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Feb 26, 2015

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2015 Promotion, Marketing and Design North America Awards

A competition that stands for excellence in media marketing and speaks to every part of the business from promotion and design to branding and interactive.

Congratulations to the 2015 PromaxBDA Promotion, Marketing and Design North America and Global Excellence Awards Winners ▸


jury

jury

Kenetta Bailey

Managing Partner & Chief Brand Strategist, MAXUS North America


Kenetta Bailey joined Maxus North America in January 2014 as managing partner, chief brand strategist. In her role, Bailey is leading Maxus’ Total Market Approach to media planning; ensuring brand and cultural alignment is managed along all segments of a client’s value chain. Additionally, Bailey will mine social currencies and their strategic impact on clients’ brands, accelerate Maxus’ entry into addressable advertising and determine how it will precisely deliver meaningful consumer messages, and work with the agency’s development team to win new business in key categories.

Most recently, Bailey served as CMO for TV One, where she led all marketing and advertising efforts for the cable television network. Specifically, Bailey was responsible for brand strategy development, including creative, media, digital and social strategies, maximizing advertising and promotional investments, and rebranding the network. She served in this capacity for two years. During her tenure, TV One achieved its highest historical network and series ratings, brand awareness scores, Web traffic and social engagement. Prior to TV One, Bailey headed marketing for AMC Network’s, WE tv. As SVP of marketing, she launched some of WE tv’s most successful campaigns, led the network through positioning and rebranding efforts, and was instrumental in launching a new wedding-focused digital network. Bailey’s first foray into television was at NBC Universal’s Telemundo Network, where she led a 26-person integrated marketing and production team charged with driving ad sales revenue and producing the network’s annual Upfront.

Bailey spent five years in the music industry as well, serving as VP of strategic marketing at the RCA Records Label and Sony BMG. There, Bailey led digital media and other branded partnerships for artists including Christina Aguilera, The Dave Matthews Band, Elvis and Tyrese. Earlier in her career, she held marketing positions at the Pepsi-Cola Company and Kraft Foods, where she managed brands, drove consumer affinity, developed new products and led partnership and promotional initiatives with retailers, music artists and sports leagues.

Bailey has served on national industry boards of directors, and is a member of organizations including Advertising Women of New York, National Association for Multi-Ethnicity in Communications, Women in Cable Telecommunications, and Cable Telecommunications Association of Marketing.

Andy Baker

SVP, Global Creative Director, National Geographic Channels Worldwide


Andy Baker is the Senior Vice President and Global Creative Director for the National Geographic Channels based out of Washington, DC. Andy oversees all creative materials and operations for the Channels’ multi-platform global marketing campaigns. In addition to hiring and directing outside creative agencies and production teams, Andy manages, leads, and inspires an internal team of Creative Directors, writers, producers, designers and operations/production staff.

Andy started in the industry in 1994 as a photographer/editor/writer for NBC, ABC and FOX, before moving to National Geographic Channel (NGC) in 2000. Since then, he has helped launch and market National Geographic Channel, Nat Geo WILD, and Nat Geo Mundo, and developed thousands of tune-in and brand campaigns for the Channels over the past 16 years.

Andy and his team’s creative work has earned the Channels numerous awards over the years, including multiple Promax/BDA awards, a News and Documentary Emmy in 2011, and News & Doc Emmy nominations in 2012, 2013 & 2014. Hear more from Andy at his personal blog that documents the creative process at www.theclientblog.com or find him complaining on twitter (@ajbake) about videos that use stock images of hands gracefully caressing wheat at magic hour as a means to convey inspiration and contemplation.

Elaine Cantwell

Executive Creative Director, Houndstooth


Credited with raising the creative bar of the broadcast design industry, Elaine Cantwell has launched many award-winning entertainment brands across the U.S., Latin America, Europe and Asia. As Executive Creative Director at Houndstooth, a branding and promotion agency, Cantwell is committed to building solutions that are visually unique and strategically accurate, collaborating with such brands as Crown Media's Hallmark Movies & Mysteries, Smithsonian Channel, NBC Universo, FYI and TCM.

Her commercial work includes spots for Steven Spielberg’s "Minority Report," SC Johnson, Procter & Gamble, and the heralded Target retail store campaign that spotlighted the Target brand in an unprecedented style celebrating pop culture. Prior to Houndstooth, Cantwell founded the creative group Spark in 2002, where she conceptualized and implemented creative strategies through branding, marketing and promotional campaigns for Showtime, Televisa, Sony Entertainment Television, Scripps, W Network in Canada, Disney's JETIX, the WB, TNT, A&E, Hallmark Channel and Travel Channel, among others.

Her work has garnered multiple international design awards from PromaxBDA, New York Film Festival, Kinsale Advertising Festival, ICAD and others including a Sports Emmy nomination from the Academy of Television Arts & Sciences (ATAS) for her ABC Sports package. Cantwell spent seven years as Head of Creative Services and Creative Director for 3 Ring Circus, a Hollywood-based design company after moving from Ireland where she began her career as Art Director with Arks Advertising in Dublin working on the Guinness, Levi's, and Barry's Tea accounts.

John Colette

Chair of Motion Media Design, SCAD


John Colette is a veteran of both industry and academia, having worked across all aspects of the moving image for 30 years.
 
Currently Colette works as chair of the motion media design program at the Savannah College of Art and Design, where he teaches into the program as well as supervises collaborative research projects for companies such as BMW, Adobe and Microsoft.
 
Previously, Colette was a creative director in Sydney, Australia, where he founded pixelmill films, which became part of the Macquarie Media group in 2006.
 
Colette has also worked as a senior producer for CDP Media where he developed large-scale media-based public visitor experiences, as well as teaching at the College of Fine Arts at the University of New South Wales. He was the founder of the digital media program at the Australian Film, Television and Radio School.

Andi Delott

Partner, Head of the ABC Network Account, BLT Communications, LLC


Andi Delott is partner and head of the ABC Network account at BLT Communications, LLC. As ABC's agency of record since 2000, Delott serves as the main client contact as well as the internal creative lead. She has helped successfully brand, launch and sustain multi-year marketing campaigns for TV series including “Lost,” “Desperate Housewives,” “Grey's Anatomy,” “Dancing with the Stars,” “Scandal” and “Modern Family,” to name a few.

Delott believes the best creative happens when there's a true partnership between clients and agencies, and credits the longstanding ABC relationship with just that. Delott has also helped launch and market shows for cable clients including TNT, CNN, History, ESPN, USA, Oxygen and others. Before joining BLT, Delott worked on cable and home entertainment accounts at B.D. Fox and Werndorf Associates.

Michael Engleman

EVP, Marketing, Digital & Global Brand Strategy, Syfy & Chiller


Michael Engleman was promoted to EVP of marketing and global brand strategy at Syfy and Chiller, in September 2011. In July 2013, he assumed additional responsibilities for Syfy Digital. Based in New York, he reports to Dave Howe, president of Syfy and Chiller.

In Engleman’s role, all marketing and digital activities for Syfy and Chiller are aligned under his leadership, including brand and consumer programs as well as sales marketing initiatives aimed at optimizing advertising revenue and partnerships. His responsibilities include oversight of strategic marketing and development for all consumer-focused branding, marketing and promotions for Syfy and Syfy.com.

Engleman has also developed landmark campaigns in support of hit Syfy series such as “Defiance,” “Helix,” “Warehouse 13,” “Face Off,” “Being Human,” “Dominion,” “Ascension” and “12 Monkeys.”

He also orchestrates a variety of growth initiatives, driving maximum value for the Syfy brand across all areas of business. Engleman oversees all aspects of marketing for Syfy’s expanding portfolio of businesses including Syfy Ventures and Syfy Games. Engleman has oversight of Syfy’s international brand identity, which now includes channels in more than 70 territories.

Engleman joined Syfy in March 2008 as VP and creative director, and was the key creative architect of the launch of Syfy’s new branding, leading an interdepartmental implementation team to its premiere in July 2009. His creative direction established the network’s highly successful multiplatform look and feel, its acclaimed brand films, new logo design and tagline.  

Before joining Syfy, Engleman served as VP and creative director at CMT, Country Music Television, a division of MTV Networks. Directly managing four separate creative and strategic divisions, Engleman established a new channel brand position leading to record ratings growth. In addition to a variety of award-winning promotional and marketing campaigns, Engleman extended the CMT brand into a variety of successful off-channel business including gaming, theatrical films, publishing and apparel.

Ann Epstein

Partner, Be Creative Management


Ann Epstein is an energetic and effective leader who brings her unique vision to every creative and operational challenge. Recently heading and representing BCM’s global creative cartel, offering extraordinary multiplatform media solutions, Epstein also spearheaded the on-air design group for E! Entertainment and the Style Network through many rebrands. Her leading edge on-air tactics resulted in award-winning viewer experiences and high viewer retention.

At Pittard Sullivan, Epstein led the creative operations for all offices, worldwide, finding ways to cut costs while adding services. Her impeccable work ethic, unbridled enthusiasm and genuine joy in the creation of high level work was–well–infectious. Teams she led were fiercely loyal, highly motivated and stunningly effective.

Susie Fogelson

SVP, Marketing & Brand Strategy, Food Network and Cooking Channel


As Food Network and Cooking Channel’s SVP of marketing and brand strategy, Susie Fogelson has been a driving force in all aspects of messaging for both brands. Joining the network in 2001, Fogelson has been tasked with managing the evolution of Food Network’s brand as well as driving the introduction of Cooking Channel’s across all consumer-facing creative communication, including on- and off-air advertising, creative services, partnerships, publicity as well as digital marketing and defining the brand’s voice within the social media landscape.

In addition, Fogelson has been integral in aligning support for key network initiatives among national and affiliate ad sales, as well as developing fully integrated marketing plans for new business and the brand extensions priorities; ultimately, helping to drive the primetime ratings within the core demographic to record highs. Fogelson continues to expand her role by working closely with the network’s talent on defining their individual brands and creating opportunities within the marketplace. Fogelson is also in her 11th year as a judge on “Food Network Star.”

Stephanie Gibbons

President, Marketing, Digital Media Marketing and On-Air Promotions, FX Networks


Stephanie Gibbons is President of Marketing, Digital Media Marketing, and On-Air Promotions for FX Networks. She is responsible for the strategy, creative, media planning and implementation of all marketing, digital, advertising and on-air campaigns for FX, FXX, FXM, FXNOW and Simpsons World. She oversees all digital, mobile, cross-platform and emerging media creative and marketing initiatives for the FX Networks, including the video-on-demand app FXNOW and Simpsons World.
 
Gibbons is a true strategic and creative innovator. Her unique aesthetic has taken the marketing and promotion of the networks’ acclaimed original series to new heights. Under her inspired direction, FX has won more than 260 combined PromaxBDA and Hollywood Reporter Key Art Awards.  Gibbons and her team have been honored with the PromaxBDA Award for Marketing Team of the Year for the last four years (2011 – 2014).  In addition, they also received the PromaxBDA Award for Design Team of the Year in 2012.  In 2011, 2012 and 2013, Gibbons was on The Hollywood Reporter’s Power 100 List of Women in Entertainment, and was one of Multichannel News’ Wonder Women of 2011.
 
She has also been honored by the LGBT community - named as one of Power Up’s 10 Most Amazing Women in Showbiz, and received the Corporate Leader Award from New York’s LGBT Center in 2008.  She has overseen the marketing of programming that features lesbian, gay, bisexual and transgender characters – most notably Nip/Tuck – which led to the network’s recognition by the Gay & Lesbian Alliance Against Defamation (GLAAD) as one of the most gay-friendly and responsible television networks.
 
Since then, she has developed numerous unforgettable campaigns for the critically-acclaimed and award-winning miniseries Fargo and American Horror Story, the dramas Sons of Anarchy, The Americans, Justified, The Strain, Tyrant, The Shield, Rescue Me and Nip/Tuck, and the comedies Archer, Louie, It’s Always Sunny in Philadelphia, The League, Married and You’re The Worst. Gibbons was responsible for the launch of FX’s first-ever network branding campaign, “THERE IS NO BOX,” in 2008 and recently FX Networks’ striking new branding initiative, “FEARLESS.”  She oversaw the launch, creative strategy and design of FXNOW and Simpsons World along with re-launching the network’s website, FXnetworks.com, and expanding the site’s offerings to include original content, interactive features and events.
 
Prior to joining FX, Gibbons was SVP of Advertising and Promotions at Showtime, where she was responsible for the development of the network’s consumer, trade and promotional campaigns. Gibbons joined Showtime in August of 1997 as a Creative Director. During her tenure at Showtime, she spearheaded many of the company’s breakthrough advertising and marketing campaigns, including those for Queer as Folk, The L Word, and was a key member of the braintrust that created and launched the “No Limits” branding campaign.   
 
Before her stint at Showtime, Gibbons was a creative director for Media General Broadcasting Inc., where she was responsible for all station creative, including image, news, major series, on-air, print and radio promotions for WFLA-TV (NBC) in Tampa. Gibbons has also been an independent producer, having written and produced commercials, marketing, sales and public relations campaigns for corporations, private businesses and nonprofit organizations.  Gibbons began her career in 1983 as a promotions producer for WBBH-TV (NBC) in Fort Myers, Florida.
 
Gibbons holds a B.A. in English and a B.S. in Mass Communications from Miami University in Oxford, Ohio

Fred Graver

Creative Lead, TV @ Twitter


Fred Graver is the Creative Lead for TV at Twitter.  He works with networks, producers and talent around the world to create new and innovative ways to put TV and Twitter together.

Fred’s career spans comedy writing and producing (Late Night With David Letterman, Cheers, In Living Color, Jon Stewart), interactive producing (The MY Vh1 Awards, ZoogDisney), and creating shows that span the web and television (Best Week Ever). He has 7 Emmy Nominations (including one for the post-9/11 "Concert for New York City") and 3 Emmys, as well as a NAACP award and a Webby. He is @fredgraver on Twitter.

Dale Lanier

EVP, Broadcast Advertising, Ignition Creative


Ignition Creative’s EVP of broadcast advertising, Dale Lanier has extensive experience on both the corporate and vendor side of the television marketing and promotion business. Lanier has provided leadership, insight and growth for each company where he has been employed.

As president of television at Trailer Park, Cimarron and his current position at Ignition Creative, Lanier has produced thousands of TV promos, several theatrical trailers and one 30-minute special. Lanier recently launched EPIX on AT&T U-verse, and has produced cross-channel spots, episodic promos, sales sponsorships, upfront presentations and more for many networks and television clients.

As VP of marketing and special projects, Lanier was part of the team that launched UPN. Lanier directed all network branding, show launches, sales sponsorships and contests, and produced the network upfront sales meetings. During his seven years at UPN, he oversaw the creative direction, production and implementation of five network graphics branding packages. In addition to his marketing duties, Lanier produced several half hour specials, including “Arnold’s Rock and Roll Bodybuilding Championship” starring then future Governor Arnold Schwarzenegger and the Hip Hop Source Awards Pre-Show starring Brandy Norwood.

While a partner at Planet 3 Entertainment Group/Electric Ideas Lanier was a key player in the creation and launch of the DIRECTV 101 channel. Working with DIRECTV marketing executives, Lanier created the infrastructure and operations system to create the daily, weekly, monthly and yearly PPV & VOD promos, trailers and graphics. Lanier was also involved in projects such as Coke’s Red Hot Summer Giveaway for Fox, a multi-million dollar promotion sponsored by Coca Cola; NBC’s Olympics Multi-Cast; and the launch of The Game Show Network.

Lanier began his entertainment career at Disney. The Disney organization provided him with the opportunity to experience all aspects of entertainment, including producing live television, stage shows, parades and multi-million dollar entertainment events. While at Disney, Lanier formed and ran the TV production department, which managed film and video productions in the park.

Kay Madati

EVP & Chief Digital Officer, BET Networks


Kay Madati is the EVP and chief digital officer at BET Networks, a unit of Viacom Inc. and the leading provider of entertainment for the African-American audience and consumers of black culture globally. He leads the teams responsible for all aspects of digital, social and mobile strategy and oversees operations, content creation, technology and product development across the suite of BET Network’s digital platforms.

Madati oversees BET Digital, the interactive arm of BET Networks. BET Digital’s platforms include BET.com, a leading Internet source for entertainment, music, culture and news; BET Mobile, which provides apps, ringtones, games and video content for wireless devices; CentricTV.com, the online home for CENTRIC; and BET Video On Demand (VOD), one of the largest on demand services providing African American content.

Prior to joining BET Networks, Madati was the head of entertainment and media at Facebook, charged with the growth and monetization of Facebook’s entertainment and media business, and ultimately responsible for positioning Facebook as a critical and foundational element of the digital and marketing matrix for all entertainment content publishers and distributors.

Prior to this role, Madati was the VP of audience experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement and experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social Web and offline events.

Previously, Madati was the VP of marketing at Community Connect, Inc., a top 50 social networking Web publisher with sites like BlackPlanet.com and MiGente.com. He was responsible for the overall branding and marketing of these sites, as well as site programming, public relations, events and partnerships.

Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers.

Outside of work, Madati is a passionate advocate for providing educational opportunities for youth in underserved communities. He is a founding Board Member and Chairman Emeritus of both Brooklyn Excelsior and Atlanta Heights Charter Schools. He is a Board Member of CoachArt, an organization dedicated to improving the quality of life for chronically ill children and their families. He serves on Advisory Board of the W. E. B. Du Bois Institute for African and African American Research at Harvard University. And in February of 2014, President Obama appointed Madati to the President's Advisory Council on Financial Capability for Young Americans.

T.J. Marchetti

CMO, AwesomenessTV


T.J. Marchetti is the Chief Marketing Officer of AwesomenessTV, a leading multiplatform media company serving the global teen/tween audience, which is responsible for one of the most subscribed to teen destinations on YouTube. AwesomenessTV was acquired by DreamWorks Animation in May of 2013 and is now a majority-owned subsidiary that continues to operate independently. Hearst Corporation has a 25% interest. Marchetti joined in March 2014.

T.J. Marchetti has crafted and executed strategic roadmaps to develop massive online communities, eCommerce initiatives, and rich content experiences for Fortune 100 companies, digital brand pioneers, and early stage startups.

As the CMO of AwesomenessTV Network, T.J. oversees strategic media planning and audience development engaging more than 90 million subscribers as well as the brand's aggressive expansion into new markets.

During his tenure as SVP of Digital Marketing for The Walt Disney Studios, T.J delivered award-winning campaigns ranging from the number one animated movie of all time "Frozen" to Pixar's Oscar-winning "Brave" to 2012's box office champion "The Avengers."

Prior to his position with Disney, T.J. guided the social media strategies for MTV Network's programming, and development of Viacom's social, mobile and second screen platforms. As Vice President of eHarmony's Singles Service, T.J. founded the product development and lifecycle marketing teams. Previously, T.J. launched a word-of-mouth marketing campaign at GeoCities while managing production, editorial, customer service, QA and design. His efforts contributed to GeoCities' eventual sale to Yahoo! for $5 billion.

T.J. made the leap from national print media to website production with the launch of AOL/Digital City. He holds a bachelor's degree in communications from Boston University.

Oswald Mendez

EVP & CMO, MundoFox


Oswald Mendez joined Fox International Channels as SVP of lifestyle entertainment for Latin American and U.S. Hispanic. His duties included development and marketing of relevant lifestyle entertainment for Utilisima, FIC’s women’s lifestyle channel for Latin America and U.S. Hispanic. Mendez also worked on launching the Fox Hispanic Media brand in the U.S. In his current duties as CMO, Mendez is responsible for the MundoFox brand and its articulation for both consumer and trade managing all aspects of paid, earned and owned media as well as community engagement.

Prior to joining Fox International Channels, Mendez launched Collective Transformation with the purpose to help media companies, advertising agencies and marketers make fundamental changes in how business is conducted to cope with a new, more challenging environment that is all-inclusive of the multicultural mindset in the United States.

Mendez was managing partner, director of integrated communications at The Vidal Partnership for eight years running communications planning and successfully starting a division for branded entertainment for which he was one of “Ad Age’s” Media Mavens in 2007. He joined TVP with more than 15 years of experience in Latin America and the U.S. Hispanic Market.

Prior to The Vidal Partnership, Mendez was at McCann- Erickson Worldwide where he ran global media coordination for Coca-Cola and after three years was promoted to director of strategic media planning in McCann-Erickson Mexico. Mendez was later EVP/regional director for Universal McCann out Miami where he was responsible for running pan-regional media; coordination of international accounts and consistency in the Universal McCann brand throughout Latin America.

Jon Pearce

EVP & Global Chief Creative Officer, Hudson Rouge


Jon Pearce is EVP and global chief creative officer of Hudson Rouge, based in New York, overseeing all creative output from the agency and its satellite offices. Prior to leading the transformation of The Lincoln Motor Company, Pearce was executive creative director at BBH New York, heading the Johnnie Walker, Westin Hotels and Unilever accounts, and at Team One heading up the creative group on Lexus.
 
Over the years Pearce has created a body of work that has garnered major recognition for creative excellence and effectiveness, including Cannes Lions, Effies, Webbys, CA, One Show, AICP and work selected as “Adweek’s” “Best of the Decade.” His deep-seated cynicism and endless optimism are two of his favorite tools for creating stories and messages that dwell in the hearts and minds of consumers for more than a fleeting second.

Billy Pittard

Department Chair, Electronic Media Communication, Middle Tennessee State University;
Founder & Former Chief Creative Officer, Pittard Sullivan


Billy Pittard is a pioneer in the media and entertainment design business. His innovative approaches to design, marketing communications, educational media and digital technologies have been tapped by major brands the world over. His work has ranged from award-winning graphic design to breakthrough digital animation to world-class brand strategy to game-changing interface design and innovation with digital platforms.

He is best known in the PromaxBDA community as the founder and chief creative officer of Pittard Sullivan. The Pittard Sullivan body of work spans more than 200 television network brand identities around the world such as ABC, CBS and DIRECTV. Credits also include pioneering work for numerous revolutionary digital media platforms such as TiVo, AOL and ABC.com, hundreds of main titles for television and film including “ER,” “Nature,” “The West Wing” and “Groundhog Day.” He worked for three years with Lynda.com as VP of content and production and programming adviser. His work at Lynda.com includes the creation of hundreds of hours of videos for software training and professional practices, and more than 30 documentary films. He is the inventor of the ZOOOOS Interactive Video System.

His work has received five Emmy Awards, 16 additional Emmy nominations, and over 900 other professional awards including numerous PromaxBDA Awards. His work on algebra’scool was recognized as the Best Instructional Materials of 2004 by the Association of Educational Publishers, and as the Best Educational Video of the last 25 years by the Telly Awards. His ZOOOOS Interactive Video System received the highest rating ever given for DVD systems by Children’s Technology Review, plus the 2007 iParenting Media Award and the 2007 Parent’s Choice Award.

He has served as a board member for both Promax and BDA. In 2011 he joined Middle Tennessee State University’s College of Mass Communication as a fully tenured Professor and Chair of the Electronic Media Communication Department. The department includes video and film production, animation, new media, media management, multimedia journalism, and photography.

Frank Radice

Expert in Residence, Definition 6


Frank Radice is a veteran media industry executive, director, producer, writer, and musician.

He is the owner of Vida FR Company in the US and BadCatCo in the UK. and is currently the Expert in Residence at the global ad agency, Definition 6, the Global Expert in Residence for Man Made Music, a consultant for El Rey Network, and the Chairman of the PromaxUK 2016 Conference and Awards.

Radice is the former President and CMO of the National Academy of Television Arts & Sciences (where he brought recognition to the creative field of on-air promotion with its first national Emmy award category). He is a former Executive Vice President of the NBC Agency, a member of the NBC Universal Marketing Council, Executive Producer at CNN, Director at Entertainment Tonight, and a consultant to Univision Communications, The Univision Agency, and Univision Deportes.

As a journalist, Radice received two DuPont Columbia University Journalism Awards and two national Emmy Awards for his work on ABC News, "Nightline." As a marketing executive he received the TV Week Magazine/PromaxBDA “Campaign of Distinction Award," was inducted into the “PromaxBDA Hall of Fame," and named a “Brand Builder of the Year” by Multichannel News and Broadcasting and Cable Magazine. As a songwriter he has received 2 national Emmy nominations, 2 Cine Golden Eagle Awards, and the Mobius Award.

His career includes executive positions at NBC, ABC, CBS, and CNN. He has extensive experience in the field of digital marketing and is a published author by Random House Childrens Books.

Radice can be seen regularly as a contributor to TechCrunch TV's "Gillmor Gang."

Darren Schillace

SVP, Marketing Strategy, ABC Entertainment Group


Darren Schillace was named senior vice president, Marketing Strategy, ABC Entertainment Group, in June 2012. In this position, Mr. Schillace oversees the teams responsible for off-air and on-air marketing strategy, digital and social strategy, and paid media plans for ABC’s primetime, daytime and late-night programming. He reports to Marla Provencio, executive vice president, Marketing, and chief marketing officer, ABC Entertainment Group.

Previously, Mr. Schillace was vice president, Consumer Marketing at OWN: Oprah Winfrey Network, since August 2010. He developed the strategy and managed the paid media and creative development for the successful launch of the network on January 1st, 2011. Mr. Schillace continued to oversee the off-air, on-air and creative strategy for the network and worked on launch plans for shows featuring The Judds, Shania Twain and Oprah Winfrey.

Prior to OWN, Schillace worked at ABC from 2003 through 2010, most recently as vice president, Marketing. In that role he oversaw marketing strategy and research, digital strategy, paid media and marketing partnerships for ABC’s primetime and late-night programming. While at ABC, he worked on the successful launches of “Desperate Housewives,” “Grey’s Anatomy,” “Dancing with the Stars,” “Lost” and “Modern Family,” creating unique, out of the box marketing strategies. Additionally, he and his team developed many of the functions that complement ABC Marketing’s initiatives, including the CRM and social media programs.

Prior to ABC, Mr. Schillace joined The Walt Disney Company in 2001, working in Orlando for Walt Disney Park & Resorts’ Yellow Shoes Creative team. He previously held positions at several advertising agencies, namely TBWA Chiat/Day, where he was a part of the team who created the well-regarded black and yellow campaign for ABC.

Mr. Schillace received a Bachelor of Arts degree in Advertising from Penn State University. He currently resides in Los Angeles.

Niels Schuurmans

EVP, Viacom Velocity Creative Content Solutions, Viacom


As the EVP Partner Content Creative Solutions - Viacom Velocity Group, Niels Schuurmans and his team are responsible for the ideation and execution of branded and partner integrated marketing creative content across the VIACOM Music and Entertainment groups.

Prior to this role, Schuurmans served as the Executive Vice President, Consumer Marketing and Executive Creative Director - Spike TV, where he led the marketing and creative teams for SPIKE. During his time there, Schuurmans helped to build SPIKE with distinctive voice to super-serve an audience that was lacking a true television home of their own — men. He also worked to expand the SPIKE position to appeal to a broader adult audience. Schuurmans has been the architect to SPIKE’s pro-social efforts to help American Veterans as well.

Prior to his arrival at Spike in 2003, Schuurmans was Senior Vice President and World Wide Creative Director at Nickelodeon, where he oversaw the creative teams that developed and created Nickelodeon’s on-air brand identity, Nickelodeon’s LIVE and Day-part Packaging, Tune-in Promotion and on-air theatrical movie marketing. He also oversaw all Creative and Marketing For Nick International out of London and Sydney.

Schuurmans also served as the Head of On-Air Creative at The Cartoon Network from 1993 to 1994, where he worked to set up the creative department and helped develop the Cartoon Network brand.

Throughout his career, Schuurmans has received numerous awards for outstanding marketing and creative, including being named to Electronic Media’s Top Ten Marketers in the Entertainment Industry. He holds a B.A. degree in Broadcast/Film and Communications from Boston University.

Jimmy Smith

Chairman, CEO & CCO, Amusement Park Entertainment


Many people know how influential advertising greats Lewis Williams, Dan Wieden and funk legend Bootsy Collins have been in the career of Jimmy Smith. However, what they may not know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead, Smith might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samantha Stephens, Darrin Stephens, Larry Tate and Endora on the TV show, “Bewitched.” Darrin was a creative director and Larry was an account executive. 

Not only did the show introduce Smith to classic advertising, which is the universe of Amusement Park Brands, it unintentionally planted the seed of the idea of branded entertainment, which is the backbone of his transmedia studio, Amusement Park Entertainment.

Throughout his career, Smith – a 2012 “Fast Company” magazine Top 100 Most Creative member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, “Time” magazine), for its TV show originality (Emmy nomination) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts).  Smith added TV show talent to his list of accomplishments, as he appeared weekly as a judge on VH1’s reality show, “Model Employee.”

David Stern

Owner, Create Advertising Group


David Stern is the owner of Create Advertising Group, which has offices in Culver City, Calif. and London. Having just celebrated its 10th anniversary, Create is a well-respected entertainment creative advertising firm specializing in the crafting of cutting edge audio-visual promotional material (trailers, TV and radio campaigns) to support the launch of feature films, DVDs, video games and television series.

Stern has grown Create to more than 30 Premiere edit bays with a booming graphics department, together with an office in London, which opened in 2009. Current and past projects include the new season of “Orange is the New Black,” the launch of FX’s “Fargo,” branding work for Netflix and theatrical campaigns for “Fantastic Four,” “Get Hard,” “The Amazing Spiderman,” “Into the Woods” and “Hotel Transylvania 2.”

Over the past three years, Create has also developed a Hispanic marketing capability focusing on the entertainment marketplace. Most recently, Create has made significant commitment to the development of branded-entertainment virtual reality experiences.

Stern's entree into the entertainment industry came via Young & Rubicam Advertising, where he served as VP, account director, for the Los Angeles Entertainment Division. Later, Stern held the position of SVP, producer/business development for 10 years at Intralink Graphic Film Design, which produced advertising material to support theatrical releases.

Will Travis

Executive Chairman, USA, Sid Lee


Will Travis is the Executive Chairman of Sid Lee USA and a global Senior Partner of International communications agency SidLee, a KYU Collective agency. Sid Lee is the only full service agency built from the ground up for the Experience economy and was founded in Montreal in 1996. Over 6oo artisans service 7 of the worlds top 10 most innovative companies, from offices in New York, Los Angeles, San Francisco, Paris, Amsterdam, Toronto and Montreal. Prior to joining Sid Lee, Will was CEO of global agency network Dentsu in America and for sixteen years prior, the USA founder and global president of international agency ATTIK. He sits on the board of HatchExperience, a none for profit dedicated to hatch a better world, BitWaterFarms, a Cricket farming business in the strive for eco-conscious protein and is a partner in Innovation Conference C2International. He also invests in what he defines in 'game-changer” eco-conscious innovation companies. Will is a proud father of four and a man who loves life and exploration, having traveled through all 7 continents, conquering several of the worlds highest summits, motorbiking with The Paris Dakar and traversing 18,000ft in the Himalayas on a Royal Enfield Bullet. He has lived and worked in over 50 countries and brings boundless energy and insights to which ever table he sits.

Michael Vamosy

Chief Creative Officer, Stun Creative


A veteran creative and design executive, Michael Vamosy is Chief Creative Officer of Stun Creative, a new position at the company. He leads creative work across Stun and Buster for all network, studio and consumer brand clients. Vamosy brings invaluable experience from the network side to the award-winning agency that recently shot and produced Super Bowl commercial/viral sensation, Dove Men + Care “Real Strength.”

Prior to joining Stun, Vamosy was SVP of creative services at Starz where he led campaigns on the network’s original series “Outlander,” “Black Sails,” “Power” and “DaVinci’s Demons,” as well as rebrands for Starz and Encore. Earlier he was SVP of design at Fox Broadcasting and VP of design at FX Networks. Vamosy was an architect of Fox’s “L for Loser” campaign for “Glee.” He also helped redesign the Fox network look and spearheaded campaigns for “Fringe,” “American Idol” and “House,” among others. While at FX, he developed the network’s in-house design team “StudioFX,” which designed the packaging for original series such as “The Shield,” “Nip/Tuck” and “Rescue Me.” He spent 2011 to 2012 as executive creative director at Buster, overseeing major on-air rebrands for OWN, FXM and TV One. Over the course of his career, Vamosy’s work has earned numerous PromaxBDA Gold and Silver Awards, TELLYs and New York Festivals honors.

Jenny Wall

SVP, Head of Marketing, Hulu


Jenny Wall is SVP, Head of Marketing, at Hulu. She is responsible for marketing strategy and implementation across the Hulu brand, overseeing all acquisition and retention initiatives, as well as PR, Events, Content, Research, and Creative. Since joining Hulu in 2014, Jenny launched the marketing efforts for Hulu’s new slate of original programming including The Path, 11.22.63, The Mindy Project, Difficult People and the Golden Globe-nominated series, Casual. She also spearheaded marketing campaigns for Hulu’s new commercial-free offering, as well as the streaming debut of one of the biggest series of all time, Seinfeld. Jenny has refocused Hulu’s marketing efforts to significantly raise brand awareness and drive subscriber growth through recent campaigns including, “In the Know.” Her efforts at Hulu landed her on Ad Age’s 2015 Women to Watch list. Prior to joining Hulu, Jenny led the global creative team at Netflix and led the brand campaigns and launch campaigns for the Original Series House of Cards, Orange is the New Black, and Arrested Development. Before that, Jenny spent three years as Chief Marketing Officer of the entertainment agency BLT Communications creating 360° campaigns for television, films, and brands. Prior to that, Jenny ran the Interactive Division at Crew Creative, spending her last year there as President of the agency, overseeing the Print, AV and Digital divisions. Jenny’s entertainment career began at HBO in 1995 in New York where she was part of the team that created the landmark “It’s not TV. It’s HBO.” campaign. She began her career at DDB Needham after graduating from Southern Methodist University in Dallas, TX. Jenny is an active member of the marketing community and serves on the Board of Directors for PromaxBDA and is a jury chair for the CLIO Key Art Awards.

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