Jun 23

DATE

June 23-26, 2015


LOCATION

The Mirage
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109


PRICING

onsite
members rate: $199
non-members rate: $549

Station Summit 2015
June 23-26, 2015 Las Vegas
Media Credential Application

speakers

Pam Baumann

Creative Services Director, WWJ-TV WKBD-TV


Pam Baumann is currently the Creative Services Director at CBS 62 and CW50 in Detroit where she oversees the advertising and marketing efforts for both stations. She began her career as a commercial film production assistant after receiving her degree in broadcast journalism from The University of Minnesota in Minneapolis. Since then, she’s worked for production companies, advertising agencies and television stations in markets across the country, including stints as senior writer/producer at WCCO-TV in Minneapolis, and KTLA-TV in Los Angeles, as well as Creative Services Director at KTXL FOX40 in Sacramento.

She has won a CBS Eye on Excellence Award, EMMY Awards from San Francisco, Seattle, Minneapolis and Los Angeles and several PromaxBDALocal Awards. She has also been on the NATAS Board of Governors for The Upper Midwest Chapter in Minneapolis as well as the San Francisco/Northern California Chapter. Pam lives in Royal Oak, Michigan with her husband, Dave, and their English Springer Spaniel, Piper. When she’s not at work, she’s probably hiking, kayaking, training Piper, snowshoeing, reading or taking a nap — although not all at the same time.

Linda Button

Principal, Tooth + Nail


Linda Button is the Brand Personality Expert at Tooth+Nail, a branding agency known for award-winning campaigns, brand personality and kick-ass creativity workshops.

Button creates positions, campaigns, and in-house workshops for the biggest brands in entertainment: Food Network, TBS, HGTV, ABC, HBO, PBS, Bell Media, A+E Networks, Scripps Interactive Networks and others. Her goal: help clients, viewers and creative departments see their brands in a new light. Click.

Button has written for The New York Times, been nominated for a Pushcart Prize and published fiction and non-fiction in magazines, newspapers, and online. Her sessions on creativity and writing attract SRO audiences around the world.

Sherry L. Carpenter

Creative Services Director, WJXT


Sherry Carpenter is creative services director at WJXT in Jacksonville, a Graham Media Group station, and the No. 1 rated local news station on-air and on digital platforms. She leads a staff of writers, producers, editors, graphic artists, plus the commercial production and programming units. Sherry has earned regional Emmy Awards, PAB's and Addy Awards. Prior to WJXT, she was director of creative services at WTAE in Pittsburgh, marketing and promotion director at WOIO/WUAB in Cleveland, and creative services director at WDTN in Dayton. She has served on the ABC Marketing Advisory Board, the Rachael Ray Marketing Advisory Board and the Dr. Phil Marketing Advisory Board.

Kerri Cavanaugh

VP, News, WXIN/WTTV, Tribune Media


Kerri Cavanaugh is the VP of News at WXIN-FOX59/WTTV-CBS4 in Indianapolis, where she overseas more than 90 hours of news a week between both television stations. This past January, she was invaluable in the launch of the CBS affiliation on WTTV. In just four months, Cavanaugh oversaw the planning and building of a giant content gathering center shared by both stations as well as hiring 60 employees to support an extra 25 hours of news. Both stations go head to head in nearly every time period working out of two different studios.

Last year, Cavanaugh launched a 7 p.m. newscast on FOX, plus an alternative newscast at 11 p.m. called “NewsPoint” that just received an Emmy nomination for best late newscast. Cavanaugh previously worked at WXMI-TV, Tribune Broadcasting’s FOX affiliate in Grand Rapids, Michigan. While at WXMI, Cavanaugh oversaw the addition of five additional news hours and was instrumental in overhauling the station’s breaking news and weather coverage across all platforms, including digital and social media. Her efforts saw a 220 percent increase in Facebook followers in one year alone. Before her tenure at WXMI-TV, Cavanaugh was the News Director at Tribune Broadcasting’s WSFL-TV in Fort Lauderdale, and collaborated daily with Tribune Publishing’s Fort Lauderdale-based newspaper, the Sun-Sentinel. Prior to WSFL, Cavanaugh rose through the ranks from news producer to Senior Executive Producer at WFTS-TV in Tampa. She’s also held positions at WPEC-TV in West Palm Beach, Florida, and WDBB-TV in Tuscaloosa, Alabama.

Over her career, Cavanaugh’s received several awards including an Emmy, an Edward R. Murrow as well as several Associated Press and Society for Professional Journalists awards.

Missy K. Crawford

VP, Creative and Marketing, NBC 4 New York


Missy Crawford is VP, Creative and Marketing at NBC 4 New York (WNBC). She is responsible for the marketing strategy, branding and creative execution across all of NBC 4’s multiplatform properties and products. Previously, Missy was the Brand Director at NBC Bay Area in San Francisco (KNTV). Before joining NBC, she held a variety of positions at KGO-TV (ABC) from 1998-2011. Last year, her team won a New York Emmy, PromaxBDA Gold Award and PromaxBDA Silver Award for their creative at NBC 4 New York. She has also won several Northern California Emmy awards.

While a creative person at heart, Missy is focused on metrics when it comes to social and digital growth. Since joining NBC 4 New York, she has seen their social media audience increase over 2000% (not a typo). NBC 4 New York is also leading the way in app downloads and unique visitors to their “TV Everywhere” product.

Missy has a BS from Santa Clara University. She only lasted two days in grad school. Prior to college, Missy had moderate success knitting and selling scarves in the Bay Area, despite an average winter temperature of 50 degrees. Today, she’s enthusiastic about Crossfit, salted butter and sneakers. But dreads chit-chat, third marriages, and submitting a bio. Follow her on Instagram and Twitter @missycrawfordtv.

Kathy Dailey

Strategic Consultant & Executive Coach, Dailey & Company


Kathy Dailey is a strategic consultant and executive coach who works with individuals and organizations in the entertainment marketing and advertising agency fields. She is a certified integral coach and media presentation expert who helps clients maximize their leadership potential. Dailey began her career working in management positions at KCBS and KABC in Los Angeles, and honed her skills at prestigious marketing companies before launching Dailey & Company in 2007.

Greg Derkowski

Marketing Trainer, 602 Communications


Greg Derkowski is a 20-plus year marketing and brand strategist who has worked for several leading media companies — including Clear Channel Worldwide, News Corp., Times Mirror, and Chris-Craft/United Television — and has consulted other businesses in brand development and implementation.

He has held several brand and marketing leadership positions throughout his career. He’s been a driving force behind highly successful brands in local television, cable, sports medicine, and specialty medical services.

Greg’s specialty is helping companies unlock and empower their brand potential by moving it beyond just what the product does — to what it means to consumers. Branding is all about perception. And Derkowski’s branding edge is rooted in his belief that companies do not own their brands — their customers and constituencies do. “Companies own products, services, trademarks and other intellectual property. But your brand and the brand experience are owned wholly by the consumer. It’s understanding and embracing your brand through the eyes of the customer. It’s not what we tell them it is; it’s what they think it is and what they believe a brand stands for. Successful brands are ones that embrace this reality — the consumers’ reality and values — in everything they do”, Derkowski says.

Since a brand lives in the minds of its constituents, what do people who have worked with Derkowski think about his personal brand?

Andrew Felix

Promotions & Creative Services Manager, WEAU 13 NEWS


Andrew Felix is the Director of Promotions and Creative Services for WEAU 13 News (Gray Television) in Eau Claire, Wisconsin. He is in charge of the station brand, image and message and oversees all client commercial production. Andrew works very closely with the news and web teams to keep WEAU on top of the latest trends and technology. Under Andrew’s leadership WEAU was one of the first stations in Wisconsin to produce regular content in HD.

One of Andrew’s main focuses is station community involvement. Through public service announcements, news interviews, Web ads and social media posts WEAU helps hundreds of area organizations promote their missions and events each year.

Andrew has more than 15 years of experience working with both commercial and non-profit television and radio broadcasting. He has received awards and recognition from the Wisconsin Broadcasters Association, Wisconsin AP, Upper Midwest Emmys and Videographer Awards. Andrew is currently the region 6 representative of the NBC Station Marketing Council, on the Eau Claire Children’s Theatre Board of Directors and the Wisconsin Broadcasters Associations Awards committee. Andrew recently completed additional broadcast management training from the Wisconsin Broadcasters Association Foundation.

Andrew always likes to think big and come up with new ways to get the station out in front of new the community. He embraces the daily changes to media interaction and is excited to see what’s next.

Michelle Garry

SVP, Multi-Platform and Affiliate Marketing, Fox Broadcasting Company


In her current position, Michelle Garry oversees network marketing strategy for multiplatform distributors, local TV affiliates, On Demand promotion and cross-divisional synergy. Her responsibilities include developing and implementing marketing plans for existing and new platform partners, maximizing promotion in full-episode viewing On Demand, FOX NOW and fox.com, advising and facilitating Fox’s TV Everywhere strategy and collaborating with synergy partners to enhance network marketing campaigns.

Prior to her current position, which she assumed in November 2013, Garry’s position was SVP, Multi-Platform Distribution Marketing, which she assumed in October 2011. Garry held various positions in the former affiliate marketing department from 1997 to 2010, when she took on the growing On Demand distribution business as VP, Multi-Platform Affiliate Marketing, which included implementing network marketing strategy with more than 200 broadcast TV stations and emerging distribution platforms. Garry also supervised the development and organization of operational processes for the launch of Fox On Demand, which included collaboration among multiple departments within FBC, Fox Networks, and Network Engineering and Operations.

Garry joined Fox in 1997 as a manager in affiliate marketing. She was later promoted to Director in 2000, advanced to Executive Director in 2003 and VP in 2006. Her television career began in 1988 at KJTV in Lubbock, TX, and continued on at KDAF in Dallas in 1991. Garry graduated from Texas Tech University in 1989.

Dick Haynes

SVP, Research, Frank N. Magid Associates, Inc.


Dick Haynes, SVP of research, has been instrumental in many of the research innovations and client success stories of Frank N. Magid Associates, Inc. Since joining the firm in 1979, his role has included direct involvement with major television and cable networks and a host of other program producers and distributors. He has also been deeply involved in research and strategic analysis of the changing media landscape for corporations and investors in home video, cable television, direct satellite, and the multiple platforms of new media.

In addition, Dick has been a leading proponent of research-based brand development, a process that he has used successfully with multiple clients. Finding a distinct product or service advantage through a rigorous research and content analysis process has helped diverse clients including the Mayo Clinic, NBC, The Tribune Corporation, TVNZ set a strategic branded course of action to meet the needs of audiences and consumers.

Dick is on the NAB’s Broadcast Education Foundation faculty where he regularly gives seminars on developing strategies to effectively position broadcasters for success in the future. A true believer and advocate of strategic planning, Dick’s favorite quote is, “If you don’t know where you’re going any road will take you there.”

Prior to joining the company, Dick received his Ph.D. in mass communications research from Bowling Green State University and was director of the Mass Communications Department at the University of Mississippi.

Marshall Hites

SVP, Creative Services & Marketing, Tribune Broadcasting


Marshall Hites is an award-winning broadcast marketing executive with more than 40 years in local television.
 
He is Tribune Media’s SVP of Creative Services and Marketing, consulting with Tribune Broadcasting television stations nationwide. Based in Los Angeles, Hites leads a creative team of producers, designers and media experts who supervise the branding, marketing direction and creative advertising for the company’s portfolio of 42 local stations. He also manages all of Tribune’s group-level network and syndicator relations for advertising and promotion.
 
Hites also leads a team responsible for brand management, advertising, on-air promotion, graphics and design functions for Tribune Media’s KTLA Channel 5 in Los Angeles. KTLA is home to Southern California’s top-rated local morning newscast, and known nationally for its award-winning coverage of the world-famous Tournament of Roses Parade, LA Marathon and other high-profile local programming.
 
Prior to joining Tribune, Hites spent eight years as VP of Creative and Marketing for the CBS Los Angeles duopoly, CBS2 and KCAL9. He oversaw all creative, branding and design as those stations transitioned to an all-new HD facility in 2007, including new studio sets, graphics, as well as all promotion and marketing. His resume includes creative leadership roles at local stations in Tampa, Orlando, San Antonio and Jacksonville, FL. He began his broadcasting career at a local station in his home town of Augusta, GA.
 
Hites has been honored with dozens of industry awards for his breakthrough and award-winning promotion campaigns including internationally recognized work for the Los Angeles Lakers and innovative advertising for the LA Dodgers featuring the world-famous, Blue Man Group. He is the winner of numerous PromaxBDA, Emmy and other industry awards, and was twice honored with the prestigious PromaxBDA International Brand Builder Award. He served for five years as a Board Member of PromaxBDA.

Steve Kazanjian

President and CEO, PromaxBDA


Steve Kazanjian is the President and CEO of PromaxBDA, the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. Kazanjian is a Fortune 500 Brand Marketing Executive with global brand strategy and development expertise across entertainment marketing, consumer products, and social media. An experienced creative extending multi-platform brand & consumer engagements across on-air, online, and in-store, Kazanjian leverages best-in-class consumer insights and robust market analytics with award-winning creative excellence for many of the world’s most admired brands.

As the former Vice President of Global Creative for MWV, a worldwide leader in consumer packaging, Kazanjian led creative marketing and brand strategy across innovation platform development, product line positioning, and key customer engagements. Prior to joining MWV, Kazanjian spent over 15 years in entertainment branding, marketing, and promotions. As an experienced entertainment marketer, Kazanjian spent his formative years building boutique design studios, shaping entertainment brands, and launching top-tier network packages globally.

His cross-category work has earned him a wide array of awards and industry recognition. Kazanjian is the previous Chairman of The Broadcast Design Association, was the Vice-Chairman for Promax, sat on the Title Design Committee for The Emmys, and has been an adjunct professor for Otis College of Art and Design. He is a graduate of The University of Southern California.

Jonathan Kite

Star of “2 Broke Girls”


Comedian Jonathan Kite stars in the hit comedy series "2 Broke Girls" as Oleg, an overly flirtatious cook at the diner where Max (Kat Dennings) and Caroline (Beth Behrs) work.

In addition to recently voicing characters in animated series "Black Dynamite: The Animated Series" and "American Dad," Kite’s television credits include "Raising Hope," "The Life & Times of Tim" and "In the Flow with Affion Crockett." He has also appeared on "@Midnight," "Rachael Ray" and "Today."

Born and raised in Chicago, Kite was immersed in the world of comedy theater at a young age. He obtained a bachelor of fine arts degree in theater acting from the University of Illinois at Urbana – Champaign, while concurrently studying with the Second City improv group. In 2003, Kite moved to Los Angeles to pursue a career in acting.

In 2010, Kite was a part of the iO West Theater’s Cage Match Competition, performing head to head in long-form improvisation. Kite’s team set the national cage match record, winning 52 weeks in a row. He has also toured internationally as a comedian and does a vast array of celebrity impressions, including Vince Vaughn, Tom Hanks, Seth Rogen, Liam Neeson and Robert Downey Jr.

Kite is an avid writer and is finishing his first full-length feature film, "The Walk On," which he will also star in and produce.

An active supporter of various autism and breast cancer charities, Kite currently resides in Los Angeles. His birth date is September 2

Gloria Lee

VP, Affiliate Marketing & Promotion, ABC Television Network


Gloria Lee is currently the VP of Affiliate Marketing and Promotion at the ABC Television Network, where she is responsible for all local promotion between the network and ABC-owned stations and affiliates. Lee joined ABC in 2000 as Associate Director Northeast Region, Affiliate Marketing and Promotion, and was promoted to Director of Affiliate Marketing & Promotion, East Coast in 2001 and promoted to VP in 2006.

Lee, a broadcast veteran in the areas of marketing, branding and promotion, has worked at several ABC affiliates throughout her career including WCVB-TV Boston, KXTV Sacramento, and KTVX Salt Lake City. She is the recipient of several Gold and Silver PromaxBDA Awards for local campaigns as well as a special project award for Oprah’s Big Give.

Bruce Lindgren

Owner, Lindgren & Associates


Bruce Lindgren is the owner of Lindgren & Associates, a full-service marketing firm.

A native of Chicago, Lindgren began his career as child actor appearing as a "Quiz Kid" and as the original kid on "Watch Mr. Wizard," including several hundred roles in commercials and other acting venues.

He also had producing duties at KMOX Radio, St. Louis, followed by an eight-year career with "TV Guide Magazine" with duties ranging from marketing, research, creative and management assignments in Houston, Philadelphia, Cincinnati, Salt Lake and finally San Francisco.

He moved to KRON in '82 and in '89 opened Lindgren & Associates, a pure play marketing firm specializing in marketing content and information. He is currently working with Meredith, Sinclair and Tribune.

Leslie Lyndon



Leslie Lyndon retired this year from Fox TV Stations corporate where she was VP of advertising and promotion through 18 years of exciting changes and challenges. In addition to working closely with the local station creative directors, the networks (Fox, UPN, MyNetwork TV) and syndication partners, and overseeing the in-house media and graphics units, Lyndon spearheaded a wide variety of projects including formation of the FTS media unit and graphics hub; the startup of a promotion unit for MyNetwork TV; and the creative/marketing launch of numerous test shows, the most successful of which was "The Wendy Williams Show."
 
Lyndon joined FTS in 1995 as VP, creative director for the group’s Los Angeles station, moving on to Fox Network for a short period as SVP, creative director where she was tasked with creating a new unit within the marketing department. Previously, she worked at WBBM-TV, Chicago, where she worked her way up from promotion producer to creative director, proceeded by stints at WFAA-TV and WFAA-AM, Dallas, and KYND-AM, Houston. Lyndon’s long relationship with broadcasting started in the mid-1970s in Paris, Texas.

Leslie Lyndon has served as VP of advertising and promotion for Fox Television Stations for the past 15 years. Lyndon joined FTS in 1995 as VP creative director for the group's Los Angeles station

Prior to joining FTS, Lyndon spent nine years at WBBM (CBS) Chicago, working her way up from promotion producer to creative services director. Lyndon began her career in television as a promotions producer for WBBM Dallas and got her start in broadcasting as a teenager announcing news headlines and commercials for radio station KPLT-AM in Paris, Texas. 

Jennifer Marshall

Co-Owner/VP, TV Station Marketing Division, Marshall Advertising


Jennifer Marshall has nearly 25 years in the advertising business on both the TV stations and agency side of the fenc. Her focus over the last 15 years has been the marketing of local TV stations around the country through the Tampa, FL & Los Angeles based media buying company she co-owns with her husband (Kevin), Marshall Advertising. In that time Jennifer has worked with dozens of TV stations owned by operators such as Media General, Hearst and Gannett in large, medium and small markets.

Jennifer has become a local TV station media buying and marketing expert through her consultant approach with her station clients, understanding of the TV station business and strong relationship with network and syndicator partners. Jennifer and her Marshall Advertising team seek to become "a part of the marketing team" with the stations they work with and employ a research-focused approach to identifying market opportunities in each market. Whether talking to Marketing and Creative Services Directors, General Managers and General Sales Managers Jennifer is able to help each achieve their goals for their station.

Jennifer is married with 3 kids and resides in Los Angeles. Marshall Advertising is based in Tampa, Florida with offices in Los Angeles, Columbus, OH and Washington, DC.

Emily Mowers

Director, Marketing, WVEC ABC 13 Norfolk, VA


Emily Mowers is the Director of Marketing for 13News Now (WVEC-TEGNA) in Norfolk, Virginia. She is in charge of station brand, image, and oversees client commercial production. She is extremely passionate about millennials and the changing landscape of the broadcast industry. She is obsessed with what a successful television brand looks like for 2016 and beyond.

Before moving to the Hampton Roads area Emily was the Marketing and Creative Services Director for WTVA and WLOV in Tupelo, Mississippi where she oversaw marketing for NBC, ABC, and FOX affiliates.

Emily was a member of the 2015 Executive Mentorship program through Promaxbda. She spoke at Station Summit 2015 in the Something for Nothing panel and won a Gold Promaxbda local award in General Branding/Image: Station Image. She will return to Vegas for Station Summit 2016 to speak about building your brand with social media. Emily is a graduate of the University of Mississippi with a degree in Broadcast Journalism and a degree in Political Science.

Graeme N. Newell

President, 602 Communications


Graeme Newell is a customer loyalty researcher, speaker and consultant who shows companies how to build fanatic customer loyalty. He is also president of 602 Communications, a marketing research and consulting firm that specializes in emotional marketing. Newell turns mere buyers into passionate groupies. Emotional marketing creates strong customer loyalty by reflecting the customer's deepest-held attitudes, values and core beliefs. Drawing from thousands of best-in-class TV commercials, Newell shows companies how to transcend the standard consumer relationship and build a deep friendship with customers.

Graeme’s company, 602 Communications, has consulted all the major broadcast groups, and global media companies such CNN, Sony, Time-Warner, News Corp and Disney.

Graeme spent most of his career as a TV manager in LA, Phoenix, Atlanta and Columbus, OH. After years as a both a frontline producer and manager, he started 602 Communications in 1997. Graeme lives in Raleigh, North Carolina.

Linda Ong

CEO & Founder, TruthCo.


Linda Ong is the CEO and Founder of TruthCo., an omnicultural branding and insights firm. Ong has been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years and was most recently named one of Fast Company’s 100 Most Creative People in Business for 2014. TruthCo.’s most notable projects include her brand strategy for History Channel and Ellen, the re-launches of Bravo and Animal Planet, and the brand portfolio of Univision Communications Inc. Her influence extends to brands in other creative industries such as Etsy, Gilt City, Food & Wine Magazine, Chefs Club, (RED), Sony Pictures Entertainment and NPR.

Ong’s award-winning work and involvement serving on the boards of AIGA/NY and PROMAX/BDA have led her to be a popular industry speaker and cultural commentator for Ad Age, Huffington Post, Cynopsis, TheWrap, Digital Hollywood, The Hollywood Reporter and Entertainment Tonight. Her groundbreaking work on cultural insights related to Hispanics, Millennials and the changing cultural landscape have positioned Ong as a sought-after cultural advisor and speaker for industry organizations such as the National Association of Hispanic Journalists, the US Travel Association and the Luxury Marketing Council.

Ong was an “Innovation Ambassador” to the 2014 United Nations World Summit on Innovation and Entrepreneurship, and was appointed by the White House’s Office of Public Engagement as a founding member of the Creative Alliance for Civic Nation, a non-profit, non-partisan organization that uses organizing, engagement and public awareness to address some of the nation's most pressing challenges.

Ong’s culture and brand expertise has been featured in several books including Joel Beckerman's "The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy;" Scott Stowell's "Design for People;" and Chiqui Cartagena's "Latino Boom II."

Prior to founding her own shop, Ong was senior vice president of marketing for Oxygen Media, where she oversaw the multi-platform launch of Oxygen Network. Before that, she was managing director of strategy and creative director for Lee Hunt Associates, a segment producer for Videofashion! Inc., and an art director for McCann-Erickson USA.

Ong splits her time between New York and LA as she expands TruthCo’s US presence and patiently waits for her son Paolo to finish college. She is also working on her first book, "HUGGING THE CURVE: Learning to Love the Culture of Change."

Follow her @lindaong100.

Jessica Rappaport

VP, Marketing, E. W. Scripps Company


Jessica Rappaport is the VP of Marketing for the E. W. Scripps Company’s broadcast division. Prior to joining Scripps four years ago, Jessica earned a Master’s degree in Communications Management, specializing in digital and social media from the University of Southern California in Los Angeles. She also spent five years as a Senior Marketing and Brand Management Consultant for Frank N. Magid Associates and held previous marketing and brand management positions with Hearst Television, The Broadcast Team, various television stations across America. She is also a graduate of Western Kentucky University, earning a Bachelor of Arts in journalism and public relations.

Scott Rowe

SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing


A 2​3-year Studio veteran, Scott Rowe serves as SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing.

Rowe is responsible for managing all media relations and communications for the Studio’s worldwide television distribution businesses including its executives, marketing and strategic/crisis communications. He recently added responsibility for marketing for Warner Bros. Domestic Television Distribution.

Rowe previously served in Corporate Communications, Warner Bros. Entertainment Inc., where he was responsible for the Company’s worldwide corporate and business press on the overall Studio, as well as to all of its subsidiaries and affiliate companies.

Before joining Corporate Communications, he served as Vice President, Worldwide Television Distribution Publicity, Warner Bros. Television responsible for the trade and business press for Warner Bros.’ syndicated and first-run television business units.

Prior to joining the Studio, Rowe spent seven years at Fox working his way up through the ranks, holding posts in Fox Broadcasting Company’s publicity department and Fox Inc.’s corporate communications office. He began his career in 1986 as a VIP tour guide on the 20th Century Fox Studio lot, while earning a bachelor’s degree in broadcast journalism from California State University at Long Beach.

Rick Snyder

Director, Creative Services, WKRN


Rick Snyder is the Director of Creative Services at Media General-owned WKRN in Nashville, TN. In that role he oversees the on- and off-air marketing, social media and digital marketing and local commercial production for that station. Rick has been a creative director at WBRC, WOFL, WRBW and most recently with the SPEED Channel in Charlotte, North Carolina. As a creative director and producer he’s received a PromaxBDA Gold and Bronze Award as well as regional Emmy and Addy Awards.

Brian Solis

Principal Analyst, Altimeter Group


Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.

Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, "What’s the Future of Business (WTF)," explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, "The End of Business as Usual," explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to "End of Business," Solis released "Engage," which is regarded as the industry reference guide for business to market, sell and service in the social Web.

Bob St. Charles

Creative Services Director, Tribune Media


Bob St. Charles is the Creative Services Director for WXIN FOX59 and WTTV CBS4, Tribune Media's stations in Indianapolis. Prior to landing in Indy, Bob ran his own company and worked in partnership with Bruce Lindgren & Associates helping select Sinclair Broadcasting Group stations market local news. He also spent 12 years with Cox Media Group at WSB in Atlanta and then as CSD of ABC affiliate WFTV, in Orlando.

Jim Thomas

VP, Marketing, Frank N. Magid Associates


Jim Thomas is the VP, marketing for Frank N. Magid Associates, Inc. In this role, he is the leader of the marketing practice at the firm and works with client stations and cable channels on creating strategic plans to increase ratings and revenue. In addition as part of Magid Advertising Presentation (MAP) team, Jim develops marketing campaigns and creative approaches for local advertisers and station clients.

Before his recent move to Magid, Jim was the VP of local programming and marketing at Journal Broadcast Group. During his 21 years at Journal, Jim served as station manager of WTMJ TV, leader of the company’s marketing and digital teams and headed up syndicated program purchases and group programming for the company. In addition, Jim launched the local program, “The Morning Blend,” in five markets.

Jim held positions in marketing and promotion at WOOD-TV, Grand Rapids and WOTV, Battle Creek, Mich. WTAE-TV in Pittsburgh, WISN-TV in Milwaukee, WPSU-TV (formerly WPSX) in University Park, Pa., and WRIC-TV (formerly WXEX) in Richmond, Va.

Jim is a graduate of The Pennsylvania State University.

Dave Tilles

VP, Business Development, Liquidus Marketing, Liquidus


Dave Tilles is the Vice President of Business Development for Liquidus. Dave’s role is to promote Liquidus’s dynamic, video-based digital ad technology and its programmatic digital media buying services. Dave has worked with numerous TV stations, media buyers and syndicators to incorporate display, mobile and pre-roll advertising into their campaigns. He joined Liquidus in 2012 after working for a full-service digital agency for several years.

Having been on the client side in a prior life, Dave brings a unique perspective. He has executed large national buys and managed regional coop advertising for a national franchisor. Dave knows that every client has different needs and concerns, and he prides himself on taking the time to listen.

Tom Webster

VP, Strategy and Marketing, Edison Research


Tom Webster is VP of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during U.S. elections for all the major news networks. He has more than 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely cited studies, including The Social Habit, The Podcast Consumer, and the co-author of The Infinite Dial, America’s longest-running research series on digital media consumption. He is also the co-author (along with Tim Hayden) of "The Mobile Commerce Revolution."

Bonnie Wood

Promotion Manager, ABC7/News Channel 8


Bonnie Wood is the Promotion Manager for WJLA-ABC7 and NewsChannel 8 in Washington, D.C. where she manages the marketing brand and strategy for both stations in the Nation’s Capital. She is the Northeast Region representative of the ABC Marketing Advisory Board and currently serves as the Vice Chair.

She got hooked on TV promotion as an intern at WXEX, now WRIC in Richmond, Virginia and first heard of PromaxBDA when her supervisor brought her back a PromaxBDA binder from a conference. Her first promo scripts still remain in that binder! After graduating from college, she worked in the advertising department of the Richmond Times-Dispatch and then worked as the Senior Promotion Producer at WTVR in Richmond. In 1998, she followed her husband’s reporting career in Washington and started her long journey at WJLA as an evening topical producer.

Matthew Zelkind

News Director, WKRN


Matthew Zelkind is a 30- year veteran in television news. He began his career in Los Angeles, where at an early age he got a taste of show business as an assistant working on television shows. But he found real-life drama more interesting than Hollywood, and he quickly focused on journalism. After stops as a producer in markets including Las Vegas and Los Angeles, he matured as a manager through positions at television stations in California, Colorado, Virginia and Nevada. He was named executive news director at KAKE-TV in Wichita, Kansas in 1990 and has served in an executive capacity ever since. He arrived at WKRN-TV, Nashville, Tennessee 20 years ago as news director. Zelkind is one of the two most tenured news directors In the history of the Nashville television market.

It's his focus on people that has also guided his management style and the news coverage at WKRN-TV, where Zelkind has spearheaded ratings success and consistent growth across multiple platforms. But Zelkind would point to his staff, giving them the credit, and continuing to encourage excellence every day.

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