Mistress and bpg Advertising Named Agencies of the Year
New York, NY – June 16, 2016 —FX Networks was named North America Marketing Team of the Year for the sixth consecutive year at the 2016 PromaxBDA Promotion, Marketing and Design Awards Thursday night, while CNN Worldwide won Marketing Team of the Year for the second consecutive year in the Global Excellence competition.
Los Angeles-based agency Mistress was named North America Agency of the Year, while bpg Advertising took home the Global Excellence Agency of the Year honors.
The ceremony at the New York Hilton Midtown Hotel was hosted by comic Loni Love, co-host of The Real.
PromaxBDA’s annual awards honor outstanding achievement in entertainment marketing. Two separate competitions were held Thursday night: North America and Global Excellence. The North America competition celebrates the year’s best achievements in entertainment marketing across all screens. The Global Excellence Awards honor the best work in all categories from across the globe.
“Our members create outstanding work each day that builds brand identities, creates anticipation and drives viewership” said Steve Kazanjian, PromaxBDA President and CEO. “The PromaxBDA Awards honor and celebrate the very best work of the year and we are proud to congratulate the talented individuals and teams who took home the Awards this year.”
Among the other big winners in the North America competition were ABC, Hulu, NBC, USA Network and VH1.
In the Global Excellence competition, Canada’s Bell Media Agency, France Televisions, National Geographic Channels International and India’s Viacom18 Media were among those who won gold in multiple categories.
Link to full list of PromaxBDA 2016 Awards:
PromaxBDA celebrates its 60th anniversary in 2016 and is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. The goal of PromaxBDA is to lead the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. With companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow’s electronic and broadcast media. For more information, please visit the website: https://www.promaxbda.org.
About the PromaxBDA Awards
The PromaxBDA annual Awards are the world’s premier celebration of innovation and creativity in entertainment marketing and design. Eleven regional and global competitions honor the best marketers and designers working worldwide, as well as in North America, Europe, Asia, Latin America, Africa, India, Australia, New Zealand, the North American local broadcasting marketing, and the electronic gaming industry. For more information, please visit: https://promaxbda.org/awards/current-awards.
For photos, click here: http://bit.ly/1tzsjca
PromaxBDA Global Excellence Agency of the Year: bpg Advertising
PromaxBDA Global Excellence Marketing Team of the Year: CNN Worldwide
PromaxBDA North America Marketing Team of the Year: FX Networks
PromaxBDA North America Agency of the Year: Mistress
PromaxBDA Awards host Loni Love
Photo credit: IGLA