Jun 23

DATE

June 23-26, 2015


LOCATION

The Mirage
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109


PRICING

onsite
members rate: $199
non-members rate: $549

Station Summit 2015
June 23-26, 2015 Las Vegas
Media Credential Application

Don't miss the PromaxBDA Station Summit 2015 -- a four-day critical gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.


overview

The 2015 PromaxBDA Station Summit is a four-day critical gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

Affiliate Day – Tuesday, June 23
Get the latest tools and strategies for promoting your affiliate branding during this day of face-to-face meetings with your network. Learn how to maximize the impact of new programming and initiatives, and discover fresh ideas for returning series.

Studio Day – Wednesday, June 24
A day for station GMs and local marketing, promotion and creative service executives to meet with their syndicated programming partners for presentations and discussions on strategies and positioning for new and returning shows.

PromaxBDA Local – Thursday, June 25
A day of sessions, speakers and presentations about creative innovations, technological advances and new revenue opportunities for driving success in the local landscape.

Station Group Day – Friday, June 26
Contact your station group for more information on the Station Group Marketing Meetings.

 

registration rates

Date Aug. 1  – Jan. 31 Feb. 1 – Mar. 31 Apr. 1 – Jun. 12    onsite   
Members Rate $199.00 $199.00 $199.00 $199.00
Non-Members Rate $249.00

$349.00

$449.00

$549.00

location

The Mirage Hotel and Casino
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
A special room rate of $94/night (plus $10/night resort fee and taxes) is available if booked by May 27, 2015.

The resort fee includes:

  • In-room wired and wireless high-speed internet access
  • Property-wide wireless internet access
  • Access to the Fitness Center at The Mirage Spa
  • Daily newspaper
  • Printing of boarding passes at the Business Center
  • Up to 10 b&w copies or faxes in the Business Center
  • Make your reservation online ▸
    or by calling: (800) 627-6667 and mentioning PromaxBDA Station Summit.

     

    schedule

    Tuesday, June 23
    Wednesday, June 24
    Thursday, June 25
    Friday, June 26

    sessions


    Breakthrough Local Marketing: What's Working, What's Not—and Why
    Emotional marketing expert Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You'll learn which stations are doing the best marketing and why; two critical mistakes common to most promos; best tactics for breakthrough messaging; and creative mistakes that doom a promo to oblivion. You'll be fascinated to learn what's working and what's not as Newell reveals real-world usable insights from this comprehensive study.

    Speakers:
    Greg Derkowski, Brand Strategist & Evil Mind Manipulator, 602 Communications
    Graeme N. Newell, President, 602 Communications


    Engagement Redefined: Leveraging New Standards to Drive Tune-in
    The rapid acceleration of technology has created an always-on, always-connected world. What does that mean for consumers and the marketers looking to engage with them? Tom Webster, Vice President Strategy and Marketing at Edison Research will present highlights from the 2015 Infinite Dial and Share of Ear studies that uncover consumer trends in mobile, audio, video and social media. Tom will be joined by industry experts Dennis Fitch, Gloria Lee, Missy Crawford and moderator Morgan McGraw for a rousing and revealing panel discussion of these trends and how taking an audience-first approach and driving quality time spent will lead to success.

    Moderator:
    Morgan McGraw, National Manager, Local TV Tune-in, Pandora Media, Inc.

    Speakers:
    Missy K. Crawford, VP, Creative and Marketing, NBC 4 New York
    Dennis Fitch, President / Founder, The Agency
    Gloria Lee, VP, Affiliate Marketing & Promotion, ABC Television Network
    Tom Webster, VP, Strategy and Marketing, Edison Research


    Management Skills: How to Manage your Boss and Be a Better Boss Yourself
    No matter where you are in your career trajectory, knowing how to work with or lead a team can make or break you. Effective leaders are required at every level of an organization; do you have the necessary skill sets to build for your future? In this interactive session, you'll learn the 10 People Principles needed to become your personal best boss and explore the laws of leadership that will inspire you to excel in your business life.

    Speaker:
    Kathy Dailey, Strategic Consultant & Executive Coach, Dailey & Company


    Marketing to the Home Team: Local TV Viewers Speak Out
    Understanding how to reach viewers across all media touch points is incredibly challenging. Today's television marketing leader is faced with fragmenting choices of platforms, diminishing impact on their home channels and finicky consumers who have more power to choose every day. PromaxBDA and Frank N. Magid Associates have teamed up to help you better understand your local consumer. We've researched local market news viewers across the country and in this session, we’ll provide the latest information you can take home and use. Learn how you should spend your time and money and see what viewers say motivates them to watch local TV news.

    Speakers:
    Dick Haynes, SVP, Research, Frank N. Magid Associates, Inc.
    Jim Thomas, VP, Marketing, Frank N. Magid Associates, Inc.


    Media Buying: Are You Asking the Right Questions?
    For many station promotion managers, media planning and buying was learned while doing, on the fly, in between producing promos and ads. With the media landscape becoming increasingly complex, it’s even more important to ensure your media expenditures take your station’s ratings to the next level. In this session, experienced pros give you a fresh perspective on how to approach both traditional and new digital opportunities in a fast-changing environment. This workshop looks at media buying—pre-flight, in-flight, and post-flight—and provides you with practical tips and takeaways on how to get the most out of your media dollar.

    Moderator:
    Gloria Lee, VP, Affiliate Marketing & Promotion, ABC Television Network

    Speakers:
    Jennifer Marshall, Co-Owner/Vice President, TV Station Marketing Division, Marshall Advertising
    Dave Tilles, VP, Business Development, Liquidus Marketing, Liquidus
    Bonnie Wood, Promotion Manager, ABC7/News Channel 8


    NEWS DIRECTOR + CSD = BFF… or OMG?
    The Creative Services Director and the News Director together must forge one of the most important relationships in broadcast television stations. It’s through this collaboration that they must create a common vision for their brands, develop successful product and marketing plans, navigate the occasionally contentious waters between content and promotion agendas, remain nimble in the world of breaking news and create engagement in today’s multi-platform local news world. How do some of the country’s most successful CSD/ND teams coalesce? Join us for a spirited discussion as we bring a leading group of industry news and marketing professionals together to share their insights.

    Moderator:
    Marshall Hites, SVP, Creative Services & Marketing, Tribune Broadcasting

    Speakers:
    Kerri Cavanaugh, VP, News, WXIN/WTTV, Tribune Media
    Bruce Lindgren, Owner, Lindgren & Associates
    Rick Snyder, Director, Creative Services, WKRN
    Bob St. Charles, Creative Services Director, Tribune Media
    Matthew Zelkind, News Director, WKRN


    The Next News Industry
    There was a time when news broadcasters were not only the most trusted voices in the America but, practically speaking, the only voices. No longer the definitive source of breaking news and the day's most important headlines, the traditional TV news broadcast has been eclipsed by the immediacy of digital platforms. With the rise of digital media and the plethora of viewing choices, the times are changing-and fast. So what is the role of television news in the Internet age? We'll address topics such as what defines credibility in TV news today; how must long-held industry standards regarding neutrality, professionalism and newscasts adapt to meet contemporary demands; and what is the relevance of TV news for younger viewers? For anyone involved in news, this important session aims to help you articulate the paradigm shift in viewer preferences between traditional and younger TV news viewers; evaluate the cultural relevance of your station's news product as well as that of their competition; and hone marketing and positioning strategies for traditional and digital marketing.

    Speaker:
    Linda Ong, CEO, TruthCo.


    Something For Nothing: Low Cost/No Cost Strategies for Breaking Through
    If you're long on assignments but short on resources (and who isn't, really?), have we got a session for you. In this lightning-round presentation, you'll hear real-life success stories from the industry's most innovative marketers about how they overcame the challenges of time and budget to produce truly groundbreaking and effective creative. You'll walk away with nuts-and-bolts ideas and usable strategies for creating low-cost, high-impact on-air promotion, off-air marketing and audience engagements that you'll be able to implement immediately.

    Moderator:
    Jessica Rappaport, VP, Marketing, E. W. Scripps Company

    Speakers:
    Pam Baumann, Creative Services Director, WWJ-TV WKBD-TV
    Sherry L. Carpenter, Creative Services Director, WJXT
    Andrew Felix, Promotions & Creative Services Manager, WEAU 13 NEWS
    Emily Mowers, Marketing and Creative Services Director, WTVA / Heartland Media


    State of Our Art
    Sometimes, during the course of our long work hours and daily grinds, we lose sight of the fact that what we create can and does move masses, inspire unexpectedly, affect change and shape behavior. And, oh yeah, make us laugh. Tag along on an exhilarating review of the best big ideas from the past 12 months from across the television universe. If it goes as planned (and we have a hunch it will), you’ll leave with renewed creative vigor, redoubled commitment and keen insights about the future of our craft. That, or at least a smile on your face.

    Speakers:
    Michelle Garry, SVP, Multi-Platform and Affiliate Marketing, Fox Broadcasting Company
    Scott Rowe, SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing


    Writing that Kicks Butt: A hands-on session for creativity
    When paradigms shift and budgets shrink, you still have one tool up your sleeve:strong writing. This hand-on, fast-paced workshop looks to amp your creative and hone your craft. What would you like to work on most? CLICK HERE and let us know. We’ll customize this session based on your input.

    Speaker:
    Linda Button, Brand Personality Expert, Tooth + Nail


    WTF: What’s the Future of Local TV?
    It’s an exciting, if sometimes terrifying, time for local TV. Customers are more connected to their sets than ever before, but at the same time, the TV they’re connected to is just one of a plethora of screens at their disposal. The very definition of TV is changing even as we watch it. In this unique session lead by a digital analyst and anthropologist, we’ll examine what consumers value, how consumers are watching and how stations can help advertisers better connect with connected audiences. Don’t fear change, embrace it!

    Speaker:
    Brian Solis, Principal Analyst, Altimeter Group


    partners & sponsors

    Studio Sponsors:

    Twentieth Television
     
    Twentieth Television

    A leader in the U.S. program production and distribution arena, Twentieth Television provides a wide array of first-run, network and off-network programming, as well as feature film packages, to the syndication and cable marketplaces. Off-net programs distributed by Twentieth Television include “Modern Family,” “Family Guy,” “The Simpsons,” “Bones,” “How I Met Your Mother” and “Glee.” First-run programs distributed by Twentieth Television include the longest-running court show, “Divorce Court,” and the entertainment news program, “Dish Nation.”

     
    CBS Television Distribution
     
    CBS Television Distribution

    CBS Television Distribution is the preeminent syndicator, producing or distributing 10 first-run series and holding a 70,000-hour program library.

     
    Debmar-Mercury
     
    Debmar-Mercury

    Debmar-Mercury is an innovative leading media company that produces and/or distributes sitcoms, talk shows, game shows and movie packages for syndication, network, cable and ancillary markets. It is a wholly owned subsidiary of Lionsgate.

     
    NBCUniversal Domestic Television Distribution
     
    NBCUniversal Domestic Television Distribution

    The NBCUniversal Domestic Television Distribution division is responsible for the sales and distribution of NBCUniversal product to broadcast television within the United States. The division develops and produces first-run programming and distributes these shows, along with off-network content, to broadcast syndication.

     
    Sony Pictures Television
     
    Sony Pictures Television

    SPT is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. A leader in local language productions around the world, SPT sells formats in approximately 70 countries. SPT's television networks portfolio includes 119 channel feeds, which are available in 159 countries reaching more than 543 million households worldwide.

     
    Warner Bros.
     
    Warner Bros.

    Warner Bros. Domestic Television Distribution is a leading supplier of programming to the domestic television marketplace across a multitude of established and emerging platforms throughout the U.S. including local broadcast television, pay, cable, SVOD, digital, satellite and broadcast network.

     
    Network Partners:

    ABC
     
    ABC

     

         
    CBS
     
    CBS

    With more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 130 million people a week during the past season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

         
    CW
     
    CW


         
    Fox
     
    Fox

    A leader among Adults 18-49 and the most social broadcast television network for three consecutive years, FOX is home to such fan-favorite shows as NEW GIRL, AMERICAN IDOL, BROOKLYN NINE-NINE, THE SIMPSONS and SLEEPY HOLLOW.

         
    NBC
     
    NBC

     

         
    Telemundo
     
    Telemundo

    Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world.

     

    Sponsors:

    Studio City

     

    Studio City

    Every major studio is a client of Studio City, America’s only Emmy-winning on-air marketing agency, producing 10,000 promos annually for every major broadcast network.



     

    Warner/Chappell Production Music

    Warner/Chappell Production Music unites successful brands Gari Music, 615 Music and Non-Stop Music, bringing you the best in news, custom and catalog in the industry.


    Pandora


     


    Pandora

    Drive tune-in with Pandora. Pandora’s local reach and precision targeting ensures your message reaches the right audience at the right time. TV never sounded so good!

    Rentrak

     

    Rentrak

    Rentrak is the premier provider of consumer viewership information for movies and TV everywhere, providing the most complete understanding of your total television audience.



     

    Mixpo

    Mixpo unlocks the power of on-air promotions in a multi-screen world by enabling station’s video content to efficiently move online and drive tune-in.

    Stephen Arnold Music

     

    Stephen Arnold Music

    Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music (SAM) compositions can be heard daily in more than 500 million homes worldwide. The World Leader in Sonic Branding®, SAM has more than 20 years of success in delivering the sounds that make a difference to CNN, ESPN and China Central Television, with a global clientele from Des Moines to Dubai.

    Nielsen

     

    Nielsen

    Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.

    FX Design Group

     

    FX Design Group

    FX Design Group - an award winning design company which includes Giant Octopus. Offering the creative synergy of set design, motion graphics and lighting design all from one great company. We specialize in TV, News, Sports and Entertainment.

    VideoHelper

     

    VideoHelper

    VideoHelper is an independent production music library in New York City that specializes in making promo-centric production music for people who hate production music.

    Ross Video

     

    Ross Video

    Ross Video creates leading edge video production technology with products including Robotics, Switchers, Graphics, Gear, Servers, Automation, Routers and Mobiles. Preview Ross’ products at www.rossvideo.com.

    Devlin Design Group

     

    Devlin Design Group

    DDG creates game-changing, high-impact, storytelling scenic design that will challenge the way you approach your newscasts. DDG establishes tangible points of visual difference between you and your competition, and distinguishes you in a marketplace where TV news has become a commodity, and methods of presentation are all too similar to distinguish.

    Me-TV Network

     

    Me-TV Network

    Me-TV is the definitive classic television network. Me-TV’s library includes some of the best shows ever produced for television. MeTV- Memorable Entertainment Television.




     

    Global Mobile

    Global Mobile is an Atlanta based mobile marketing company that works with media companies to help address their mobile marketing needs. Our clients include ABC News, ABC Network, Cox, McClatchy, Dispatch, and many others who utilize our platforms to help generate audience growth.



     

    Charlie Company

    Established in 2004, Charlie Company is an award-winning creative agency specializing in promotional and design-driven content for entertainment brands. From strategy through delivery, we combine design, storytelling, animation and live action to build campaigns that connect.

    Liquidus

     

    Liquidus

    Liquidus is a full-service, innovation-driven digital advertising company that delivers multi-screen engagement through dynamic, video-based ad technology and programmatic media buying solutions.

    <empty>Adspace Networks

     

    Adspace Networks

    Adspace's location-based network, the largest in the country (Source: Nielsen), delivers full motion video impressions with audio, and reaches your DMA in America's best malls.

    Vision Media Management

     

    Vision Media Management

    Vision Media Management (VMM) is the industry’s premier marketing services and consumer products fulfillment company, serving a worldwide client base. VMM continues to provide cutting-edge technology for digital content distribution and asset management solutions.

    Design Partner:

    Syndrome

     

    Syndrome

    Syndrome Studio offers innovative design and direction for broadcast as well as full-service production for live action.

    The Official Voices of Station Summit 2015:



     

    The Promo Guys

    The Promo Guys are a group of award-winning voiceover talent who provide budget friendly packages for all market sizes. The “Best Voices for Less!”

    Designated Survivor
    Advertisement
    Creative Entrepreneurs
    Advertisement
    ProMaxBanner_300x250
    Advertisement
    One Night Only in Miami
    Advertisement