Order Duplicate Awards
Search Award Winners
Best of Brief
Hot Spots FAQ
2016 Station Summit Sessions
2016 The Conference Sessions
2016 Europe Conference Sessions
Gold Award Winners
Board of Directors
Sponsorship & Advertising
NEW USERS: Please create a profile to register for events, enter awards, and much more.
Future-Proofing Your Next Rebrand
For years, 'navigating content' meant pressing buttons up and down on your remote control. Now for a new generation of audiences, it also means scrolling, swiping and clicking a computer, tablet or mobile device. As audiences learn new behaviors, content providers must fundamentally re-think their approach to designing brand identities. In this session you'll learn constructive steps you should be considering before your next re-brand to make it truly future-proof.
Charlie Mawer, Executive Creative Director, Red Bee
← Back to Video Selection
© 2017 PromaxBDA
Sign up to receive industry news, creative inspiration and more!
Thank you for subscribing