Episodic and More: Tools for Transforming Weak Assets into Strong Spots

We've all been there: Trying to build great creative for multiple audiences from limited, poor assets-or no material at all! From voice-over and graphics to sound design and music to the cut itself, learn to use storytelling tools to turn even the most restricted resources into great promos. Innovate your episodic every time!

Jonathan Davis, VP, Brand Creative, A&E Network
Melissa L. King, Executive Creative Director, Drama, Movies and Specials, ABC Entertainment Marketing

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