June Conference 870x475

June 14-16
Register Now

DATE

June 14-16, 2016


LOCATION

New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019


PRICING

$1,595
until June 2, 2016

The Conference 2016
June 14-16, 2016 New York

 

The world's leading entertainment marketers and creatives gather once a year at PromaxBDA: The Conference for three days of insider strategies, cutting-edge tools, and unparalleled insights to stay ahead of the curve in this rapidly evolving industry.

JUST ANNOUNCED KEYNOTE SPEAKERS AND HEADLINERS:

The Conference 2016 Speakers

Hotel

PromaxBDA Hotel A

New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019

We’ve secured special discounted rates for PromaxBDA: The Conference attendees at out host hotel, the Hilton New York Midtown. Please use the link below to reserve your room at our attractive conference rate.

PromaxBDA Hotel B

PromaxBDA Hotel C

schedule

More sessions will be added soon — Stay tuned!

Monday, June 13
9:00 - 11:00AM
2nd Floor Gibson
 

Annual Diversity Council Meeting (By Invitation Only)

A yearend review of PromaxBDA’s programs and strategic objectives for the next 12 months. There will be an opportunity for questions and answers.

     
11:00AM - 1:30PM
2nd Floor Nassau West
 

Thrive 2016-17 Kickoff (By Invitation Only)

New Thrive cohort consisting of 16 individuals will be meeting for the first time.  The foundation for their year long immersive leadership experience will be set.

Will be delivered by Esther Weinberg from MindLight Group, a leadership and development company.

     
2:00 - 5:00PM
2nd Floor Murray Hill East
 

CATALYST: Creative Entrepreneurs

RSVP required - Open to agency principals only
1:30 p.m. check-in

Running a business is a journey. It requires leadership to develop from reacting, to anticipating, to influencing the future of their business. And often the creative entrepreneur is not equipped for this growth.

This engaging workshop is designed specifically for agency principals to address the unique challenges that agencies face in our industry. By asking the right questions and sharing insights, consultants Tim Thompson and Joel Pilger at RevThink will guide the conversation, interview carefully curated experts and help you discover a path to actualize the future of your business.

In addition to the kick-off workshop, CATALYST is a gathering space at PromaxBDA: The Conference, where agency leaders will continue the conversation, exchange ideas, and learn from fellow entrepreneurs facing the same pressures, challenges, and opportunities. Each day a "coffee hour" will capture the best insights of the Conference from the agency perspective.

CATALYST is a new program for agency leaders who are asking:

  • Am I offering the right solutions to help my company grow?
  • What best practices already exist, so I don’t have to reinvent the wheel?
  • This industry has changed so much, how can I embrace the future?
  • How can I avoid the failure of others?
  • Will my company be worth anything when I’m ready to sell?

In partnership with:

RevThink

Contact Gabi Morales at gabi.morales@promaxbda.org for information on how to RSVP.

     
2:00 - 5:00PM
2nd Floor Nassau East
 

Executive Mentorship Program 2016-17 Kickoff (By Invitation Only)

1:30 p.m. check-in

Mentors and mentees will meet for the first time
First hour will be dedicated to only the mentors

Speaker:
Keith Grant, Creative Director, ABC Entertainment Marketing

Mentees will join at 3pm

Training/workshop will be led in partnership by Esther Weinberg from MindLight Group, a leadership and development company.

     
5:00 - 7:00PM
2nd Floor Murray Hill West
 

Client-Agency Speed Dating (By Invitation Only)

PromaxBDA’s signature Speed Dating event is a unique opportunity for agencies to meet with clients one-on-one in a series of rapid-fire, eight-minute pitches.

After the event, feedback is given via a rating system, expressing levels of interest in working with the agency—and PromaxBDA will connect any matches.

     
7:30 - 10:30PM
The Rainbow Room
30 Rockefeller Center
 

The Executive Member Party (By Invitation Only)

An iconic location. An unforgettable event. Celebrate 60 years of PromaxBDA high atop Rockefeller Center at the legendary Rainbow Room. Raise a glass to the start of The Conference at the venue that for decades has been synonymous with New York City glamor.

Hosted by:

Comcast NBC U
     

Tuesday, June 14
10:00AM - 7:00PM
2nd Floor Promenade
 

Registration Desk Open

     
10:00AM - 6:00PM
Grand Ballroom West
  Executive Member Lounge Open
(Executive Membership required)
     
10:00AM - 6:00PM
2nd Floor Rhinelander
 

Recharge Lounge Open

Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.

     
11:00AM - 1:00PM
2nd Floor Gramercy
 

Leadership Institute 2016 (By Invitation Only)

10:30 a.m. check-in

The PromaxBDA Leadership Institute is an invitation-only annual workshop for media leaders and executives to tackle the big challenges and issues facing those at the top of our evolving industry.

Held each year on the opening day of PromaxBDA: The Conference, the Leadership Institute provides the inspiration, tools and strategies they seek to grow as leaders and help their organizations succeed.

Speaker:
Steve Kazanjian, President and CEO, PromaxBDA


May-December (and January-July) Relationships: Finding Common Ground Through Intergenerational Dynamics

Generation gaps have always existed, both in the world at large and in the workplace specifically. It makes life interesting though, admittedly, also sometimes disastrous. So knowing how to effectively bridge those gaps can not only avoid trauma but lead to phenomenal productivity. In this session, we’ll address issues like ageism, preferred communications styles of different gens, how to foster a culture of common ground, why leadership should include age diversity for premium results in the company; bridging the divide between internal messaging and corporate use messaging; and much more. Suitable for all ages.

Speaker:
Jocelyn Greenky Herz, Office Culture and Politics Expert, CEO, Sider Road Media

     
1:00PM
3rd Floor America’s Hall 1
 

Annual PromaxBDA Member Meeting

Officially the standing annual membership meeting for the association. Use this session as your opportunity to sit with the board co-chairs and the president and CEO as they field whatever questions you may have or topics you wish to discuss about the PromaxBDA association.

Speakers:
Scot Chastain, Chair, PromaxBDA
Steve Kazanjian, President and CEO, PromaxBDA

     
2:00PM
3rd Floor Grand Ballroom

"What's Next"
 

Official Conference Welcome

Speakers:
Scot Chastain, Chair, PromaxBDA
Steve Kazanjian, President and CEO, PromaxBDA

     
2:15PM
3rd Floor Grand Ballroom

"What's Next"
 

Nerds Rising! Comedy, Cinema and Comics

A Conversation with Director, Writer and Podcaster Kevin Smith & Screen Junkies Creator Andy Signore on Creativity and Connection in the Digital Age: Two very different paths converge with a common goal– create entertaining and innovative content and find success with audiences doing what you love. .

Speakers:
Kevin Smith, Director, Writer, Podcaster
Andy Signore, SVP Content, Defy Media/Head of Creative, ScreenJunkies (Home of “Honest Trailers”)

     
3:00PM
3rd Floor Grand Ballroom

"What's Next"
 

Supplier of the Future with Ben Silverman

Ben Silverman, the Emmy and Golden Globe Award-winning show creator and media executive, is the Chairman and Co-CEO of Propagate Content, uniting producers, creators, and advertisers to create all forms of content for distribution across a variety of platforms around the world. Pioneering content at the forefront of the entertainment industry, Silverman has created and executive produced major network, cable, and digital platform hits, including Golden Globe and Peabody award-winning shows The Office, Ugly Betty, Biggest Loser, and The Tudors, as well as recent hits like Jane The Virgin at The CW, Marco Polo and Flaked with Will Arnett and Mitch Hurwitz for Netflix, NBC’s transformative TV commerce show Fashion Star and Running Wild with Bear Grylls on NBC, Separation Anxiety for TNT/TBS, and Fameless for TruTV. Silverman has produced feature films including Mansome and Hands of Stone, the upcoming biopic of Roberto Duran starring Robert De Niro, Usher and Edgar Ramirez which premiered at Cannes Film Festival this May. Hear from Silverman as he discusses reinvention, choosing partners as a supplier of the future.

Speaker:  
Ben Silverman, Chairman and Co-CEO, Propagate Content

     
3:30PM
 

NETWORKING BREAK

     
4:00PM
3rd Floor Grand Ballroom

"What's Next"
 

Politics: The Greatest Show on Earth

Session description coming soon.

     
4:45PM
3rd Floor Grand Ballroom

Hot Mess Cool Shit
 

Meet the Disruptors

First you ignored them, then you found them somewhat intriguing, and now you’ve really taken notice—whether in fear, appreciation or some mix of both. The disruptors that have slowly infiltrated the comfy space once held solely by traditional TV networks are here to stay. So, what does that mean to the creative-job landscape? Just who are your next clients and employers, now that content has a whole new “dating field” of digital players? We're putting faces to the names behind some of today’s biggest disruptors in this relevant, interactive session you won’t want to miss. Using a rapid-fire, interactive format, we’ll give our panel of new-media mavens the platform to introduce their capabilities, content and culture. We will give creative, clear examples of the types of positions and skill sets necessary to thrive in this brave new world, whether you remain a competitor or future team member of one of these new services.

Moderator:
Brian Stelter, Host, Reliable Sources & Senior Media Correspondent, CNN

Speakers:
T.J. Marchetti, CMO, AwesomenessTV
Jenny Wall, SVP, Head of Marketing, Hulu
Jenny Whitlock, Head of Brand Marketing, Amazon Prime Video

     
5:30PM
3rd Floor Grand Ballroom

"What's Next"
 

Special Session TBA

Session to be announced soon. Stay tuned!

     
8:00 - 11:00PM
TBA
 

Opening Night Party

Don’t miss our biggest bash of the past 60 years. It's the event the whole industry will be talking about. Connect with old friends and network with new colleagues at a party unlike anything you’ve ever seen before at The Conference.

Shuttle service to the party begins at 7:15 p.m. Please board buses on 54th Street between Sixth and Seventh Avenues.

Conference attendees only - badge required for entry
Executive Members may bring one guest

     

Wednesday, June 15
8:00AM - 6:00PM
2nd Floor Promenade
 

Registration Desk Open

     
8:00AM - 5:30PM
Grand Ballroom West
  Executive Member Lounge Open
(Executive Membership required)
     
8:00AM - 6:00PM
2nd Floor Rhinelander
 

Recharge Lounge Open

Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.

     
9:00AM
3rd Floor Grand Ballroom

Hot Mess Cool Shit
 

Family Feud Live

This session will pit the two traditional ‘sides’ of the creative campaign—the Clients (networks and content distributors) against the Agencies (creative design and production companies) to find out more about each other, and have fun along the way. We’ll have a full 45-minute session with actual scoring, polling and discussion that will help bring to life some of the biggest misconceptions, secrets and pain points between these two groups, in an entertaining manner, with some of the industry’s biggest players. The moderator will not only ask the questions and run the game play, but also seek further insights from the contestants. Sorry, Richard Dawson not included.

Moderator:
Mark L. Walberg

Contestants:
Brian Eloe, Creative Director, 2C Creative
Tracy Grandstaff, SVP, Original Production, NBC Entertainment
Kasumi Mihori, Creative Director, Troika
Sean Owolo, Executive Producer, Big Machine
Kendrick Reid, SVP & Executive Creative Director, Brand Strategy, BET Networks
Niels Schuurmans, EVP, Viacom Velocity Creative Content Solutions, Viacom

     
10:00AM
2nd Floor Gramercy East
 

Thrive 2015-16 Graduation (By Invitation Only)

2015-2016 Thrivers will come together one last time as a group before they present their sessions for the Leadership Track on Thursday.

Join us for a ceremony celebrating their growth, experience, and bonds created during the past year

     
10:00AM
2nd Floor Sutton

Brand Love
 

Brand Integration

6 Degrees of Connection

From bio-hacking to social memes, virtual reality, mobile design thinking and more, there are myriad ways brands can connect to consumers and fuel how consumers connect to one another.  In an era where disruption is king, and creativity is queen, how should we be thinking about the consumer’s decision making process?  Through a series of interconnected personal stories and professional anecdotes, award-winning innovator, Chris Denson showcases how creativity and technological innovations impact the every-day decisions we make in life and in business.  

Speaker:
Chris Denson, Director, Ignition Factory, OMD; Host of Innovation Crush


Driving Marketing Innovation

Session description coming soon.

Speaker:
Adam Harter, VP, Consumer Engagement, Pepsi-Cola North Americas Beverages

     
10:00AM
3rd Floor Americas Hall

The Craft
 

Perfect 10 Vs. Long Form

Session description coming soon.

Speakers:
Molly Christie Benson
John Jamilkowski, Senior Creative Director, Turner
Glenn Lazzaro

     
10:45AM
 

NETWORKING BREAK

     
11:15AM
2nd Floor Sutton

Brand Love
 

The Best of Branded Content

In the age of ad blockers and DVR skip buttons, networks and advertisers are rushing to engage consumers through entertaining, shareable, branded content. But not all branded content is created equal. What works? Why does it work? And how can you and your team make your branded content work even better?

In this session, we’ll share multiple examples of the most effective, sharable branded content from the past year and examine the best practices that made them so successful. Then, we’ll dive deeper into two case studies of innovative, branded campaigns from The CW and The History Channel to explore how they were developed, why they connected with audiences, and how they used new digital, social and experiential approaches to extend that connection even further.   

Moderator:
Thor Raxlen, Director and Founder of the Collective, LAIR

Speakers:  
Brian Briskman, President + Creative Director, B2+
Tom Kaniewski, Creative Director Integrated & Brand Partnerships, The History Channel
Barbra Robin, SVP Integrated Sales & Marketing, CW Network

     
11:15AM
3rd Floor Mercury

The Bottom Line
 

Going Off Grid: TV Branding in a Future Without Channels

Networks today are balancing a wide range of objectives. For tune-in, they’re balancing driving the premier with driving continuity. For platforms, they’re balancing both linear and digital. With apps, they’re evolving from driving installs to driving usage. Facebook will share the stage with HBO discussing successfully marketing strategies to achieve these varied objectives.

Speakers:
Sabrina Caluori, SVP, Digital Media & Marketing, HBO
Sharon Mussalli, Industry Manager, Entertainment, Facebook

     
11:15AM
3rd Floor Americas Hall

Hot Mess Cool Shit
 

New Technology of Storytelling

Storytelling has become democratized. It’s no longer solely in the hands of network and studio executives—assuming you have and understand the new tools of the trade. This session will focus on the tech that’s changing the game: Drones, GoPros, iPhones, tablets and countless other high-quality, low-cost pieces of gear. This roundtable discussion will cover the dizzying new era of storytelling with a look at how technology is being harnessed for the future in cinemas, on TV screens, laptops and mobile devices.

Moderator:
Andy Baker, SVP, Global Creative Director, National Geographic Channels Worldwide

Speakers:
Mike Castellucci
Filipe DeAndrade
Joey L., Photographer and Director, Freelancer

     
12:15PM
3rd Floor Grand Ballroom

The Bottom Line
 

New Best Practices 2016

Lee Hunt's annual round up of the strategies, tactics and creative that are changing our business.

Speaker:
Lee Hunt, Principal, Lee Hunt LLC

     
12:15PM
2nd Floor Sutton

Brand Love
 

Brand/Rebrand Reboot

Freeform

Surely you’ve heard that ABC Family, one of the highest-rated networks among millennial viewers, is rebranding as Freeform. We’ve invited leaders from the rebrand to share with you their approach to getting inside the minds of millennials and how ABC Family has channeled that mindset into the new brand. What does it mean to be in the ‘becoming’ years of life? How does this optimistic focus on looking ahead and embracing life’s adventures contrast with the more brash, combative millennial brands out there? From a legal and practical standpoint, can UGC and Co-creation really be hallmark pillars of an entertainment brand, especially one owned by Disney?

Speaker:
Nigel Cox-Hagan, SVP, Marketing, Creative & Branding, Freeform


GSN

When Game Show Network launched two decades ago it, was where old episodes of game shows went to find an extended life. Original content in cable TV was rare, and brands were often greater than the sum of their programs. But as cable evolved, GSN unfortunately did not, so eventually, it was time for a big change. In June of 2015, GSN underwent a company-wide brand rethink. The directive: Create contemporary original programming to reach younger viewers, and continue to service the core audience with shiny-floor game shows like “Idiotest" and “Winsanity" but also broaden the definition of game shows to include competitive reality with “Skin Wars” and “Hellevator.” GSN re-imagined its personality with bold, engaging visuals and a new brand voice that is colorful and contemporary. It expanded its reach into the digital and social space and increased the production value of its on-air promos. The result: 2015 was GSN’s highest rated year ever, and its median age in primetime is down to 59. The answer is, “What is a 20 year old start-up?” Come to this one loaded with your questions.

Speaker:
Gary Adler, VP Design, GSN


Channel 4

The process of randomly generating the logo pieces into different arrangements was executed in Cinema 4D, utilizing a “very simple, dynamic system that any young kid coming out of college could potentially do,” said Gilbert. It involved creating a virtual rig where the camera is attached to a rotating background and the logo blocks get set in motion with its rotation and fall accordingly – i.e. however the laws of physics decree it. DBLG and SQUA ended up creating more than 50 of the shifting patterns “so you would very rarely see a repeat,” leaving room for any number more to be created.

Speaker:
Grant Gilbert, Founder/Creative Director, DBLG

     
1:00 - 2:30PM
 

MIDDAY BREAK

     
2:30PM
3rd Floor Mercury

The Craft
 

Comedy: The New Media Language

Comedy, as the saying goes, isn’t pretty, but when it comes to building an audience, it can be a thing of beauty. There’s always been an undeniable connective tissue between comedy and promotion, and that’s especially true on the internet, where humor has become the universal language, allowing brands to be blunt, disarming and to reach consumers. But, in today’s chaotic world, how can brands cut through the noise and achieve this? It’s certainly not as simple as Steve Martin’s technique of placing a slice of bologna in each shoe and “feeling” funny. Join Buzzfeed’s CMO Frank Cooper, Vox’s Greg Gordon, ModOp’s TK and comedian Jonah Ray (TK) in a discussion about how to use humor to build audiences and change consumer behavior, moderated by Seeso’s Patricia Hadden. We promise at least a few chuckles.

Moderator:
Patricia "Parra" Hadden, SVP/Head of Marketing, NBCUniversal

Speakers:
Jen Danielson
Greg Gordon
T.J. McCormick, Partner/Executive Creative Director, eyeball

     
3:30PM
2nd Floor Sutton

The Bottom Line
 

Best 360 Campaigns of the Year

Top marketing, creative and agency executives discuss the tips, tricks and best practices for producing integrated key art, spots, activations and social media that work together to create breakthrough campaigns in a cluttered marketplace. You’ll see some of the best 360 campaigns of the year and get exclusive insight into how they were conceived, produced and executed across all platforms.

Speakers:
Steph Sebbag, President & Chief Creative Officer, bpg
Alexandra Shapiro, EVP Marketing & Digital, USA Network
Kim Rosenblum, EVP, Marketing & Creative, Nickelodeon/Nick@Nite/TV Land

     
3:30PM
3rd Floor Mercury

"What's Next"
 

Preparing for the Identity Revolution: How New Perspectives on Race, Gender, and Sexuality Are Shaping Content

What do Beyonce’s “Formation" and Target’s move away from gender-based signage have in common? They are both indicative of our current cultural climate and its fascination with identity. As questions of race, gender and sexuality increasingly dominate the cultural conversation, perceptions and expectations are shifting. Learn how this new understanding of identity affects both brand and content.

Speakers:
Lori Hall, SVP, Marketing & Creative Services, TV One
Guy Slattery, GM Viceland at VICE Media - A+E Networks

     
4:15PM
 

NETWORKING BREAK

     
4:45PM
3rd Floor Grand Ballroom

Hot Mess Cool Shit
 

PromaxBDA Hot Spots Showcase 2016

Don’t miss the annual survey of spots that have the promo world buzzing. Strap in for an eye-popping, gobsmacking showcase of the year’s best marketing and promotional work from the television industry. If your stuff’s here, you’ll be proud. If not, maybe a little envious. (Next year, dammit! Next year…) Either way, we promise you’ll be entertained and inspired.

Speakers:
Dan Bragg, SVP, Marketing, Science Channel
Mark Valentine, Creative Director & Co-Owner, ANATOMY

     
4:45PM
2nd Floor Sutton

The Bottom Line
 

Unfriended & Unfollowed: Making Social That Doesen't Suck

Many networks primarily utilize social platforms as devices that drive eyeballs back to the linear channel. But smart networks harness the creative power of social platforms to go way beyond tune-in, bolstering their brands in the process. This session explores the relationship between networks and their social media accounts, examining how voice, audience engagement and storytelling present exciting opportunities beyond the box.

Moderators:
Bo Bishop, Director of Content & Strategy
Anika Chin, Social Marketing Strategist/Manager, CNN

Speakers:
CJ Bargamian, VP, Digital Marketing, Starz Entertainment
Jodi Lennon, Editorial Director, Brand Creative, Comedy Central
Puja Vohra, EVP, Marketing and Digital, truTV

     
4:45PM
3rd Floor Americas Hall

The Craft
 

VR: The Next Big Thing

Session description coming soon.

Speaker:
Aaron Luber, VR/Cardboard Partnerships, Google / YouTube

     
5:30 - 7:00PM
2nd Floor
  OPEN DOORS Happy Hour
     
6:00PM
2nd Floor Nassau West
 

Student Creative Portfolio Review (By Invitation Only)

Session description coming soon.

     
6:00PM
2nd Floor Nassau East
 

HR Roundtable (By Invitation Only)

Session description coming soon.

     

Thursday, June 16
8:00AM - 7:00PM
2nd Floor Promenade
 

Registration Desk Open

     
8:00AM - 4:00PM
Grand Ballroom West
  Executive Member Lounge Open
(Executive Membership required)
     
8:00AM - 4:00PM
2nd Floor Rhinelander
 

Recharge Lounge Open

Charge your devices, check in with the office, and enjoy a quiet moment away from the conference sessions.

     
9:00AM
3rd Floor Grand Ballroom

Brand Love
 

HGTV's 'Property Brothers'

This session will discuss and examine the intricacies and opportunities of leveraging and marketing a personal brand that is a powerhouse franchise.  The Property Brothers have become an iconic multi-platform lifestyle brand, and this panel will give provide insights into both balancing and capitalizing on the brand dualities of the network brand HGTV and the Property Brothers brand.

Speakers:  
Neil Berkeley, Principal, brkly
Heather Jagels, Vice President of Creative Services, HGTV and DIY Network
Santos B. Lopez, Executive Producer, Brother vs Brother Campaign –HGTV, DIY Network & GAC
Drew & Jonathan Scott , HGTV's 'Property Brothers' & Authors of "Dream Home: The Property Brothers' Ultimate Guide to Finding & Fixing Your Perfect House", HGTV

     
9:00AM
3rd Floor Mercury

"What's Next"
 

Reimagining Relevancy: How To Create and Distribute Content at the Speed of Today

Brands are capitalizing on the current vogue for live and on-demand content by taking new approaches to traditional advertising. Bespoke product placements and branded content activations offer a unique value proposition to brand marketers, but producing these formats with shrinking budgets and little time is no easy feat. The multitude of ever-changing formats at our disposal adds to the challenges for media owners and networks. On the other side of the equation: As the demand for these creative activations increases, how can media owners best meet advertiser needs and capitalize on their own expertise in traditional mediums to provide resources to advertisers? As live programming at scale, real-time cultural phenomenons and the notion of dynamic ad insertion continue to garner interest, this conversation will address these issues and more. Join MediaLink’s Howard Homonoff (also a Forbes.com columnist) alongside Christina Norman, CEO, Water Cooler; Colleen DeCourcy, Global Creative Director, W+K and a Fortune 50 brand marketer to discuss how to most effectively engage audiences in today's viewing environment.

Moderator:
Howard Homonoff, SVP, Medialink and Columnist, Forbes

Speakers:
Colleen DeCourcy, Partner and Global Co-Executive Creative Director at Wieden + Kennedy
Christina Norman

     
9:00AM
3rd Floor Americas Hall

The Leader
 

Lessons from the Corner Office

Client vs. Vendor: Whose Grass is Really Greener?

When you’ve been both in-house and out-of-house, you have valuable perspective to offer. There are ups and downs on each side, and we’ll explore the client and the vendor experience through an in-depth discussion with a panel of professionals who have lived both.

Speakers:
Alicia Biggs, Creative Director, Wee Beastie Box Office
Jessica Gleason, VP, Production: On-Air Promotion and Branded Entertainment, SundanceTV
Alex Moulton, Senior Creative Director, VICE
Louis J. Venezia, Owner / Chief Creative Officer, Pilot
Kelly Wollschlager, VP/Creative Director, Participant Media/PIVOT


The Boomer’s Guide to Staying in the Game

As PromaxBDA hits its 60th Anniversary, many of our members are approaching that same milestone. As part of a relatively young industry, our Baby Boomer members are faced with the challenges of practicing their craft in an industry that demands we stay current. This panel will feature a group of distinguished creative and marketing professionals of the baby boomer generation sharing their secrets for staying forever young while leveraging the wisdom that comes with age.

Moderator:
Seth Berkowitz, President, Broadcast and Digital, Workshop Creative

Speakers:
Richard Gottehrer, Founder & Chief Creative Officer, The Orchard
Marla Provencio, EVP, Marketing, and CMO, ABC Entertainment Group
Frank J. Radice, Expert in Residence, Definition 6

     
10:00AM
3rd Floor Mercury

The Craft
 

Brand & UX: Challenges and Opportunities

Creating branded experiences in an increasingly fragmented digital environment is both challenge and opportunity. Often an afterthought on cross-platform media projects, branding should be one of the most important elements, providing the connective tissue that completes the service journey and connects the dots. We’ll explore the elements of branding within the digital world of networks, studios and content. Topics of discussion include how to develop a brand vocabulary that is native to entertainment; how to use UX motion and audio to create consistency on all devices; and how a sophisticated digital application of the brand will create new business opportunities beyond marketing in advertising and audience engagement.

Speakers:
Fabian Birgfeld, CEO, W12 Studios
Jeremy Lasky
Dewey Reid, VP Executive Creative Director, CNN Digital
Ben Whitla, Creative Director, Great Big Story

     
10:00AM
3rd Floor Grand Ballroom

The Leader
 

Beyond Measure with Margaret Heffernan

The former CEO of five businesses, Margaret Heffernan explores all-too-human thought patterns such as conflict avoidance and selective blindness that lead organizations and managers astray. Why businesses and the people who run them often ignore the obvious — with consequences as dire as the global financial crisis and Fukushima Daiichi nuclear disaster.

Speaker:
Margaret Heffernan, CEO, Entrepreneur, Author

     
10:45AM
 

NETWORKING BREAK

     
11:15AM
3rd Floor Grand Ballroom

Hot Mess Cool Shit
 

State of Design

At our cores, we’re all storytellers. And the craft of design provides an array of tools to use to tell our tales. Each year, we pull together some of the world’s most compelling and innovative short films, game cinematics, music videos, advertising, infographics, branded content and broadcast design produced in the last 12 months. By examining where we are in design today, it gives us a glimpse into where we’re headed in the future. And that’s a story not to be missed.

Speaker:
Stephen Price, Editor/Creative Director, Stash Media, Inc.

     
11:15AM
2nd Floor Sutton

Brand Love
 

Fans Rule: Harnessing Passion to Drive Success

The Power of Fandom: What Makes A Super Fan?

It’s good to have people who like your brand, but it’s even better to have fans of it. Those are the devoted, even rabid hyper-“likers” who not only support and buy your brand but who can become legions of micro marketers effectively working on your behalf. In this session, we’ll take a deep dive into the fandom phenomenon. What does it really mean to be a fan of something, and why should we care? How do you convert consumers who “just like” something into fans? What are the building blocks of fandom? How can a brand define and identify fans and help build an enduring relationship? How will both source content (IP) and marketing content change as fans take an even bigger role as co-creators? How can we completely re-think what open architecture means in our relationship with fans as we develop content of all kinds? What rights do fans have to create content around entertainment properties and what should we know about it? How can we think further about ways that fans can be a partner and resource rather than just people we want to sell things to?

Speakers:
Susan Kresnicka, Cultural Anthropologist, Troika
Flourish Klink, Writer, Producer, Fangirl; Partner, Chaotic Good Studios


We Believe! - How the 2015 Women's World Cup Shattered TV Records and Made History

In July 2015, the U.S. Women’s Soccer team won the FIFA World Cup, seemingly coming out of nowhere to become a generation-defining pop culture moment. But with no major brands on board and a marketing budget akin to a mid-level cable network launch, how did “girls soccer” explode onto the zeitgeist and out-rate game seven of the World Series, the Final Four, the Masters and Steph Curry vs. LeBron James in the NBA finals? Learn the tactics and strategy behind the marketing campaign that placed the rocket on the launch pad, lit the fuse and rode the trajectory to deliver the most watched soccer event in U.S. history.

Speaker:
Robert Gottlieb, EVP, Head of Marketing, FOX Sports

     
11:15AM
3rd Floor Americas Hall

The Leader
 

THRIVE: The New Leadership Playbook

A series of sessions produced and presented by the PromaxBDA Thrive Class of 2015-16

Promote Yourself To Promote Yourself: How to Unlearn Everything You Learned in Kindergarten

Why is it that so many marketing and promotion experts find it challenging to promote themselves? How can we get out of the day-to-day weeds to make ourselves visible, elevate our work, garner recognition for ourselves and our team, and build relationships to develop our authentic personal brand? In this session, we’ll share insights from our six-month journey of talking one-on-one with industry executives, entrepreneurs, academics and rising stars about their pathways to success. Learn how to step out onto a bigger stage and exercise senior management behavior by owning your voice, polishing your executive presence and building your brand within your company and industry. Spoiler alert: You might have to unlearn some of the things you learned in kindergarten.

Speakers:
Brian Hoffman
Christine Shropshire, Creative Director, Brand Image and Editorial, Food Network/Cooking Channel
Amanda Wong, Director, Integrated Partnerships, truTV


Darwin was Wrong: Survival of the Fittest is Bulls***

We've been hearing it for years: change is constant, and constantly speeding up. Our industry is volatile, uncertain, complex and ambiguous. And, you don't know what you don't know. Well, great. What do we do about it? Come to this session to learn how to deal.

Speakers:
Candice House
Darren McAdams, MBA, Sr. Organization Development Consultant, Turner
Tim Reilly, Creative Director, Brand Creative, Turner Classic Movies
Kati Weller, Director, TBS & TNT On-Air Promotions - The Sponsor Shop, Turner


Listen, Learn, Adapt: How Social Media Can Help Transform Creative

How do we listen to our social media audience? How do we adapt creative to speak to the fans talking online? How do you strengthen and maintain our brands through this ever changing medium? This session will answer these questions by exploring new ways of connecting to our audience.

Speakers:
Josh Borock
Keith Grant, Creative Director, ABC
Karen Griffenhagen, Senior Creative Director, Lifetime
Josh Pelzek, Design Director, BET Networks


How to Kick Ass without Being One: Managing Up, Down, & All Around

Creativity and innovation is a team sport that cannot be won by working in silos. The greatest ideas come from collaboration across teams and departments. In today’s organizations, multidisciplinary groups intersect both internally as well as with outside agencies. Managing relationships within your team is only one part of the equation. However, managing relationships with other teams is the key to turning good into great. From senior management to entry level, every relationship you forge is critical to being successful. How does one move their ideas through the system? How do you maximize the chances of your team succeeding? How do you strengthen and maintain relationships? How do you turn good into great? This session will answer these questions by exploring new ways of working together to improve productivity, morale, creativity and innovation. Attendees will walk away with tangible tools and techniques to apply in their real-world situations.

Speakers:
Jennifer Drury, VP, Creative Strategy: Platforms, Nickelodeon Creative Promotion
Keith Grant, Creative Director, ABC
Zareh Mirbegian
Brandon Stern, VP, Creative Director, truTV

     
12:15AM
3rd Floor Mercury

The Craft
 

Creative Activation and Audience Engagement

Something for Nothing: The Year’s Best Spots That Didn’t Break the Bank

Great ideas don’t have to be expensive to produce. But sometimes we don’t have a choice. Sometimes we’re given two minutes and two dollars to come up with something great. What do you do? How do you stand out among the competition, some of which have lots more time and money? In this session, we’ll examine some of the buzziest, funniest, smartest and wildest spots of the year that were not only highly effective but that were also produced with very limited budgets.

Speaker:
Jessica Gleason, VP, Production: On-Air Promotion and Branded Entertainment, SundanceTV


Unlocking New Audiences By Taking Your Pro-Social Strategies to the Next Level

In an increasingly cluttered and competitive marketplace, entertainment properties and brands need to find new ways to generate consumer enthusiasm and loyalty, acquire new and diversified viewers, and increase revenues. With a new class of socially-conscious viewers arising, creating impact and awareness through social good alliances is becoming a strong point of differentiation in the marketplace. Consumers are increasingly directing their interest, time and dollars to brands that do good - and influencers, celebrities and media entities are key to sparking authentic conversations that activate audiences around the causes they care about. Doing the right thing is not only good for reputation, it’s critical for business success. The relationships between entertainment entities and causes generate mutually-beneficial opportunities to drive social change while raising awareness, championing important social issues, and increasing the bottom line for entertainment brands, their partners and their nonprofit alliances. In a unique panel moderated by cause marketing veteran Philips McCarty, we’ll discuss how participants can utilize cause engagement and activation to take their entertainment strategy and programming to a new level. Panel participants from entertainment and nonprofit brands, along with top media influencers, will weigh in on the social issues and marketing challenges facing Hollywood, and how to leverage pro-social programming and cause initiatives to flourish in the space. Our panelists and moderator will draw from real-life case studies gleaned over years of experience in the entertainment and cause space. Good Scout will draw on its experience working with YouTube’s only multichannel network dedicated to social good, Good Amplified, as well as NBCUniversal, Warner Brothers “We Can Be Heroes” campaign, Sony, HBO, The Elizabeth Taylor AIDS Foundation, UNICEF, Feeding America, International Rescue Committee, the Katherine McPhee Foundation, the John Wayne Cancer Foundation and more. Good Scout will also speak to the successful celebrity and entertainment strategies it has crafted and executed for nonprofit leaders Make-A-Wish Foundation and American Heart Association.

Speakers:
Joel Goldman
Toby Graff
René Jones, Executive Director, UTA Foundation
Phillips McCarty, CEO, Good Scout Group

     
1:00 - 2:30PM
 

MIDDAY BREAK

     
2:30PM
2nd Floor Sutton

Hot Mess Cool Shit
 

The Art of Title Design

Title designers capture the essence of a program and set the tone for what is to come. Co-sponsored by The Television Academy, Emmy winners Ellen Kahn and Lynda Kahn lead a conversation with a panel of creative directors behind some of the most notable program titles as they discuss the their creative process.

Moderators:
Ellen Kahn, Co-Founding Partner, Executive Creative Director TWINART, Inc.
Lynda Kahn, Executive Creative Director, TWINART, Inc.

Speakers:
Teddy Blanks
Cecilia DeJesus, Director, Picutremill
William Lebeda
Mike Perry
Alan C. Williams, Director, Imaginary Forces

     
3:30PM
3rd Floor Grand Ballroom

"What's Next"
 

TV That Lets Audiences Talk Back

Viewers love their long-form video, from movies to TV shows. But imagine if that experience could be enhanced by being fundamentally interactive and social. Well, it exists, and it’s called the internet. This isn’t just watching and chatting with other people in the room, it’s integrating the interaction in a fundamental way into the content itself. The future of TV is the TV that talks back to you.

Speaker:
Emmett Shear, Founder & CEO, Twitch

     
3:30PM
3rd Floor Americas Hall

The Leader
 

Beyond "Creative" : Strategy, Vision & Leadership presented by: WICT NY and PromaxBDA

Ever wonder how the other half lives? Or, at least works? Hear from a panel of executives who lead the creative and marketing of today's most exciting entertainment brands. Learn how their careers developed, what crossroads they faced along the way and how they continue to expand the definition of “creative” to reach new heights.

Moderator:
Stacie Gray, Chief Creative Officer, iN Demand

Speakers:
Jenny Alonzo, CEO, Konation Media
Vicky Free, EVP & CMO, BET Networks | A Viacom Company
Susanne McAvoy, EVP, Marketing, Creative & Communications, Crown Media
Kim Rosenblum, EVP, Marketing & Creative, Nickelodeon/Nick@Nite/TV Land

     
3:30PM
2nd Floor Sutton

The Craft
 

All Ears

The Voiceover Director's Lab

Communication is fashion driven. Listen to work done not that long ago and hear how dated it already sounds. Back by popular demand, this SRO session is packed with up-to-the minute tools and techniques requested by writers, producers and other members of the creative team. From specs to casting to directing, top tier talent will demonstrate the latest spin on performance to help you distinguish your network, shows and images with fresh, unique and persona-driven deliveries the social media universe now demands.

Speaker:
Marice Tobias, Director, Tobias Entertainment


Sound Advice: Creating Collaborative Audio

Audio post production can be a very lonely job. As post-production sound designers/mixers, we are often viewed as the last stop shop in the production process. Our clients often see us as the final step, putting a shiny coat onto the finished spot to make it presentable to the world. In the entertainment field, and in life in general, audio is often neglected and undervalued. Our industry works under a tacit agreement that audio is expendable, and is only valued when a sound bite is not understood or the VO is not cutting through. I'd like to challenge these perceptions. Audio post production doesn't have to be the lonely last stop in the process; new strides in collaborative audio can make sound a more integral, driving part of the process. When audio is truly created in collaboration, it has the ability to produce incredible spots. We'll take a peek into the history of sound engineering, and look forward to the future of the industry, and how creative, collaborative audio can bring projects into the next century.

Speaker:
Jared Horowitz, Sound designer – Owner, Eggmen

     
4:15PM
 

NETWORKING BREAK

     
4:45PM
3rd Floor Grand Ballroom

Hot Mess Cool Shit
 

State of Our Art 2016

With all of the massive changes at play within our industry, this is the perfect year to re-invent the format and present a new, reinvigorated State of Our Art. This presentation, while still entertaining, does more than just look at other industries for inspiration. We believe the new State of The Art has the power to celebrate innovation in marketing, promotion and design; remind everyone that what we do and how we innovate matters; and excite the audience about the possibilities for our careers, our industry and the future of media.

Speakers:
Maurice Marable, Executive Creative Director/Filmmaker, Brim+Brew
Kendrick Reid, SVP & Executive Creative Director, Brand Strategy, BET Networks

     
5:30PM
3rd Floor Grand Ballroom Foyer
 

Pre-Awards Cocktail Reception

Raise a glass before the big show!

Presented by:

Entertainment Weekly
     
7:00PM
3rd Floor Grand Ballroom
 

Doors Open for the PromaxBDA Awards 2016 Ceremony

Conference attendees only - badge required for entry

Presented by:

Entertainment Weekly
     

More sessions will be added soon — Stay tuned!

Schedule subject to change.

Speed Dating

Monday, June 13, 2016
5:00 p.m. - 7:00 p.m.
Hilton New York Midtown Hotel
2nd Floor Murray Hill West
Invitation Only

Find your new creative partner!

In a series of ten-minute “dates," clients have the chance to get to know a little more about established companies and talented start-ups. After the event, clients give feedback on the agencies by expressing levels of interest in working together, then PromaxBDA connects the matches.

To be considered, clients and agencies need to submit their names by Friday, May 20.

Questions? Contact Carla Calavitta, Director of Membership Development at carla@promaxbda.org

Additional Info

  • Speed Dating is a member-exclusive event, you must be an active 2016 member to be considered. Executive level members receive priority.
  • You must commit to the full event and may not leave before it ends, so as to keep an even number of pairs.
  • Agencies will be pitching to clients. Clients will remain seated and agencies will rotate tables for each 10-minute pitch.
  • A maximum of 2 members from each agency and 2 members from each client can participate.
  • It is recommended that agencies bring a laptop, iPad or other portable visual device that will fit a small table setting and can be moved quickly and easily. Power will be provided for each table.
  • We highly recommend that agencies provide headphones for clients, as 10 pitches will be happening simultaneously.
  • Due to high demand and wanting to give all eligible members a chance to participate, we must limit companies' participation to once every third event.

Rainbow Room

The Executive Member Party

Celebrating 60 years of PromaxBDA

New York’s Legendary Rainbow Room
30 Rockefeller Center, New York

Monday, June 13
7:30 p.m. - 10:30 p.m.

Conf Break 1

PromaxBDA Leadership Institute 2016

Tuesday, June 14
11:00 a.m. - 1:00 p.m.
New York York Hilton Midtown

The PromaxBDA Leadership Institute brings together media leaders and executives to connect with their industry peers around the tenets of leadership.

PromaxBDA Executive Members and invited guests only.

Conf Break 2

CATALYST: PromaxBDA Creative Entrepreneurs

Monday, June 13
2:00 p.m. - 4:00 p.m.
New York York Hilton Midtown

NEW FOR 2016 —  Agency owners: Springboard your business to the next level. CATALYST is a no-holds-barred workshop and gathering space for agency principals focused on the new growth tactics, leadership principles, and transformative strategies that deliver results. 

PromaxBDA Executive Members and invited guests only.

Conf Break 3

The Opening Night Party 

Tuesday, June 14
7:00 p.m. - 10:00 p.m.
Pier 92
711 12th Avenue, New York

Executive Members receive complimentary admission for one guest to The Opening Night Party.

Conf Break 4

The Executive Member Lounge

Executive Members enjoy exclusive to this private lounge throughout PromaxBDA: The Conference. Relax, charge your devices, check up on the office, or hold quiet business meetings just steps from the main ballroom.

Conf Break 1

Activate your executive membership to enjoy all of these benefits at PromaxBDA: The Conference 2016. Contact Carla Calavitta, Director, Membership Development, for more information at Carla@promaxbda.org.

sponsorship

For information regarding sponsorship opportunities at PromaxBDA: The Conference 2016, please contact Stephen Earley at stephen.earley@promaxbda.org.


Sponsors




 

PILOT

A full-service branding agency and creative production company with full service post capabilities – offers 360 solutions for branded content and creative across all platforms. We write, shoot, edit, design, consult. LA/NY.

Entertainment Weekly

 

Entertainment Weekly

Entertainment Weekly owns pop culture. We are the first to tell you about the best and worst movies, TV shows, music, books and more. We are funny. We are smart. We are first. Entertainment Weekly knows your time is precious; we’ll tell you how to spend it wisely.



 

2C Creative

For 10+ years, 2C has created award-winning promos, brand integrations, live-action shoots, motion design, B2B case studies, upfronts and presentations for TV networks, studios and national advertisers.

Warner Bros.

 

Warner Bros.

Warner Bros. Domestic Television Distribution is a leading supplier of programming to the domestic television marketplace across a multitude of established and emerging platforms throughout the U.S. including local broadcast television, pay, cable, SVOD, digital, satellite and broadcast network.

Kittens Creative

 

Kittens Creative

Frisky, mischievous full-service creative, editorial, and marketing agency based in Brooklyn. We’re bright-eyed, bushy-tailed brand advocates, storytellers and provocateurs on a mission. Meow.


DirectTV

 

DIRECTV

DIRECTV, a subsidiary of AT&T, is the world's largest provider of Pay TV video services with over 38 million subscribers throughout the Americas.




 

Man Made Music

Led by award-winning composer, Joel Beckerman, Man Made Music is a strategic music and sound studio. We score experiences across platforms.




 

Stephen Arnold Music

Stephen Arnold Music is known as the most-heard, least-known composers in America, and is a world leader in sonic branding. Stephen Arnold Music creates memorable music brands and music packages for U.S. and international networks and more than 300 local TV stations nationwide, and offers high-quality ready-to-license tracks through its library, "The Vault."

Alkemy X

 

Alkemy X

Alkemy X is a media content company producing integrated creative content for Commercials, Network Promos, Branded Entertainment, VFX, 360 Multiplatform Strategy/Execution and Original Content.

Viewpoint Creative

 

Viewpoint Creative

Creative agency Viewpoint Creative connects consumers to brands through engaging entertainment experiences. Our commitment to innovative storytelling delivers powerful results across every platform.



 

Northern Lights / Mr. Wonderful / Bodega / SuperExploder

Northern Lights, Mr. Wonderful, Bodega & SuperExploder. Artists with a passion for storytelling. Brand-focused concepts, streamlined production, editorial, design, animation, sound, music composition, color and finishing.




 

Warner/Chappell Production Music

Warner/Chappell Production Music unites successful independents Non-Stop Music, 615 Music, Groove Addicts, V – the production library and many more to bring you the very best catalog, custom and news music in the industry.



 

Cause + Effect

A creative studio driven by passion, fueled by ideas and built on results.


Bark Bark

 

Bark Bark

Brands, Content, Experience. UNLEASHED. You don’t need more content. You need the right content. And you need the best team with experienced staff. That’s us.



 

BACON & SONS FILM CO.

BACON & SONS FILM CO. is an award-winning creative agency, based in LA, that specialized in branded entertainment, network promotion and shortform digital production. We also specialize in loving bacon.



 

ANATOMY

ANATOMY is a creative services agency specializing in the marketing and promotion of entertainment brands. We’re best known for creating high-end TV spots, trailers and marketing films. We connect brands and content to audiences with emotion, style and originality.



 

VideoHelper

VideoHelper is an independent production music library in New York City that specializes in making promo-centric production music for people who hate production music.

West One Music Group

 

West One Music Group

We are a global music agency, nurturing the best talent and creating music of the highest caliber designed to bring visuals to life.



 

Dixon

Dixon is a boutique creative agency that believes in a tailored approach. We create a custom fit just for you by putting talent to task.


Design Partner


Oishii

 

Oishii

Oishii is a creative solutions company specializing in branding across all media. Inspiration stirs wonder, curiosity and excitement, pushing us to see the world in new ways. Dare to Inspire.

FAQs

What is the refund policy for PromaxBDA: The Conference?

Should you be unable to attend this event and desire a refund, we require notice of such in writing on or before 5PM PST, May 14, 2016. Cancellations made after this time will not be eligible for a refund. All cancellations are subject to an administration fee equal to 30% of the invoiced purchase price. All prices are quoted in USD$. Should you wish to transfer your registration to another person within your same company, we require notice of such in writing, a minimum of 48 hours prior to the event. Registrations are not transferable outside of the company who purchased it. If for any reason whatsoever the conference is cancelled, producer shall have no liability in excess of a conference fee reimbursement. Producer reserves the right, with reasonable notice, to change program dates and venues and assumes no liability for the changes.

How do I register as press for The Conference?

PromaxBDA invites working journalists representing accredited media outlets to apply for credentials to cover PromaxBDA: The Conference. Qualifications of all media outlets will be determined by PromaxBDA, and the association reserves the right to revoke credentials at any time. Press credentials do not guarantee admission to all sessions, programs, events, and parties associated with PromaxBDA: The Conference.

Employees of media outlets who do not work in an editorial capacity will not qualify for a press credential including: Art Directors, Graphic Designers, Publishers, Managers, Marketing, PR, Sales, and Senior Level Managerial staff.

Employees of creative agencies engaged in blogging to promote their company’s work, clients, and activities will not qualify for a press credential.

To apply, please email max@promaxbda.org with the following:

A bylined entertainment marketing and design-related article from your publication written by you and published within the past three months (the copy must clearly show the name of the publication and your byline). Freelance journalists: please also send a letter from your editor on publication letterhead stating that you will be attending PromaxBDA: The Conference on assignment.

Who may attend the Opening Night Party at PromaxBDA: The Conference?

All conference attendees in possession of their official conference badge may attend the Opening Night Party at Pier 36. Current PromaxBDA Executive Members in good standing may also bring one guest to the Opening Night Party.

Who may attend the Executive Member Party at The Rainbow Room?

All Executive Members in good standing may attend the Executive Member Party at The Rainbow Room.

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