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PromaxBDALocal Awards

The annual PromaxBDALocal Awards celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market.


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John D. Miller

CMO, NBC Olympics


John D. Miller was appointed CMO, NBC Olympics upon his 65th birthday in October 2015. He made the personal decision to transition his role from CMO of NBC Sports Group to this newly created position to focus solely on the Olympics. Miller leads the Olympic marketing efforts for Rio and co-leads for Pyeongchang with NBC Sports Group CMO Jenny Storms. He is also Chair of NBCUniversal’s Marketing Council, which includes the marketing leaders from every NBCUniversal division, and oversees all cross-company promotional opportunities and marketing initiatives known as “Symphony.” Miller reports directly to Mark Lazarus, Chairman, NBC Sports Group, for the Olympics, and to Steve Burke, CEO, NBCUniversal, for the Marketing Council.

Previously, Miller served as Chief Marketing Officer of NBC Sports Group from 2011 – 2015, overseeing all marketing and branding for NBC Sports Group assets, which included NBC Sports, NBC Olympics, NBCSN, Golf Channel, the 10 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. He also led The NBC Sports Agency, which uses NBC Sports Group marketing resources to produce campaigns for group partners the Premier League, PGA TOUR and NHL.

Before joining NBC Sports Group, Miller co-founded and led The NBC Agency from 1999 to 2010. The NBC Agency was the industry’s first full-service advertising agency comprised of an award-winning in-house unit that quickly established itself as one of the country’s top creative commercial firms. Under Miller’s direction, The NBC Agency built on the NBC Advertising & Promotion Department’s long tradition as a television industry leader with innovative marketing, promotion and branding concepts, and campaigns. Miller has also overseen the creation of successful franchise campaigns, such as the now ubiquitous “Must See TV,” and helped to develop and strengthen the network’s brand identity.

Miller joined NBC in August 1982 as Vice President, Affiliate Promotion Services, West Coast. He was promoted six times between 1982 and 1993, in various executive marketing, advertising, promotions and programming roles throughout NBC Entertainment and NBC TV. In 1993, Miller became Executive Vice President, Advertising and Promotion, a position he held for six years.

Miller began his career in freelance productions in 1972. A year later, he joined WMAQ-TV, the NBC television station in Chicago, and became promotion manager at WBBM-TV in Chicago in 1978. In March 1980, he was named Director, Affiliate Promotion Services, CBS-TV, West Coast, and moved to New York in July 1981 to become Director, Advertising and Promotion, CBS News.

Miller has been honored by his peers on many occasions including the PROMAX Hall of Fame, which inducted Miller in 1991, named Miller and The NBC Agency co-president, Vince Manze, the Marketing Team of the Year in 1995, and honored Miller as the Promotion Executive of the Year in 1996. In 1999, Miller, Manze and their NBC colleagues received a Primetime Emmy for Outstanding Commercial for an advertisement promoting the internet portal service Snap.com. The spot also received the World’s Best Commercial award from the IBA. Miller was also honored with a Campaigns of Distinction award by the Promax&BDA organization in 2006 and 2007. Miller has been named Entertainment Marketer of the Year four times, and was named Sports Marketer of the Year by Cynopsis in 2012 and 2013.

A native of Chicago, Miller graduated magna cum laude from Syracuse University. He and his wife, Sharon, have four sons.

Michael Armstrong

SVP and General Manager, BET International and Paramount Channel, Viacom International Media Networks


Michael D. Armstrong is SVP and GM of BET International and Paramount Channel, part of Viacom International Media Networks (VIMN). In this role, which he assumed in January 2011, Armstrong oversees the strategy and operations of BET and the launches of Paramount Channel in international markets. VIMN is comprised of many of the world’s most popular premier multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, VH1, VIVA, Paramount Channel, BET and Tr3s: MTV, Musicá y Mas. Viacom brands are seen globally in more than 700 million households in approximately 170 territories and 37 languages via more than 200 locally programmed TV channels and more than 550 digital media and mobile TV properties.

Before his role at VIMN, Armstrong had been SVP and GM of BET International since May 2006, overseeing the strategy, launch, programming, marketing, advertising and operations of BET in international markets, such as the U.K. and Africa. His responsibilities included, but were not limited to, licensing BET programs and formats, developing, launching and monetizing BET branded channels and programming blocks, as well as the development of the BET brands on mobile and broadband platforms in concert with the BET Digital group.

From January 2004 to May 2006, Armstrong was sales director, international marketing partnerships – global, MTV Networks International, where he worked with multinational organizations to develop customized multiplatform advertising partnerships across MTVN’s global footprint. From August 2002 to January 2004, he was VP of affiliate marketing-music group for the affiliate sales and marketing division of MTVN. He oversaw the affiliate marketing strategy for MTV, MTV2, VH1, CMT and many digital music networks such as VH1 Classic and MTV Jams. He led a dedicated team of marketers that created numerous industry award-winning campaigns.

Prior to assuming that position at the company's New York headquarters, Armstrong spent four years in MTVN’s Chicago office in account management. In this capacity, he was responsible for managing relationships, increasing channel distribution, and executing content distribution deals and renewals with regional cable companies for 21 MTVN channels throughout five states in the Midwest.

Armstrong’s professional career began at Baxter Healthcare in the Dietary Products' sales division. After his tenure in sales, he joined the national marketing group at the company's Illinois headquarters. He currently serves as the chairman of the national board for NAMIC (National Association for Multi-Ethnicity in Communications) and the Fairchester chapter board for NFTE (Network for Teaching Entrepreneurship), and is vice chairman of the Board for the Dance Theatre of Harlem.

Phil Ashcroft

Co-Chair, British Academy of Film & Television Arts Academy Los Angeles Games Committee


As co-chair of the British Academy of Film and Television Arts Academy Los Angeles Games Committee, Phil Ashcroft has been instrumental in creating a profile for BAFTA's Games activities in Los Angeles. BAFTA Los Angeles recognizes the importance of celebrating creativity in Games, as well as nurturing and developing the next generation of gaming talent. The BAFTA Los Angeles Games Committee has identified key events and priorities in order to drive membership for BAFTA, create relevance in the Games industry and affect change within the community.

In 2013, Ashcroft was responsible for high-profile events including the Lights Camera Action Hero Masterclass with the creative team from “Tomb Raider,” panel discussions at DMW Games in Hollywood, and a special evening with Mark Hamill as part of BAFTA Los Angeles' Behind Closed Doors. This year, Ashcroft and the Games Committee in Los Angeles launched a new event to celebrate the nominees of the British Academy Games Awards, and a viewing event for the U.S. Games industry to watch footage from the U.K. ceremony.

As GM of Participant Media’s YouTube business, Ashcroft was responsible for the launch and operation of TakePart TV, part of the YouTube Originals program. In the lead-up to the 2012 Election he worked with Henry Rollins on his “Capitalism” tour, a 50 dates in 50 states series of live events talking about the issues that matter which culminated in a live broadcast on the eve of the election in Washington, D.C. Following on from Dan Savage’s “It Gets Better” campaign, Ashcroft commissioned Savage to produce short-form programming on sexuality and partnered on a Google+ hangout on national “It Gets Better” day. Each show and episode had the distinctive DNA of ‘entertainment that matters’ the mission being to drive viewers to take action on a particular social issue. Ashcroft’s “Blind Judo” series was recently short-listed for an IAWTV award.

Prior to Participant, Ashcroft worked for more than 10 years at BBC Worldwide. As the brand manager for the BBC’s flagship music show, “Top Of The Pops,” Ashcroft took the U.K. phenomenon and turned it into a global hit, launching and licensing the show in more than 120 countries around the world. Later he was part of the team that did the same with “Top Gear.”

He launched a range of high profile multimedia properties with BBC Worldwide in the U.S., U.K. and around the world, including “Walking With Dinosaurs” and “Planet Earth.”

Sarah Barnett

President & GM, Sundance Channel


Bio coming soon.

Bill Bergofin

SVP, Marketing and Promotion - NBC Sports, NBCUniversal


More information coming soon.

Laurel Bernard

PromaxBDA Treasurer

President, Entertainment Marketing, Simul Media


Laurel Bernard is the EVP of marketing for Fox Broadcasting Company. In this role she oversees the network’s national media, on-air planning and marketing strategy teams, and also leads Fox’s affiliate marketing and multiplatform distribution marketing efforts.

Previously, Bernard served as SVP of marketing for Fox Broadcasting Company, where she oversaw the media and promotional campaigns for many of Fox’s hit series and currently works on “Gotham,” “Empire,” “American Idol,” “Brooklyn Nine-Nine” and “Last Man On Earth.”

Prior to joining Fox Broadcasting Company, Bernard spent a year at Fox Searchlight Films as SVP in charge of media and promotions. Bernard originally joined Fox in 1989 as a media coordinator in the theatrical division and rose through the ranks, ultimately serving as SVP of media and national promotions for Fox Searchlight Films.

Val Boreland

EVP, Programming & Production, Revolt


As EVP of programming and production for Revolt TV, Val Boreland draws upon nearly two decades of hands-on experience in cable television. At Revolt, Boreland serves as the head of programming, managing a team of more than 70 individuals from producers to on-air talent, ensuring quality, entertaining programming and promotional content that reaches music fans on a daily basis. In Revolt’s first six months, Boreland has overseen the launch of the flagship live daily show, “Revolt Live,” as well as its first morning program “The Breakfast Club,” which partnered Revolt with mega-popular Clear Channel syndicated radio show of the same name. Boreland also oversees production on “The Gate” and “In Harms Way,” the network’s dive into the hip/hop and indie rock genres, respectively.

Boreland previously served as EVP of program, promotion and multiplatform strategy for Comedy Central, working at the network’s offices in New York. She oversaw its programming group, including program and promotion scheduling, in addition to managing the network’s content across all digital platforms, including VOD, wireless and emerging platforms. Boreland played a key role in the programming strategy that launched “The Colbert Report,” “Tosh.0,” “Workaholics,” “Key & Peele” and “Futurama.” Boreland also helped bring Comedy Central its highest ratings in the network's history by successfully programming “The Roast of Charlie Sheen” in 2011. She also contributed to long-term strategic planning at the channel and participated in the launching of new digital platforms.

Before joining Comedy Central in 2005, Boreland served as VP of scheduling, planning and acquisitions at Lifetime Television. While at Lifetime, Boreland helped take the network to the top spot of highest-rated cable networks two years in a row, an accomplishment that had not yet been achieved at the network prior to her arrival. She was also responsible for scheduling and acquisitions and was integral in the launch of two spinoff ventures, Lifetime Movie Network and Lifetime Real Women. She previously worked in Lifetime’s programming department, promoted there one year after joining the network’s sales department in 1994.

Dennis Camlek

SVP, Turner Media Group, TBS Inc.


Dennis Camlek is SVP of the Turner Media Group, the Turner Broadcasting System, Inc. (TBS, Inc.) internal group responsible for media planning, buying and placement, creative production, marketplace trends and Turner asset management. Camlek is based in Atlanta.

In this role, Camlek leads the Turner Media Group and its external buying agency to develop and activate targeted, creative and multiplatform media campaigns for the Turner portfolio of brands.

Previously, Camlek was VP of strategic media planning for Turner Media Group, where he managed the media planning and buying activity for the Turner portfolio. Before moving to Turner he was SVP and group account director for PHD in New York, where he led planning for the HBO account. He orchestrated the media campaign for the successful launch of “True Blood” season two. Camlek previously served as VP of brand group director, for Horizon Media, where he managed the A&E Television Networks account. He also served as a media planning supervisor for Independent Media Services, as manager of media and research for Artisan Entertainment and as VP of the entertainment division of Abramson Labus Van DeVelde.

Zach Enterlin

SVP, Program Advertising, HBO


Zach Enterlin is SVP, HBO Program Advertising, for Home Box Office, responsible for overseeing the development and execution of consumer advertising and promotional campaigns for all HBO original programming categories across all media and promotional platforms. He was named to this position in December 2010. During his tenure at HBO, Enterlin has overseen the marketing of some of the network’s most high-profile and innovative marketing campaigns, from “True Blood” to “The Alzheimer’s Project” to “The Pacific.”

Enterlin began his career at HBO as an associate manager, Advertising & Promotion, HBO Films, in July 2002, working his way through the ranks as manager, Advertising & Promotion, HBO Films, director, Advertising & Promotion, Original Series, and by April 2007, VP, Advertising & Promotion, where he was responsible for all aspects of advertising and promotional campaigns for films, miniseries, documentaries and select series including creative advertising, media planning, strategic partnerships, grassroots marketing and non-traditional stunts.

Prior to HBO, Enterlin was a marketing consultant at Scott Rudin Productions in New York City, where he advised on marketing campaigns for domestic and international theatrical films. He was previously a media analyst at Warner Bros. in Burbank, focusing on international theatrical marketing campaigns. Enterlin began his career as a production assistant/coordinator at @Radical.Media. He is currently a member of the Academy of Television Arts & Sciences (ATAS), the Cable & Telecommunications Association for Marketing (CTAM), and the International Radio and Television Society (IRTS).

José A. García-González (JAGG)

VP, Brand and Integrated Communications, DIRECTV PanAmericana


JAGG is Vice President, Brand and Integrated Communications for DIRECTV PanAmericana, based in the company’s headquarters in New York. In this role, García-González (also known as JAGG), oversees the region’s corporate creative services, advertising, marketing and brand communications. Most recently produced the 2014 World Cup ad campaign “Nada Mas Importa,” for DIRECTV with renowned Academy Award winning director, Oliver Stone. 

During his 14 years with DIRECTV, JAGG has held various positions in the company’s PanAmericana unit, having started as a Director of Creative Services in Miami in 2000. From 2005- 2011, JAGG joined the company’s Los Angeles office working closely with the DIRECTV (US) creative team in producing content and finding synergies in both content and economic efficiencies. In 2012, joined DIRECTV’s Latin America executive team in New York.
 
JAGG’s creative vision has led him to 24 major industry awards and recognitions which include: Gold Global Excellence PromaxBDA (international competition); regional Emmys & the New York Festival, among others. 
 
Originally from Seville, Spain, JAGG attended the School of Technical Architecture at the University of Seville.  He was soon offered an on-air and talk show host on Spanish national radio, which started JAGG’s career in communications. In 1992, JAGG moved to the United States, partaken in the team which launched the first Spanish pay satellite television system for the country.
 
Subsequently, JAGG began writing scripts and producing US-Hispanic advertising in Florida, which led him to join in the team which launched Nickelodeon for Latin America (1997- 2000). 
 
JAGG has been guest editor for numerous trade and consumer publications in the US and South America. 
 
Today, JAGG lives in Chappaqua, New York with his wife, Erika, and two daughters, Isabel and Raquel. During his free time he enjoys being with his family & friends, the outdoors, gardening, cooking, entertaining, traveling (for pleasure!), reading and watching movies on the couch. JAGG is fluent in both Spanish and English. 
 
DIRECTV (DTV) is the world's leading provider of entertainment services for digital television. DIRECTV provides its services to nearly 20 million subscribers in the United States and about 16.7 million in Latin America and the Caribbean.
 
DIRECTV Latin America, the leading provider of programming, technology, including the most advanced DVR and HD-DVR in the region, and customer service, delivering the best experience for viewers of the region. For more information, visit www.directvla.com

David Hudson

SVP, Late Night & Specials, TBS & TNT


David Hudson serves as SVP of late night and specials for TBS and TNT. In this role, Hudson is responsible for oversight of late-night programming, an area that has grown significantly in importance for TBS with its successful late-night hits “CONAN” and “The Pete Holmes Show.” He also leads the production and development of specials for TBS and TNT, such as the Screen Actors Guild Awards show on TBS and TNT, The AFI Life Achievement Award and Christmas in Washington on TNT. Hudson is based in Los Angeles and reports to Michael Wright, president, head of programming, TBS, TNT and Turner Classic Movies (TCM).

Before being promoted to his current position in March 2011, Hudson has served in a variety of roles for TNT and TBS, most recently as VP of alternative programming and before that as vice president of production and sponsored programming. He also headed production and production finance for the networks’ original programming.

Before joining Turner, Hudson was a co-series producer of the highly touted “Earth’s Fury” for TLC; producer of “Final Report” for Multimedia Television and “War Games” for TBS; and numerous credits as executive in charge of production and line producer. His other credits include “Hard Copy,” “A Current Affair,” “HBO’s Entertainment News,” “Trial Watch,” “History of Christianity,” “I Survived a Disaster,” “Inspector Gadget’s Field Trip,” “Trashed,” “Last One Standing II,” “Look,” “Prince’s Interactive Birthday Party” and “World Gone Wild,” to name a few.

In 1998, Hudson created his own production company with the aim of fostering and developing highly informative and entertaining reality-based programming at a manageable price. Under the banner David Hudson Productions, he has developed numerous “reality-based” programs and has served as a budgetary consultant on many network, cable and syndicated programs. In April 2010, Hudson was named among the Next Wave of Leaders by the National Association for Multi-Ethnicity in Communications (NAMIC).

Kirk Iwanowski

CMO, EPIX


Kirk Iwanowski is CMO of EPIX. Iwanowski is responsible for developing and executing marketing strategy and campaigns designed to build a following for EPIX movies and programs among consumers, affiliates and industry partners. Iwanowski was previously SVP of marketing at FilmDistrict and EVP of marketing, branded entertainment and sponsorship for Sundance Channel.

Sean Koriakin

Founding Partner & Creative Director, Iron Claw


Sean Koriakin is a founding partner and creative director of Iron Claw, a boutique production company that specializes in blending live action, animation and visual effects.

Koriakin began his career as an art director at Imaginary Forces, establishing his design voice working on high profile brands such as Nike and GM and feature film projects like “Transformers.” In 2008, he partnered with Executive Producer Greg Talmage to form Iron Claw Los Angeles.

At IC, Koriakin explores new and exciting creative opportunities that extend the blended production model into interactive and experience design. Koriakin has directed numerous commercial campaigns for brands that include McDonald's, Toyota and Electronic Arts. In 2012, his directing work won an Emmy for NBC’s Sunday Night Football show open featuring Faith Hill and a wide cast of NFL stars.

Recent projects include creating experiential animations for an environmental design project with DIRECTV: a massive, curved LED wall installation in the TV giant’s LA headquarters. Koriakin created in-store content for flagship Victoria's Secret stores, user-experience design for touch displays at Timberland stores and visual effects work on the third season of Comedy Central's "Key & Peele."

Warren Leight

Show Runner & EP, Law & Order: Special Victims Unit


Warren Leight is the showrunner and executive producer of the NBC drama “Law & Order: Special Victims Unit.” Formerly, he has been the showrunner and an executive producer of HBO's Emmy-nominated “In Treatment,” for which he won the Peabody Award, as well as the FX drama “Lights Out,” and the Edgar-winning “Law and Order: Criminal Intent.” He wrote and directed “The Night We Never Met,” co-wrote the documentary “Before the Nickelodeon” (New York Film Festival) and has authored many screenplays.

Leight's play “Side Man” won the 1999 Tony Award for Best Play, and was a 1999 Pulitzer Prize Finalist. Other plays include “No Foreigners Beyond This Point" (Drama Desk nomination) published by Samuel French, “Home Front,” “Fame Takes a Holiday,” “Glimmer, Glimmer and Shine" (ATCA nomination), “The Loop,” and the book to the musical “Mayor" (Drama Desk nomination). Two collections of one-acts, “Dark, No Sugar," and “Stray Cats,” have been published by DPS. Leight is an enthusiastic supporter of the 24-hour Play Festival, where he has contributed a number of one acts. His one act “Mars Has Never Been This Close” was recently published in their anthology, “Twenty-Four by Twenty-Four.”

Leight was the former president of The Writer’s Guild of America, East, and is a current member of the Dramatists’ Guild councils.

Rick Lewchuk

SVP, Creative Marketing, CNN Worldwide


Rick Lewchuk is SVP of creative marketing for CNN Worldwide where he reports directly to Allison Gollust, CMO for CNN Worldwide. In this newly created role, Lewchuk oversees on-air and off-channel brand and marketing for all CNN Worldwide businesses. His responsibilities include brand messaging, on-air promotion, print, out-of-home, radio, television and digital advertising campaigns.

Lewchuk joined CNN after serving for nearly 20 years in senior-level executive positions at CTV, a division of Bell Media and Canada’s premier multimedia company. Most recently, he was SVP of Bell Media Agency and Brand Strategy, based in Toronto, since 2007, where he led a team of 190 designers, writers, producers and media planners who were responsible for all aspects of marketing two broadcast networks, 28 television stations and 34 cable networks.

Earlier, he had been SVP of program planning and promotion at CTV since 1998.In this position he oversaw the on-air and off-channel creative for the CTV Television Network, its affiliates and all of its cable channels. He created original brands including The Comedy Network, CTV News Channel and BNN, and launched Canadian versions of brands that include MTV and E!

Gerry Logue

SVP, Digital & Print Creative, NBC Entertainment Marketing


Entertainment executive Gerry Logue holds the position of SVP of digital and print creative at NBC Entertainment Marketing. He has built an accomplished career in creative development and marketing for the broadcast, cable, digital, theater, magazine, music and lifestyle industries. In addition to NBC Entertainment, he has held positions at CNN, NBC News, Lifetime Television, Oxygen Network and Grey Entertainment, a subsidiary of Grey Global Group.

At Grey, he served as executive creative director, and subsequently, president. There, he developed campaigns for many notable ABC and The WB television shows, in addition to Broadway theater (“The Lion King”), music (“The Beatles Anthology”), magazine launches (“InStyle”) and the launch of the W Hotel brand.

Logue has been a long time supporter of PromaxBDA, and served several years on the board of directors. Currently, he is on the board of the NYC based not-for-profit, Miracle House, and has also held the position of board president.

Max Mutchnick

Writer & Executive Producer


For his work on “Will & Grace,” Max Mutchnick has been honored with an Emmy Award for Outstanding Comedy Series; two People’s Choice Awards (Favorite Comedy); six Golden Globe nominations (Best Comedy Series); seven GLAAD Media Awards (Outstanding TV Comedy Series); a Founders Award from the Viewers for Quality Television, and the National Award for Excellence from the Human Rights Campaign.

Mutchnick started his entertainment career almost 25 years ago as a writer for legendary television producer Alan Funt on “Candid Camera.” Shortly after that, he partnered up with his high school best friend, David Kohan. They began writing professionally for “The Dennis Miller Show” in 1990. During that time, prolific producers (and Clinton Administration insiders) Linda Bloodworth-Thomason and Harry Thomason gave them their first break into the world of scripted comedy. They hired Kohan and Mutchnick to work on “Hearts Afire” starring John Ritter and Markie Post. Kohan and Mutchnick’s other television credits at that time include “The Wonder Years,” “Evening Shade” and the critically acclaimed “Dream On.”

In 1994, Kohan and Mutchnick created “Boston Common,” a show based on Mutchnick’s and series star Anthony Clark’s time at their alma mater, Emerson College. In 1995, “Boston Common” was put on NBC’s successful “Must See TV” Thursday lineup following “Seinfeld” and ran for two seasons. In 1996, Kohan and Mutchnick went into an overall deal with NBC Studios and their production company, KoMut Entertainment, was formed. The following year, Kohan and Mutchnick created “Will & Grace.” In the years following, they created and executive produced “Good Morning, Miami,” “Four Kings” and “Twins.” In addition, they oversaw and executive produced two series for CBS: “The Stones” (created by Kohan’s sister, Jenji); and “$#*! My Dad Says,” starring William Shatner and based on Justin Halpern’s “The New York Times” bestselling book. Most recently, Kohan and Mutchnick created and executive produced the sitcom “Partners” for CBS. Next up, Mutchnick is executive producing a TV pilot for TBS that he co-created with David Kohan.

Mutchnick serves on the Board of Trustees for Emerson College and is frequently a contributing blogger for The Huffington Post.

Tor Myhren

Worldwide Chief Creative Officer, Grey


Tor Myhren is worldwide chief creative officer of Grey, named 2013 Agency of the Year by both “Adweek” and “Ad Age.” Myhren is also president of Grey’s flagship office in New York, which has tripled in size to more than 1,000 employees under his leadership. Myhren was just named to “Fast Company's” "Most Creative People in Business" list, chosen as one of “Fortune Magazine's” “40 Under 40,” and made the elite “Creativity 50” list, honoring the 50 most influential creative minds of 2010.

The E*Trade Baby, the Oprah car giveaway, DIRECTV’s darkly comical “Cable Effects” campaign and making Ellen DeGeneres a Cover Girl at age 50 are some examples of his culturally relevant work.

Dan Pappalardo

Founder & CEO, Troika


Dan Pappalardo is the executive creative director and founder of Troika, where he has grown the agency from a staff of three to more than 50 in its 12-year history. With a career spanning more than three decades, Pappalardo has played an instrumental role in crafting many of the most high-profile brands in entertainment media, including The CW, Time Warner Cable Sports, Fox, SportsCenter, Discovery Channel and NBC Sports.

Jesse Redniss

Co-Founder, BRaVe Ventures


Jesse Redniss is an Emmy-nominated and Shorty Award-winning storyteller who has become a leading voice in defining and reinventing the future of TV. From his use of innovative technologies to his ability to meld marketing and show running for a winning recipe, Jesse has been on the front-lines from all angles. He is the visionary who turned USA Network into the No. 1 cable network in digital entertainment and introduced gamification to the world of network branding. In addition to spending more than eight years as SVP of Digital at USA Network spearheading the networks digital, social TV, and second screen initiatives, he also managed technology innovations, monetization strategies and content development for the brand with leading breakthrough successes like "Psych’s" Hashtag Killer and more recently USA’s industry-defining screen unification. Just prior to co-founding BRaVe Ventures, Mr. Redniss was also the Chief Strategy Officer leading media relationships at Spredfast.

Among his accolades, Jesse is an Emmy nominee, was named a Multichannel News ‘40 under 40’ to watch in the digital world, as well as the recipient of TV of Tomorrow’s 2013 Individual Leadership award and 2012 and 2013 Social TV Marketer of the Year. He currently serves on the Board of Directors for PromaxBDA as well as sits on the Vision Council for the Television Academy IMPG (EMMY).

Kent Rees

General Manager, Pivot


Kent Rees is the General Manager at Pivot, Participant Media’s new cable network that launched on Aug. 1, 2013. He was recently promoted from EVP, Marketing, Scheduling, Operations and Acquisitions.

Kent brings to Participant and Pivot more than 15 years of creative and marketing experience in television and digital platforms. Most recently, he was EVP of Marketing at Bedrocket Media Ventures, working on three "Made For Web" channel launches for YouTube. Prior to that, he was EVP of marketing for Current TV, where he spearheaded the strategy and creative approach behind the launch of "Countdown with Keith Olbermann," which premiered in June 2011 to record ratings. In addition to overseeing Current's on-air promotion and brand personality, Kent supervised the ad sales marketing team and helped manage Current's on-going transition from L.A. to New York.

Before Current, Kent worked at IFC TV, where he started in 2004 as creative director senior and rose to VP of marketing. There, he oversaw the IFC brand across all platforms and was the chief architect behind IFC's 2010 "Always On. Slightly Off" rebranding. Kent also drove successful launch campaigns for such IFC shows as "The Onion News Network," "Portlandia," "The Whitest Kids U'Know," "The Henry Rollins Show" and The Independent Spirit Awards, working with strategic partners that included Foursquare, SXSW, Urban Outfitters, Jones Soda, Delta Airlines and Zipcar.

Before joining IFC, Kent helped to create and produce on-air promotional launches for ABC’s "The Bachelor" and "The Bachelorette" as well as VH1 Behind the Music, Pop Up Video, VH1 Divas, and VH1 Rock and Roll Hall of Fame.

Kent earned his BFA from NYU's Tisch School for the Arts' film and television production department. He sits on the Board of Directors for Promax BDA and guest teaches at Temple University, NYU and Columbia.

Guy Slattery

GM, Viceland


Guy Slattery is General Manager of VICELAND, the television channel from VICE Media launched in February 2016. He oversees all aspects of the networks operations, including programming and production, marketing, scheduling, research and sales.

Prior to joining VICE Media, Slattery was Executive Vice President of Marketing at A+E Networks where he was responsible for all marketing, creative and brand strategy for A&E and HISTORY, as well as the creation of lifestyle network FYI.

An award- winning marketer, Slattery’s work has been honored with numerous BDA/Promax and CTAM awards and five Cannes Lions. In 2015 alone, A&E and History garnered 29 Promax awards – seven of them gold. In 2009, CableFAX honored Slattery as the cable industry’s “Marketer of the Year.”

Slattery previously was Senior Vice President Creative and Marketing at National Geographic Channels International (NGCI) where he was responsible for global on-air and off-air creative, communications and strategic brand marketing for all of NGCI’s channels operating across 163 international territories.

Maurizio Vitale

SVP, Networks Marketing, Sony Pictures Television


Maurizio Vitale has more than 20 years of experience leading creative and strategic marketing and branding campaigns in the international networks arena. Vitale joined Sony Pictures Television in 2013 as SVP of networks marketing. In his current role, Vitale oversees global marketing for SPT’s worldwide television networks portfolio, including global channel brands such as AXN, Sony Entertainment Television, Animax and Crackle, spread across 126 channel feeds available in 168 countries, reaching more than 980 million households worldwide. Based at the SPT home office in Culver City, Calif., Vitale works closely with regional programming, development, marketing, and advertising sales teams to develop locally compelling channel propositions to build brand equity. On the product side, Vitale leads the development and communication on marketing campaigns for SPT Networks’ original series and commissions.

Prior to working at Sony Pictures television, Vitale held the position of SVP of marketing at OWN, The Oprah Winfrey Network, overseeing the launch of all on-air and off-air branding, positioning, marketing, and promotion of OWN reaching more than 18.5 million viewers during launch week with over 9 million Twitter followers and over 6.5 million Facebook followers. In its second year, OWN ranked No. 3 in the top 10 network in prime among African Americans trailing only BET and Lifetime becoming the fastest-growing Top 40 cable network among women 25 to 54.

Vitale joined OWN from Discovery Networks where he was SVP of marketing communications. Vitale was responsible for directing all elements of the brand expression to over 100 markets in 25 different languages, leading the Discovery brand to achieve a place in the top 10 national TV networks in many core markets, including the launch of the Discovery female flagship TLC in 75 countries and the free-to-air channel DMAX in Germany, U.K., Italy and Spain, reaching 3 percent share within the first year of launching.

Prior to joining Discovery, Vitale was VP and creative director at MTV Networks where he oversaw creative for all of the network's Pan-European programming, including the MTV Europe Music Awards, and managed the international creative teams in U.K., Spain, Portugal, France and Italy. He joined MTV Networks Europe in 1995 holding several roles within graphic design and art direction before moving specifically into marketing and creative. Vitale began his career in broadcast as a freelance designer in Italy and the U.K.

Lauren Zalaznick

Founder, LZ Sunday Paper and Veteran Cable Leader


From her start as an independent feature film producer to her most recent role as Executive Vice President, NBCUniversal, Lauren Zalaznick’s business interests have increasingly focused on the intersection of content, technology and data as a means for substantial growth. She is the founder of the LZ Sunday Paper, a weekly newsletter that distributes content about women in business, technology, media and culture. Zalaznick sits on the board of directors of Shazam, Penguin-Random House and the National Association of Television Programming Executives (NATPE). She advises digital media startups and venture funds focused on new content platforms, including Refinery29, Shelf.com and Medium.com. Additionally, she is a trustee of Brown University, from which she graduated in 1984, Phi Beta Kappa and magna cum laude.

Zalaznick has won two Peabody Awards for The N-Word and Project Runway; countless Emmy nominations and wins and was awarded the Brandon Tartikoff Lifetime Achievement award by NATPE. Time magazine named Zalaznick one of the “Time 100: World’s Most Influential People." In 2011, she delivered a TED talk that has been viewed well over half a million times.

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