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TV2 DENMARK WINS MARKETING TEAM OF THE YEAR, COPENHAGEN-BASED &CO. NAMED AGENCY OF THE YEAR, AT EUROPE’S PREMIER ENTERTAINMENT MARKETING AWARDS

Rome – March 13, 2018 —The PromaxBDA Europe Awards, the continent’s top prize in entertainment marketing, today named TV 2 Denmark Marketing Team of the Year, and Copenhagen-based &Co. Agency of the Year at their annual ceremony in Rome.

NBCUniversal International, Viacom CEE, ITV Creative, and BBC Worldwide are also among the companies winning multiple gold statues Tuesday night. For the full list of winners, visit: http://promax.tv/EuropeAwards2018

The awards recognise creative and marketing strategies used to build audiences and create awareness for the biggest entertainment brands in Europe. They are presented by PromaxBDA, the global professional association for the entertainment marketing industry, which represents thousands of individuals working at the world’s leading media companies and creative agencies.

"We are seeing an unprecedented level of innovation and creativity from European media companies,” said Steve Kazanjian, President and CEO of PromaxBDA. “This year’s PromaxBDA Europe Awards winners demonstrate that Europe's marketers and designers continue to dream up exciting new ways to build passionate audiences for entertainment across every screen.”

Groundbreaking British graphic designer and brand architect Martin Lambie-Nairn received this year’s Lifetime Achievement Award, the competition’s highest honor. In a career spanning three decades, Lambie-Nairn has created such iconic brand identities as Channel 4, the BBC, the Royal Opera House, and O2.

An initial round of online judging determined the finalists from more than 1,700 submissions. A jury of industry experts then met in Moscow, Rome, Amsterdam, and London to determine who took home the Gold and Silver statues in each category.

For more information: Max Follmer | +1 312.883.2619 | max@promaxbda.org

About PromaxBDA
PromaxBDA is the global association for the entertainment marketing industry. PromaxBDA supports and celebrates the strategic genius of thousands of marketers and creatives working at the world’s leading media companies, agencies, and content providers. PromaxBDA members drive audiences, create value, and build the biggest brands in entertainment.

About the PromaxBDA Awards
The PromaxBDA Awards are the world's premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the PromaxBDA Awards honour the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.

 

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