OUR HEADLINE SPEAKERS

Station Summit Speakers

WHAT IS

STATION SUMMIT?

The only event created exclusively for television station marketing and promotion professionals. With every network, syndicator, and major station group gathered under one roof, Station Summit is the can't miss event of the year.

Each day of Station Summit 2018 is devoted to a different element that makes up your station brand.


TUES. JUNE 26 — NETWORK AFFILIATE DAY

2018 partners include: ABC, CW, CBS, Fox, NBC. 
Please note: The CW network meeting is on Thursday, June 28th

Get the latest tools and strategies during this day of face-to-face meetings with your network. Maximize the impact of new programming and initiatives, learn strategy for the Summer and Fall, and leverage those ideas into growing your local audience. Please check with your network for your specific schedule.


WEDS. JUNE 27 — PROGRAM DISTRIBUTION DAY

2018 partners include: 20th Television, CBS Television Distribution, Disney-ABC Home Entertainment and Television Distribution, Debmar-Mercury, Entertainment Studios, NBCUniversal Television Distribution, Sony Pictures Television, Warner Bros.

Here's your opportunity to visit with syndication partners. Discover strategies and ideas for building audience in critical dayparts. See plans for the launch of new programming, and learn best practices on returning shows.


THURS. JUNE 28 — PROMAXBDA DAY

Discover sessions tailored specifically for the unique needs of station marketing professionals,​ including digital best practices, the craft of marketing, and leadership development. Then celebrate the creativity and innovation of our industry as we present the Gold at the PromaxBDA Awards Ceremony.

Please note: the CW network meeting will be today from 2:15 p.m. to 4:15 p.m., not on Tuesday's Network Day.

FRIDAY JUNE 29 — STATION GROUP DAY

Many of the leading stations groups will host meetings. Check with your group


THE BEST IN BROADCASTING ARE HERE

The World's Best Brands Are Here

schedule

All Station Summit events are located at The Mirage Hotel, Las Vegas. Please see The Mirage website for directions and transportation information.

Sessions subject to change. Contact conference@promaxbda.org or membership@promaxbda.org if you have specific questions about the event.

Monday, June 25
     
2:00PM - 6:00PM
Registration Desk 2
 

Registration Open

Obtain your Station Summit badge or ask questions. PromaxBDA staff is always available at the registration desk.

     
9:00AM - 6:00PM
Mirage Event Center B
 

FPEC/FOX Affiliate Meetings

Check with FOX for specific information.

     

Tuesday, June 26
7:00AM - 7:00PM
Registration Desk 2
 

Registration Open

Obtain your Station Summit badge or ask questions. PromaxBDA staff is always available at the registration desk.

     
7:15AM - 8:00AM
Rotunda
 

Breakfast

 
     
8:00AM - 9:00AM
Mirage Events Center A

Keynote
 

Official Station Summit Open

Don't miss the official introduction to Station Summit 2018, including our opening video, presented by our official design partner, Sibling Rivalry. Opening remarks by PromaxBDA Board member Meredith Conte, and PromaxBDA VP of Marketing and Programming Rick Swanson.

Speakers:
Meredith Conte, PromaxBDA Board member and VP of Marketing, TEGNA Media
Rick Swanson, VP of Marketing and Programming, PromaxBDA


KEYNOTE: The State of Broadcast Journalism

This year, we make history at Station Summit when three of the most influential people in broadcast journalism share the same stage for the first time ever. We are honored to welcome David Muir of ABC World News Tonight, Jeff Glor from the CBS Evening News, and Lester Holt of NBC Nightly News in a not-to-be-missed panel discussion moderated by Frank Biancuzzo, Executive Vice President and Group Head of Hearst Television. With the unprecedented changes happening in our world right now, there's never been a more vital time for us to hear their perspectives on the events shaping America today—and to find out what it means to be a trusted source in this new minute-by-minute news environment.

Moderator:
Frank Biancuzzo, EVP, Hearst Television, Inc.

Speakers:
Jeff Glor, Anchor, "CBS Evening News"
Lester Holt, Anchor, "NBC Nightly News with Lester Holt"; Anchor, "Dateline NBC"
David Muir, Anchor, "World News Tonight with David Muir" and Co-Anchor, "20/20"

     
9:00AM - 4:00PM
 

Broadcast Network Affiliate Meetings

Check with your network for specific information.

Mirage Event Center C1

Montego

St. Croix

     
6:00PM - 8:00PM
1 OAK
 

Welcome Reception at 1 OAK

1 OAK brings a unique combination of art, fashion, and celebrity status to the nightclub world. Celebrate the start of Station Summit 2018 at Las Vegas' premier nightclub destination, courtesy of Atlas Talent Agency.

Station Summit registered attendees only; conference badge required for entry. 1 OAK is located inside The Mirage.

Sponsored by:

Atlas Talent Agency
     

Wednesday, June 27
7:00AM - 6:00PM
Registration Desk 2
 

Registration Open

Obtain your Station Summit badge or ask questions. PromaxBDA staff is always available at the registration desk.

     
7:15AM - 8:00AM
Rotunda
 

Breakfast

 
     
8:00AM - 9:00AM
Mirage Events Center A

Keynote
 

KEYNOTE: Alex Trebek and a Life in Jeopardy!

Celebrate 35 years of Jeopardy! with Alex Trebek. Take an up close and personal look back at a career in broadcasting that spans more than 50 years, from his start at the Canadian Broadcasting Corporation through hosting more than a dozen game shows in the 1970s and 80s, to his now-iconic tenure as the host of America’s Favorite Quiz Show, Jeopardy! Join him as he shares personal stories, video clips, and memorable moments with contestants, celebrities, and even royalty. The session will be moderated by Harry Friedman, Executive Producer of Jeopardy! Alex will have all the answers, so don’t forget to put your comments in the form of a question!

Moderator:
Harry Friedman, Executive Producer, Jeopardy!

Speaker:
Alex Trebek, Emmy Award-winning Host, Jeopardy!

     
9:00AM - 6:00PM
 

Program Distributor Day Meetings & Events

Check with your network for specific information.

             
  Montego     St. Thomas
             
  Trinidad     Antigua
             
  St. Croix     Bermuda
             

Hospitality Suites

Visit PromaxBDA Registration Desk for more information.

     

Thursday, June 28
7:00AM - 5:00PM
Registration Desk 2
 

Registration Open

Obtain your Station Summit badge or ask questions. PromaxBDA staff is always available at the registration desk.

     
7:15AM - 8:00AM
Rotunda
 

Breakfast

 
     
8:00AM - 9:00AM
Mirage Events Center A

Keynote
 

KEYNOTE: The State of Our Art

This year, The State of Our Art is truly global! Check out the best of the best work from all over our planet, curated exclusively for you by PromaxBDA members across the globe. See defining work from Africa to Argentina, New Zealand to Denmark, and France, back here to North America. Get fresh insights into multicultural perspectives, and see how culture impacts creativity. There's real change happening in the world, but one thing will always remain constant: no matter the language, art speaks for itself.

Speakers:
Vicky Free, SVP, Marketing, Disney/ABC Home Entertainment and Television Distribution
Scott Rowe, SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing

     
9:15AM - 10:00AM
Montego A/B/C

Digital
 

Hashtag Our Stories

In today's shifting media landscape, the audience can often be your greatest video content creators. People trust people more than brands on their social media timelines. So how do we tell a story when we're no longer the ones holding the camera? Former CNN Senior Social Media Reporter Yusuf Omar and social media consultant Sumaiya Omar founded Hashtag Our Stories to engage and inform, empowering mobile storytellers to bring about reform. Now they're here to share examples from across the globe of how online communities are creating stories and solutions. See firsthand how the phone has become the ultimate communication tool. Find out why the social media audience doesn't just want to witness the world; they want to change it.

Speakers:
Sumaiya Omar, Co-Founder, Hashtag Our Stories
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories

     
9:15AM - 10:00AM
St. Thomas A/B

Digital
 

The Television Strikes Back!

Long ago in a DMA far, far away . . . local TV stations were dealt a serious blow by the digital death star. Phones were replacing televisions as the screen of choice in growing numbers. Viewers turned away for a moment to check their social media accounts and never looked back. They were cutting cords and streaming video. But now there's a new hope! The latest consumer research from SmithGeiger tells a different story. Viewers actually love their TVs, and marketers are finding new ways to connect with them. Now, learn their secrets and see the latest plan of attack. Search your feelings . . . well, you know the rest.

Speaker:
Andrew Finlayson, EVP of Digital and Social Media Strategies, SmithGeiger

     
9:15AM - 10:00AM
Antigua A/B

Essentials
 

Making Old Media New Again

Move over, Facebook. Step aside, Twitter. Smart marketers are finding new ways to make old media deliver. Radio, cable, and even outdoor still play important roles in your media mix if you know how to make them work. Learn the differences between paid media and earned media, see the best out-of-home placement, and find out the value of tune-in versus image advertising. Most of all, discover how to maximize your budget, measure success, and make the most out of coop dollars.

Moderator:
Merry Aronson, Founder, Merry Media, Inc.

Speakers:
Adrianne Anderson, Vice President, Marketing and Creative Services, KTLA, Los Angeles
Stacey Miller Eisenberg, Vice President of Sales, Las Vegas, iHeartMedia
Dan Zimmerman, Senior Director Promotion and Marketing, Sinclair Broadcast Group

     
10:00AM - 10:30AM
Main Promenade
 

Networking Break

Sponsored by:

     
10:30AM - 11:15AM
Montego A/B/C

Essentials
 

Topical Promos That Kick Butt!

Put your phone down and listen up please. There was a time when producing a good topical promo was all we thought about—great news story, expertly “teased” during lead-in programming, bam, results! Today, the lowly topical promo often gets lost in the shuffle of time-shifted viewing, OTT, and every other distraction. The key to growing your audience has shifted, too: it's all about viewer retention. Now, get back to the essentials in this tease-writing workshop, packed with actual examples and designed to help you master the basics of holding onto your viewers. You'll see exactly what to do and what to avoid. Crisp writing, sound, and visual selections are all key. Lace up your butt-kickin' shoes, and let's do this!

Speaker:
Greg Derkowski, Audience Retention Specialist, 602 Communications

     
10:30AM - 11:15AM
St. Thomas A/B

Leadership
 

When Worlds Collide: Content and Marketing Convergence

Get ready to rock your world. The traditional lines between marketing and content are not just blurred—they're gone. We must disrupt our institutional thinking and our conventional workflows in order to remain relevant! Learn how to get "unstuck" in the new minute-by-minute consumption economy, where platform-specific content and marketing must evolve throughout the day. See how to reshape relationships and workflows into new content partnerships. Now, imagine a new world at your station, open and collaborative, free of the boundaries between news and promo. Ready to go there? The time is now.

Speaker:
Larry Rickel, President & CEO, The Broadcast Image Group

     
10:30AM - 11:15AM
Antigua A/B

Leadership
 

Micki Byrnes: Lessons to Lead By

Sometimes the best way to grow your management skills and reach your career potential is to listen to someone who's done it in spectacular style. As the only woman on a 12-person sports crew covering events for a small station in Worcester, Massachusetts, Micki Byrnes was known as "Swish-Pan Byrnes." Today, along with improving her camera work, Micki has significantly increased her responsibilities as the President and General manager of WKYC, the TEGNA station in Cleveland. Micki's path to the top wasn't straightforward: She crisscrossed the country from Atlanta to San Francisco, learning hard lessons along the way, before landing in Cleveland and moving up from marketing director to station manager to general manager. How'd she do it? In this insightful, interactive session, Micki will share the secrets of her leadership and why marketers are so well-served to lead in today's disrupted landscape.

Moderator:
Meredith Conte, VP, Marketing, TEGNA Media

Speaker:
Micki Byrnes, President & General Manager, WKYC, Cleveland

     
11:30AM - 12:15PM
Montego A/B/C

Craft
 

Zero Budget: Doing More with Nothing

Last year saw the smash debut of our Station Summit signature showcase Zero Budget Magic. This year, the promo wizards are back with even more top-flight work from all over the broadcasting world. And once again, just like magic, these highly creative campaigns were pulled off with no budget! You’ve seen State of Our Art with the very best marketing and creative services on the planet, where money is often no object. Now, get your feet back on the ground with budget-friendly inspiration. You never know where your next great idea will come from!

Speakers:
Rick Lewchuk, SVP, Creative Marketing and Brand Standards, CNN Worldwide
Jessica Rappaport, VP, Marketing, E. W. Scripps Company

     
11:30AM - 12:15PM
St. Thomas A/B

Digital
 

Inside Facebook Journalism Project: 2018 Priorities for News and Video

Josh Mabry joins us from Facebook's Local News Partnerships team to share an update on the Facebook Journalism Project. Take an in-depth look at the platform's 2018 priorities for news, and see how publishers are using video to build community and tell stories on Facebook and Instagram. Josh will be joined by Mashaal Mir from AJ+, the online news and current events channel run by Al Jazeera Media Network. This influential publisher is ready to share some thought-provoking insights around social video strategy on Facebook.

Moderator:
Sue Ramsett, Vice President and General Manager, KWQC, Davenport, IA

Speakers:
Josh Mabry, Local News Partnerships, Facebook
Mashaal Mir, Producer, AJ+

     
11:30AM - 12:15PM
Antigua A/B

Leadership
 

Stuff Great Leaders Always Do (and One Thing They'd Never Do)

You have a difficult job with a lot of responsibilities in a business undergoing massive change. You're also ambitious with a drive to accomplish things and grow. Now you need to learn how be an effective leader and grow your career at the same time. See how to build strong relationships within your department and forge productive bonds with other departments. Find out how to partner with News and Sales. Dazzle the boss—or better yet, become the boss. We'll explore real-life examples of leaders who started out with no clue how to lead. You'll leave this session with five tangible, actionable things that will help you become a truly effective leader. And one thing to avoid at all cost. Assuming, of course, you want to be among the best.

Speaker:
Alan Schnur, Founder, The Schnur Group

     
12:30PM - 2:00PM
Mirage Events Center A
 

The 2018 PromaxBDA Awards at Station Summit

Who will take home the gold? Join us as we celebrate the outstanding creativity of our marketing and promotion community.

Hosted By:
Mario Lopez, Host, Extra, the Emmy® Award–winning entertainment news program

     
2:15PM - 4:15PM
Bermuda A/B
 

The CW Affiliates Meeting

Check with The CW for specific information.

     
2:15PM - 3:00PM
Montego A/B/C

Digital
 

Workshop—Hashtag Our Stories

This morning in their information-packed keynote presentation, former CNN Senior Social Media Reporter Yusuf Omar and social media consultant Sumaiya Omar demonstrated how the audience can often be your greatest video content creators. Now, in this hands-on workshop, learn how to hashtag YOUR stories. See firsthand how the phone has become the ultimate communication tool. Find out how to unleash the power in your pocket. Then join the social media conversation in your market and help change the world. (Two times available for your convenience. Same content presented during each workshop)

Speakers:
Sumaiya Omar, Co-Founder, Hashtag Our Stories
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories

     
2:15PM - 3:00PM
St. Thomas A/B

Essentials
 

When Disaster Strikes: A Survival Guide

Last year, stations across the country endured a crisis that challenged every aspect of their business—from hurricanes and wildfires to floods and mass casualty events. When disaster strikes, do you have a plan? Do all of your departments know their roles? Stop wondering and get the facts. You'll hear best practices for emergency planning and leave with a list of action items and knowledge you can bring back to your station. This is your how-to handbook on how to be ready to serve your audience, save lives, and keep people safe.

Speaker:
Larry Shenosky, Professional Services Manager, Cutting Edge

     
3:15PM - 4:00PM
Montego A/B/C

Digital
 

Workshop—Hashtag Our Stories

This morning in their information-packed keynote presentation, former CNN Senior Social Media Reporter Yusuf Omar and social media consultant Sumaiya Omar demonstrated how the audience can often be your greatest video content creators. Now, in this hands-on workshop, learn how to hashtag YOUR stories. See firsthand how the phone has become the ultimate communication tool. Find out how to unleash the power in your pocket. Then join the social media conversation in your market and help change the world. (Two times available for your convenience. Same content presented during each workshop)

Speakers:
Sumaiya Omar, Co-Founder, Hashtag Our Stories
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories

     
3:15PM - 4:00PM
St. Thomas A/B

Essentials
 

From Data to Insight

Every morning, marketing directors across the country wake up to a tsunami of information. From Facebook engagement metrics and website page views to Nielsen numbers for the late news, the data keeps coming! But what do all those numbers really mean? How can you make sense of it all? It's time to go from data dump to invaluable insight with the help of Julie Girocco, Senior Vice President of Nielsen. Learn about Measurement Transformation across all markets and new opportunities it provides to marketers. This will include insights to audience changes on traditional TV as well as OTT. Bring your toughest problems and get the answers you need to be more effective in your job.

Speaker:
Julie Girocco, SVP, Local Media Client Solutions, Nielsen

     
4:00PM - 4:30PM
Main Promenade
 

Networking Break


Stephen Arnold Music “Six Strings of the 60’s” Guitar Giveaway

Our friends at Stephen Arnold Music are doing a “Six Strings of the 60’s” guitar giveaway. You must be present to win!

Sponsored by:
Stephen Arnold Music

     
4:30PM - 5:15PM
Montego A/B/C

Craft
 

Battle of the Promo Superstars

The Superstars are back! You told us how much you loved this session in past years. Now we're back in 2018 with a new Battle and a new band of courageous Superstars. The same ground rules apply: our Superstars are given the exact same news story (TSR), along with a tight deadline to turn around a complete multiplatform promo package. It's up to you to compare and contrast how each Superstar rises to the creative challenge. How will the teams handle music, voice-over, copy, and editorial and creative direction . . . for the same story? Let the battle begin!

Moderator:
David Baumann, Marketing and Creative Director, Stephen Arnold Music

Speakers:
Alissa Frick, VP, Creative Services & New Media, WTXF, Philadelphia
Diane Hannes, VP, Creative Services, WMAQ, Chicago
Tim Sarquis, Creative Services Director, KFSN, Fresno
Drew Sidener, Creative Services Director, KCNC, Denver

     
4:30PM - 5:15PM
Antigua A/B

Essentials
 

Spending Smarter: Get More ROI from Your Marketing Dollar

What are you doing to engage your audience on social media? Do you still use traditional media? In a world of infinite content and limited attention spans, does your message get where it needs to go? Or do you "spray and pray" your media dollars? Let's get smart. Leverage the science of viral and multiscreen behaviors, and learn the best paid marketing strategies for your station. Discover the latest targeting techniques, find out how and when to deploy ads, and review examples of the powerful creative videos that drive viewing. This nuts-and-bolts session will show you how to engage social audiences and convert them into viewers.

Speaker:
Ashley Colette Gonzalez, Brand Strategist, Dose Media

     
5:30PM - 7:00PM
Promenade outside Montego
 

Happy Hour and a Half

Unwind after three days of meetings with colleagues and friends — old and new!

​Hosted by:

     

Friday, June 29
8:00AM - 12:00PM
Registration Desk 2
 

Registration Open

Obtain your Station Summit badge or ask questions. PromaxBDA staff is always available at the registration desk.

     
9:00AM - 6:00PM
 

Station Group Meetings

Check with your station group for specific information.

     

Sessions subject to change. Contact conference@promaxbda.org or membership@promaxbda.org if you have specific questions about the event.

Sponsors

For information regarding sponsorship opportunities at PromaxBDA​ Station Summit 2018, contact Stephen Earley at stephen.earley@promaxbda.org.

Program Distribution Partners


Broadcast Network Partners


Sponsors


Official Music Sponsor


 

Official Conference Designer Partner


 

Awards Designer Partner


 

TAKE ADVANTAGE OF OUR DISCOUNTED ROOM RATES

Clift Hotel Clift Hotel

REGISTRATION

In-person registration is now available at The Mirage. Visit the PromaxBDA Registration Desk, across from the Terry Fator Theater.

On-site registration hours:

Monday: 2:00 p.m. - 6:00 p.m.
Tuesday thru Thursday: Open from 7:00 a.m.

Please contact Anush Payaslian with any questions: anush@promaxbda.org or 310.789.1509.

Stephen Arnold Music
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