OUR HEADLINE SPEAKERS

PromaxBDA: The Conference Speakers
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LEARN:

GET EXPERT TIPS, TOOLS AND UP-TO-SPEED INSIGHTS ON HOW TO CREATE A REWARDING CAREER

We’ve brought together our industry’s leading strategic thinkers and innovators to speak about the real changes transforming our world, our work and our jobs.

In addition, our Master classes and labs give you the opportunity to roll up your sleeves and put craft skills, proven strategies and fresh ideas to work from day one.


CREATE:

WHAT DOES IT TAKE TO DELIVER AWARD-WINNING WORK?

In our industry the stakes are high, the clock is ticking, the budget is what it is. You will see effective campaign strategies realized, the latest creative from all around the world, and find out who’s taking home a gold this year. It’s not (just) about the awards --but who doesn’t want recognition for killing it?


CONNECT:

IT’S NOT ALL WORK.

Our conference presents you with four days to see and be seen. Meet and mingle with our industry’s best and brightest. Catch up with colleagues you haven’t seen since forever. Unlike Vegas, what happens in NYC doesn’t have to stay there. Don’t miss out on this chance to get your global empire going.

 

WHO ATTENDS PROMAXBDA

The World's Best Brands Are Here

Schedule

All events at the New York Hilton Midtown hotel otherwise indicated. Please see the Hilton website for directions and transportation information.

Conference schedule subject to change. Contact conference@promaxbda.org or membership@promaxbda.org if you have specific questions about the event.

New sessions added every day — check back often! 

 

Monday, June 11, 2018

10:00 a.m. - 1:00 p.m.
Thrive 2018-19 Kick-off (Invitation Only)
Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org

Speaker:
Esther Weinberg, CEO, MindLight Group

Thrive


In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

2:00 p.m. - 5:00 p.m.
Executive Mentorship Program Kick-off (Invitation Only)
Check-in begins at 1:30 p.m., and the program starts promptly at 2:00 p.m.
Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org

Speaker:
Esther Weinberg, CEO, MindLight Group

In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

5:00 p.m. - 7:00 p.m.
Client-Agency Speed Dating (Invitation Only)
Please contact David Tilove for more information at david.tilove@promaxbda.org

7:30 p.m. - 9:30 p.m.
VIP Welcome Party (Invitation Only)
All PromaxBDA Global tier members are invited to attend with one guest. Please email membership@promaxbda.org for more information.


Tuesday, June 12, 2018

9:00 a.m. - 12:30 p.m.
Diversity and Inclusion

Session description coming soon.

Speakers:
TBA

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

10:00 a.m. - 7:00 p.m.
Registration Desk & Badge Pickup Open
Early arrival is highly recommended so you can pick up your badge and find the perfect seat for the start of the conference.

1:00 p.m. - 1:45 p.m.
Annual PromaxBDA Membership Meeting
All members are invited to attend this meeting with the President and interim Chairman of PromaxBDA.

2:00 p.m. - 5:30 p.m.
Conference Welcome and Opening Sessions
(specific rooms and times will be published in early May)

Official Conference Open with Scott Rogowsky

Come play along with Quiz Daddy, Scott Rogowsky (HQ Trivia) as he opens our conference 2018. This year, our sessions focus on the real changes happening right now in our world, our industry, our work. We hope they will inform and inspire you to learn, create and connect so that you can continue to grow and find reward personally and professionally.

Speaker:
Scott Rogowsky, Comedian and Host of HQ Trivia


Next Gen Entertainment Now

A new generation of creators is redefining what a story is, how it's told and where it's viewed. They’re changing what audiences now consider entertainment. Our keynote with Dawn Ostroff, President of Condé Nast Entertainment, in conversation with HQ Trivia's Scott Rogowsky, focuses on programming trends for different platforms and asks the big questions: What is entertainment now? Where are young viewers? Is digital video the new family entertainment?

Speakers:
Dawn Ostroff, President, Condé Nast Entertainment
Scott Rogowsky, Comedian and Host of HQ Trivia


Why Beauty Matters

Lately, beauty's gotten a bad rap. Big name designers claim no interest in it. The contemporary art world has turned its back. Architects don't include it in their vocabulary. Still, a beautiful environment has the power to change what we feel and how we behave. Stefan Sagmeister talks about why neglecting beauty is completely stupid.

Speaker:
Stefan Sagmeister, Designer and Co-Founder, Sagmeister & Walsh


BOOM: Mega Change

One big convo covering what's happening right now in our industry.

• Get the 4-1-1 on mergers-of-the-moment
• Find out why showrunners are sprinting from traditional studios (did someone say Netflix?)
• And is there still such a thing as job stability???

Our insightful panel knows and tells.

Speakers:
TBA


Now Acting Up

The times they are a changin'. They counted on to us to provide a safe world for them to grow up in. And then s*it happened. Now they're not only speaking out but making change happen and the whole world is listening. See and hear how this post 9/11 generation is creating our newest activism.

Speakers:
TBA


8:00 p.m. - 11:00 p.m.
Opening Night Party
How will we top Harry Potter World? Stay tuned: we’ll reveal the location very soon.
Attendees only — no guests permitted without a conference badge. Contact membership@promaxbda.org for more information.


Wednesday, June 13, 2018

8:00 a.m. - 6:00 p.m.
Registration Desk and Badge Pickup Open
Conference staff are available all day to answer any questions.

8:30 a.m. - 1:30 p.m.
Thrive 2017-18 Graduation (Invitation Only)
Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org

Speaker:
Esther Weinberg, CEO, MindLight Group

Thrive


In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

9:30 a.m. - 12:30 p.m.
Morning Sessions
(specific rooms and times will be published in early May)

How We Make the Sausage: A Behind-the-Scenes View

The marketers and creative experts behind today's killer on-air campaigns, Upfronts and ad sales successes discuss how they guide their respective teams to produce effective work. Find out how the entire process works from start to finish.

Speakers:
John Cassidy, VP, Multiplatform Creative, truTV
Tricia Melton, SVP, Marketing, Freeform
Bill Price, Promo Genius, Bill Price, LLC
Chris Spencer, EVP, Creative, National Geographic Partners


State of Design 2018

How is 2018 playing out in the design world? We've got the goods: all the latest short films, game cinematics, music videos, broadcast design, advertising, infographics, and branded content. In the spirit of design at its best, we're showing you instead of just telling you. You may have seen some of this creative already, but you haven't gotten our panel's incisive take on what it all means for our immediate future.

Speaker:
Stephen Price, Founding Editor/Creative Director, Stash Media Inc.


Spinning the Tainted Resume

21st Century Fox, The Weinstein Company, Uber. What happens to you when your company gets sucker-punched by scandal? Learn how to rehabilitate your image by taking inspiration from the real estate market - after all, they know how to sell a murder house! Learn how to rebuild and what message you need to have in your back pocket to deal with the inevitable questions that come at you.

Speaker:
Joanna Sucherman, Owner, JLS Media


The Client/Agency Relationship: The Good, The Bad and The Ugly

In an homage to "The Affair," we'll examine two humongous projects from both sides of the client/agency relationship. What brought them to the breaking point? And then what happened? See what it takes to pull off a 100+ deliverables/360 degree campaign. And there's more: the panel will challenge our audience with questions like "What to do when a project goes sideways" and "How do you admit when you're wrong?" Come ready to share your answers.

Speakers:
Joe Burrascano, Founder and Executive Creative Director, Aardman Nathan Love
Joel Pilger, Consultant, RevThink
Michael Waldron, SVP Creative Director, Art & Design, Nickelodeon
Marcel Ziul, Creative Director and Founder, STATE Design


Industry Close-Up: Now/New/Next

If anyone can predict where our industry's headed in the next 18 months it's these industry innovators. Learn what trends are shaping both traditional and streaming content providers. Get a jump on what's working and today put it into action tomorrow.

Speaker:
Angela Courtin, Global Head of Marketing, YouTube TV & Originals


12:30 p.m. - 2:00 p.m.
Midday Break

2:00 p.m. - 3:30 p.m.
Executive Mentorship Program Wrap-up (Invitation Only)
Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org

Speaker:
Esther Weinberg, CEO, MindLight Group

In partnership with:
Mindlight Group

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners

2:00 p.m. - 5:00 p.m.
Afternoon Sessions
(specific rooms and times will be published in early May)

Social Originals: The New Promotion

Trailer Park, the award-winning creative agency partnered with USC's Annenberg Innovation Lab to explore the future of show marketing. The agency now shares key insights. Learn how to remain relevant, build audiences, tailor your show's launch plan, see what a "social" trailer is, and figure out how to ignite premium and pay-worthiness in your marketing.

Speakers:
Bernie del Carpio, President and Creative Director, TV & New Media, Trailer Park
Jake Katz, Head of Strategy & Insights, Trailer Park


That's What She Said

A recent Harvard study concluded that corporate diversity training has actually made the gender gap worse. Author, That's What She Said: What Men Need to Know [and Women Need to Tell Them] About Working Together, former Gannett Chief Content Officer, and USA Today Editor-in-Chief Joanne Lipman shows us how to reach across the gender divide, and why empowering women as true equals is essential for both women and men --and she gives us a road map for getting there.

Speaker:
Joanne Lipman, Author, That’s What She Said: What Men Need to Know [and Women Need to Tell Them] About Working Together, Surrey Lane Media


The First 90 Days: Personal and Professional Recovery and Reinvention

Mergers, acquisitions and (more) management changes. Your job is changing and/or may disappear. Still feeling cool, confident and creative? We've got a media pro, a job recruiter, and a professional coach to guide you through the fallout and prep you for the changes you know are coming your way.

Speakers:
Heather Jagels, Principal and Owner, Mountain Zen Creative
Evan Shapiro, Owner/Producer, eshapTV


New Best Practices 2018

In 2017, we embraced chatbots, AI, Instagram stories, Facebook Live, and neuromarketing. So where are we going in 2018? Lee Hunt knows, and he's taking us to school in his annual deep dive into the best practices and tech adoptions your teams need in order to stay on the bleeding edge. With broadcast marketing evolving at a blinding pace, you cannot afford to miss this one.

Speaker:
Lee Hunt, Strategist, Trainer, & Industry Thought Leader, Lee Hunt LLC


What We Do Matters: Content Marketing w/ a Mission

Marketing is our world, but the world needs so much more. How to balance work with social responsibility? Our spirited panel of industry leaders shares insights about how you can make a difference through the content you create. Bring your social consciousness with you and learn how your work can provide you with a fulfilling sense of purpose.

Speakers:
Diana Dixon, Founder/Executive Creative Director, DIXON
Scott Edwards, SVP of Marketing, On Air Promo & Operations, Fox


Be the Change: Using Your Platform for Social Good

Creative businesses use a variety of internal and external resources to deliver industry-defining promotion, marketing, and design. Why not use the gold mine of your company's well-oiled platforms to help create the greater good? It's not only rewarding; it could reinvigorate your creative team. Find out how to tap into your company's resources and connections to do some social good.

Speakers:
Lara Richardson, Group EVP, Marketing, Discovery and Science Channel
Kim Rosenblum, EVP, Marketing and Chief Creative Officer, Nickelodeon Group
Chris Sloan, Co-Founder, 2C Creative + Content


Augmented Reality in Focus

Welcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Helman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and our panel of AR/VR innovators, will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.

Speakers:
Brien Holman, Executive Creative Director and Partner, We Are Royale
Loren Judah, Creative Director, We Are Royale


The Art of Title Design 2018

Learn the secrets of powerful title design as our creative experts share their process and discuss what’s new now. Join Emmy Award winners Ellen Kahn and Lynda Kahn for this session co-sponsored by the Television Academy.

Speakers:
Lisa Bolan, Creative Director, Elastic
Ana Criado, Creative Director, Prologue Films
Karin Fong, Director & Designer, Imaginary Forces
Ellen Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.
Lynda Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.


Make Your Content Find the Consumer

How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Personalization is key. Get up-to-speed on the tech, best practices, and KPIs you need to know about now to keep existing viewers and grab new ones.

Speaker:
Walt Horstman, SVP and GM, Advanced Media & Analytics, TiVo


Leading Through Change

What does it take to retain your team? Strong marketers have to pivot with change to create consistently stellar work. Learn how these industry leaders mentor their teams to stay inspired and motivated in a volatile landscape.

Speakers:
Alison Hoffman, CMO, Starz
Susanne McAvoy, EVP, Marketing, Creative & Communications, Crown Media Family Networks
Harriet Seitler, CMO and EVP, OWN: Oprah Winfrey Network
Puja Vohra, EVP, Marketing & Digital, truTV


Failure: Own Up + Move On

Who has time to get stuck in failure mode? To be a success you need to be a do-er. Just doing it, in the face of failure, takes guts and the tools to change your mindset. First, figure out what went sideways and then, learn how to improve. Overcome your fear of failure so you can just DO.

Speaker:
Steve Brouwers, Creative Director, SBS Belgium


5:30 p.m. - 7:00 p.m.
Agency Happy Hour
All attendees invited - don’t forget your conference badge for entry.

6:00 p.m. - 8:00 p.m.
Student Night (Invitation Only)
Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners


Thursday, June 14, 2018

8:00 a.m. - 7:00 p.m.
Registration Desk and Badge Pickup Open
Conference staff are available all day to answer any questions.

9:30 a.m. - 12:30 p.m.
Morning Sessions
(specific rooms and times will be published in early May)

14 Tips to Build Positive Storytelling Communities

The best video content creators now are your consumers. In their social media timelines, people trust other people more than they do brands. So how do we tell a story when we're not holding the camera? Former CNN Senior Social Media Reporter, Yusuf Omar, has the answer. Learn how online groups from across the globe are creating engaging stories and constructive narratives.

Speakers:
Sumaiya Omar, Co-Founder, Hashtag Our Stories
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories


The Future of Branded Content: Rewind

While branded content is on fast-forward it looks to the past for inspiration. Bark Bark's Tabitha Mason-Elliott talks one-on-one with Frank Scherma, President of Radical Media for an incisive look at the roots of branded entertainment and how it continues to impact ROI today. Get up-to-speed on integrated sponsored experiences now on all platforms from Snapchat to VR.

Speaker:
Tabitha Mason-Elliott, Partner & Head of Production, BARK BARK
Frank Scherma, President, Radical Media


How You Can Create Killer Campaigns

Find out exactly what goes into a campaign that pops. Our panel of boundary-pushing marketing exes features ABC’s Rebecca Daugherty on Roseanne, HBO's Chris Spadaccini, on Westworld, Hulu’s Kelly Campbell on The Handmaid's Tale and Showtime’s Don Buckley on The Chi. See what it takes to create campaigns that enter our zeitgeist and become cultural icons.

Speakers:
Don Buckley, CMO, Showtime Networks Inc.
Kelly Campbell, CMO, Hulu
Rebecca Daugherty, EVP, Marketing, ABC Entertainment and ABC Studios
Chris Spadaccini, EVP, Consumer Marketing, HBO


Eye-opener: Simon Doonan

While our industry is often coming to terms with change, fashion is consistently defined by it. Learn about breakthrough marketing from the man with the coolest job title on the planet: Creative Ambassador-At-Large, Barneys New York. Doonan shares his idiosyncratic POV on how to communicate brand value via the most eye-catching platform: the street-level store window. His windows-as art-installations can compete with any TV show for drama, style and irreverent humor.

Speaker:
Simon Doonan, Creative Ambassador for Barneys New York, Author, and SLATE columnist


F*cking Convention

Session description coming soon.

Speaker:
Meghan Kirsch, SVP, Marketing and Creative, VICELAND


Hot Spots Showcase 2018

Don't miss the annual survey of spots that have the promo world buzzing. Strap in for an eye-popping, gobsmacking showcase of the year's best marketing and promotional work from the television industry. If your stuff's here, you'll be proud. If not, maybe a little envious. (Next year, dammit! Next year . . .) Either way, we promise you'll be entertained and inspired.

Speakers:
Dan Bragg, SVP, Marketing, A+E Networks
Mark Valentine, Creative Director & Co-Owner, ANATOMY


12:30 p.m. - 2:00 p.m.
Midday Break

2:00 p.m. - 3:30 p.m.
Leadership Sessions

A series presented by the 2017-18 class of THRIVE, PromaxBDA’s signature creative executive professional development program. For more information visit promax.tv/LeadersThrive.

Presented by PromaxBDA's Leadership Through Diversity Partners:
Leadership Through Diversity Partners


*Please note: There will be a five minute break between each session

LEGACY NOW!

Are you aware that you are living your legacy at this very moment? Your daily actions and interactions are writing your legacy whether you’re aware of it or not. You leave your legacy when you leave a room. This session is focused on realizing and reframing perceptions about legacy with guides to living your legacy on purpose, and motivating a team to do the same.

Speakers:
Javier Canto, Senior Creative Director, Programming & Sports, Univision
Allison Caviness, Creative Director, BET Networks
Mike Taylor-Mozer, Art Director, Multiplatform Design, Comedy Central
Mark Wright, Senior Director, Graphics, CNN


Save The Drama For Your Mama: Finding Mindfulness in the Workplace

Corporate day to day getting you down? Is the stress buildup close to reaching threat level midnight? We just might have a cure for you!

This session will focus on mindfulness; defining what it is, and how being mindful can provide you with a whole new approach and clarity to both work and life. We’ll offer some examples and pointers on how to make your work day more positive and productive – and how to save the drama for your mama.

Speakers:
Javier de Innocentis, Senior Creative Director, A+E Networks Latin America
Russell Streit, Senior Writer/Producer, truTV
Kristen Streit, Design Director, Preschool & Franchise, Nickelodeon


2:00 p.m. - 5:30 p.m.
Afternoon Sessions
(specific rooms and times will be published in early May)

The New Brand Citizenship

As brands focus on Purpose and Social Good, they’re embracing their roles as Brand Citizens. They are also engaging in an unpredictable, fast-changing conversation, where passionate voices often dominate and provoke. How do you evolve your marketing and promotion operation to navigate a successful Brand Citizenship strategy? What’s required to be effective, authentic and strategic enough to allow Purpose and Social Good to build your brand and your business? And what can media brands learn from consumer brands already brandishing their Citizenship-- like North Face, Airbnb, Dick's Sporting Goods, Nike. In this discussion, you’ll hear about what’s working—and what is not.

Speakers:
Linda Ong, Chief Culture Officer, Civic Entertainment Group
Scot Safon, CMO, UPtv


How Media Brands Win Social Video Engagement & Influence Viewing

Find out what best practices broadcast and cable brands use to compete in the social video ecosystem. Learn how to engage viewers on social platforms, effectively build a following and promote your smart social content. Anatomy Social's presentation will get you up-to-speed on the latest analytics, insights and innovative ideas so you can improve your social engagement, brand recognition and content consumption.

Speaker:
Gabriella Mirabelli, CEO and Co-Founder, ANATOMY


The Ten Connections

You want your video content to win. How can you create a targeted plan to engage viewers while they're at home and on the go? Andrew Finlayson of SmithGeiger Research has the answers and he's telling. Learn the ten strategies leading media companies are using right now to effectively connect viewers with content.

Speaker:
Andrew Finlayson, EVP of Digital and Social Media Strategies, SmithGeiger


TV: R.I.P.

--Or maybe not. The fact is, more people are watching than ever, on more devices, in more places. The star power, creative talent, raves and engagement are a reality. So what’s going on? Innovator Tom Goodwin will tell you: TV is alive and well; we only need to change how we think about it. Learn how to take control of all the opportunities for content, monetization, data, interactivity, and growth that are right in front of you.

Speaker:
Tom Goodwin, EVP of Innovation at Zenith USA


State of Our Art 2018

Session description coming soon.

Speakers:
TBA


5:30 p.m. - 7:00 p.m.
Pre-Awards Reception
Attendees only — no guests permitted without a conference badge. Contact membership@promaxbda.org for more information.

8:00 p.m. - 10:00 p.m.
PromaxBDA Awards 2018 Ceremony
Doors open at 7:30 p.m.
Attendees only — no guests permitted without a conference badge. Contact awards@promaxbda.org for more information.

Please note: Conference schedule subject to change - contact membership@promaxbda.org for more information.

Sponsors

For information regarding sponsorship opportunties at PromaxBDA: The Conference 2018, contact Stephen Earley at stephen.earley@promaxbda.org.


Official Conference Designer Partner


Awards Designer Partner


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