Creative Entrepreneurs
 

Schedule

9:30am REGISTRATION / SIGN IN

  • Light refreshments.

10:00am WELCOME AND INTRODUCTIONS

10:15 – 11:30am KNOW WHAT YOU DO. DO WHAT YOU KNOW.

  • Common challenges. Embracing the Creative Firm Sales Cycle™.
  • Position your firm to stand out: the Three P’s of Positioning.
  • Group exercise: carve out your positioning.

11:30am - 12:30pm "WHAT TOP BRANDS CAN TEACH US" INTERVIEW WITH WILL TRAVIS (Sid Lee USA, Executive Chairman and Global Head Growth Officer, Senior Partner)

  • The future of marketing at forward-looking brands.
  • Creating awareness.
  • The power of platforms.

12:30 – 1:00pm LUNCH

1:00 – 2:15pm STOP IGNORING YOUR AGENCY’S MOST IMPORTANT WORK

  • Stop selling when you should be marketing.
  • Scaling up your outreach... personally.
  • Creating conversations: cold vs familiar vs new markets.

2:15 – 3:15pm "THE CLIENT PERSPECTIVE" INTERVIEW WITH JOHN YOUNG (J-Fly Partners, Founder and Managing Partner)

  • Agency marketing viewed from the client side.
  • Positioning your agency for deeper engagements.
  • The pros and cons of evolving your offering.

3:15pm BREAK

  • Snacks and refreshments.

3:30 – 5:00pm BREAKTHROUGHS AND TAKEAWAYS

  • Open forum curated by Tim and Joel.

5:00 – 7:00pm NETWORKING RECEPTION AND COCKTAILS

In Partnership With:

RevThink

Questions? Contact Gabi Morales at gabi.morales@promaxbda.org for more information.

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