Digital Disruption: A Blessing, Not a Curse

After years of watching and waiting, digital disruption is upon us. We are now facing a new normal that forces us to rethink how we communicate with viewers across both linear and nonlinear services.

Learn how this digital revolution in television can be tamed and harnessed. Leave the session with tangible, practical takeouts borne from experience within broadcast and other sectors, not theoretical future gazing.

See what a real personalised viewer experience could look like in 2018, across the owned, earned, and paid media estate. Understand how to integrate into your existing linear promotional strategy, and reap the benefits of the digital age.

Speakers:
Ryan Shannon, Director, Indicia (Part of Konica Minolta Marketing Services)
Jo Wilkinson, Co Founder/Director, James&Wilkinson Media

NATPE
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Europe 2019
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