Mar 23

DATE

23 March, 2015


TIME

18:00 – 20:00


LOCATION

InterContinental Berlin
Budapester Straße 2, 10787
Berlin, Germany


PRICING

Onsite: €1295 + VAT

PromaxBDA Europe Conference
23 March, 2015 Berlin

There is no other place where you will get the same level of creative thinkers, innovative thought leaders and industry luminaries focused on your craft of television marketing, promotion and design. The PromaxBDA Europe Conference is two days full of informative sessions, a total immersion into trends and topics, with the tools you'll take with you to stay strategically relevant and creatively motivated.


speakers

Hagen Biewer

Creative Counselor


Hagen Biewer is the former creative director of GAS, CEE, Benelux and Russia, for Turner Broadcasting System Germany. Today he is a creative counselor, author and lecturer.

After studying cartoon animation in Luxemburg, Biewer was hired by MTV Networks/Viacom in London as an intern. He boosted his career and professional knowledge from then on, as an intern and then as a producer and creative director for various themes, channels and genres. He has worked for all target groups, from preschool, family, kids and teenagers for brands covering genres of music, film and drama, as well as women and lifestyle brands.

Biewer orchestrated several TV channel designs, initiated and oversaw promotion campaigns, structured, inspired and guided teams up to 20 people, worked with various international agencies and freelancers.

Bernard Bréchet

Creative Director, Gédéon


Bernard Bréchet works and lives in Paris, where he is the creative director (since 1997) and partner (since 2002) of Gédéon, a design and production company. Bréchet is involved in all the major projects in terms of branding, communication and brand content, in France and worldwide.

Steve Brouwers

Creative Director, SBS Belgium


Steve Brouwers is a Creative Director at SBS BELGIUM and co owner of Art Gallery Sofie Van de Velde in Antwerp, Belgium. He has been working in television for the last 20 years. First as a promo producer and then responsible for the promo department at SBS BELGIUM, where he and his team made channel promos a reference in Belgium for inspiring promo making.

The last 5 years  Steve has been working as a Creative Director together with all major advertisers, looking for creative tailor-made solutions to advertise on VIER and VIJF, the channels of SBS BELGIUM, preferably outside of the adbreak.

If someone asks him to jump, he never asks why, he asks: How high?

In his “free” time he helps out his wife who has an art gallery in Antwerp Belgium.

Donna Byrne

Creative Director, RTÉ Television


Donna Byrne is creative director at the Irish Public Service Broadcaster where she heads up the teams responsible for on-air marketing, channel branding and media planning. She oversees creative output and promotional strategy across RTÉ One, RTÉ2 and the children’s channel RTÉjr. Prior to this, Byrne worked with a variety of U.K.-based channels before returning home to her roots.

Donna Churchman

Designer


Donna Churchman has 25 years of experience working in the design industry, creating and delivering public campaigns for corporate clients from a wide variety of sectors including art, culture, broadcasting, education, conservation and the motor industry.

Churchman started as a designer for the BBC, where she was part of the team responsible for maintaining the BBC brand identity. She later became manager of BBC Corporate Design.

In 1996, Churchman co-founded a London-based design company, Evolve. Evolve went on to win six international design awards in its first year. Over the past 17 years, Evolve has created work for a long list of clients including the BBC, BMW (U.K.) – MINI, DCMS (Department of Culture, Media and Sport), English Heritage, Ford Motor Company, Historic Royal Palaces, John Lewis Partnership, NHS, Royal Academy of the Arts, Royal Horticultural Society, The Arts Council, The Design Council and The Churches Conservation Trust.

Throughout her career, Churchman has had a desire to understand how people perform their best in the workplace. After NLP Practitioner training, she began studying personal development for business, which led her to Jamie Smart’s Clarity Practitioner Programme and then onto the Clarity Trainer Programme.

Churchman has a passion to bring the emerging field of the Three Principles into the creative industry, to assist creative thinkers in unlocking their full potential in the workplace.

Aude Debout

Art Director, Gédéon


Aude Debout lives and works in Paris. After a detour into French literature and art history at the Sorbonne, Debout studied typography and graphic design and has since been working independently as an art director while taking forays into the fields of art and teaching.

Julian Fellowes

Actor, Novelist, Film Director, Producer and Screenwriter


The Oscar-winning screenwriter, actor, novelist, film director, producer and member of the House of Lords, is also the creator and writer of the international hit drama series Downton Abbey. Hear what Julian has to say when interviewed on writing, creativity, movies and television.

Jane Fielder

Head of Design, Red Bee


Jane is a brilliant, strategic designer with an impressive history of creating striking, innovative work. She has an incredible ability to steer brand design through a multi-screen world and provide distinct, thoughtful, rigorous design solutions to help our clients succeed in an increasingly competitive marketplace.

As the lead creative and brand design specialist on many projects, Jane has developed creative solutions for a number of high-profile broadcast and media brands including BBC Sport, Virgin Media, XBOX and, more recently, the entire rebranding of BBC Three as the station makes its transition from a linear to digital-first TV channel.

Jane has also worked with a number of international clients; getting to grips with the challenges faced by global brands and finding creative design solutions for a variety of marketplaces and cultural climates. These projects include designing the corporate identity for the UEFA Europa League, developing the global identity for NBCUniversal’s iconic film channel Studio Universal, rebranding the much-loved TV3 in Catalonia, re-imagining RTÉ2 in Ireland for its target youth audience and developing the branding for CCTV’s coverage of the 2008 Beijing Olympics.

Along the way, she’s bagged a BAFTA, an RTS award and a number of International Monitor and PromaxBDA awards, and is frequently invited to speak at industry conferences and events.

Mariella Frostrup

Journalist


Mariella Frostrup is a writer and broadcaster, firmly established as an intelligent and accessible commentator in a wide range of programmes and publications. She is currently best known as presenter of Radio 4’s long-running weekly programme Open Book, and until recently presenter of Sky Arts “Mariella’s Book Show”.

Recent broadcasting projects include SexBox on Channel 4, an innovative format in which couple discuss their feelings and sensations about their love life after having sex; Bringing Up Britain, the Radio 4 series which looks at the challenges of modern parenting; and Objects of Desire for Sky Arts, a 6 part series exploring the world’s most desirable objects.

She has had her own weekly agony column, Dear Mariella, for the Observer newspaper for the last 10 years, and writes regularly for other newspapers and magazines.

She is much in demand as a live events presenter, awards host, and voice over artist.

She is passionate and knowledgeable about the arts, including film, literature, music and popular culture, as well as politics and current affairs, and over her career has interviewed many famous figures from Paul McCartney to Archbishop Desmond Tutu, Susan Sarandon to Nick Clegg.

She has been on the judging panels of various awards including The Booker Prize, the Orange Prize for Fiction, the Evening Standard Film Awards, the Turner Prize, the Amnesty International Media Awards, the London Film Festival, the BBC National Short Story Award and the RIBA Stirling Prize Awards.

She appears regularly on radio and television panel and chat shows.

Mariella lives in London and Somerset with her husband and two children.

Federico Gaggio

Brand architect; Creative Leader; Leadership Consultant, Do&Co
2016 Europe Awards Jury Chair


Federico leads multi-disciplinary teams in media organisations to help articulate brand purpose, devise strategies and actions to bring the brand story to life through all touch-points, and creating rewarding experiences that build strong connections with viewers.

Federico is an internationally recognised voice on brand building, marketing, advertising, digital engagement, user experience and design. Over the past 9 years he helped positioning Discovery Communications’ properties in the hearts and minds of viewers, engaging with them through content, storytelling and experiences. As VP Brand and Executive Creative Director he led marketing, digital and creative teams across Discovery’s European markets (24 brands in 22 territories). He is the architect and inspiration behind the multi-award winning Discovery Creative London – one of the most recognised and awarded in-house agencies in the industry.

Most recently he advised the Eurosport leadership team on reigniting the brand and realigning the organisation around its new ambitions. His role was to drive and coordinate brand strategy and creative executions, fostering collaborations between internal teams and external agencies.

Federico gained extensive experience building global brands by working for leading media organisations and creative agencies in the UK, US, Germany, France and Italy. His multiple industry recognitions include Cannes Lions, D&AD, Broadcast Awards, and over 100 Promax awards.

Raf Gasak

Creative Director, Central Europe , Turner Kids & General Entertainment


Raf Gasak has been working in the media industry for more than 20 years. He worked as a freelance cameraman and live video editor while studying German literature in Berlin, and in 1999, he started working at Cartoon Network and Boomerang EMEA in London (Channels, S&P and Original Productions) and his passion and love for kids TV and animation has kept him there for nearly 15 years and earned him many international awards.

Since January 2015, he has had the role of creative director of Central Europe, Turner Kids channels (Cartoon Network & Boomerang) and General Entertainment channels (TNT Film, TNT Series, TNT Glitz & TCM).

Gasak has been nominated three times and shortlisted twice for the Kids BAFTAs for his short-form productions and channel branding. He was also nominated for the Annie, won Kids Screen in 2014 for best interstitial campaign and his animated shorts earned him the Official Selection at the Annecy Film Festival for Best Animation in 2011. He has received more than 30 PromaxBDA Awards as a producer and later as a creative director. In 2011, he was awarded the prestigious D&AD Pencil for Outstanding Achievement in TV and Cinema Communication/Channel Branding & Identity.

Marco Giusti

SVP International Creative, NBCUniversal


Marco Giusti, SVP International Creative, joined NBCUniversal in June 2012.
Based in London, he is responsible for the creative evolution of NBCUniversal’s international channel portfolio.

In 2013 Giusti led the global rebrand of NBCUniversal’s flagship Universal Channel, successfully rolling out the new look across one hundred and three countries. The rebrand was a great success, significantly increasing global viewership, while winning numerous international awards including a 2014 Gold PROMAX Global Excellence Award.

More recently Giusti spearheaded the repositioning and complete redesign of NBCUniversal’s female skewed channel - DIVA.

Giusti also leads the Los Angeles based international on-air and interstitials team who create all multi-language promos and campaigns for E! Entertainment Television and Telemundo Africa.

Before joining NBCUniversal Giusti was Vice President of Programming and Marketing, EMEA for Warner Bros, where he successfully developed and launched the “Warner TV” and “Warner Films” subscription on-demand channels on over thirty platforms.

Prior to Warner Bros. Giusti was Creative Director for a number of interactive platforms and one of the original founders of Tarantula, the award winning European design - production group.

Giusti has won numerous awards, including a BAFTA and EMMY, for his work developing and designing pioneering on-demand television channels, and for his leading product and interface design work.

Melissa Goodis

Head of Social Media, eyeball


Spending the last 10 years with CP+B, starting in their digital media group and then assisting in launching Crispin into the social media realm, Melissa Goodis led social media teams and executed award-winning work for clients like Burger King, Domino’s, Arby’s, MetLife, Coke Zero, VitaminWater, Papa’s Pilar, Jose Cuervo and Old Navy. While Goodis only joined the eyeball team a little over a year ago, she’s already been able to translate her social experience into actionable plans for TV networks like TLC UK, E! Global and Chiller.

Richard Holman

Creative Director, Holman + Hunt


Richard Holman divides his time between enabling entertainment brands to flourish as one half of brandsmiths Holman + Hunt and rejuvenating midcentury furniture and lighting as one half of Humblesticks. He is also a documentary photographer.

Whatever he’s making, whether that’s a series of pictures, a set of chairs or a family of channel IDs, he believes that the same creative principles always apply.

Ben Hooper

Content Creative Director, Karmarama


Ben Hooper started off working in the PR industry for Freud and then Shine Communications before a stint in Australia with Ogilvy. Back in the U.K., he spent four years running sports and events communications at Red Bull. Hooper led projects with YouTube sensation Danny Macaskill and created broadcast programming for their X-Fighters, Flugtag and Art of Motion events. He then jumped back into agency life at Holler Digital managing client service across Innocent, Mercedes and Alfred Dunhill, before joining Karmarama where he now heads up content marketing across the group.

Lee Hunt

Principal, Lee Hunt LLC


Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, on-air architecture, competitive analysis, and personnel training for television networks and media companies.

Lee is a strategist, trainer, and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience management have set many of the standards for our industry.

Lee began his career on the client side in the 1980s, launching and branding Lifetime, VH1 and TNT. In the 90’s he founded one of TV’s most successful creative services agencies, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish. In 2001 Lee launched the strategic consultancy, Lee Hunt LLC.

Lee recently launched CMO Intelligence, the first competitive promotion intelligence resource for network television executives

Alan James

Co-Founder, James&Wilkinson Media


Alan James co-founded James&Wilkinson Media (JWM) in 2011 following more than 25 years of experience in media, encompassing both advertising as the broadcast buying director within the WPP group, and in broadcast as the BBC’s first head of media planning.

At the BBC, managing a team of 50 people, James was responsible for the on-air media strategy and implementation of marketing activities across all the corporation’s TV, radio and digital services. James&Wilkinson Media works exclusively with broadcasters to help them maximise the power of their own promotional resource, which is often dramatically under-valued. This is done through their ARR™ (Audit, Review, Recommend) process – a combination of media model creation, process review and training. In JWM’s short existence, it has worked with broadcasters in almost 30 countries across five continents. James is a regular speaker on the international conference arena and has given sessions at PromaxBDA events in Asia, India, Australia, New Zealand, Africa and Europe.

Garret Keogh

Entrepreneur, Founder and Managing Director, Telegraph Hill


Garret Keogh is one founder of social media agency and production company Telegraph Hill, where he makes exciting things for television people and brands. 

He has been a leading figure in the U.K. digital industry since 2000, and now he runs an exciting new company that bridges the gap between social media, brands and TV. Telegraph Hill works with BBC 1, NBC Universal, T.G.I. Fridays, Fremantle, Shine, Sky, Hewlett Packard, BBC Radio 1, BBC 5 Live, TV Norge and more. Keogh was previously at MTV, Zodiak Media, EMAP and AOL managing global digital projects with large teams.

Jeff Leach

Actor - Comedian - Writer, www.jeffreyleach.com


Jeff Leach is a true Renaissance man: an award-winning actor, comedian, writer, radio producer, international DJ, voice-over artist and multifaceted performer. A favourite on the global comedy scene, he has three critically acclaimed Edinburgh Festival solo shows under his belt, a sold-out nationwide tour and a DVD deal with BBC Worldwide's 2Entertain. He hosted E4's Big Brother's Big Mouth and has appeared as a comedy panelist on ITV2's Fake Reaction, Channel 5's The Wright Stuff, BBC's Comic Relief's Naughty Bits and regularly on the Gaby Roslin Show on BBC London. As an actor he performed with the Royal Shakespeare Company and has recently starred in award-winning films Gerry's Garden, Gutpunch and British thriller feature film The Smoke. Most recently he's appeared as 'Simon' on Channel 4's hit series Hollyoaks and garnered millions of views as 'Lenny' in the online comedy series The Chaos.

Leach has fronted a variety of shows as a television presenter, including his own series Jeff Leach +1 on London Live, which saw him trying his hand at everything from lucha libre to male stripping and glitter wrestling to freestyle rap battling. An experienced music presenter, Leach is the face of Virgin Media On Demand. On the documentary front, Current TV's Male Hookers Uncovered saw him taking on the role of escort himself with a real paying customer, and in his documentary Confessions of a Sex Addict for BBC3 he foraged through his own promiscuous dating history to unearth the root causes of this often overlooked addiction. Jeff has even found time to write the scripts for BAFTA, perform voice-over jobs for NBC Sports, SEGA and Citroen and host corporate events for McCann Erickson, Mulberry, PromaxBDA, ICEE Fest, BBC Worldwide, GFT and Game Marketing Summit.

Luca Magnani

Global Brand Director, Hit Entertainment


Luca Magnani is global brand director at Hit Entertainment, part of Mattel Inc.

Magnani was previously at Saatchi&Saatchi, developing and implementing marketing and communication strategies for key accounts, such as Renault, Pfizer and a number of local clients for the Italian market. In 2000, he joined the digital department at S&S UK based in London, and one year later he set up the interactive division for the Italian market, developing cross-media communication strategies for key clients, such as Tim, Enel, Visa, Sony and Renault.

He joined Turner Broadcasting in 2004, overseeing various areas of the Italian business, from marketing and PR and digital to business development and franchise management. In 2011, he moved to London at Turner Europe, in charge of EMEA Brand Marketing as well as developing and managing the franchise management function across Europe, Middle East and Africa. In 2014, Magnani joined Hit Entertainment (part of Mattel Inc.).

Joe Marshall

Executive Producer, M-I-E


Joe Marshall started producing at the legendary design agency, English and Pockett, in the late’90s during the “golden age” of branding. He cut his teeth on projects for Eurosport, ITV, Star India and TV3 Denmark, amongst a host of others. From there, he moved to Red Bee Media where, as well as working on a raft of promos and branding for the BBC channels, he produced epic campaigns for Discovery Europe and Discovery Worldwide.

It was at Red Bee that he met his future business partner and co-founder of M-I-E, Yibi Hu. They set up their studio in 2009 with a plan to make as diverse a range of work as possible, in as many different areas of the business as they could. Their goal for M-I-E was to produce highly creative, design and story led films. As well as TV jobs, they make virals, commercials and pop promos, with classic work for George Michael, Faithless and Beyoncé to name a few. M-I-E continues to go from strength to strength, while exploring new styles, techniques and narratives wherever possible.

Charlie Mawer

Executive Creative Director, Red Bee


Charlie has overall creative responsibility for Red Bee. He has led complex multi-screen projects for the BBC, Dreamworks, Fox, NBC Universal, RTE, UKTV and AETN.

A branded content pioneer, he created TV series for Ikea, Renault and the COI. More recent work for brands includes Nissan, Tesco, Barclaycard, and Hyundai.

Charlie’s many creative awards include Promax, Creative Circle, BTAA, D&AD awards, and a BAFTA nomination. He was selected as one of Broadcast magazines “Hot 100”. A former chair of Promax UK, he has lectured widely including for TedxTalks, the BFI and D&AD.

Charlie is co-author of The TV Brand Builders: How to win audiences and influence viewers, a book on global best practice in TV marketing, promotion and design (due for publication in April 2016).and is a governor of a specialist digital academy and trustee of Riverside Studios.

Alex Pallete

Founder and Chief Strategy Officer, Picnic


Alex Pallete is co-founder and chief strategy officer at PICNIC, a global brand-driven innovation company based out of Madrid designed around the profound belief that modern brands are better built through actions over words, experiences over stories. After more than 20 years helping build brands through communication, Pallete is now focusing on building modern brands through innovation. It’s what they call “Brand Building by Doing.™” Along with his partner Fernando Vega Olmos and their team of “Picnickers,” PICNIC’s expertise is to help brands realize their authentic purpose so it becomes the springboard for the development of innovative solutions. Based on in-depth brand purpose analysis, agile design methodology and open creative process they help identify innovation opportunities, developing products, services and experiences that clearly demonstrate a brand purpose through meaningful actions.

Prior to launching PICNIC, Pallete was planning director for International Business Development of JWT Global Task Force, an internal global unit deployed to assist on global projects within the JWT network.

Before that, Pallete helped launch Lowe Latina (LoLa) in Madrid, the first creative community of Latin talent to develop brand strategies for global brands.

Before working for global brands, Pallete worked in the U.S. as Managing partner, director of account planning at The Vidal Partnership in New York. His influence and involvement in the U.S. Hispanic ad industry resulted in “Ad Age” including his name in the “Top 30 Professionals Under 30 to Watch.”

He previously held positions at Bates Miami and Ammirati Puris Lintas Madrid. He helped create award-winning campaigns for brands such as Heineken, Vodafone, Magnum, ESPN, Mercedes-Benz, Johnnie Walker and IKEA. During his career Pallete has been a jury member of the Effie Awards (in USA and Spain) and most recently At Cannes Festival on the Creative Effectiveness category.

Brett Richards

Creative Director & Founder, Brokendoll


Brett Richards is Creative Director and founder of Brokendoll, a boutique design and production house based in Stockholm and LA.

Brett was born in 1976 in Australia and much later graduated from Flinders University with a combined degree in Film and Philosophy.  He worked as senior designer at the Academy Award winning VFX house Rising Sun Pictures before moving to Sweden at the end of 1999. From 2000 to 2001 Brett was creative director at Commando SMA, Scandinavia's  first “screen media” agency designing for all major screen platform from web to mobile to TV. Besides leading the creative team, Brett's focus was directing the strategic rebranding of TV channels including the long running and award winning package for Kanal 5 sweden.

In 2001 Brett joined Visual Art as Creative Director and launched their internationally successful design and film production department. During his  years at VA Brett continued to rebrand major european broadcasters and designed and directed numerous commercials and title sequences.

After traveling home to Australia for some serious diving and a little freelancing in 2004 Brett returned to Sweden in 2006 and founded Brokendoll.

Today Brett both leads the creative team at Brokendoll and works as a live action director. As a director his style is extremely visual with an sense of design infused storytelling. With such a strong back ground in VFX and motion graphics Brett is always interested in pushing the boundaries of technology in the service of the story and he freely combines, 2d, 3d, matte paintings and in camera effects in his work.

Brett’s directorial work has been featured in Shots Magazine, and he has received numerous awards and nominations including from Promax, ADC, FWA, and the Nordic TV Awards.

As a Creative Director Brett has at one time or another creatively led the strategic rebranding of channels for alll the major Broadcasters in Sweden including, SVT 2, TV3, TV 4 Fakta, Kanal 5 and TV 12.

Peter Ruppert

Founder, SURVIVAL OF THE BUSIEST


Peter Ruppert is widely recognised as one of the foremost authorities on online video marketing, social video, search visibility strategies and social networking. Ruppert spent several years at MTV as the head of music programming and head of talent and artist relations, working with artists like Soundgarden, Nirvana, Red Hot Chili Peppers, Udo Lindenberg, Blur and many others. He was responsible for the success of Rammstein, when their use of controversial, militaristic imagery, including elements of the film “Olympia” by Leni Riefenstahl, drew attention from Western Media who accused the band of right- wing activities. Through his experience in the music industry, Ruppert became an adviser to BBC Radio 1 and BBC Radio 2, and has continued to consult with both stations for the last 16 years.

Ruppert is also a founder of EMR Digital, a specialist music research business designed to allow record labels to help launch artists, forecast hits and blind test songs. Throughout his career he and his team have successfully launched social visibility campaigns for Amy Winehouse, The Priests, Pope John Paul (Alma Mater), JLS, French Connection, Panasonic, Pepsi, Carphone Warehouse, 3M, Durex Condoms, T-Mobile and others.

Olivier Schaack

Creative Director, Canal+


Olivier Schaack is Creative Director of CANAL+ FRANCE. He has worked in television promo and design for 24 years. After formative experiences at M6 and TPS, Olivier joined Group Canal+ in 2000 as on-air promotion manager. Since then he developed the Canal+ Promo and Design Factory, which manages the on-air identity and on-air promotions for 29 pay TV channels broadcast by the group. Olivier has been a member of the PromaxBDA Europe Advisory Council from 2006 to 2013.

Professor Michael Schirner

CEO, Schirner Zang Institute of Art and Media GmbH & Schirner Zang Foundation


Michael Schirner is the CEO of Schirner Zang Institute of Art and Media GmbH, a creative director, artist, curator and author, as well as a professor at Universities in Germany, China and Japan. He is also an honorary member of the ADC Art Directors Club Germany, and of the German Advertising Hall of Fame.

His campaigns and projects as CEO and creative director of the legendary GGK Advertising Agency Düsseldorf, his own KKG, have become a world-renowned, decorated art form that has influenced the style of generations to come. Schirner and his creatives made advertising history for the likes of adidas, ARD/ZDF, Burda, C&A, Gruner + Jahr, IBM Germany, Jägermeister, Margaret Astor, Schweppes, STERN magazine, United Nations World Food Programme, Volkswagen AG and WDR.

Since 2002, Schirner has been working with Chinese artist and communications designer Kexin Zang. In 2011, Zang – Michael Schirners wife – became managing director of Schirner Zang Institute of Art and Media GmbH and founded the Schirner Zang Foundation a year later. The charitable foundation promotes art and culture, science and research, education and upbringing and the exchange between Europe and Asia.

The artistic work of Michael Schirner, which is exhibited in international museums and galleries, includes paintings, photography, media art, installations and performances. In 2010, the House of Photography Deichtorhallen Hamburg presented the artist in a solo exhibition, focusing on his media art series BYE BYE - the further development of his famous PICTURES IN OUR MINDS photo exhibition without photos. In 2013, it was shown in an outdoor installation at the world's biggest Photography Festival in Toronto, Canada.

Markus Schmidt

CEO and Creative Director, UnitedSenses


Markus Schmidt is the founder and executive creative director of UnitedSenses, a global creative network with its headquarters in Munich and offices in Los Angeles, New York, Copenhagen, Moscow, Johannesburg and Beijing.

Focused on strategic branding for electronic media, Schmidt and his international partners helped launch and/or relaunch more than 50 channels in over 20 countries in the last 10 years. During that time, sports branding became another trademark of UnitedSenses.

Before founding UnitedSenses, Schmidt was CEO of Germany´s award-winning creative agency SevenSenses, part of the ProSiebenSat.1 Group from 1999-2004. Before that, he was creative director at ProSieben from 1994-1999.

Schmidt has a design and advertising background and advanced into brand strategy and directing. His work has won more than 100 PromaxBDA Awards.

Penny Smith

TV/radio presenter, Newsreader & Journalist


Penny Smith is a television and radio presenter, newsreader and journalist. Smith began her career as a reporter and feature writer on the “Peterborough Evening Telegraph.” She co-presented the news on Border TV and then went on to Thames News where she presented with Andrew Gardner. Smith then moved to Sky before becoming a presenter on GMTV.
 
Currently, Smith co-presents the “Breakfast Show” on BBC London with Paul Ross and regularly stands in on the Radio 2 Friday Night Arts Show. Smith also writes for a number of national newspapers and magazines about theater and travel, and due to her love of opera, she has presented an opera show on Classic FM and presented the Kiri Prize on Radio 2, a nationwide hunt to find an opera star.

Sergio Spaccavento

Executive Creative Director, BCUBE Publicis Groupe


Sergio Spaccavento is currently the executive creative director at BCUBE Publicis, an international advertising agency in Milan.

He is an art director, a copywriter, a TV and radio show writer, a movie scriptwriter, an advertising teacher and a member of the Art Directors Club Italy. He teaches humor techniques at university and during advertising festival awards in Europe.

Spaccavento wrote humor TV shows for Italian television (MTV, RAI, Italia 1, La7) and cable TV (Fox, floptv, Sky). He is also scriptwriter for a TV comedy serial named “Mario” broadcasted on MTV at his second season. He is one of the authors of “Lo ZOO di 105,” a national radio show with more than 4 million audience each day. He is also co-author of “Italiano Medio,” his first movie.

Ben Spivak

Managing Partner, eyeball


As managing partner, Ben Spivak is thrilled to cultivate a culture and environment of good will for clients and employees. Being reasonable and collaborative are keys to eyeball’s success – especially in an industry where crazy often prevails. Spivak is a leader among a new generation of “born-digital” producers with a depth of production experience and a highly evolved design sensibility. He strives to lead a company that blends art and commerce, and does it well no matter the medium. Last year he and his partners at eyeball executive-produced the Sundance award-winning documentary “Alive Inside,” and he has previously worked as a producer at many of the preeminent companies in the industry, including Psyop, Tronic, Edgeworx and Cossette. At eyeball, he has served a wide diversity of clients and presided over ever-expanding capabilities and offerings as the firm has come into its own as a full-service design agency.

Sir Tom Stoppard

Playwright


In 1967, Tom Stoppard’s first full-length play, “Rosencrantz and Guildenstern Are Dead,” was staged by the National Theatre. This play was followed by other award-winning works, including “Jumpers,” “Every Good Boy Deserves Favour” (with Andre Previn), “Travesties,” “Night and Day,” “The Real Thing,” “Hapgood,” “Arcadia,” “Indian Ink,” “The Invention of Love,” “The Coast of Utopia” (a trilogy) and “Rock’n’Roll.”

His many stage adaptations and translations include “Undiscovered Country” (Schnitzler), “On the Razzle” (Nestroy), “Rough Crossing” (Molnar), “The Seagull” (Chekhov), “Henry IV” (Pirandello), “Heroes” (Sibleyras), “Ivanov” (Chekhov) and “The Cherry Orchard” (Chekhov).

Stoppard has also written for radio, television and film. His screen credits, as writer and co-writer, include “Brazil,” “Empire of the Sun,” “Enigma,” “Shakespeare in Love” (winner of an Academy Award for best original screenplay). His most recent work includes, for screen, “Anna Karenina,” for television “Parade’s End” (a five-part series) and “Darkside” for radio.

His latest play, “The Hard Problem,” opened at the National Theatre in January 2015. He also directed his own screenplay of “Rosencrantz and Guildenstern Are Dead” (1990), which won the Golden Lion at the Venice Film Festival. Stoppard began his working life in 1954 as a junior reporter on the “Western Daily Press.”

Stoppard received a knighthood in 1997 and in 2000, was awarded the Order of Merit by Her Majesty the Queen.


Photo by Matt Humphrey

Alain Sylvain

Founder & CEO, Sylvain Labs


Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand strategy consultancy with offices in New York City and Amsterdam. The company serves as a strategic planning resource for product developers and marketers, providing innovation and ideation, brand strategy and general management consulting. Sylvain Labs' clients include Google, Nike, Target, PepsiCo, General Motors, AB InBev, Chobani, LVMH as well as a number of broadcast and TV brands including Bloomberg, MTV Networks, AMC Networks and A+E Networks.
 
Sylvain is co-founder and investor of several ventures including Master + Dynamic, a design-driven, premium audio brand, The Dots and others. He is the executive producer of Instafame, a documentary exploring the psychological impact of digital fame on young people. In addition, Sylvain works closely with HELP, a merit- and needs-based scholarship program, and the Global Poverty Project.
 
Sylvain is a frequent lecturer on innovation, marketing and brands. He sits on the board of VCU’s Brandcenter and has been featured in “The Wall Street Journal,” “The New York Times,” “PSFK” and other publications.

Ole Türck

Head of On Air and Synergy - Disney Channels, The Walt Disney Company GSA


Ole Türck joined the Walt Disney Company in 2011, where he was was initially in charge as senior manager of the creative services division. He has now managed the on-air department of Disney Channels GSA in the field of marketing since 2013.

In addition to taking care of the free-TV station Disney Channel and the pay-TV stations Disney XD, Disney Junior and Disney Cinemagic in the German-speaking region, the on-air department develops and produces campaigns for various fields of activity of the Disney Company. The primary focus in this regard is supporting the marketing activities of Disney’s own brands and franchises. After holding various responsible positions in the fields of promotion and marketing at the pay-TV channel Premiere, Türck was appointed creative director at the TV agency Creation Club GmbH and SKY Deutschland.

Sven Völker

Designer, Artist & Writer


Sven Völker lives and works as designer, author and artist in Berlin and is editor of "Some Magazine."

He studied at the University of Art in Bremen and received an MA from Middlesex University in London. Later in 2004 he was appointed professor and taught at the Karlsruhe University of Arts and Design (HfG at ZKM) in Karlsruhe and at Burg Giebichenstein University of Art.

Graphic symbols play an important role in his work. Colour, form and typography are being combined in a playful modular way and evolve in ever new combinations. He designed the award winning corporate identity for the japanese Suzuki Motor Corporation from five visual elements only. With his small and unconventional Berlin based studio he also worked for clients such as Volkswagen and BMW.

In his personal projects he transfers this experimental way of working and thinking into the world of art, books and lately even onto the stage. For the Opera in Halle/Saale, he developed a stage design for the novel symphony „The Trumpet of the Swan” by E.B. White. His large scale art installations that consist of coloured light and printed paper traveled to exhibitions in Norway, Prague and Bern in 2012.

Since 2010 he is Editor-in-chief of Some Magazine and frequently publishes books about design and art: „Some Book - Graphic expressions between Design and Art” at Lars Müller Publishers and „Go Faster - The graphic design of racing cars” at Gestalten Publishers. „Der Welt über die Straße helfen” was written and edited together with german philosopher Peter Sloterdijk in 2010.

In autumn 2015 his first picture book will be published at NordSüd Publisher under the title: „There is a little black spot on the sun today”. Völker’s bright illustration transform Sting’s poetic words into a minimalistic children’s book about pain.

Ian Webster

Founder, Business Thinking Revolution


Ian Webster is a professional with 25 years of experience working in a variety of roles with Blue Chip organisations, and now the founder of Business Thinking Revolution. After a career that started in finance, Webster delivered large change projects for both Mars UK and Allied Domecq before joining the Boxwood Group, a quickly growing management consultancy.

Over five years with Boxwood, Webster was involved with a wide range of commercial and development projects for clients including Sainsbury's, Argos, Somerfield and Volkswagen UK. Over the past decade, Webster's focus has shifted to personal development, qualifying as an NLP Master Practitioner with both John Seymour Associates and Salad. Over the past four years he has developed a strong grounding in the emerging field of Three Principles, studying with a wide of range of leading names in this field, including Jamie Smart and his Clarity Practitioner Programme.

Since 2005, Webster has worked independently, initially part of the team that set up Wharf Group and more recently his own company Wharf Consultants, where he has worked extensively in the media sector for the BBC and Turner Broadcasting. His recent projects included supporting the relocation of Factual Programming from BBC Birmingham to Bristol, an 18-month project, involving over 100 staff and key titles such as Countryfile and Gardeners' World.

Webster specialises in helping people to navigate change, tap into their creativity and fully flourish in their work, by cultivating a greater awareness of how their state of mind truly works.

Konrad Wielandt

Creative Director, Wielandt GmbH


Konrad Wielandt has been working for television in many roles, starting out as a camera assistant and then editor on a German SNG service.

He soon became a freelance editor for on-air promotion, current affairs and news programmes at Munich, Germany-based channels ProSieben, Kabel1 and DSF. He then moved on to Cologne, where he started designing and animating on-air graphics on Quantel Editbox and Henry for RTL Germany. Next up was an art director position at SevenSenses Munich, the in-house design team for ProSieben and Sat.1. After another gig at BDA Creative Munich, Wielandt started his independent career. He became a freelancer and founding partner of design studios, scripted reality and Alpenblick, specializing in creating channel designs, promo mechanics and show opens. In this role, he has been working for many German and European channels, such as ProSieben, Sat.1, SRF Swiss Television, Deutsche Welle, ZDF, Servus TV, DMAX, BR, ORF, Prva Serbia, Star TV Greece and many more.

In the last two years, he started exploring the effect of scripting and automatisation on TV design. Wielandt is now an independent creative director, and, with his team, has won more that 15 awards such as PromaxBDA and Eyes&Ears of Europe for his work.

Jo Wilkinson

Co-Founder, James&Wilkinson Media


Jo Wilkinson, co-founder of James&Wilkinson Media (JWM), started her career in advertising before deciding that broadcast was her passion.

Wilkinson went on to work as a senior manager in media planning at the BBC, Sky UK and Red Bee Media with responsibility for developing, managing and implementing promotional strategies for channels. In 2011, she co-founded JWM with one aim – to help broadcasters maximise the power of their owned media space to drive audiences to consume content and engage with broadcaster brands.  In the last four years, this work has taken her to more than 15 countries across multiple continents, and has ranged from the development of effective portfolio promotional strategies, campaign planning through to developing break and audience navigation best practice for a range of different types of broadcasters, as well as more recently VOD platforms.

Nico Wohlschlegel

Director of Marketing & Creative, The Walt Disney Company


Nico Wohlschlegel is the director of marketing and creative at Disney Channels and the head of music and live entertainment at The Walt Disney Company GSA.

Wohlschlegel has a dual role in the German-speaking region for all marketing activities of the Disney TV channels and is responsible for Disney's music and live entertainment business in GSA. His TV role comprises the free-TV station Disney Channel as well as the pay-TV stations Disney XD, Disney Junior and Disney Cinemagic. In addition, Wohlschlegel is responsible for expanding the music and live entertainment business in the German-language region.

Wohlschlegel has been with Disney since 1999 in various functions focusing on the TV business. During this period, he launched four TV stations as well as various digital offerings in the German market and successfully established several highly profitable TV franchises. Prior to joining Disney, Wohlschlegel was project manager of a marketing consultancy firm.

CharlieCo Advertisement Stephen Arnold Music Advertisement