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PROMAXBDA NAMES JENNIFER BALL AS HEAD OF MARKETING FOR THE GLOBAL TRADE ASSOCIATION

Los Angeles – January 8, 2018 —PromaxBDA, the global trade association of the entertainment marketing and design industry, announced today the appointment of Jennifer Ball as Head of Marketing, effective immediately. She will report to Steve Kazanjian, President and CEO of PromaxBDA.

Ball will lead the development of PromaxBDA’s marketing and brand vision. The global association represents more than 10,000 entertainment promotion, marketing, and design professionals and companies. In this newly created role, she will also forge strategic partnerships with emerging content and digital companies, whose marketing and design teams are helping define best practices for this rapidly evolving industry.

“Jennifer brings a combination of business expertise and marketing leadership to PromaxBDA," said Kazanjian. "She is recognized in the industry for building high performing teams and developing strategies that accelerate growth for entertainment brands and their partners. Jennifer’s strategic, creative, and digital background will provide leadership and inspiration to the association and its members as we enter a new and exciting time in our industry. “

The Co-Chairmen of the PromaxBDA Board of Directors, Scot Chastain (EVP, Affiliate Marketing, NBC Television Network) and Steph Sebbag (CEO, bpg) added: “Jennifer is a talented executive who has been involved with the organization for many years. We feel this is a tremendous opportunity for PromaxBDA, and believe Jennifer’s track record and appreciation for the organization's mission is vital as we evolve to meet the needs of a dynamic industry."

Ball has a distinguished career of more than 20 years working for top entertainment brands. She joins PromaxBDA from Univision Communications, Inc., where she served as Executive Vice President of Marketing and Content Partnerships. In her role, she helped transform the company from 3 Spanish language networks into a unique portfolio of digital and linear services. Prior to joining UCI in 2009, Ball oversaw content marketing at A+E Networks as Vice President of Distribution Marketing.

“As a long-time member of PromaxBDA, I am thrilled and excited to join an organization whose mission is to engage, inspire, and educate global marketers,” Ball said. “I look forward to working with a creative team, and a board of directors that is comprised of the best in the industry.”

Ball has received numerous awards from CTAM, PromaxBDA and other industry organizations for marketing excellence, and was recognized in Cablefax’s “Most Powerful Women in Cable” and Multichannel News’ “Wonder Women.” Ball participates in several industry organizations and served on the Board of Directors for CTAM. She has also chaired the CTAM Mark Awards Committee and completed the prestigious and highly-regarded Betsy Magness Leadership Program.

About PromaxBDA
PromaxBDA is the global member association for the entertainment marketing and design industry. PromaxBDA represents more than 10,000 companies and individuals working at the world’s leading media brands, marketing and creative agencies, and content providers. Since 1956, PromaxBDA members have created the most relevant brands in pop culture, introduced generations of audiences to powerful entertainment content, and inspired passionate fandom.
More at: http://promaxbda.org

For further information please contact:

Max Follmer - PromaxBDA
max@promaxbda.org
310-789-1545 (office)
312-883-2619 (mobile)