Station Summit 2016

June 21-24
Register Now
(Membership Required)


DATE

June 21-24, 2016


LOCATION

The Mirage
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109


PRICING

$299 + Membership

Station Summit 201​6
June 21-24, 2016 Las Vegas

Join us June 21-24 in Las Vegas for the only event created exclusively for television station marketing and promotion professionals. With every network, syndicator, and major station group gathered under one roof, Station Summit is the can’t miss event of the year.

Broadcasting faces tremendous challenges every day in the fast changing media landscape. What skills do you need to be more effective at your job?  What insights will make a difference for your station?  Each day of this content packed four-day event is devoted to making you smarter, more creative and ready to face the challenges.

Register now for Station Summit 2016, and get the insights and inspiration you need to do the best work of your career.


 

overview

Each day of Station Summit 2016 is devoted to a different element that makes up your station brand.

Tues. June 21 — Network Day

2016 partners include: ABC, CW, CBS, Fox, NBC 

Get the latest tools and strategies during this day of face-to-face meetings with your network. Maximize the impact of new programming and initiatives, learn their strategy for the Summer and Fall, and leverage those ideas into growing your local audience. Please check with your network for your specific schedule. 

Weds. June 22 — Syndication Day

2016 partners include: 20th Television, CBS Television Distribution, Disney-ABC Domestic Television, Debmar-Mercury, NBCUniversal Television Distribution, Sony Pictures Television, Warner Bros.


Here’s your opportunity to visit in person with syndication partners.  Discover strategies and ideas for building audience in critical dayparts.  See plans for the launch of new programming, and learn best practices on returning shows.

Thurs. June 23 — PromaxBDA Day & 2016 Awards Ceremony

Harness our 60 years of industry-leading expertise in sessions tailored specifically for the unique needs of station marketing professionals.  We've created three new tracks for 2016 dedicated exclusively to digital best practices, the craft of marketing, and leadership development.

Then celebrate the creativity and innovation of our industry as we present the Gold at the PromaxBDA Awards Ceremony.  All of us at PromaxBDA are dedicated to making Station Summit 2016 the best ever.

Friday, June 24 — Station Group Day

Many of the leading stations groups will host meetings. Check with your group about participation.

hotel

The Mirage Hotel and Casino
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109

Check back soon for our special room rate for PromaxBDA Station Summit attendees.

schedule

Monday, June 20
2:00 - 6:00PM
Registration Desk 1
 

Registration Open

     

Tuesday, June 21
7:00AM - 7:00PM
Registration Desk 1
 

Registration Open

     
7:15 - 8:00AM
Rotunda
 

Continental Breakfast

Hosted by:

RevThink
     
8:00AM
Mirage Events Center (MEC) C2/C3
 

Network Day Keynote Session

     
9:00AM - 4:00PM
 

Network Affiliate Meetings

Check with your network for specific information.

     
6:00 - 8:00PM
Dolphin Habitat & Secret Garden
 

Welcome Reception

Grab a bite, raise a glass, and explore an enchanting world of Bottlenose Dolphins, White Tigers, White Lions and Leopards.

Station Summit registered attendees only; conference badge required for entry.

     

Wednesday, June 22
7:00AM - 6:00PM
Registration Desk 1
 

Registration Open

     
7:15 - 8:00AM
Rotunda
  Continental Breakfast
     
8:00AM
Mirage Events Center (MEC) C2/C3
 

Syndicator Day Keynote Session

     
9:00AM - 6:00PM
 

Syndicator Day Meetings and Events

     

Thursday, June 23
7:00AM - 5:00PM
Registration Desk 1
 

Registration Open

     
7:15 - 8:00AM
Rotunda
 

Continental Breakfast

Hosted by:

RevThink
     
8:00AM
Mirage Events Center (MEC) C2/C3
 

Official Conference Welcome

Speakers:  
Scot Chastain, Chair, PromaxBDA
Steve Kazanjian, President & CEO, PromaxBDA

     
8:15AM
Mirage Events Center (MEC) C2/C3
 

PromaxBDA Day Keynote Session

Speakers:  
TBA

     
9:15AM
Montego ABC

Digital Innovation
 

The Multi-Platform Brand

What drives social media users in today’s dynamic media environment? What are the marketing opportunities for local news? Will social media engagement produce clicks or tune-in? Take a deep dive into the latest consumer study provided by Frank N. Magid Associates.

Speaker:
Jim Thomas, VP, Marketing, Frank N. Magid Associates

     
9:15AM
Antigua AB

The Craft
 

The Secrets Of Making Promos That Work

The best promos don’t just pique interest in the program; they build a passionate and compulsive yearning to watch. In this example-packed session, Graeme Newell and Greg Derkowski reveal the simple structure used by the world’s best promo masters to build intrigue. You’ll learn the essential elements for creating a cliffhanger, and see how to transform dull shows and boring topics into irresistible promos.

Speakers:
Greg Derkowski, Marketing Trainer 602 Communications
Graeme Newell, President, 602 Communications

     
9:15AM
MEC C-1

The Leader
 

Lessons to Lead By

Vivi Zigler is the President of Digital, Brand & Audience Development at Endemol Shine North America, a world-class global content creator. Vivi began her career as a Creative Service Director at a small station on the California coast. Her career spans stations, broadcast and cable networks and now the production company behind some of the most prominent television and digital series in the world. In this up close and personal conversation, Vivi shares a collection of the most valuable advice she’s been given or learned throughout her career. You’ll hear pointed advice on how to avoid some of the most disastrous career mistakes; how to manage your career for the long term; strategic tips that will craft your own leadership style; and methods to ensure your team is driving toward your business goals.

Speaker:
Vivi Ziegler, President Digital Brand and Audience Development, Endemol Shine

     
10:00AM
 

NETWORKING BREAK

     
10:30AM
Antigua AB

The Craft
 

Battle of the Promo Superstars

The best promo teams in the country go head-to-head in the first News Promo Showdown! See how each team takes apart the exact same news story, (TSR), to produce a tune-in promo for television. Music, announcer, copy and editorial all come into play. Vote for your favorites during the session. The winning promo team will be honored during the Happy Hour and a Half.

Moderator:
David Baumann, Creative Director, Stephen Arnold Music

     
10:30AM
MEC C-1

The Leader
 

6 Ways To Light Up Your Leadership

Is there a core recipe for great leadership today? What really creates impact? This challenging and inspiring session outlines 6 proven principles for leading up, across, down, and outside an organization. Leave with stories, practical tools and a few techniques to light up your leadership and place you on a path to become a more effective and present leader.

Speaker:
Judy Goldberg, Founder, WonderShift Ltd.

     
11:30AM
Grand Ballroom F
 

State Of Our Art

An exhilarating review of the best big ideas from the past 12 months from across the television universe. A PromaxBDA signature session that can’t be missed.

Speaker:
Scott Rowe, SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing

     
12:30AM
Mirage Events Center (MEC) C2/C3
 

Doors Open for PromaxBDA Awards 2016 at Station Summit

Celebrate another great year for our industry and raise a glass to our outstanding PromaxBDA Awards winners at the gala lunch that can’t be missed.

     
2:15PM
Montego ABC

Digital Innovation
 

#TextingAllowed: Building Your Brand With Social Media

TV used to be a one-way conversation, and TV stations did the talking. But in today’s participatory culture, it’s all about a maintaining a dialogue and growing community engagement. This idea-packed session shows you ground breaking social media examples that enrich relationships with viewers, redefine community and increase brand loyalty. Discover best practices at stations across the country, and see how to build social media strategies that will attract and engage your audience. And yes, texting is allowed!

Moderator:
John Kukla, VP Creative Services, KDFW/KDFI, Dallas TX

Speakers:
Cynthia Lieberman, Media and Content Marketing Strategist, Lieberman Communications
Emily Mowers, Director of Marketing, WVEC ABC 13 Norfolk, VA
Carly Munoz, Brand Manager, WOOD TV8, WOTV 4 Grand Rapids, MI

     
2:15PM
Antigua AB

The Craft
 

How Brand Voice Kicks Butt

Cheaper than design, more thrilling than Tinder, the right brand voice shapes every way you connect to audiences. See and hear great examples and learn exercises to help find your voice.

Speaker:
Patalia Tate, VP Marketing and Creative Strategy, Scripps Networks Interactive

     
2:15 - 4:15PM
Bermuda AB
 

The CW Affiliates Meeting

     
3:15PM
Montego ABC

Digital Innovation
 

Writing for Social

See how Comedy Central moved the meter in social media, and find our to how drive personalities in social media at your station.

Speaker:
Jody Lennon, Editorial Director, Brand Creative, Comedy Central

     
3:15PM
Antigua AB

The Craft
 

Church and State

How do you satisfy your sales department while protecting the integrity of your newsroom? Stuck in the middle? Creative departments are under pressure more than ever to find new, innovative solutions. See how some stations draw the line between Church and State, and learn how these projects provide great opportunities to both build brand and drive revenue.

Speaker:
Bobby Springer, Director of Marketing, KUSA

     
4:00PM
 

NETWORKING BREAK

     
4:30PM
Antigua AB

The Craft
 

Process For Creating Effective Marketing Plans

As the world gets more complex, you need a well thought out roadmap to navigate the twists and turns. Find out the steps to making and executing an effective Marketing Plan, and learn best practices from some of the best in the business. Find out why Ben Franklin was right when he said, "By failing to prepare, you are preparing to fail."

Speaker:
Chris McKenna, Co-Founder, Wee Beastie
Monica Hinden, Co-Founder, Wee Beastie

     
5:30 - 8:00PM
Promenade outside Montego
 

Happy Hour and a Half

Unwind after three days of meetings with a colleagues and friends — old and new!

Hosted by:

Entertainment Weekly
     

Friday, June 24
8:00AM - 12:00PM
Registration Desk 1
 

Registration Open

     
8:00AM - 6:00PM
 

Station Group Meetings

Check with your station group for specific information

     

sessions

Announcing our first round of sessions for 2016.

Our industry-leading 2016 keynote speakers and additional sessions will be announced shortly. Stay tuned!


Digital Innovation Track


Writing that #Slays

Learn how Comedy Central has mastered the art of fan engagement and discover new ways to leverage your voices and personalities to help your Station #SlayEveryDay.

Speaker:
Jodi Lennon, Editorial Director, Brand Creative, Comedy Central


Best Practices In Social Media

Speakers:
Cynthia Lieberman
John Kukla, VP/Creative Services, KDFW FOX 4, Dallas


The Craft Track


Brand Voice that Kicks Butt

Use your ears to define your brand. This session demonstrates how great writing and great voice actors collide to make an emotional connection with your audience.

Speaker:
Patalia Tate, VP, Marketing and Creative Strategy, Scripps Networks Interactive


Best Promos of 2016

We know who won the gold at Station Summit.  Now, take a look at the best of the rest. Find out what works and why.  Graeme Newell brings his perspective.

Speaker:
Graeme Newell, 602 Communications


The Leader Track


 6 Steps To Effective Leadership

Discover the inner game to becoming a leader in your organization. This information packed session brings you real tools to use to make you a more effective leader.

Speaker:
Judy Goldberg, Founder, WonderShift Ltd


Mastering Effective Marketing Plans

As the world gets more complex, you need a well thought out roadmap to follow.  Find out the steps to making and executing a Marketing Plan.  Find out why Ben Franklin was right when he said, “By failing to prepare, you are preparing to fail.”

Speakers:
Chris McKenna, Co-Founder, Wee Beastie
Monica Hinden, Co-Founder, Wee Beastie


Signature Sessions


State of Our Art 2016

An exhilarating review of the best big ideas from the past 12 months from across the television universe. A PromaxBDA signature session that can’t be missed.

Speaker:
Scott Rowe, SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing

Stay tuned for our industry-leading 2016 keynote speakers and additional sessions, which will be announced shortly!

 


sponsorship

For sponsorship opportunities at PromaxBDA Station Summit 2016, please contact Stephen Earley at Stephen.Earley@promaxbda.org.


Studio Partners


Twentieth Television
 
Twentieth Television

A leader in the U.S. program production and distribution arena, Twentieth Television provides a wide array of first-run, network and off-network programming, as well as feature film packages, to the syndication and cable marketplaces. Off-net programs distributed by Twentieth Television include “Modern Family,” “Family Guy,” “The Simpsons,” “Bones,” “How I Met Your Mother” and “Glee.” First-run programs distributed by Twentieth Television include the longest-running court show, “Divorce Court,” and the entertainment news program, “Dish Nation.”

CBS Television Distribution
 
CBS Television Distribution

CBS Television Distribution is the preeminent syndicator, producing or distributing 10 first-run series and holding a 70,000-hour program library.

Debmar-Mercury
 
Debmar-Mercury

Debmar-Mercury is an innovative leading media company that produces and/or distributes sitcoms, talk shows, game shows and movie packages for syndication, network, cable and ancillary markets. It is a wholly owned subsidiary of Lionsgate.

NBCUniversal Domestic Television Distribution
 
NBCUniversal Domestic Television Distribution

The NBCUniversal Domestic Television Distribution division is responsible for the sales and distribution of NBCUniversal product to broadcast television within the United States. The division develops and produces first-run programming and distributes these shows, along with off-network content, to broadcast syndication.

Sony Pictures Television


 
Sony Pictures Television

Sony Pictures Television is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform.

Warner Bros.

 

Warner Bros.

Warner Bros. Domestic Television Distribution is a leading supplier of programming to the domestic television marketplace across a multitude of established and emerging platforms throughout the U.S. including local broadcast television, pay, cable, SVOD, digital, satellite and broadcast network.


Network Partners


ABC


 
ABC

 

CBS


 
CBS
CW


 
CW


Fox
 
Fox

A leader among Adults 18-49 and the most social broadcast television network for three consecutive years, FOX is home to such fan-favorite shows as NEW GIRL, AMERICAN IDOL, BROOKLYN NINE-NINE, THE SIMPSONS and SLEEPY HOLLOW.

NBC
 
NBC

 


Sponsors




 

Stephen Arnold Music

Stephen Arnold Music is known as the most-heard, least-known composers in America, and is a world leader in sonic branding. Stephen Arnold Music creates memorable music brands and music packages for U.S. and international networks and more than 300 local TV stations nationwide, and offers high-quality ready-to-license tracks through its library, "The Vault."

comScore

 

comScore

comScore precisely measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore combines unmatched levels of propriety TV, digital and movie content with demographic behavior from millions, to establish new currencies for understanding consumers’ cross-platform behavior.



 

Mixpo

Mixpo is a digital advertising company that combines technology and human expertise to solve the top challenges publishers face while selling, producing, and managing digital ad campaigns.




 

Warner/Chappell Production Music

Warner/Chappell Production Music unites successful independents Non-Stop Music, 615 Music, Groove Addicts, V – the production library and many more to bring you the very best catalog, custom and news music in the industry.



 

VideoHelper

VideoHelper is an independent production music library in New York City that specializes in making promo-centric production music for people who hate production music.

Devlin Design Group

 

Devlin Design Group

DDG creates game-changing, high-impact, storytelling scenic design that will challenge the way you approach your newscasts. DDG establishes tangible points of visual difference between you and your competition, and distinguishes you in a marketplace where TV news has become a commodity, and methods of presentation are all too similar to distinguish.

Liquidus

 

Liquidus

Liquidus is a digital marketing force providing powerful, dynamic video and programmatic solutions that allow advertisers to reach consumers on any device, at any time.

Me-TV Network

 

Me-TV Network

Me-TV is America's #1 all classic TV network. Me-TV presents 50 of the greatest TV shows ever produced each week. MeTV is Memorable Entertainment Television.


Design Partner


Phoenix
 

Phoenix

Phoenix is a rapid-response creative agency that delivers the most striking, distinguishable, and transformative content for the world’s top agencies, fortune 100 brands and the most recognized television networks; moving consumers to buy and audiences to advocate.


Awards Show Design Partner


Oishii
 

Oishii

Oishii is a creative solutions company specializing in branding across all media. Inspiration stirs wonder, curiosity and excitement, pushing us to see the world in new ways. Dare to Inspire.

FAQs

Cancellation Policy

Should you be unable to attend this event and desire a refund, we require notice of such in writing on or before 5PM PST, May 29, 2016. Cancellations made after this time will not be eligible for a refund. All cancellations are subject to an administration fee equal to 30% of the invoiced purchase price. All prices are quoted in USD$. Should you wish to transfer your registration to another person within your same company, we require notice of such in writing, a minimum of 48 hours prior to the event. Registrations are not transferable outside of the company who purchased it. If for any reason whatsoever the conference is cancelled, producer shall have no liability in excess of a conference fee reimbursement. Producer reserves the right, with reasonable notice, to change program dates and venues and assumes no liability for the changes.

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