience Strategy group, a cross-channel marketing and media connections planning team. A database marketing veteran in the 90s, Mike went on to start RPA's search marketing, platform-based buying and digital analytics practices in the early ‘00s. He now guides client-specific media planning specialists and channel experts to develop strategies to optimally connect RPA clients with key audiences across media channels, devices and experiences. The end product for each client is a customized communication architecture to maximize their investment via purchased, earned and owned channels. In his free time Mike teaches the course, Advertising in the Digital Age at UCLA Extension and advises several innovative, young ad tech startups.

Charlie Mawer

Executive Creative Director, Red Bee


Charlie has overall creative responsibility for Red Bee. He has led complex multi-screen projects for the BBC, Dreamworks, Fox, NBC Universal, RTE, UKTV and AETN.

A branded content pioneer, he created TV series for Ikea, Renault and the COI. More recent work for brands includes Nissan, Tesco, Barclaycard, and Hyundai.

Charlie’s many creative awards include Promax, Creative Circle, BTAA, D&AD awards, and a BAFTA nomination. He was selected as one of Broadcast magazines “Hot 100”. A former chair of Promax UK, he has lectured widely including for TedxTalks, the BFI and D&AD.

Charlie is co-author of The TV Brand Builders: How to win audiences and influence viewers, a book on global best practice in TV marketing, promotion and design (due for publication in April 2016).and is a governor of a specialist digital academy and trustee of Riverside Studios.

Susanne McAvoy

EVP, Marketing, Creative & Communications, Crown Media


Susanne McAvoy is the EVP of marketing, creative, and communications for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Crown Media Holdings, Inc.

In this role, McAvoy leads the company’s cross-departmental marketing, programming and communications initiatives and directs the social media marketing strategies for Hallmark Channel and Hallmark Movies & Mysteries. McAvoy oversees all facets of marketing and branding for both networks – managing the teams responsible for developing the multiplatform campaigns for consumers, affiliates and advertisers. Responsible for all aspects of the brand promise and integrity for both networks, her oversight also includes the creative services department, which includes print, on-air and Web design. She was also responsible for spearheading the rebrand of Hallmark Channel in 2012 to include a new look and tagline, “The Heart of TV," as well as the 2014 brand transition of Hallmark Movie Channel to become Hallmark Movies & Mysteries. In addition, she serves as the key liaison with Hallmark Cards in developing synergistic opportunities with its other brand extensions and the nearly 4,000 Hallmark Gold Crown® retail stores.

McAvoy was honored by Multichannel News as a 2015 “Woman to Watch” and has been named as one of CableFax’s “Most Powerful Women in Cable” for three consecutive years (2012-2014). In addition, she was designated to Multichannel News’ “40 Under 40” list in 2011. She has won numerous awards, including multiple CTAM Mark Awards, PromaxBDA and ACC Beacon Awards. She is also a Betsy Magness Leadership Institute graduate, Class XXIV.

Currently, McAvoy is serving her third year as director-at-large on the national board for Women in Cable Telecommunications (WICT). McAvoy is also an active member of PromaxBDA.

Kate McCallum

Producer, Transmedia Consultant, Vortex Immersion Media


Kate McCallum is a producer, writer and digital arts and media strategist with an emphasis in IP development, transmedia and new media technology platforms. In 2004 she founded and serves as COO of Bridge Arts Media, LLC, a media development and production company.

As a creative consultant at Vortex Immersion Media, McCallum specializes in the development and production of fulldome 360/VR immersive content. Vortex works with other emerging entertainment technologies and creates 360 immersive brand experiences, VR, interactive media and projection mapping.

McCallum also writes, produces and consults as a specialist in transmedia and cross-platform storytelling. She has been contracted to chair, design and program international entertainment business conferences, focused on story and tech, transmedia and cross-platform storytelling, branded content and emerging tech. Last year she was invited to speak and teach masterclasses at the Hong Kong Design Institute and at the Singapore Media Academy, run by MediaCorp, Singapore’s leading media company.

McCallum spent more than 20 years at Universal and Paramount working in the production and development of feature films, and primetime broadcast and cable episodic television with some of the top showrunners and writers in the industry.

In 2006, McCallum was hired as the VP of programming for the launch of an innovative visual music VOD channel featured on Comcast, where she acquired and licensed hundreds of hours of content, produced for the channel, and launched a boutique 360 arts and music label, The Art of Sound. She then went on to work with Placido Domingo and LA Opera before devoting herself full time to her own media production and development company.

In 2004, McCallum founded the c3: Center for Conscious Creativity, a 501(c)3 arts and education organization dedicated to “creating a better future through arts and media,” and in 2009 she was appointed chair of the Arts & Media Node of the Millennium Project, an international futurist think tank. McCallum is a member and board delegate of the Producers Guild of America (PGA) New Media Council, the PGA National Board, and is a member of the Academy of Television Arts and Sciences.

Peter McKeon

Creative Director, AV Squad


A seasoned Creative Director and Live Action Director, Peter McKeon joined AV Squad last year, helping to launch a new division for the company. With a primary focus on branding campaigns and live action work, Peter's also partnered with Discovery on the last four years of the marketing campaigns for Shark Week, including the multiple PromaxBDA, Emmy Award and Cannes award winner, "Snuffy." This year Peter is also nominated for the Skyscraper Live campaign and Chiller PSA Brand spot.

Erin McPherson

Chief Content Officer, Maker Studios


Erin McPherson serves as Chief Content Officer at Maker, driving the brand’s programming strategy. Prior to Maker, Erin served as Vice President & Head of Video Programming and Originals at Yahoo where she led the company’s foray into original video, growing the original programming roster to more than 80 ongoing daily or weekly series, branded entertainment programming, and specials. She oversaw the launch of Yahoo Screen, the award-winning Yahoo Studios, and brought to Yahoo a large roster of third-party partners including Red Hour/Paramount ("Burning Love") and Playtone/Tom Hanks ("Electric City"), among many others. Prior to joining Yahoo!, Erin practiced entertainment and media law, representing a wide number of individuals and companies, including Halle Berry, Kevin Spacey, Zachary Quinto and others. She also served as in-house counsel for LivePlanet, the transmedia company founded by Matt Damon, Ben Affleck, Chris Moore and Sean Bailey, and z.com, an early online video start-up funded by Bill Gross’ Idealab. Erin is a graduate of Harvard Law School and received her B.A. from Middlebury College.

Will Mercer

Senior Creative, Art&Graft


Senior Creative at Art&Graft, William Mercer is a designer with over 10 years experience within the motion design industry. At Art&Graft Mercer is responsible for co-directing the design and development of on-screen branding, presentation and promotions.

Having studied a MA in Communication Design at Central Saint Martins, Mercer previously worked for BDA Creative as a designer and as a freelance designer at some of the U.K.'s top design agencies. Having worked across a diverse range of creative fields including art direction, digital media, print, motion design and branding; Mercer has produced successful promos, commercials, branded content and idents for clients such as Sony, BBC, Discovery, Romedy and Channel 4.

Steve Mikalis

SVP, West Coast Sales, DEFY Media


More information coming soon.

Lon Moeller II

President, Broadcast, Open Road Entertainment


Lon Moeller started the Broadcast Division at Open Road Entertainment in September 2012, successfully integrating his broadcast background with one of the top theatrical marketing agencies. As the head of the broadcast division, Lon directs the talents of the award-winning theatrical team toward creating outstanding broadcast work for such campaigns as Star Wars Rebels, The Flash, Gotham, Constantine, Scorpion, Teen Beach 2 and The Last Man on Earth, working with a range of networks including CBS, ABC, NBC, FOX, Lifetime, Disney XD, Disney Channel, Esquire, E!, GSN and The CW Television Network.

Prior to Open Road Entertainment, Lon was a Writer / Producer / Editor and Creative Director for The CW Television Network, where he was instrumental in the launch of The CW, as well as the marketing campaigns and launches of The Vampire Diaries, Nikita, 90210 and Gossip Girl, including the “OMFG” campaign.

Lon began his career as a Trailer Editor for Harley’s House and Ignition Creative working on campaigns for Spider Man, Daredevil, xXx, Black Hawk Down, The League of Extraordinary Gentlemen, Solaris and Tears of the Sun. In 2003, he began working as an Editor for KidsWB and later as a Producer / Editor for The WB Television Network.

Lon has won numerous Promax/BDA awards for his work on Gossip Girl, Supernatural, The Vampire Diaries, Smallville, 90210, America’s Next Top Model, The Bedford Diaries and KidsWB.

Mike Moloney

Founder & Creative Director, Art&Graft


Mike Moloney founded and is actively creative director of Art&Graft — a London-based motion-led design studio that work across animation and live-action to produce intelligent, original and refined work.

Through Art&Graft, Moloney has worked with global brands and advertising agencies including Turner Broadcasting, MTV, Virgin Atlantic Airways, Spectrum, BBC, UKTV and Universal Music to create award-winning, innovative and ambitious work.

Jennie Morris

EVP, Acquisitions, Research and Network Operation, Pivot


As director of affiliate marketing for AMC/Sundance Channel Global, Jennie Morris is responsible for the implementation of all marketing activities for the international arm of AMC Networks. Morris and her team direct worldwide marketing events, ad campaigns, digital initiatives and affiliate activities for Sundance Channel in Europe and Asia, and WE tv in Asia. Prior to joining AMC Networks, Morris was already a seasoned programming executive with nearly 15 years of domestic and international programming and marketing experience.

Tim Nolan

PromaxBDA Conference Committee Officer

SVP, Marketing Creative and Brand Strategy, Lifetime, LMN & FYI/A+E Networks


Tim Nolan was named Senior Vice President, Marketing Creative and Brand Strategy, for Lifetime Networks in 2010 and. In 2014, his role was expanded to include all of the female-focused brands under the A+E Networks umbrella, which consist of Lifetime, LMN, and fyi. Based in New York, he is responsible for overseeing all on-air, print, online and out-of-home marketing efforts for Lifetime’s scripted and reality series, and original movies, as well as LMN and Lifetime Real Women. In 2012, Nolan oversaw the development, creation and launch of Lifetime’s major rebrand featuring an iconic new look and tagline “Your life. Your time.”

Prior to joining Lifetime, Nolan was Vice President of the Creative Brand Group for History™, where he created on-air campaigns for some of the network’s most successful series and specials. Moreover, Nolan oversaw the development and production of on-air promotions, short-form programming, VOD and sales videos across all History platforms, including HI™ (formerly History International), History en Espanol™, Military History™ and History.com™.

In 2008, Nolan received an Emmy® Award as Executive Producer of Great Moments from the Campaign Trail, a series of documentary shorts produced exclusively for Elections ’08 On Demand, a VOD channel with material created for the 2008 presidential campaign season. The New York Times called the series “the most polished pieces on Elections ‘08.”

During his more than ten years at History, Nolan executed on-air promotion campaigns for a number of successful series and specials, including Pawn Stars, American Pickers, America The Story of Us, Ice Road Truckers, Ax Men, Life After People, 102 Minutes that Changed America, 1968 with Tom Brokaw and Band of Brothers, among many others.

Prior to joining History, Nolan was a writer and producer for A&E Network, where he produced topical promos for its signature series Biography, Investigative Reports and American Justice. He also worked in the on-air promotions department at HBO, working on numerous projects, such as the Emmy-nominated special preview, First Look, Mike Tyson. Nolan began his career writing, producing and editing commercials for broadcast on local cable in New York’s Hudson Valley.

Nolan is a graduate of Ramapo College and resides in New York City. For six years, he has served on the conference committee board for PromaxBDA, the global community of professionals passionately engaged in the marketing and promotion of television and video content. In addition, he remains heavily involved in a number of charitable organizations. He is a member of the board for “Design on a Dime,” the newest supportive housing development by Housing Works, and maintains strong engagements with the Lupus Foundation of America, Fashion for Action and Broadway Backwards.

ABOUT LIFETIME
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

Tig Notaro

Grammy®-Nominated Comedian


Included on Business Insider’s list of “50 Women Who Are Changing the World” and Rolling Stone’s list of “50 Funniest People Now,” Tig Notaro was nominated for a Grammy Award in 2014 for her sophomore release LIVE. The album sold over 100,000 units in just six weeks, which is unheard of today. Louis C.K. is quoted as saying that it is one of the best stand-up performances he ever saw. During the release of "LIVE," Tig was reviewed and profiled by The New York Times, The New Yorker, Entertainment Weekly, Vanity Fair, GQ Magazine and Time Magazine amongst many others.

Most recently Tig is set to star in her first HBO comedy special.  Along with this, she is the subject and Executive Producer of a documentary about her life, entitled Tig, which has been selected to premiere at The Sundance Film Festival in 2015. In addition, Tig finished shooting "Knock Knock, It’s Tig Notaro," where she performs in the actual homes, barns and rooftops of selected fans across the country, which is expected to air on Showtime, April 17, 2015. The memoir Tig is writing for Ecco Publishing is due out in early 2016. Tig also appeared in the feature "Catch Hell" opposite Ryan Phillippe and had an arc on Jill Soloway’s critically acclaimed series "Transparent" for Amazon. Other recent film and television appearances include the feature Walk of Shame, opposite Elizabeth Banks, the Lake Bell feature In a World, along with guest starring roles on ABC’s "Suburgatory" and IFC’s "Maron" and "Garfunkel and Oates."

Tig remains a favorite on both "Conan" and "This American Life" and continues to host her own weekly podcast, Professor Blastoff, which ranks regularly in the top iTunes charts. In previous years Tig has guest starred on shows such as NBC’s "The Office" and "Community," FOX's "Bob's Burgers," HBO’s "The Life and Times of Tim," wrote for The 2011 Emmy Awards with Jane Lynch and 2010 MTV Movie Awards with Aziz Ansari, and curates her own annual comedy festival The Bentzen Ball in Washington, DC.

Jim O'Donnell

VP, West Coast Advertising Sales & Ad Sales Operations, Hulu


Jim O’Donnell is the VP of West Coast Sales and Advertising Sales Operations at Hulu. Working out of Hulu’s intergalactic headquarters in Santa Monica, CA, Jim is primarily responsible for setting strategy and driving revenue for all of Hulu’s west coast-based brands and agencies.

In addition to leading the regional team Jim also looks after the Ad Solutions team (sponsorships, events, integrated marketing) for the company as well as the annual national sales meeting and all sales training. A Hulugan since May 2009, Jim has seen the company grow from just over 100 people and $28MM in revenue to a world-wide organization of 800+ with revenues of more than $1 billion. Most of all, Jim is proud to be a part of an amazing company with a unique culture and an unwavering commitment to becoming a must-have service that is redefining television for consumers and marketers.

Linda Ong

CEO & Founder, TruthCo.


Linda Ong is the CEO and Founder of TruthCo., an omnicultural branding and insights firm. Ong has been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years and was most recently named one of Fast Company’s 100 Most Creative People in Business for 2014. TruthCo.’s most notable projects include her brand strategy for History Channel and Ellen, the re-launches of Bravo and Animal Planet, and the brand portfolio of Univision Communications Inc. Her influence extends to brands in other creative industries such as Etsy, Gilt City, Food & Wine Magazine, Chefs Club, (RED), Sony Pictures Entertainment and NPR.

Ong’s award-winning work and involvement serving on the boards of AIGA/NY and PROMAX/BDA have led her to be a popular industry speaker and cultural commentator for Ad Age, Huffington Post, Cynopsis, TheWrap, Digital Hollywood, The Hollywood Reporter and Entertainment Tonight. Her groundbreaking work on cultural insights related to Hispanics, Millennials and the changing cultural landscape have positioned Ong as a sought-after cultural advisor and speaker for industry organizations such as the National Association of Hispanic Journalists, the US Travel Association and the Luxury Marketing Council.

Ong was an “Innovation Ambassador” to the 2014 United Nations World Summit on Innovation and Entrepreneurship, and was appointed by the White House’s Office of Public Engagement as a founding member of the Creative Alliance for Civic Nation, a non-profit, non-partisan organization that uses organizing, engagement and public awareness to address some of the nation's most pressing challenges.

Ong’s culture and brand expertise has been featured in several books including Joel Beckerman's "The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy;" Scott Stowell's "Design for People;" and Chiqui Cartagena's "Latino Boom II."

Prior to founding her own shop, Ong was senior vice president of marketing for Oxygen Media, where she oversaw the multi-platform launch of Oxygen Network. Before that, she was managing director of strategy and creative director for Lee Hunt Associates, a segment producer for Videofashion! Inc., and an art director for McCann-Erickson USA.

Ong splits her time between New York and LA as she expands TruthCo’s US presence and patiently waits for her son Paolo to finish college. She is also working on her first book, "HUGGING THE CURVE: Learning to Love the Culture of Change."

Follow her @lindaong100.

Shelly Palmer

Managing Director, Digital Media Group, Landmark Ventures/ShellyPalmer


Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer. He is a trusted strategic adviser to the C-Suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients such as Unilever, Travelers, Astra Zeneca, Ford, GE, Fox (21CF), Meredith, Viacom, Condé Nast, Clear Channel and Verizon.

Palmer is well known as Fox 5 New York's on-air tech expert and for his work on the Emmy-nominated television show, "Shelly Palmer Digital Living" and the host of as his nationally syndicated daily radio report on United Stations Radio Networks. He is the patented inventor of the underlying technology for Enhanced Television used by programs such as ABC’s "Who Wants to Be a Millionaire" and ESPN’s Monday Night Football.

An award-winning composer, producer, writer and director, Palmer has worked with hundreds of brands, agencies, broadcasters, publishers and tech platforms on advertising and marketing campaigns such as, Meow Mix, Burger King and The City of Las Vegas.

He is the author of "Television Disrupted: The Transition from Network to Networked TV" 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, "Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career" (York House Press, 2011) and "Digital Wisdom: Thought Leadership for a Connected World" (York House Press, 2013). For more information, visit shellypalmer.com.

Joanne Park

Head of Cable TV Partnerships, Twitter


Joanne Park currently serves as Head of Cable TV Partnerships at Twitter. Park recently joined the social platform in early 2015, and is responsible for creative and strategic integrations with all cable networks shows and events. Recently, Park has overseen various social activations with such shows as "The Walking Dead," "House of Cards," "Orange is the New Black," "Outlander," "The Roast of Justin Bieber," "Love and Hip Hop," "Unreal," "Lip Sync Battle," "The MTV Movie Awards" and many more. Additionally, Park works to provide producers, network executives and talent with the many benefits of Twitter's suite of tools and products including the new live streaming app, Periscope.

Prior to joining Twitter, Park served as senior director at NBC Entertainment, Digital and Daytime Publicity. Park was at NBC for more than 14 years, starting in the page program and later moving over to publicity after a short stint in events. In addition to overseeing the publicity campaigns for digital and daytime, she has also worked with many notable hit shows such as “ER,” “Fear Factor,” “The Office,” “Parks and Recreation,” “The Golden Globes,” “The Biggest Loser” and the “The Blacklist.”

Follow Joanne on Twitter @joannepark.

Brian Patacca

Founder, Life & Career Coach, Actor Salon


Mike Rowe, Greg Kinnear, and Tony Robbins had a baby. They named him Brian Patacca.

Beyond the effervescent enthusiast energy and crack-up humor, Brian’s unique style of holistic life and career coaching makes his clients feel seen, heard, and open to transformation.

A life and career coach since 2001, Brian began sharing his expertise with actors backstage at The Donkey Show Off-Broadway. Fed up with unfocused goals and wasteful spending of money and time, Brian set out to coach actors toward happy lives and successful careers through rigorous accountability, effective marketing innovation, and joyful inspiration. He is the founder and CEO of Actor Salon, a life and career coaching organization focused on artists with locations in Los Angeles and New York City.

Brian has spoken at The National Association for Latino Independent Producers, Northwestern University, The New School University, Waterfront Conservatory and Playhouse, and The International Gay and Lesbian Travel Association, and has taught the business of acting at Rose Bruford College, The Actors Centre in London, SETC, NETC, TVI, and John Rosenfeld Studios.

A graduate of Northwestern University and the ICF accredited Coach Training Institute, Brian is a great fit for all unstructured professionals who seek a determined commitment to themselves and their careers, forward-thinking career strategy, and soul-satisfying success (e.g., freelancers, entrepreneurs, writers, photographers, designers, etc). Most importantly, Brian believes in treating the whole person, which includes fostering healthy relationships and purposeful self-actualization. He has found that success often occurs in life and career simultaneously, and guides clients to align their actions toward the life that they want.

Josh Pelzek

Design Director, BET Networks


Josh Pelzek is an award-winning creative director, art director and designer with nearly 20 years of experience in the media and entertainment marketing industry. As Design Director at BET Networks, he is responsible for on- and off-air brand design for BET and Centric, leading a team of art directors, designers, animators and managers in support of the creative services and 360 marketing groups.

Prior to his time at BET, Josh ran his own design and production studio, with broadcast, commercial and interactive clients including Showtime, HBO, Comedy Central, National Geographic and VH1. He began his career at Showtime Networks and is a graduate of NYU's Tisch School of the Arts.

Synderela Peng

Creative Director, Broadcast Design, FX Networks


Synderela Peng is currently a Creative Director of Broadcast Design at FX Networks. Prior to this, she was an Art Director at yU+co in Los Angeles. Established in 1998, yU+co. designed film titles for more than 100 feature films, working with directors such as Ang Lee, Zack Snyder, Steven Spielberg, Tony and Ridley Scott, Oliver Stone and Spike Lee.

While with yU+co, Synderela designed and art directed title sequences and graphics for feature films such as Tomorrowland, Robocop, Gamer and W. Her broadcast work includes the Starz rebrand package, title sequences for HBO, FX, USA, Showtime and the current show open for Comedy Central's "Key & Peele." Projects with agencies include commercials for T-mobile, Weightwatchers, GM and Avon Breast Cancer Walk, Getty Museum’s Pacific Standard Time. She was an Emmy nominee and was also involved for six years as a board member on the Los Angeles artist nonprofit, LACE.

Jennifer Pennybacker

VP, Branded Entertainment, Discovery


Jennifer Pennybacker serves as VP of Marketing, Branded Entertainment for Discovery. In her role she and her team develop and create branded content for the network working with top brands. Previously Jennifer has held creative on air roles at TLC and Planet Green where she worked on campaigns for "Here Comes Honey Boo Boo," "Breaking Amish," "Long Island Medium" and "Next Great Baker."

Dr. Ray Pettit

Chief Analytics Officer, Rentrak


Raymond Pettit, Ph.D., strives to bring top-notch branded entertainment measurement to Rentrak clients by creating new and innovative audience measurement solutions.

As Chief Analytics Officer, Raymond designs and implements analytical and research projects for Rentrak’s branded entertainment measurement service. Raymond is responsible for blending research, forensic intelligence, and big data analytics into the Rentrak’s branded entertainment system.

Prior to working at Rentrak, Raymond served as SVP, Research and Standards at the Advertising Research Foundation, and as VP, Research at Marketshare and Technicolor/Izon Media.

Raymond authored two books on marketing and advertising research as well as numerous white papers, articles, and conference presentations. He is also highly-skilled in advanced analytics, modeling, and research solutions and services.

When he is not helping to advance Rentrak’s branded entertainment analytics, Raymond spends his time at home in New Jersey and enjoys attending concerts, plays, and shows. Outside of just listening to music, Raymond is also a musician himself. He plays bassoon and saxophone, and has performed professionally in concert bands, orchestras, and broadway musicals. Raymond holds a Doctorate in Social Science Research from the University of Illinois.

Jason Phipps

VP, Digital Media Marketing, FX Networks


As VP of Digital Media Marketing, Jason Phipps is responsible for daily oversight of digital media efforts for FX Networks. From interactive content to technology, oversight includes all aspects of FXNetworks.com, a multiplatform entertainment and community destination supporting FX originals.

In addition, Phipps oversees a larger digital ecosystem that includes management of FX’s social networks, content and applications for handheld and connected devices, authenticated video platforms and emerging consumer focused technologies.

Phipps is also responsible for developing partnerships with leading digital media and internet companies supporting network programming and digital ventures allowing FX to leverage content on emerging platforms. He works with National and Digital Sales teams to develop unique sponsorships based on the network’s interactive content.

Phipps previously served as Executive Director, Digital Media, Disney/ ABC Television Group. His primary responsibilities included managing interactive marketing and marketing partnership development for the network and general operations for ABC Family Channel’s interactive platforms including ABCFamily.com. Phipps also served as Director of Interactive Marketing for Fox Family Channel and FoxKids.com.

Prior to joining Fox Family Channel, Phipps served in Network Sales and Operations for Fox Broadcasting.

Ron Pomerantz

VP, Marketing and Creative, Disney Channel


Ron Pomerantz is VP of Marketing and Creative at Disney Channel, a role he was promoted to in January 2012. He is responsible for developing and executing the marketing and creative direction for all on-air and off-air marketing and promotion of Disney Channel, the No. 1 cable TV network in total day in total viewers and across all TV in Kids 2-11. He previously held the title of VP, Creative Director of Disney Channel and Disney Jr since 2007.

Among his credits are the launch and creative positioning of Disney's hit programming for kids and families including: "Teen Beach Movie," "Good Luck Charlie," "Lemonade Mouth,” “Girl Meets World,” "Phineas and Ferb," "High School Musical," "Hannah Montana," "A.N.T. Farm," "Wizards of Waverly Place," "Camp Rock," "Jake and the Never Land Pirates," "Mickey Mouse Clubhouse" and "Doc McStuffins."

His work at Disney Channel and Disney Junior continues to garner awards including multiple PromaxBDA, Telly and Mark Awards and most recently, two Emmy Awards for the original short-form content "The Time I…," and “Make your Mark” both of which he created, and the PromaxBDABDA Logo of the Year accolade which was received for the Disney Jr logo and package.

Prior to joining Disney Channel, Pomerantz served as Executive Director, Creative, SOAPnet, and was responsible for on-air marketing and brand identity encompassing all on-air promotion and series main titles including "Soap Talk," for which he received an Emmy Award nomination. He led the channel's successful 2002 re-launch, earning several awards including the PromaxBDA Gold Award (in addition to 19 PromaxBDA Awards that same year), the Cable Television Marketing Association's (CTAM) Mark Award and the Cable Television Public Affairs Association's (CTPAA) Beacon Award.

From 2000-01, he was EVP for Taffet Design, Inc., creating multiple PromaxBDA Award-winning brand strategy and marketing campaigns for television and film clients. From 1999-2000, he was Vice President/Creative Director for TV Guide Networks, Inc. From 1997-99, he was Director, Area 21, for Fox Broadcasting, responsible for re-launching the brand, on-air look and format of Fox television network.

He is a member of the Academy of Television Arts and Sciences, the Writers Guild of America, BDA/Promax and CTAM.

Tina Potter

Head of Marketing and Communications, NBCUniversal Digital/Radius


Throughout her award-winning career, Tina Potter has been a media executive and entrepreneur with one of the most familiar names in entertainment. She has built a highly successful profile as a brand-builder, strategic marketer and creative executive, and helped clients develop and implement highly successful multiplatform programs both here and abroad. Under her T-Pot Industries, LLC banner, Tina helps companies develop, and refine their brand position and market their brands. She advises a host of clients on projects ranging from brand strategy and identity development, to launching traditional and multi-platform digital video networks, to supervising upfront presentations and major campaign initiatives.

Since August of 2014, Tina has been overseeing the Marketing and Communications group for NBC Universal’s premium fitness brand Radius, a multiplatform subscription digital video service, accessible via RadiusFitness.com, across mobile and tablets via the app, and airing weekdays on NBCSN. Tina is responsible for marketing Radius across all platforms, supervising creative development and production, and overseeing all live activations and PR.

Prior to Radius, Tina was the SVP of Marketing and Creative at the fuse cable network, overseeing all aspects of the brand through a refresh, and the launch of the highest rated show in the network’s history. Another recent highlight includes Tina’s year-long consulting engagement as Executive Project Director for Syfy’s groundbreaking launch of “Defiance,” the first transmedia, multiplatform television series and MMO videogame launched in 55 countries simultaneously.

Tina has led the creative departments at some of the most successful networks in cable including Spike, AMC, Bravo, IFC and WE tv. She's supervised dozens of projects as the Executive Producer at Planet 365 Entertainment for clients like NBCU, AMC, TV Land, Spike, MSG, Food Network, Starz and Nickelodeon. Tina lives in Huntington, New York with her husband Carl, and son Sam.

Stephen Price

Editor / Creative Director, Stash Media, Inc.


Stephen Price is the founder and creative director of Stash Media Inc., and executive editor of Stash Magazine, the world’s largest online video library of design, animation and VFX.

Founded in 2004, Stash streams an archive of 4,000+ films to subscribers in 50 countries. Stephen also oversaw the creation of Stash Media’s two live media events, The Style Frames Design Conference and the Collider Digital Production Conference.

Stephen has given invited talks on design and digital production at festivals and corporate events spanning from Los Angeles to Hamburg and Istanbul to Caracas and has curated film screenings in over 20 countries.

Prior to founding Stash Media, Stephen executive produced animation and visual effects for feature films, TV series and advertising – winning multiple industry awards along the way. From 1995-2000, Stephen created and executive produced five seasons of “Splat!” a TV series for teens about about animation and VFX broadcast in over 100 markets.

Frank Radice

Expert in Residence, Definition 6


Frank Radice is a veteran media industry executive, director, producer, writer, and musician.

He is the owner of Vida FR Company in the US and BadCatCo in the UK. and is currently the Expert in Residence at the global ad agency, Definition 6, the Global Expert in Residence for Man Made Music, a consultant for El Rey Network, and the Chairman of the PromaxUK 2016 Conference and Awards.

Radice is the former President and CMO of the National Academy of Television Arts & Sciences (where he brought recognition to the creative field of on-air promotion with its first national Emmy award category). He is a former Executive Vice President of the NBC Agency, a member of the NBC Universal Marketing Council, Executive Producer at CNN, Director at Entertainment Tonight, and a consultant to Univision Communications, The Univision Agency, and Univision Deportes.

As a journalist, Radice received two DuPont Columbia University Journalism Awards and two national Emmy Awards for his work on ABC News, "Nightline." As a marketing executive he received the TV Week Magazine/PromaxBDA “Campaign of Distinction Award," was inducted into the “PromaxBDA Hall of Fame," and named a “Brand Builder of the Year” by Multichannel News and Broadcasting and Cable Magazine. As a songwriter he has received 2 national Emmy nominations, 2 Cine Golden Eagle Awards, and the Mobius Award.

His career includes executive positions at NBC, ABC, CBS, and CNN. He has extensive experience in the field of digital marketing and is a published author by Random House Childrens Books.

Radice can be seen regularly as a contributor to TechCrunch TV's "Gillmor Gang."

San Rahi

Founder, Roarcode


San Rahi is an award-winning creative strategist and Founder of Roarcode. He is also a member of the Television Academy and the Director's Guild of America. San creates market opportunities and innovation where consumer brands, entertainment and technology intersect. He is passionate about helping brands have a positive impact on our lives. As both a creative catalyst and business partner, San is a trusted advisor to C-suites, bringing his holistic understanding of macro-trends and innovative business models to brand strategy and positioning.

He has 15 years experience at global advertising agencies and venture-backed technology companies and his clients have included: ABC; CBS; ESPN; FX; NBC; Warner Bros; Univision; Absolut; BP; Canon; Chrysler-Dodge; Famima!!; Ford Motor Company; LVMH; Microsoft; MiracleGro; MLS; NFL; Red Vines; Sony; Toyota; Union Bank; and VitaminWater.

San is currently developing software that helps brands to better engage with customer interest and activity. He was previously Head of Content for Dentsu, Americas & Europe, developing original content for global consumer brands. Before that, he was Creative Director of Dentsu Los Angeles, a founding Partner of the award-winning creative collaboration UnitedSenses and Co-founder, Creative Director of the Emmy-winning creative agency ThinkC. A former board member of PromaxBDA, San serves on several advisory boards and has taught at Carnegie Mellon University Heinz College and SCI-Arc.

Jesse Redniss

Co-Founder, BRaVe Ventures


Jesse Redniss is an Emmy-nominated and Shorty Award-winning storyteller who has become a leading voice in defining and reinventing the future of TV. From his use of innovative technologies to his ability to meld marketing and show running for a winning recipe, Jesse has been on the front-lines from all angles. He is the visionary who turned USA Network into the No. 1 cable network in digital entertainment and introduced gamification to the world of network branding. In addition to spending more than eight years as SVP of Digital at USA Network spearheading the networks digital, social TV, and second screen initiatives, he also managed technology innovations, monetization strategies and content development for the brand with leading breakthrough successes like "Psych’s" Hashtag Killer and more recently USA’s industry-defining screen unification. Just prior to co-founding BRaVe Ventures, Mr. Redniss was also the Chief Strategy Officer leading media relationships at Spredfast.

Among his accolades, Jesse is an Emmy nominee, was named a Multichannel News ‘40 under 40’ to watch in the digital world, as well as the recipient of TV of Tomorrow’s 2013 Individual Leadership award and 2012 and 2013 Social TV Marketer of the Year. He currently serves on the Board of Directors for PromaxBDA as well as sits on the Vision Council for the Television Academy IMPG (EMMY).

Kent Rees

General Manager, Pivot


Kent Rees is the General Manager at Pivot, Participant Media’s new cable network that launched on Aug. 1, 2013. He was recently promoted from EVP, Marketing, Scheduling, Operations and Acquisitions.

Kent brings to Participant and Pivot more than 15 years of creative and marketing experience in television and digital platforms. Most recently, he was EVP of Marketing at Bedrocket Media Ventures, working on three "Made For Web" channel launches for YouTube. Prior to that, he was EVP of marketing for Current TV, where he spearheaded the strategy and creative approach behind the launch of "Countdown with Keith Olbermann," which premiered in June 2011 to record ratings. In addition to overseeing Current's on-air promotion and brand personality, Kent supervised the ad sales marketing team and helped manage Current's on-going transition from L.A. to New York.

Before Current, Kent worked at IFC TV, where he started in 2004 as creative director senior and rose to VP of marketing. There, he oversaw the IFC brand across all platforms and was the chief architect behind IFC's 2010 "Always On. Slightly Off" rebranding. Kent also drove successful launch campaigns for such IFC shows as "The Onion News Network," "Portlandia," "The Whitest Kids U'Know," "The Henry Rollins Show" and The Independent Spirit Awards, working with strategic partners that included Foursquare, SXSW, Urban Outfitters, Jones Soda, Delta Airlines and Zipcar.

Before joining IFC, Kent helped to create and produce on-air promotional launches for ABC’s "The Bachelor" and "The Bachelorette" as well as VH1 Behind the Music, Pop Up Video, VH1 Divas, and VH1 Rock and Roll Hall of Fame.

Kent earned his BFA from NYU's Tisch School for the Arts' film and television production department. He sits on the Board of Directors for Promax BDA and guest teaches at Temple University, NYU and Columbia.

Kendrick Reid

SVP & Executive Creative Director, Brand Strategy, BET Networks


Kendrick Reid is the Senior Vice President and Executive Creative Director, Brand Strategy for BET Networks. Based in New York, Kendrick is responsible for developing breakthrough, brand-building creative marketing strategies and executions for all BET branded businesses, across all platforms, serving over 100 million households. Over the past five years, he’s lead the creative team through the development and implementation of new brand strategies for both BET and Centric networks, resulting in eye-popping redesigns and award winning promo and marketing campaigns yielding history-making, record-breaking results.

Prior to joining BET Networks, Kendrick was Vice President and Creative Director, On-Air Brand for Comedy Central. During his tenure he lead the network through two successful, innovative re-designs and oversaw the branding for the network's multi-platform initiatives, garnishing numerous international PromaxBDA Awards helping to propel it to a top 10 cable network.

Between stints with Viacom, Kendrick was the Founder and Creative Director of Branded for Life, Inc. In that role, he was the creative brand consultant on projects for several television networks, including FUSE, Disney XD, Bravo, VH1 and the launch of Comedy Central International in Poland, Germany, Italy and the Netherlands. Before that, Kendrick was Founder and Creative Director of broadcast design agency, Reidesign.

Kendrick recently served on the PromaxBDA Board of Directors and has conducted several lectures on network branding worldwide including Europe, India, China, South Africa, Dubai, Israel and Australia and has won numerous PromaxBDA and TELLY Awards throughout his career.

Collin Reno

Partner and Co-Head, WME


Collin Reno serves as Partner and Co-Head of WME’s Non-Scripted Television department. Reno joined the company as a trainee in 1995, before moving to Dick Clark Productions in 1998 as their Director of Development. During his two and a half year tenure at DCP, he co-created the long running game show “Greed” on Fox Broadcasting which went on to become a global format franchise. Foreseeing the explosion of the non-scripted television business, Reno returned to the William Morris Agency in 2001 as a talent and packaging agent where he remains today as a forerunner in the Non-Scripted genre due to his experience and deep knowledge of the business.

Reno currently sits on the New Leadership Council for The Academy of Television Arts & Sciences Foundation.

Brett Richards

Creative Director & Founder, Brokendoll


Brett Richards is Creative Director and founder of Brokendoll, a boutique design and production house based in Stockholm and LA.

Brett was born in 1976 in Australia and much later graduated from Flinders University with a combined degree in Film and Philosophy.  He worked as senior designer at the Academy Award winning VFX house Rising Sun Pictures before moving to Sweden at the end of 1999. From 2000 to 2001 Brett was creative director at Commando SMA, Scandinavia's  first “screen media” agency designing for all major screen platform from web to mobile to TV. Besides leading the creative team, Brett's focus was directing the strategic rebranding of TV channels including the long running and award winning package for Kanal 5 sweden.

In 2001 Brett joined Visual Art as Creative Director and launched their internationally successful design and film production department. During his  years at VA Brett continued to rebrand major european broadcasters and designed and directed numerous commercials and title sequences.

After traveling home to Australia for some serious diving and a little freelancing in 2004 Brett returned to Sweden in 2006 and founded Brokendoll.

Today Brett both leads the creative team at Brokendoll and works as a live action director. As a director his style is extremely visual with an sense of design infused storytelling. With such a strong back ground in VFX and motion graphics Brett is always interested in pushing the boundaries of technology in the service of the story and he freely combines, 2d, 3d, matte paintings and in camera effects in his work.

Brett’s directorial work has been featured in Shots Magazine, and he has received numerous awards and nominations including from Promax, ADC, FWA, and the Nordic TV Awards.

As a Creative Director Brett has at one time or another creatively led the strategic rebranding of channels for alll the major Broadcasters in Sweden including, SVT 2, TV3, TV 4 Fakta, Kanal 5 and TV 12.

Lara Richardson

SVP, Marketing, Discovery Channel


Lara Richardson serves as SVP of Marketing for Discovery Channel. As the head of marketing she is responsible for creating and executing the vision for the Discovery branding across all platforms, including on-air campaigns, print campaigns, social networking and the annual upfront ad sales presentations. Richardson’s campaigns have earned numerous awards, including PromaxBDA’s “Funniest Promo,” a 2014 News and Doc Emmy Award and a Bronze Cannes Lions Award for Shark Week “Snuffy the Seal" promo, which grabbed more than 7 million views on YouTube in a single day.

During Richardson’s tenure at Discovery Channel, the network has broken several ratings and viewership records, including Shark Week 2014 and Shark Week 2013. Discovery recently had its best quarter in the history of the network during primetime in 1Q15 in both Total Viewers P2+ delivery and Persons 25-54 rating while "Gold Rush" topped all unscripted shows in key demos on cable for the quarter.

Richardson served as VP of Creative for TLC, where she spearheaded TLC’s rebrand and brought to life its “Red Door” campaign. She shaped the bold look and feel of some of TLC’s most popular series, including "Jon & Kate Plus 8," "Cake Boss," "Say Yes to the Dress" and "Toddlers & Tiaras." Her efforts led to her team being named Marketing Team of The Year for 2012, as well earning numerous CINE and PromaxBDA awards.

Richardson served as Creative Director at the History Channel and History International for a year and earned a national Emmy® Award during her tenure. In 2005 Richardson worked as a documentary filmmaker where she shot, directed, and produced the film, "Katrina: A Volunteer Story" for Discovery Production Group. The film documented her volunteer experience in the days after Hurricane Katrina, and premiered on TLC in 2006.

Keith Richman

President, DEFY Media


Keith Richman, a recognized industry leader and successful entrepreneur, is president of DEFY Media, a leading digital media company focused on 13-34 consumers formed by the merger of Alloy Digital and Break Media. As president, Keith oversees all areas of content development, product, technology and marketing for DEFY Media. Keith co-founded Break Media in 2004 and as the CEO was responsible for the overall strategic direction of the business, building it into a 160-person, profitable digital media company. He led the company through its merger with Alloy Digital in 2013.

Keith is a prominent voice on the successful implementation of workable business models in the ever-changing digital video space and the convergence of TV and digital. Named by "The Hollywood Reporter" as a member of the 2014 “Silicon Beach Power 25,” Keith is considered a leading expert in marketing to the coveted young digital demographic, which makes up the majority of DEFY Media’s audience of more than 155 million monthly viewers.

Prior to co-founding Break Media, Keith was the co-founder and VP of OnePage (acquired by Sybase 2002) and co-founder and director of business development for Billpoint Inc. Keith was integral in developing the business plan and raising venture funding, which ultimately led to the company’s successful acquisition by eBay in 1999.

Previous posts also include business development manager at Excite and Classifieds2000, as well as director of corporate planning at The Walt Disney Company, where he focused on consumer products, cable and emerging media.

He was included in "The Hollywood Reporter’s" Next Gen 2007 New Media list of the most talented executives in film, television, representation, legal and new media, all age 35 and under, recognized in the prestigious annual “40 Under 40″ by "Multichannel News" and was named one of the “10 to Watch” by "Television Week" in 2006.

Dan Riess

EVP, Integrated Marketing and Branded Content, Turner Broadcasting


Dan Riess is EVP of integrated marketing and branded content for Turner Broadcasting Ad Sales. In this role, Riess has oversight of developing and implementing innovative marketing opportunities for clients across Turner’s entertainment, kids and news multiscreen platforms.

Prior to taking on his newly formed role in the fall of 2014 and expanding his oversight across the Turner portfolio, Riess was SVP of integrated marketing for Turner Entertainment Ad Sales. During his time in that position, he played a vital role in developing Now Media, a portfolio of products offered in the 2014/15 upfront which maximized a brand’s reach utilizing the power of television with the advantages of digital. Since that time, many of the advertising products have been enhanced beyond beta form, while additional products have been introduced, allowing Turner’s advanced advertising capabilities to expand to the entire portfolio.

His vision for creative content partnerships has led to many nontraditional sponsorships including year-long integration deals with MillerCoors and Starcom for TBS and TNT original series; major cross-screen partnerships with brands like AT&T, Coke Zero and GM for TBS’s late night series "Conan;" and significant branded content deals, including with New Form for Hyundai and the TNT original series "Legends." In partnership with Turner’s research division, Riess has also led the effort with producing stronger ROI findings for brand marketers during his time working on TBS and TNT, an effort he will continue to drive in his current role.

Thomas Rizzo

VP, Creative Director, Nickelodeon Creative Promotion


Thomas Rizzo is the Creative Director of Creative Promotion for the Nickelodeon Group. In his role, Rizzo is responsible for the creative work promoting Nickelodeon properties, events and initiatives across all platforms. He has led his team in the launch of many animated properties such as "Breadwinners" and "Harvey Beaks," and also Pro-Social initiatives like Nickelodeon’s Worldwide Day of Play. Most recently, Rizzo oversaw all creative for Nickelodeon’s biggest tent-pole event: the 2015 Kids’ Choice Awards.

Rizzo joined the network in 2007 as a producer of On-Air Promos. Prior to joining Nickelodeon, Rizzo worked primarily in long-form production at A&E Networks, Cablevision and VH1, where he produced such programming as "I Love the '90s."

Rizzo received an Emmy Award for his work on the promotional campaign for the 2012 Kids’ Choice Awards.

Jesus Rodriguez

SVP, Marketing, FUSE & NUVOtv


Jesus M. Rodriguez has a lifetime of experience in the entertainment industry as a creator, marketer and filmmaker. As SVP of marketing for Fuse Media, Inc., Rodriguez oversees marketing for the network and brings his in-depth knowledge of television branding along with his Hispanic roots.

Rodriguez knew from a young age that his love of filmmaking and television would drive his future career. This includes a strong background in creative planning, digital, cross-genre marketing and team management. Before joining Fuse Media, Inc., Rodriguez served as the VP of creative services for BET Networks and Centric. Prior to that, he was VP of marketing for OWN: Oprah Winfrey Network from 2011-2012.

From 2003 to 2004 he was the creative director and director of original productions at Sony Pictures International’s AXN Latin America and, before that, he headed an international creative team working on three continents in three languages as the creative director for Discovery Networks Latin America.

Rodriguez has led marketing teams at young, growing companies and in multi-network environments. In the process of many television launches and re-launches, he has received more than 70 international awards, including Best Director from PromaxBDA in 2004, Best of Show in PromaxBDA Latin America and a Gold Medal in The New York Festivals. In addition, Rodriguez has had films in a multitude of festivals including Sundance, and has been invited to show his work in numerous cities and countries across the globe.

He completed his undergraduate studies in Communications and his post-graduate work in Biology. Rodriguez also studied acting, film production, graphic design, ballet and modern dance. His first jobs in the industry were as an Art Director and Production Designer for feature films, music videos and commercials. He also produced and directed the feature film "Sunset Junction."

Zach Rosenberg

EVP, Chief Growth Officer, Horizon Media, Inc.


Zach Rosenberg began his career more than 30 years ago in account management on the full-service agency side working at JWT, DDB and Chiat/Day. Rosenberg handled a wide array of clients in a variety of categories including retail, travel, entertainment and healthcare.

While at Chiat/Day in the early '90s, Rosenberg was hand-selected by Jay Chiat to be an integral member of the prestigious “Agency of the Future” task force, which helped to create the “virtual office” concept. After a decade on the creative side and foretelling a wave of media specialization, Rosenberg left in 1995 to join Initiative Media (formerly Western International Media) in Los Angeles as SVP of group account director to manage Walt Disney business spanning 30 divisions of the company.

In 2000, as EVP and GM, Rosenberg led the West Coast operation of Horizon for 11 years and spearheaded the rapid growth of the Los Angeles office managing a diverse client base including Jack in the Box, The Sports Authority, Crown Imports, Constellation Brands, Breast Cancer 3-Day Walk Event, So. Cal. Honda Dealers, IHOP, Telemundo, Mike’s Hard Lemonade and many more.

In 2012, Rosenberg was elevated to EVP, chief growth officer for Horizon Media, responsible for business development not only for Horizon Media’s core business but also its Direct Marketing unit, Scout, Horizon’s Sports Marketing and Event unit, Eden Road Trading and Columbus Media International, Horizon’s international media agency network.

Horizon Media has been recognized and acknowledged for its strategic planning and buying prowess as well as driving strong results for clients and has received various industry awards including “Mediaweek’s” Media Plan of the Year award, Effie Awards for Jack in the Box and So. Cal. Honda Dealers, Creative Media Awards and thinkLA’s 2013 Media Agency of the Year. Rosenberg was the recipient of thinkLA’s prestigious 2008 Leader of the Year award acknowledging creative media leadership, an award typically handed out to agency creative directors. Zach is an active board member of thinkLA.

Eduardo Ruiz

President & General Manager, A+E Networks Latin America, A&E, History, H2 & Lifetime


Eduardo (Eddy) Ruiz currently serves as President and General Manager of A+E Networks Latin America, a joint venture between A+E Television Networks and Ole Communications. Under Ruiz’s leadership A+E Networks Latin America has positioned itself as a leader in the Pay TV industry. Ruiz is responsible for the continuous expansion of the business unit, development of new technologies, advertising sales, marketing and operations throughout Latin America.  A+E Networks Latin America consists of a portfolio of media brands that include A&E, History, H2 and Lifetime with offices in Miami, Caracas, Mexico, Buenos Aires and Sao Paulo.  

Ruiz has more than 25 years of career experience in television, media and advertising in the United States and internationally. Prior to joining A+E Networks Latin America, Ruiz was President and General Manager of HBO Latin America Advertising Services (HBO LAAS). A Pan Regional Advertising Sales unit representing cable TV networks throughout Latin America, including the Warner Channel, E!, A&E and The History Channel.

Prior to joining HBO Latin America Advertising Services, Ruiz served as President of The Weather Channel International where he was responsible for the international expansion of the brand.  Ruiz was a key protagonist of the launch of “El Canal del Tiempo” and “O Canal do Tempo” in Brazil as well as numerous international (language specific) web sites for TWC.  Prior to joining TWC, Ruiz was a founding member of GEMS Television, a Cable network targeting women in Latin America. Ruiz also served as Local Sales Manager of WSCV-Channel 51, a Telemundo O&O in Miami, Fla.  
Ruiz holds a Bachelor’s degree in Communications and a Master’s degree in Business Administration from Loyola University in New Orleans, LA.

Trade organizations include:

  • Television Association of Programmer (TAP) Latin America, founding member, served as Secretary and Treasurer.
  • Latin American Advertising Council (LAMAC), founding member and current Secretary.
  • International Academy of Television Arts and Science, member, International Emmy’s nominee.
  • Director PromaxBDA
  • Festival of Media LatAm, keynote speaker
  • World City, member, CEO Board of Advisors


Awards under his leadership:

HISTORY LATIN AMERICA

  • 2002- MARTIN FIERRO PRIZE for “Malvinas. Recuerdos de Guerra”
  • 2004- INTE PRIZE for “La Historia es Emoción”
  • 2005- ATVC PRIZE for “La Batalla del Río de La Plata”
  • 2006- ATVC PRIZE for “El Golpe”
  • 2007- ATVC PRIZE for “Historia Secreta - Rosario”
  • 2009- INTERNATIONAL EMMY NOMINEE for “PANCHO VILLA AQUÍ Y ALLI”, Documentary
  • 2009- INTERNATIONAL EMMY NOMINEE for “ HISTORIA EXTREMA”, Non-Scripted Entertainment
  • 2009- PROMAX PRIZE for “Hombres Trabajando”
  • 2010- MARTIN FIERRO PRIZE for “102 Minutos que Cambiaron al Mundo”
  • 2010- PROMAX PRIZE for “Espíritu Bicentenario”
  • 2011- MARTIN FIERRO PRIZE for “Unidos por La Historia”
  • 2012- INTERNATIONAL EMMY NOMINEE for “HITLER’S ESCAPE”, Documentary
  • 2012- PROMAX PRIZE for “Campaña Concurso Titanic”
  • 2012- ATVC PRIZE for “Campaña Concurso Titanic”
  • 2013- NY Festival PRIZE for “Templarios en América”
  • 2014- INTERNATIONAL EMMY NOMINEE for “O INFILTRADO”, Non-Scripted Entertainment
  • 2014- PROMAX PRIZE for “Mes de la Velocidad”
  • 2014- PROMAX PRIZE for Interstitial “Kinetics”
  • 2014- PROMAX PRIZE for Interstitial “Copy/Paste”
  • 2014- FESTIVAL OF MEDIA LATAM Silver for “Kilómetros de historia”
  • 2014- MARTIN FIERRO PRIZE for “El Papa del fin del Mundo”
  • 2015- PROMAX GLOBAL PRIZE for Campaign “Una Idea Para cambiar la Historia”


LIFETIME LATIN AMERICA

PSA Campaign: Valora Tu Tiempo

  • 2016 PromaxBDA –
          Gold –   Channel Holiday/Special Event campaign.
          Silver – Art Direction and design/General Channel Image spot.
          Bronze – Art Direction and design/Public Service Announcement spot or campaign
  • 2016 Cannes Lion –
          Bronze – Cannes Lion Health and Wellness Education and Services and Awareness.

Ernesto Sanchez

Editor-in-Chief, Variety Latino


More information coming soon.

Olivier Schaack

Creative Director, Canal+


Olivier Schaack is Creative Director of CANAL+ FRANCE. He has worked in television promo and design for 24 years. After formative experiences at M6 and TPS, Olivier joined Group Canal+ in 2000 as on-air promotion manager. Since then he developed the Canal+ Promo and Design Factory, which manages the on-air identity and on-air promotions for 29 pay TV channels broadcast by the group. Olivier has been a member of the PromaxBDA Europe Advisory Council from 2006 to 2013.

Markus Schmidt

CEO and Creative Director, UnitedSenses


Markus Schmidt is the founder and executive creative director of UnitedSenses, a global creative network with its headquarters in Munich and offices in Los Angeles, New York, Copenhagen, Moscow, Johannesburg and Beijing.

Focused on strategic branding for electronic media, Schmidt and his international partners helped launch and/or relaunch more than 50 channels in over 20 countries in the last 10 years. During that time, sports branding became another trademark of UnitedSenses.

Before founding UnitedSenses, Schmidt was CEO of Germany´s award-winning creative agency SevenSenses, part of the ProSiebenSat.1 Group from 1999-2004. Before that, he was creative director at ProSieben from 1994-1999.

Schmidt has a design and advertising background and advanced into brand strategy and directing. His work has won more than 100 PromaxBDA Awards.

Niels Schuurmans

EVP, Viacom Velocity Creative Content Solutions, Viacom


As the EVP Partner Content Creative Solutions - Viacom Velocity Group, Niels Schuurmans and his team are responsible for the ideation and execution of branded and partner integrated marketing creative content across the VIACOM Music and Entertainment groups.

Prior to this role, Schuurmans served as the Executive Vice President, Consumer Marketing and Executive Creative Director - Spike TV, where he led the marketing and creative teams for SPIKE. During his time there, Schuurmans helped to build SPIKE with distinctive voice to super-serve an audience that was lacking a true television home of their own — men. He also worked to expand the SPIKE position to appeal to a broader adult audience. Schuurmans has been the architect to SPIKE’s pro-social efforts to help American Veterans as well.

Prior to his arrival at Spike in 2003, Schuurmans was Senior Vice President and World Wide Creative Director at Nickelodeon, where he oversaw the creative teams that developed and created Nickelodeon’s on-air brand identity, Nickelodeon’s LIVE and Day-part Packaging, Tune-in Promotion and on-air theatrical movie marketing. He also oversaw all Creative and Marketing For Nick International out of London and Sydney.

Schuurmans also served as the Head of On-Air Creative at The Cartoon Network from 1993 to 1994, where he worked to set up the creative department and helped develop the Cartoon Network brand.

Throughout his career, Schuurmans has received numerous awards for outstanding marketing and creative, including being named to Electronic Media’s Top Ten Marketers in the Entertainment Industry. He holds a B.A. degree in Broadcast/Film and Communications from Boston University.

Bex Schwartz

Creative Director of Awesomeness, AlkemyX


Bex Schwartz is the Creative Director of Awesomeness (really, her business cards say that) for AlkemyX. In layperson’s terms, that means she’s the Creative Director of Promos and Commercials, and Social Media Strategy, and Content for Multiplatforms (including the ones that haven't been invented yet). Bex is a writer/director and creative director who is obsessed with the intersection of television and social media. She graduated Phi Beta Kappa from Wesleyan University with a double major in theater and English, and spent a stint in London performing and directing live art.

After an entry-level job at Pittard Sullivan as "creative assistant," Bex began her official television career at VH1 in 2002 as a PA and quickly worked up to becoming an award-winning Director of the On-Air Promos department. She was part of the team hand-picked to launch and brand Logo and served as the in-house creative overseeing and producing all of the cross-Viacom on-air content for Rock Band, Rock Band 2, The Beatles: Rock Band and Dance Central. With a side career in stand-up comedy and performance art, she also appeared on dozens of VH1 shows as a talking head spewing snark about celebrities and pop culture. Before joining Team AlkemyX, Bex was the Creative Director, Brand Creative of TeenNick (including The 90s Are All That daypart) and NickMom. She loves television more than anything, although she also loves cats and pandas. Bex lives in Manhattan with her cat named Panda.

Evan S. Shapiro

EVP Digital Enterprises, NBCUniversal


Evan Shapiro is EVP, Digital Enterprises at NBCUniversal. Shapiro works on the company-wide strategic development of digital opportunities to reach emerging audiences, including alternative platforms and direct to consumer distribution models.

Shapiro joined NBCUniversal in December 2014. Previously, Shapiro was President of Participant Media’s Pivot. He launched the channel in August of 2013, growing its reach to 44+ million subscribers and winning the network an Emmy Award in its first year. At Pivot, Shapiro was responsible for original programming and all aspects of the network’s business affairs.

Prior to Pivot, Shapiro served as President of IFC TV and Sundance Channel, where he steered both networks to new business and programming models that garnered each network their first Primetime Emmy nominations, as well as a Golden Globe Award win for Sundance Channel.

He has also executive produced numerous acclaimed original documentaries and series, including "This Film Is Not Yet Rated," which challenged the MPAA for its ratings practices; the Peabody Award-winning "Brick City," which chronicled a year in the life of Newark’s Mayor Cory Booker; Emmy Award-winning "HitRecord On TV," R. Kelly’s one-of-a-kind ‘hip-hopera,’ "Trapped in the Closet;" and most recently, the two-time Peabody Award-winning hit series "Portlandia."

Shapiro is Chairman of the Board of The Ghetto Film School, where he helped open the Cinema School, the nation’s first public high school for film and recently helped launch the organization’s Los Angeles chapter. He is also on the Board of Arts Nova, New York City’s premiere Off-Broadway hub for new talent. Shapiro is an Adjunct Professor at NYU’s Stern School of Business where he teaches TV Management.

Susan Shipsky

VP, Production, Cartoon Network/Boomerang


Susan Shipsky is VP of production for Cartoon Network’s Creative Group, which encompasses both on-air and off-channel creative departments. In this capacity, Shipsky is responsible for overseeing all video, print, special event and sponsorship production for Cartoon Network and Boomerang and print and special events for Adult Swim. She serves as communication point-person between departments for all production-related requests involving marketing, public relations, research, advertising sales and external production companies.

Additionally, Shipsky analyzes and manages budgets, tracks spending trends and production workflows for the Creative Group. Shipsky is based in Atlanta and reports directly to Michael Ouweleen, CMO of Cartoon Network.

Shipsky came to Turner Broadcasting in December 2011 from MaxMedia, a full-service creative digital studio where she served as VP of business development. Among her accomplishments, she helped create a broadcast division for the company, leading a team of motion designers and animators to provide strategic, creative and technical expertise in interactive marketing across all digital platforms. Prior to this, Shipsky was partner and executive producer at Primal Screen, a design and animation studio that primarily serves cable networks and advertising agencies. While there, she hired, supervised and trained all staff producers as she worked with creative directors and art directors on all phases of production. She also handled business development for the studio.

She is an active member of Women in Cable & Telecommunications (WICT) and of PromaxBDA.

Chris Sloan

Owner & Chief Creative Officer, 2C Creative + Content


Since co-founding the award-winning creative agency and content production company 2C Creative + Content (www.2C.tv) in 2005, Chris Sloan has prided himself in building 2C into a leading producer of promos, brand integrations, live-action shoots, design and original series for TV networks, studios and national advertisers. As a result, his clients represent a who’s who of broadcast and cable networks that actively seek out his creative vision and hands-on production expertise.
 
With 2C, Sloan has been instrumental in successful campaigns for, among others, FOX, NBC, HBO, TNT, SyFy, truTV, The Weather Channel, USA, TLC, Lifetime, Bravo, Discovery, Investigation Discovery, Travel Channel, Animal Planet, History, Telepictures, Oxygen, National Geographic Channel, Chiller, TV Land, HGTV, DIY, Fuse, Disney Channel, Cartoon Network, Nickelodeon, CMT, CNN, Debmar-Mercury, ABC Domestic TV Distribution, DISH, MGM, NBC Domestic TV Distribution and 20th Television.

Sloan and his team have also created and produced several successful cable TV series and specials, including “Growing Up Gator” (GAC), “Florida Untamed” (Animal Planet), “Airport 24/7: Miami” (Travel Channel), “Swamp Wars” (Animal Planet), “Danger Coast” (CMT), “A Stand Up Mother” (WE tv), “Future Food” (Discovery: Planet Green) and “10 Things You Didn’t Know” (Travel Channel), among others.

Prior to launching 2C, Sloan held a number of executive creative, programming and production posts, including Creative Director for NBC Entertainment; VP of Reality Programming for USA Networks; VP Production for TLC Network; and Editor at Limelight Video, among other roles.

Mindy Stockfield

SVP, Marketing, MTV


Mindy Stockfield is the SVP of Marketing for MTV. In this role, she oversees all off-channel campaign strategy, digital and social marketing, and consumer and trade advertising for MTV’s marquis events such as the “MTV Video Music Awards” and “MTV Movie Awards,” along with groundbreaking promotion for MTV’s most popular franchises such as “Teen Wolf,” “Awkward” and the “Teen Mom” franchise. Recently, Stockfield and team successfully launched the debut of the hit scripted series “Finding Carter” and “Faking It.”

Prior to joining MTV, Stockfield served as VP of Digital Media for the Disney/ABC Television Group’s adult trade book division, Hyperion, where she led their ePublishing business and social media outreach. This included the management of eBooks as well as product development for content on digital devices. Previously, she served as VP for the Disney Channel and Jetix and Playhouse Disney (now Disney XD and Disney Jr.) Digital Media Group where she oversaw development efforts of broadband, mobile, and interactive television applications for the Disney-ABC Television Group’s kids channels and brands including DisneyChannel.com, PlayhouseDisney.com and RadioDisney.com.

Stockfield joined Disney in January 2006 from Cartoon Network, where she served as Senior Director of Marketing. During her eight years there, she oversaw marketing efforts related to the launch of numerous original series, spearheaded the creation of pro-social and multi-cultural marketing initiatives, and played an integral role in the original launch of CartoonNetwork.com. Earlier in her career, she held positions at Disney Online and Modem Media.

Ellen Stone

EVP, Marketing, Bravo and Oxygen Media


Ellen Stone is EVP of Marketing at Bravo and Oxygen Media. She oversees the development and execution of consumer and ad sales marketing, creative/brand strategy and social marketing.

As a nine-year veteran at NBCU, Ellen is an integral member of the senior management team and was instrumental in helping to shape both network's overall strategy and identity.

Ellen is also responsible for each brands’ licensing and merchandising, masterminding some of their most successful ventures and brand extensions.

Together, Ellen and her team have won numerous awards in marketing excellence. They include the Cablefaxies, Mark Awards, Mobile Excellence Award, Digital Publishing Awards, Shorty Award and PromaxBDA Awards.

Christy Tanner

SVP and GM, CBS Interactive Media Group


Christy Tanner is the SVP and General Manager of CBS Interactive Media, a group of premier entertainment brands including TV Guide, Last.FM, Metacritic, CHOW, MetroLyrics, and TV.com, with 55 million monthly unique visitors worldwide.

The Media group delivers valuable predictive insights and access into what's hot in TV, music, movies and food. Each brand deeply engages influencers with unparalleled abilities to identify the next big thing, whether it’s a hit show from TV Guide’s Watchlist, an up-and-coming band on Last.fm, an Oscar frontrunner on Metacritic, or the best new restaurant from CHOW.

Tanner joined CBS Interactive through the company’s acquisition of TV Guide Digital, where she served as CEO. Under her leadership, the TV Guide brand and business were transformed, with impressive growth for TVGuide.com, which now averages more than 18 million monthly uniques; the introduction of TV Guide Mobile apps, now with more than 10 million installations among iOS and Android devices; and development of the Watchlist, an award-winning, personalized, next-generation guide with more than 1.5 million registered users. Tanner also orchestrated for TV Guide the strategic acquisitions of Fav.tv and Roundbox, and created important partnerships with ABC, Comcast, The CW, HBO, Hulu, NBC, Sony and more.

A widely recognized authority on digital media, Tanner makes frequent TV appearances to discuss digital, mobile and entertainment trends. She also participates in industry events and delivers keynote presentations at conferences such as DLD, the Advertising Age Social TV Conference, VARIETY’s TV Summit and more.

Prior to joining TV Guide Digital, Tanner held executive positions with The Washington Post Company and Reed Elsevier. She began her career as a journalist for The Associated Press.

Tanner earned a BA from Brown University and an MBA from Columbia Business School.

Scott Thomas

Designer/Founder, Simple.Honest.Work.


Scott Thomas is the founder of Simple.Honest.Work. Scott, who goes by the moniker SimpleScott, lives by the idea that the simplest solution is the best one. Whether he's building a website or singing emails operatically the motivation is always "less is more." Back when SimpleScott had free time he could be found at a letterpress fashioning original prints and collaborating with fellow members of the design collective, The Post Family. All that, and his dream of rationalizing the irrational theory of the golden ratio, came to a halt when he became the Design Director for the Obama Campaign.

Soon enough, SimpleScott found himself redesigning WhiteHouse.gov and trying to impress politicos with his Lincoln-like beard. When the historic election ended he felt that he should somehow record his experience. Two years later he self-published Designing Obama, a chronicle on the role of art and design in the political realm. SimpleScott now continues working on ground-breaking projects, with his team at Simple.Honest.Work, that might one day change the world. (Cue music).

Marice Tobias

Director, Tobias Entertainment


Director, coach and consultant for Entertainment and Broadcasting, Marice Tobias helms LA based Tobias Entertainment Global. Her ability to fine tune delivery as well as define and refine brand identity makes her a go-to resource for both sides of the glass and camera. Consulting with networks and content providers globally, the award winning Tobias keeps clients up-to-date on the ever- changing language and landscape of communication. Often working in languages she does not speak-without a translator, she is still able to help both talent and creatives enhance their work and their standing in the increasingly congested marketplace. The first woman directing commercials, this feature film director and former ad agency creative head consultants with networks, station groups and production to enhance creative partnerships. A requent speaker at PromaxBDA and other conferneces, Marice was legandary actor Marlon Brando's last director and is featured in interviews and documentaries such as the upcoming ​"Voice Gods of Hollywood."

Will Travis

Executive Chairman, USA, Sid Lee


Will Travis is the Executive Chairman of Sid Lee USA and a global Senior Partner of International communications agency SidLee, a KYU Collective agency. Sid Lee is the only full service agency built from the ground up for the Experience economy and was founded in Montreal in 1996. Over 6oo artisans service 7 of the worlds top 10 most innovative companies, from offices in New York, Los Angeles, San Francisco, Paris, Amsterdam, Toronto and Montreal. Prior to joining Sid Lee, Will was CEO of global agency network Dentsu in America and for sixteen years prior, the USA founder and global president of international agency ATTIK. He sits on the board of HatchExperience, a none for profit dedicated to hatch a better world, BitWaterFarms, a Cricket farming business in the strive for eco-conscious protein and is a partner in Innovation Conference C2International. He also invests in what he defines in 'game-changer” eco-conscious innovation companies. Will is a proud father of four and a man who loves life and exploration, having traveled through all 7 continents, conquering several of the worlds highest summits, motorbiking with The Paris Dakar and traversing 18,000ft in the Himalayas on a Royal Enfield Bullet. He has lived and worked in over 50 countries and brings boundless energy and insights to which ever table he sits.

Jakob Trollbäck

Founder & CCO, Trollbäck + Company


Jakob Trollbäck is the founder and CCO of Trollbäck+Company, a New York-based creative agency. Swedish-born Trollbäck had an early passion for technology and music; he built synthesizers in his teens and owned a record store by the time he reached his 20s. To advertise the nightclub he opened and DJed for in Stockholm, he designed posters on a Macintosh IIC. He was immediately hooked on design, and began creating posters and logotypes for artists and friends. His growing love of typography brought him to a type conference in New York City, where he was seduced by the bustling city and its creative energy. He returned home, sold everything he had–including his enormous vinyl collection—and purchased a one-way plane ticket across the Atlantic.

Hired as a designer for R/Greenberg, Jakob started to work with film title sequences and commercials. While new to the motion graphic field, he quickly realized that good design in motion should incorporate rhythm, sequencing and emotion– all elements familiar to a DJ. In 1999, Jakob went out on his own to launch Trollbäck+Company, a design studio that quickly became known for its clean, systematic and emotional design. For sixteen years, Trollbäck has been a touchstone for advertisers, marketers, and major television networks seeking a trusted design partner to help navigate the sea of change within the media landscape. The Trollbäck team presents comprehensive design strategies to networks looking to launch new channels or re-imagine a visual vocabulary for their core business.

Jakob is involved with numerous cultural and industrial organizations. Over the years, he has created 18 TED openings and two TED Talks. Jakob is on the trustee boards at BAM, ADC, AICP Digital, PromaxBDA, and TDC, and advises for PopTech and the World Science Festival.

Andy Tu

CMO, DEFY Media


Andy Tu is the Chief Marketing Officer at DEFY Media, a leading digital media company formed by the 2013 merger of Alloy Digital and Break Media. DEFY Media creates some of the most popular content in digital media across brands including Break, Made Man, SMOSH, Screen Junkies, Clevver and The Escapist, together reaching more than 155 million consumers monthly through owned Web, YouTube, mobile, social and emerging OTT platforms.

Andy leads strategy across corporate and consumer marketing initiatives for the company including research, trade and consumer marketing, public relations, social media, audience development, events and creative services. Rooted in research, Andy spearheads the company’s Acumen Report, an initiative that provides insight into both the male and youth audiences to help bridge the gap between advertisers and audience. Last year’s study received national media attention for shining a light on the changing dynamic of men and masculinity.

Andy joined the Break Media team in 2007 and was instrumental in developing the company’s initial go-to-market sales strategy, which helped grow Break Media’s client roster from a small handful of partners into hundreds of relationships with blue chip clients across various industries including entertainment, gaming, CPG and automotive.

Prior to DEFY Media, Andy worked in sales strategy and account management at AOL to help develop and execute integrated campaigns for AOL’s most valued advertising partners.

Jim Underwood

Global Head of Entertainment Strategy, Facebook


Jim Underwood serves as Global Head of Entertainment Strategy for Facebook. He leads development of a holistic strategy for how Facebook works with entertainment marketers and with the entertainment industry to make Facebook a more enjoyable place for audiences to discover the entertainment they love. He also works with industry participants to help entertainment marketers leverage Facebook as a marketing platform.

Prior to Facebook, Jim spent ten years with Sony Pictures. In his most recent role there, Jim ran Sony Pictures Home Entertainment's digital transactional business. He has also served in a range of business development, and corporate development functions in support of film, television, digital, and music services. Jim's early career includes experience in software with Parametric Technology Corporation, strategy consulting with The Parthenon Group, and investment banking with Morgan Stanley. He is a graduate of Harvard Business School and the University of Illinois.

Mark Valentine

Creative Director & Co-Owner, ANATOMY


Mark Valentine is creative director and co-owner of ANATOMY, a New York-based creative services agency specializing in entertainment marketing and promotion. Since 2000, ANATOMY has produced award-winning image campaigns, commercials, brand films and trailers for a wide range of media brands including Discovery, FX, Lifetime, National Geographic Channel, NBC Universal, Syfy and TNT.

John Varvi

SVP, On-Air Promotions, FX Networks


John Varvi has found success in a wide variety of entertainment fields, including broadcast, cable and station on-air promotions; online marketing and branding; entertainment and news marketing & promotions; as well as content creation and production.

Varvi currently serves as SVP of On-Air Promotions at FX Networks (FX, FXX, FXM). He is responsible for network branding, series campaigns, episodic promotions and on-air editorial, operations and scheduling. He has worked on the launch and sustain of every FX original series since premiering "The Shield" in 2002, including: "Nip/Tuck," "Rescue Me," "It's Always Sunny In Philadelphia," "Damages," "Archer," "Sons Of Anarchy," "Louie," "Justified," "The Americans," "Tyrant," "Fargo" and "American Horror Story."

Before joining FX in 2001, Varvi served as VP and Creative Director of the Brand Solutions division of Rare Medium, a strategic marketing, branding and entertainment advertising agency. He supervised all day-to-day creative and production and oversaw development of long-term marketing and brand strategies.

Prior to Rare Medium, Varvi was SVP and Creative Director of Friedland Jacobs Communications (FJC), an entertainment-based advertising and marketing firm acquired by Rare Medium in June, 2000. He helped establish FJC in 1995 while serving as Executive Producer of Imagine One Productions, based in Hollywood. At Imagine One, he supervised broadcast creative and production for a diverse industry clientele, including many studios, networks and stations.

Varvi began his career in 1980 at NBC4, Los Angeles. He worked in the station's advertising and Promotion department as a coordinator, producer, senior producer and manager.

Nicole Velik

Director/Founder, The Ideas Bodega


Nicole Velik is a creativity and innovation facilitator, trainer and consultant. She is the founder of an innovation company, The Ideas Bodega.

Nicole has facilitated and trained organizations across The United States, Australia, Africa and Asia. Her clients include The United Nations, Nike, BBDO, TBWA, Coca-Cola, Pepsi, JWT, One Green Bean, Edelman PR, eBay, Havas Worldwide, STW Group, Ogilvy PR, Hill + Knowlton, Foxtel, Seven Network, BBC and Google.

Nicole spent four years working in New York City where she helped her clients keep a competitive edge by thinking creatively and creating cultures where innovation would flourish. She returned to New York to work with her dream client, The United Nations. Her task was to arm them with creative thinking skills and generate big ideas for a UN global initiative, World Humanitarian Day. Nicole is a regular speaker on creativity and innovation and has educated, entertained and inspired audiences at global conferences such as Ad:Tech, PromaxBDA, Creative Innovation 2015, CREA and Emergence Creative.

Nicole's background is in advertising, as a Brand Strategist and spent most of her time working at two very creative agencies, Kirshenbaum Bond + Partners in New York City and Saatchi & Saatchi, Sydney.
She has been trained in Idea Generation and Creative Problem Solving by the Creative Education Foundation (New York) and been a speaker and presenter at CREA, the European Creativity Association.

When she’s not overhauling brands and nurturing ideas, Nicole can be found pursuing her other passion, music. Her song, "Tonight," was used on a national Channel Ten promo for the American TV drama, Medium.

Monina Verano

Ringleader, SLAQR


Monina Verano founded SLAQR in 2010 to lead the charge in editing, sound designing and delivering impeccably executed stories about stories for brands in entertainment. Five years later, Monina now inspires a team of creative directors, writers, producers and editors to build on her expanding vision: Break formulas, provoke emotion, experiment tirelessly and fearlessly within every layer of storytelling. It is her team's magical blend of experience and instinct that has served them well in evolving the language of promotion for partners across film, television and music. In the past year, Monina and her team have collaborated with FX, FXX, IFC, TBS, TNT, E!, Lifetime, WE tv, Nat Geo, Scripps Networks, Paramount, 20th Century Fox, Def Jam Pictures and Universal Music on upfronts, image spots, series launch spots, trailers, brand films, stunts and social campaigns.

Monina is a true advocate for creative storytelling. Her work has been shortlisted at Cannes, earned PromaxBDA Gold Awards, Mark Awards, and Pele Awards. Her signature editing and sound design style has been showcased on-air and online for image and launch campaigns such as "FX Has the Movies," "FX FEARLESS," "Sons Of Anarchy," "It's Always Sunny In Philadelphia" and "Justified." Her passion for "good" music and innovation has also allowed her to connect directly with artists and leading technology companies to tell their brand stories.

Prior to SLAQR, Monina educated herself at various television networks, advertising agencies, high-end commercial editorial shops and trailer houses. She took the best from each experience to build SLAQR, its people, and its culture. Her passion is the intersection of creativity and business fused with La Pura Vida and Aloha.

Andrew Vick

Chief Content Officer, Surreal


Surreal is a digital content studio founded by online video veterans who want to change the way people experience entertainment. They create immersive short-form programming for virtual reality devices like Google Cardboard, Oculus Rift and Samsung Gear VR. Surreal empowers top creators and brands to connect with audiences in groundbreaking new ways.

As chief content officer, Andrew Vick is charged with developing and producing Surreal's original programming across multiple genres and aimed at a largely millennial audience. He also works with established media companies and agencies to bring existing brands, franchises and intellectual property to the virtual reality space.

Previously, Andy served as head of content development at Maker Studios where he developed original Web series with Maker’s most popular creators alongside traditional Hollywood partners, transforming the company’s content strategy. Before that he was a writer and producer for major TV/film studios including Dreamworks, Turner Broadcasting and 20th Century Fox.

Steve Viola

SVP, Broadcast Design, FX Networks


Steve Viola is the SVP of Broadcast Design for FX Networks. He is responsible for all on-air broadcast design and animation across the full suite of networks (FX, FXX, FXM) and shows. He is a key-contributor on the Marketing and On-Air Promotions brand team.

Steve has worked to expand the capabilities and role of broadcast design across FX Networks and its platforms. He has supervised the on-air graphic design for some of FX’s most successful and critically-acclaimed series including "Fargo," "The Strain," "Tyrant," "American Horror Story: Freak Show," "Sons of Anarchy," "The Americans" and the launch of "The Simpsons" on FXX. He has expanded FX’s design group, StudioFX, to be a more robust and full-service creative, design, animation and visual effects resource.

In addition to his current role, Steve continues his three-year position as part-time Instructor and Lecturer in Digital Media at Otis College of Art and Design. At Otis, Steve’s primary curriculum is aimed at teaching concept creation and pitching for design and mixed media compositing, helping to prepare students as professional designers.

Prior to joining FX Networks, Steve was the Executive Creative Director of Method Design. During his tenure, Steve helped launch and build Method Design to a team of 25 with an unrivaled record of pitching creative for new business. Under Viola’s leadership, Method Design’s portfolio grew from titles, to include theatrical marketing, high-profile commercial & broadcast projects, and creative design-driven visual effects. He also worked with Method’s visual effects group to develop and implement industry-leading color and quality control methods for motion design workflows. In addition to his time at Method, Steve’s previous stints include: Creative Director at Vibe/Greenhaus and The Cimarron Group, Art Director at Intralink, and design roles at yU+co and Universal Pictures.

Jenny Wall

SVP, Head of Marketing, Hulu


Jenny Wall is SVP, Head of Marketing, at Hulu. She is responsible for marketing strategy and implementation across the Hulu brand, overseeing all acquisition and retention initiatives, as well as PR, Events, Content, Research, and Creative. Since joining Hulu in 2014, Jenny launched the marketing efforts for Hulu’s new slate of original programming including The Path, 11.22.63, The Mindy Project, Difficult People and the Golden Globe-nominated series, Casual. She also spearheaded marketing campaigns for Hulu’s new commercial-free offering, as well as the streaming debut of one of the biggest series of all time, Seinfeld. Jenny has refocused Hulu’s marketing efforts to significantly raise brand awareness and drive subscriber growth through recent campaigns including, “In the Know.” Her efforts at Hulu landed her on Ad Age’s 2015 Women to Watch list. Prior to joining Hulu, Jenny led the global creative team at Netflix and led the brand campaigns and launch campaigns for the Original Series House of Cards, Orange is the New Black, and Arrested Development. Before that, Jenny spent three years as Chief Marketing Officer of the entertainment agency BLT Communications creating 360° campaigns for television, films, and brands. Prior to that, Jenny ran the Interactive Division at Crew Creative, spending her last year there as President of the agency, overseeing the Print, AV and Digital divisions. Jenny’s entertainment career began at HBO in 1995 in New York where she was part of the team that created the landmark “It’s not TV. It’s HBO.” campaign. She began her career at DDB Needham after graduating from Southern Methodist University in Dallas, TX. Jenny is an active member of the marketing community and serves on the Board of Directors for PromaxBDA and is a jury chair for the CLIO Key Art Awards.

Sharon Waxman

CEO and Editor in Chief, TheWrap


Sharon Waxman, CEO and Editor in Chief of TheWrap, is an award-winning journalist and best-selling author, a former Hollywood correspondent for "The New York Times" and a leading authority on the entertainment business and media. Before the Times, she was a correspondent for eight years for "The Washington Post." She started out as a foreign correspondent, covering Europe and the Middle East for a decade. She is the founder and CEO of TheWrap, and the author of two books, including, “Rebels on the Backlot: Six Maverick Directors and How They Conquered the Hollywood Studio System” and "Loot: The Battle Over the Stolen Treasures of the Ancient World." Waxman also created TheGrill, TheWrap's signature business conference about the convergence of media, entertainment and technology.

Bill Weir

Host and Executive Producer of "The Wonder List with Bill Weir," CNN


Bill Weir joined CNN in 2013 as anchor and reporter after a decade of distinctive broadcast journalism at ABC News.

In 2015, he debuted "The Wonder List with Bill Weir," a primetime CNN Original Series shot by acclaimed filmmaker, Philip Bloom.

After helping to launch the weekend edition of "Good Morning America" in 2004, Weir became co-anchor of "Nightline" in 2010 while his reporting was featured on "World News with Diane Sawyer," "Good Morning America," "20/20" and his own Yahoo! News digital series, "This Could Be Big."

In his network career, Weir journeyed to more than 50 nations and all 50 states, covering breaking news and uncovering global trends. He has interviewed heads of state and industry along with stars of stage and screen. In 2012, he anchored ABC's Summer Olympics coverage from London and brought unprecedented reporting from inside Apple's Chinese factories.

Weir was among the first reporters into the floodwaters of New Orleans after Hurricane Katrina and Japan's tsunami zone during the nuclear crisis of 2011. He dodged Taliban bullets in Afghanistan, led network coverage from Iraq and was the first American to broadcast live from Tibet.

His live shots have come from atop the Golden Gate Bridge and below the waters of the Great Barrier Reef while his signature adventure reporting includes jumps from hot air balloons, hikes deep into the Amazon and one fun night spent lashed to the side of Yosemite's El Capitan.

As a writer and anchor, Weir produced special hours for ABC primetime on topics ranging from religion to brain science.

Before joining ABC News, Weir wrote and hosted projects for  FX and USA Networks and was an anchor/reporter in Los Angeles, Chicago, Green Bay and Austin, MN.

He lives in New York with his wife, daughter and dog named Burt.

Stu J. Weiss

Chief Creative Officer/Owner, Studio City


After five prolific years as a teen radio personality, and one failed attempt as Weekend Weatherman at WBNG-TV / Binghamton, NY, Stu Weiss created award-winning on-air marketing spots for CBS, ABC and Fox affiliates in New York, Ohio and LA, before thriving in NBC’s legendary “Must-See-TV” promo department where he rose to VP, Creative Advertising.

In 1995, he founded Studio City, the largest, most successful independent broadcast marketing agency in history. In 2007, Stu launched Studio City's Original Content Division, producing network television's first MMA competition series, IFL Battleground, and breaking ratings records for MyNetwork. Stu then created and became Executive Producer of Fox TV’s first nightly entertainment news show, Dish Nation, which has been renewed through 2017. Now after winning two Emmy Awards, he’s focused on bringing more innovative content to the broadcast/cable landscape.

Katerina Zacharia

Managing Principal, Korn Ferry Leadership and Talent Consulting


Katerina Zacharia is a Managing Principal for Korn Ferry Leadership and Talent Consulting, based in the Firm’s Los Angeles office.

Zacharia brings 20 years of experience working in talent strategy, leadership development, and diversity and inclusion. She is an expert in facilitation, instructional design, culture transformation, high potential programs, and executive coaching. Zacharia has worked across industries with deep expertise in media and entertainment, education and nonprofit sectors.

Prior to Korn Ferry, Zacharia led industry relations, learning and diversity at PromaxBDA. During her five-year tenure, PromaxBDA launched and institutionalized the learning, leadership development and diversity platform available to the global membership. Programs engineered under Zacharia’s leadership include Promo Pathway, Executive Mentorship, Thrive, Leadership Institute and the Digital Master Class.

Prior to PromaxBDA, she worked as an education consultant to international non-governmental organizations and educational institutions operating in the field of enterprise and economic development.

Zacharia is an experienced keynote speaker and conference presenter on topics ranging from creative leadership and communications to inclusive thinking and cultural agility. She received her coaching qualification from the College of Executive Coaching. She is fluent in English and Spanish.

Lauren Zalaznick

Founder, LZ Sunday Paper and Veteran Cable Leader


From her start as an independent feature film producer to her most recent role as Executive Vice President, NBCUniversal, Lauren Zalaznick’s business interests have increasingly focused on the intersection of content, technology and data as a means for substantial growth. She is the founder of the LZ Sunday Paper, a weekly newsletter that distributes content about women in business, technology, media and culture. Zalaznick sits on the board of directors of Shazam, Penguin-Random House and the National Association of Television Programming Executives (NATPE). She advises digital media startups and venture funds focused on new content platforms, including Refinery29, Shelf.com and Medium.com. Additionally, she is a trustee of Brown University, from which she graduated in 1984, Phi Beta Kappa and magna cum laude.

Zalaznick has won two Peabody Awards for The N-Word and Project Runway; countless Emmy nominations and wins and was awarded the Brandon Tartikoff Lifetime Achievement award by NATPE. Time magazine named Zalaznick one of the “Time 100: World’s Most Influential People." In 2011, she delivered a TED talk that has been viewed well over half a million times.

Vivi Zigler

President, Digital, Brand & Audience Development, Endemol Shine North America


Vivi Zigler serves as President, Digital, Brand & Audience Development, Endemol Shine North America, since March 2015. Zigler originally joined Shine America in August 2012 as President, Shine 360° & Digital.

Zigler now oversees all brand, marketing, research and digital activity for Endemol Shine North America, including its premium content network Endemol Shine Beyond USA. Under Zigler, six different disciplines unite to define and enhance the brands of Endemol Shine TV series and the premium content of Endemol Shine Beyond.

Zigler and her team work closely with the company’s network and platform partners to grow and engage audiences, as well as develop commercial business opportunities. Current Endemol Shine North America series include “MasterChef,” “MasterChef Junior,” “Big Brother,” “Hell on Wheels,” “Kingdom,” “Hunted," “Billion Dollar Buyer" and “The Biggest Loser.”

Zigler and the Endemol Shine Beyond team recently oversaw the launch of ICON, the first worldwide premium lifestyle network. ICON, which is led creatively by digital pioneer and entrepreneur Michelle Phan, launched simultaneously in the U.S. and UK in March 2015. She also recently oversaw the launch of Endemol Shine Beyond USA’s new SMASHER Network, a digital-first eSports and gaming network.

Prior to the close of the Endemol Shine joint venture in January 2015, Zigler had served as President, Shine 360° & Digital, Shine America. She initially joined Shine America in August 2012, where she oversaw all brand partnerships, licensing, digital, research, marketing and live experiences for the company.

Zigler previously spent 19 years with NBCUniversal in a variety of top roles, including President, NBCUniversal Digital Entertainment. Zigler also served as Executive Vice President, Current Programs, NBC Entertainment and Senior Vice President of Marketing & Advertising Services for the NBC Agency.

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