Create What’s Next: Ep. 03
Marketing for the Future of TV - The Six Senses

Marketing for the Future of TV will take more than just fundamentals. The shifting landscape requires marketers to think differently about how and where to capture the attention of their audiences. We'll review 6 of the main areas we feel marketers need to put their bravest strategies in play for the rest of 2015.


David Beck

Co-Founder, BRaVe Ventures

David is a true change agent and “intrapreneur” with a background that spans incubating and leading a multi-award winning enterprise social media organization at Univision, to designing and accelerating growth initiatives as a strategy consultant (Bain & Company) for Fortune 100 Companies and top tier Private Equity firms. Before co-founding BRaVe Ventures, David was the SVP and general manager of social media at Univision, where he was accountable for delivering and monetizing innovative Social Media, Social TV, Second Screen and Transmedia efforts across TV, digital video, mobile, radio and live events platforms. He lead a team that earned 21 Social Media awards for designing and executing programs on a world-wide stage, including the 2014 FIFA World Cup, Latin Grammy Awards and 2012 U.S. Presidential election town halls with President Obama and Governor Mitt Romney. David was also the recipient of the 2014 Social TV Marketer of the Year and 2013 Latin Social TV Marketer of the Year.

Prior to leading Univision's Social Media efforts, Beck was a founding member of Univision's Office of the CEO, where he was responsible for accelerating and driving the development and execution of C-Suite and Board level strategic initiatives spanning Univision's assets in Broadcast TV, Cable, Local TV, Radio, Online, Mobile, Social, and Live Events. Prior to Univision, he was with Bain & Company where he worked with companies such as Comcast, American Express, and top tier Private Equity firms on growth strategy, M&A and turn-around/change management. He received his MBA from the MIT Sloan School of Management, and his BA from Tufts University.

Jesse Redniss

Chief Innovations Officer, TBS/TNT, Turner

Jesse Redniss is an Emmy-nominated and Shorty Award-winning storyteller who has become a leading voice in defining and reinventing the future of TV. From his use of innovative technologies to his ability to meld marketing and show running for a winning recipe, Jesse has been on the front-lines from all angles. He is the visionary who turned USA Network into the No. 1 cable network in digital entertainment and introduced gamification to the world of network branding. In addition to spending more than eight years as SVP of Digital at USA Network spearheading the networks digital, social TV, and second screen initiatives, he also managed technology innovations, monetization strategies and content development for the brand with leading breakthrough successes like "Psych’s" Hashtag Killer and more recently USA’s industry-defining screen unification. Just prior to co-founding BRaVe Ventures, Mr. Redniss was also the Chief Strategy Officer leading media relationships at Spredfast.

Among his accolades, Jesse is an Emmy nominee, was named a Multichannel News ‘40 under 40’ to watch in the digital world, as well as the recipient of TV of Tomorrow’s 2013 Individual Leadership award and 2012 and 2013 Social TV Marketer of the Year. He currently serves on the Board of Directors for PromaxBDA as well as sits on the Vision Council for the Television Academy IMPG (EMMY).

"Create What's Next" takes the industry-leading content our Members have come to expect from PromaxBDA by providing timely and topical content, all year long.

It's all about Members Talking with Members about the issues they face on a daily basis, from professional development to industry best practices, to digital strategy.


Ideas Are Overrated
Harry Wu, VP, Design/Digital, Fox Broadcasting Company
Lissy L'Amoreaux, Managing Director, Ignition

Stay tuned for more details!

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