CEO & Founder, TruthCo.
Linda Ong is the CEO and Founder of TruthCo., an omnicultural branding and insights firm. Ong has been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years and was most recently named one of Fast Company’s 100 Most Creative People in Business for 2014. TruthCo.’s most notable projects include her brand strategy for History Channel and Ellen, the re-launches of Bravo and Animal Planet, and the brand portfolio of Univision Communications Inc. Her influence extends to brands in other creative industries such as Etsy, Gilt City, Food & Wine Magazine, Chefs Club, (RED), Sony Pictures Entertainment and NPR.
Ong’s award-winning work and involvement serving on the boards of AIGA/NY and PROMAX/BDA have led her to be a popular industry speaker and cultural commentator for Ad Age, Huffington Post, Cynopsis, TheWrap, Digital Hollywood, The Hollywood Reporter and Entertainment Tonight. Her groundbreaking work on cultural insights related to Hispanics, Millennials and the changing cultural landscape have positioned Ong as a sought-after cultural advisor and speaker for industry organizations such as the National Association of Hispanic Journalists, the US Travel Association and the Luxury Marketing Council.
Ong was an “Innovation Ambassador” to the 2014 United Nations World Summit on Innovation and Entrepreneurship, and was appointed by the White House’s Office of Public Engagement as a founding member of the Creative Alliance for Civic Nation, a non-profit, non-partisan organization that uses organizing, engagement and public awareness to address some of the nation's most pressing challenges.
Ong’s culture and brand expertise has been featured in several books including Joel Beckerman's "The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy;" Scott Stowell's "Design for People;" and Chiqui Cartagena's "Latino Boom II."
Prior to founding her own shop, Ong was senior vice president of marketing for Oxygen Media, where she oversaw the multi-platform launch of Oxygen Network. Before that, she was managing director of strategy and creative director for Lee Hunt Associates, a segment producer for Videofashion! Inc., and an art director for McCann-Erickson USA.
Ong splits her time between New York and LA as she expands TruthCo’s US presence and patiently waits for her son Paolo to finish college. She is also working on her first book, "HUGGING THE CURVE: Learning to Love the Culture of Change."
Follow her @lindaong100.