The world’s premier celebration of excellence in marketing and design honors the best in Latin America.
Join us for an unforgettable night as we connect with old friends, toast colleagues from across Latin America, and recognize the outstanding work produced by the industry’s top entertainment brands.
at State of Our Art: Latin America - the best big ideas from the past year.
REACH NEW HEIGHTS
With renowned brand strategist Lee Hunt’s latest best practices.
RAISE A GLASS
At the our rooftop cocktail reception, overlooking stunning South Beach.
HONOR THE BEST
At the PromaxBDA Latin America Awards 2016 Ceremony.
4:00 p.m. Check-in
Located in the South Beach section of Miami Beach, Florida, The New World Center is an extraordinary and unique concert hall designed by world-renown architect Frank Gehry.
4:30 p.m. State of Our Art 2016
Be inspired by this year’s best. During the course of our long work hours and daily grinds, we lose sight of the fact that what we create can and does move masses, inspire unexpectedly, affect change and shape behavior. And, oh yeah, make us laugh. Tag along on an exhilarating review of the best big ideas from the past 12 months from across the television universe. If it goes as planned (and we have a hunch it will), you’ll leave with renewed creative vigor, redoubled commitment and keen insights about the future of our craft. That, or at least a smile on your face.
5:30 p.m. Latest Best Practice 2016-2017 with Lee Hunt
Our linear TV content and viewers continue to move to new platforms: SVOD, OTT, TVE, VOD, DVR. Some we control. Others we don’t. But our on-air marketing does a good job of getting viewers to sample them all. What happens when they get there? What is the viewer experience? And most importantly, what are we doing to retain and grow our viewership on the platforms we control? In his 2016 New Best Practices session, Lee Hunt does a deep dive into DVR, TVE, and VOD behavior, and its effect on linear TV brands.
6:30 p.m. Networking and Cocktails on the Rooftop Pre-Awards Reception
Raise a glass, mingle, and connect with new faces and old friends before the big show!
8:00 p.m. PromaxBDA Latin America Awards 2016 Ceremony
Celebrate another great year for our industry and our outstanding PromaxBDA Awards winners at the evening ceremony that can't be missed.