President, Marketing, Digital Media Marketing and On-Air Promotions, FX Networks
Stephanie Gibbons is President of Marketing, Digital Media Marketing, and On-Air Promotions for FX Networks. She is responsible for the strategy, creative, media planning and implementation of all marketing, digital, advertising and on-air campaigns for FX, FXX, FXM, FXNOW and Simpsons World. She oversees all digital, mobile, cross-platform and emerging media creative and marketing initiatives for the FX Networks, including the video-on-demand app FXNOW and Simpsons World.
Gibbons is a true strategic and creative innovator. Her unique aesthetic has taken the marketing and promotion of the networks’ acclaimed original series to new heights. Under her inspired direction, FX has won more than 260 combined PromaxBDA and Hollywood Reporter Key Art Awards. Gibbons and her team have been honored with the PromaxBDA Award for Marketing Team of the Year for the last four years (2011 – 2014). In addition, they also received the PromaxBDA Award for Design Team of the Year in 2012. In 2011, 2012 and 2013, Gibbons was on The Hollywood Reporter’s Power 100 List of Women in Entertainment, and was one of Multichannel News’ Wonder Women of 2011.
She has also been honored by the LGBT community - named as one of Power Up’s 10 Most Amazing Women in Showbiz, and received the Corporate Leader Award from New York’s LGBT Center in 2008. She has overseen the marketing of programming that features lesbian, gay, bisexual and transgender characters – most notably Nip/Tuck – which led to the network’s recognition by the Gay & Lesbian Alliance Against Defamation (GLAAD) as one of the most gay-friendly and responsible television networks.
Since then, she has developed numerous unforgettable campaigns for the critically-acclaimed and award-winning miniseries Fargo and American Horror Story, the dramas Sons of Anarchy, The Americans, Justified, The Strain, Tyrant, The Shield, Rescue Me and Nip/Tuck, and the comedies Archer, Louie, It’s Always Sunny in Philadelphia, The League, Married and You’re The Worst. Gibbons was responsible for the launch of FX’s first-ever network branding campaign, “THERE IS NO BOX,” in 2008 and recently FX Networks’ striking new branding initiative, “FEARLESS.” She oversaw the launch, creative strategy and design of FXNOW and Simpsons World along with re-launching the network’s website, FXnetworks.com, and expanding the site’s offerings to include original content, interactive features and events.
Prior to joining FX, Gibbons was SVP of Advertising and Promotions at Showtime, where she was responsible for the development of the network’s consumer, trade and promotional campaigns. Gibbons joined Showtime in August of 1997 as a Creative Director. During her tenure at Showtime, she spearheaded many of the company’s breakthrough advertising and marketing campaigns, including those for Queer as Folk, The L Word, and was a key member of the braintrust that created and launched the “No Limits” branding campaign.
Before her stint at Showtime, Gibbons was a creative director for Media General Broadcasting Inc., where she was responsible for all station creative, including image, news, major series, on-air, print and radio promotions for WFLA-TV (NBC) in Tampa. Gibbons has also been an independent producer, having written and produced commercials, marketing, sales and public relations campaigns for corporations, private businesses and nonprofit organizations. Gibbons began her career in 1983 as a promotions producer for WBBH-TV (NBC) in Fort Myers, Florida.
Gibbons holds a B.A. in English and a B.S. in Mass Communications from Miami University in Oxford, Ohio