Expert in Residence, Definition 6
Frank Radice is the Managing Partner of Vida F.R. Company and BadCatCo.co.UK, promotion, marketing, media, and production consulting firms in New York and London.
He serves as The Expert-in-Residence at Digital Ad and Creative Agency, Definition 6, and Global Expert in Residence at ManMadeMusic, where he advises leadership and clients on marketing strategy and issues pertinent to the evolution and transformation of the broadcasting, cable, music, and digital industries.
Frank is a Member of the Directors Guild of America (DGA), Writer/Member, Broadcast Music Incorporated (BMI), The Academy of Television Arts & Sciences (The Emmy's), The National Academy of Recording Arts & Sciences (The Grammy's), and The Songwriter’s Hall of Fame.
Radice sits on the Executive Advisory Boards of Digital Hollywood, the Broadway Walk of Stars, the Williamsburg International Film Festival, Worldwide Fan Clubs, and Number 7 Records. He is the former President and Chief Marketing Officer of the National Academy of Television Arts & Sciences. While there, he brought recognition to the creative field of on-air promotion, honoring the genre with National Emmy Award recognition for the first time.
He is the former chairman of PromaxBda UK conference and awards, 2016, representing promotion, marketing, and design professionals in Great Britain.
Radice is a former consultant to Univision Communications in Miami, Florida, where he worked with executives to help create the Univision Agency. He also assisted with the launch of El Rey Network, and advised Univision Deportes executives on the creation of the Univision Sports Agency, and the marketing build up to the 2014 World Cup.
Frank received the TV Week Magazine/PromaxBDA “Campaign of Distinction Award," he was inducted into the “PromaxBDA Hall of Fame” and named a “Brand Builder of the Year” by Multichannel News and Broadcasting and Cable Magazine. Frank is also named in Who’s Who in American Business, and Entertainment.
During his 17 years at NBC, Radice served as Executive Vice President of the NBC Agency, and a senior member of the NBC/Universal Marketing Council. He was responsible for the brand strategy, advertising, promotion and marketing of a wide variety of network programs, including all NBC News productions, “Saturday Night Live,” “Late Night with Conan O’Brien,” "Last Call with Carson Daly," and a number of NBC Entertainment specials and Universal Media Studios syndicated programs.
In addition, Frank oversaw the branding, advertising and promotion of MSNBC on cable. He was the executive in charge of marketing the launch of the 24 hour news network which was a joint venture between NBC and Microsoft.
A noted musician, songwriter and composer, Frank co-created the award winning “America’s First Family” theme, and was Executive Producer of the Emmy nominated “Live For Today” theme, both for NBC’s Today show.
He is a two time Daytime Emmy Nominee in the category of Original Song Composition and a News and Documentary Emmy nominee for Best Promotional announcement.
Radice was senior producer and music director of NBC’s “Concert for Hurricane Relief” which yielded more than 50 million dollars in aid for the victims of Katrina.
In addition to extensive experience in advertising, promotion, and music, Frank has a lengthy background in news production and journalism.
During his 16 years with ABC News, he was honored with two Alfred I. DuPont-Columbia University Journalism Awards, and two National News & Documentary Emmy Awards.
He was a producer for “ABC News, Nightline,” “ABC World News Tonight,” “Good Morning America,” “The Last Word with Phil Donahue and Greg Jackson,” and the senior producer of product development “ABC News Interactive.”
He covered news around the world, from Capitol Hill and the White House, to the conflicts in the Middle East and Central America.
Frank was also the Executive producer of CNN Entertainment News, the creator/producer of “Live at 5” on WRC-TV, the NBC owned station in Washington, D.C., and a director for the Paramount Syndicated show, "Entertainment Tonight."
Frank and his wife, Vida, co-wrote "Sam Katz on the Loose." A pop-up children’s book illustrated by Charles Fazzino and published by Random House. The book was also released as a set of children’s puzzles available exclusively at Barnes and Noble Books.
Frank lives with his wife, Vida, and their cat, Sam, in London, England.
He can be seen regularly on TechCrunch TV's "Gillmor Gang."