CEO, COO, Creative Director, TheAttic.tv
Javier studied in Marketing & Advertising in the late 1980's. Back then the print industry had just started to switch from drawing tables to computers, and the video industry was all based on tapes and linear editing systems. Passionate about design, Javier started his career as a PhotoShop, Illustrator, and Freehand instructor at the first AppleCenter in Caracas, Venezuela. Shortly after he was hired as Computer Graphics Manager by one of the most important Ad Agencies in the country, Young and Rubicam, where he was appointed with the mission of transitioning the entire Graphics department from Ink and Paper to computers.
In 1991 Javier managed all national and international communication issues concerning the production of "Tierra de Gracia", a 70mm Iwerks Entertainment Film produced by Alba Revenga. This film featured all of Venezuela as a natural and cultural experience. It was exhibited at the Venezuelan Pavilion, International ExpoSeville 92 in Spain.
Working with film for the first time in his life had a great impact on his career and would change it forever. For the following two years, he participated in dozens of audio-visual projects, in which he assumed many different positions and wore many different hats. Javier sometimes assisted as PA, sound engineer, cameraman, grip, linear editor, broadcast designer, and even truck driver. Finally he became a producer. In 1993, with 12 other partners, he founded EFX; a small design and animation facility in Caracas, which also offered post-production services. (4 Avid suites, 1 Betacam SP Suite and 8 CGI Workstations).
For the next 10 years he concentrated his efforts in consolidating EFX’s services and infrastructure. He was a pioneer using Mac computers as paint tools, as well introducing the Avid non-linear editing system in Venezuela. EFX came to be the best post-production house in Venezuela and the region for several years. EFX's outstanding performance earned Javier and his team exclusive contracts with companies such as PEPSI, Leo Burnet Venezuela, Major Telecommunication Companies, and Procter & Gamble, who signed an exclusive 10-year contract with them to manage all P&G Advertising post-production from Mexico through Argentina.
Up until 2001, Javier had given post-production services, and in many opportunities had participated in the production of more than 3500 commercial spots, as well as hundreds of TV promotion and campaigns for recognized networks such as The Warner Channel, Sony Entertainment Television, Discovery Channel Latin-American and all major Venezuelan TV networks. During that time EFX and Javier as the CEO and Creative Director received several national and international awards, including the Anda Awards, Promax Awards, Clio Awards, and the New York Festivals Awards just to name a few.
After 2001 Javier decided to become a permanent US resident, seeking better horizons for his family. Here in the US, Javier has given his Creative Direction in many important projects for companies such as Domestic Discovery Channel, Animal Planet, SeaWorld, Universal Studios Florida, Cypress Gardens, Disney Cruise Line, Hilton, Quizno's, and the Singapore Science Centre. Javier has also been asked to produce the entire graphic package for the Walt Disney World Christmas Day Parade for two consecutive years (2006 & 2007). In his own words: "Twenty years interacting with brands, images and sounds, thousands of memories, tons of good friends... and the best its yet to come".
After much hard work and labor, Javier has founded his over graphic design and post-production studio, TheAttic.tv, in Orlando Florida. Serving as both CEO, COO, and Creative Director, Javier has continued to fuel his passion for animation and post production into spectacular projects for a wide range of clients such as EA Sports and its prospective video game franchises MADDEN and FIFA, and Walt Disney World Company, to name a few.