Create What’s Next: Ep. 02
USING GAMING TO ATTRACT TODAY’S YOUNG VIEWERS

Hosting a live-stream gaming event on YouTube is a rare event - even rarer for a TV brand to try such a feat. With Disney XD’s co-branded “Gamers Guide to #WINNING” event, it became the first TV network to attempt such a thing, tapping into an ever-growing gamer audience in the digital sphere. In this episode of “Create What’s Next,” Disney XD's Jill Hotchkiss and Google’s Rebecca Mall take us through a journey of uncharted territory to learn how to harness the unique power of gaming to attract today's young viewers and utilize influencers to promote your programming for you.

Featuring:

Jill Hotchkiss

VP, Marketing and Creative, Disney XD, Disney Channels Worldwide


Jill Hotchkiss is an award winning expert in youth marketing, with over two decades of experience in marketing to adults, tweens and kids. She is the go-to executive for building brands and growing consumer fanaticism.  Within her current role as Vice President, Marketing and Creative for Disney XD, she is responsible for setting the network’s brand vision and serves as the branding lens for all marketing.  Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air creative.  Jill also oversees all promotion production and interstitials for the channel.  

She is proud to have begun her show business career at Rockefeller Center walking the halls of NBC as a Page.  She graduated into the NBC family as an on-air producer for a wide variety of key news programs including "The Today Show," and "NBC Nightly News."

Leaving her native New York for the West Coast, she joined the WB Network and became the on-air brand builder for many of the network’s core series: "7th Heaven," "Gilmore Girls," "Smallville," "Felicity" and "Everwood."

She joined the Disney/ABC Television Group in 2003 as Executive Creative Director, working on a variety of branded kids platforms. From 2009-12, Hotchkiss was Vice President/Creative Director for Disney XD, where she was the strategic architect for the Disney XD brand.  

In 2012, as an expert in youth marketing and approaches in global marketing strategy she partnered with Disney Television in Japan to develop the look and feel for a new Japanese broadcast satellite channel, Dlife.

Among numerous industry accolades, Hotchkiss' campaigns have received PromaxBDA Gold and Silver Awards as well as CTAM/Mark awards.

Born in Brooklyn, New York, Hotchkiss has a Bachelor of Arts in Communication from University of Massachusetts in Amherst, Massachusetts.  She is a member of the Academy of Television Arts and Sciences, PromaxBDA, and the Writer's Guild of America, East.  Hotchkiss resides in Los Angeles with her husband and two daughters.

Rebecca Mall

Head of Industry in Media and Entertainment, Google


Rebecca Mall is the Head of Industry in Media and Entertainment at Google.  She manages the sales team that oversees all of the Walt Disney Company’s advertising and marketing partnerships, including YouTube, Google Search, the Google Display Network, Mobile and programmatic.  Rebecca was awarded Google’s prestigious award, the Gold Award, in 2012, which rewards the top 1% of company performers. She began her career at Google in 2010 as an Account Executive in Media and Entertainment working across a wide array of studio and broadcast network clients, including Disney, Sony, Lionsgate, CBS, and ABC.

Prior to starting at Google, she worked in television development and production at ABC, NBC and the NBC Cable networks for 6 years.

Rebecca holds a Bachelor's degree in History and Psychology from the University of Michigan and an MBA from UCLA's Anderson School of Management. Rebecca is the proud mother of two 7 month old twins, Levi and Lola, and lives in Brentwood California with her husband, John.

"Create What's Next" takes the industry-leading content our Members have come to expect from PromaxBDA by providing timely and topical content, all year long.

It's all about Members Talking with Members about the issues they face on a daily basis, from professional development to industry best practices, to digital strategy.

COMING SOON:

Ideas Are Overrated
Harry Wu, VP, Design/Digital, Fox Broadcasting Company
Lissy L'Amoreaux, Managing Director, Ignition

Marketing for the Future of TV — The 6 Senses
Jesse Redniss, Co-founder, BRaVe Ventures
David Beck, Co-Founder, BRaVe Ventures

Stay tuned for more details!

Produced in Partnership with:
VideoHelper



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