The Promo is Dead. Long Live the Promo.

When Jean-Baptiste Alphonse Karr said, "The more things change, the more they stay the same," he was talking about making great promos in 2015. Don’t be discouraged by the tidal wave of changing technology washing over the entertainment industry. The good news is: human nature doesn't change. And neither do the basic building blocks of making great creative. This class will give you some practical tools to implement in your work, while lowering your professional blood pressure.

Key Take Aways:
Technology changes. Human behavior does not.
The fundamental building blocks of what makes great creative are even more important today.
Viewers don't care about who put in the work order. They just want to be entertained.

Lorenzo de Guttadauro, Brand Creative Executive

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