REVELATIONS FROM NEUROLOGICAL NEWS MARKETING

Researchers are gaining amazing new creative insights by putting viewers inside MRIs and seeing exactly how different promos light up their brains. The ramifications are potentially enormous. In this example-packed presentation, you will explore the latest revelations that are driving the next generation of TV news promotion. See how successful stations are using these insights to drive viewer loyalty and recruit new fans.

Speaker:
Graeme Newell, President, 602 Communications


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