Multi-Platform Storytelling Workshop


SOLD OUT!

If interested in attending other events in PromaxBDA’s workshop series, please contact Rachel Wyatt


DATE

April 6th, 2018


TIME

8:30 A.M. – 4:30 P.M.


LOCATION

Disney-ABC Television Group
Buena Vista Commissary Conference Room, Studio Lot
500 S. Buena Vista Street
Burbank, CA 91521

Map ▸


PRICING

$199


PARKING

Riverside Gate 3
Zorro Parking Structure

MULTI-PLATFORM STORYTELLING WORKSHOP
APRIL 6 - BURBANK
 

Attendees will walk away from this activity-driven, hands-on workshop with specific tools to help build connected strategies that engage audiences in social media, AR, VR, and new platforms that have yet to hit the marketplace.

Guest speakers from Twitter, Facebook, lnstagram, and YouTube will give participants the latest insights into platform audience, algorithms, and creative that thrives in each ecosystem.

TAKEAWAYS

  • Master tools for crafting seamless brand story experiences that engage audiences across platforms
  • Hear latest platform-specific insights directly from top experts at Facebook, Instagram, Twitter + YouTube
  • Craft deliverables that maximize the strengths of each social platform
  • Learn the basics of harnessing VR and AR effectively in brand storytelling
  • Collaborate and network with other marketing professionals

SPEAKERS

Multi-Platform Storytelling Workshop Speakers

PromaxBDA thanks the Disney-ABC Television Group for their generous support of this workshop by hosting our event.

Disney ABC

For more information, please contact Rachel Wyatt.

Schedule

8:30 A.M. – 9:00 A.M. - Registration & Welcome Breakfast

9:00 A.M. - 12:45 P.M. - Morning Sessions and Workshops
We’ll look at the big picture of multi-platform storytelling and how the interrelated role of story, audience and platform is used in crafting cross-platform experiences that resonate. Attendees will be introduced to group challenges before esteemed platform guest speakers present the strengths of each platform and models for success.

Guest Speakers:
Facebook + Instagram: Kerry ​Lakin and Jen Louis Barrett
Twitter: Kristen Jackman

12:45 - 1:15 P.M. - Lunch

1:15 P.M. – 4:30 P.M. Afternoon Sessions and Workshops

The afternoon session will be packed with diving into the secrets of YouTube, SnapChat, VR + AR. We’ll end the day by collectively sharing ideas that emerged for the group challenges.

Guest Speakers:
YouTube and Google: Brooke Riley
Snapchat: Dave Yang
VR/AR: Lara Hoefs

Sponsors


Music provided by:


iHeartMedia
NATPE
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