9:30am REGISTRATION / SIGN IN
10:00am WELCOME AND INTRODUCTIONS
10:15 – 11:30am KNOW WHAT YOU DO. DO WHAT YOU KNOW.
- Common challenges. Embracing the Creative Firm Sales Cycle™.
- Position your firm to stand out: the Three P’s of Positioning.
- Group exercise: carve out your positioning.
11:30am - 12:30pm "WHAT TOP BRANDS CAN TEACH US" INTERVIEW WITH WILL TRAVIS (Sid Lee USA, Executive Chairman and Global Head Growth Officer, Senior Partner)
- The future of marketing at forward-looking brands.
- Creating awareness.
- The power of platforms.
12:30 – 1:00pm LUNCH
1:00 – 2:15pm STOP IGNORING YOUR AGENCY’S MOST IMPORTANT WORK
- Stop selling when you should be marketing.
- Scaling up your outreach... personally.
- Creating conversations: cold vs familiar vs new markets.
2:15 – 3:15pm "THE CLIENT PERSPECTIVE" INTERVIEW WITH JOHN YOUNG (J-Fly Partners, Founder and Managing Partner)
- Agency marketing viewed from the client side.
- Positioning your agency for deeper engagements.
- The pros and cons of evolving your offering.
3:30 – 5:00pm BREAKTHROUGHS AND TAKEAWAYS
- Open forum curated by Tim and Joel.
5:00 – 7:00pm NETWORKING RECEPTION AND COCKTAILS