Europe’s essential entertainment marketing event unveils The Academy, a new track dedicated exclusively to professional development
LONDON, January 22, 2016 — PromaxBDA announces the GRAMMY Award-winning musician, composer, guitarist and co-founder of the band CHIC, Nile Rodgers as a keynote speaker at the PromaxBDA Europe Conference this coming March. Additionally, one time Comedy Store regular and musician, now the media industry’s leading ‘Pitch Doctor’, Paul Boross and world renowned typeface/logo designer and calligrapher Seb Lester also join the line up, with further names to be announced.
Rodgers, an inspirational and creative force with a career spanning over 40 years, is considered one of the most influential producers in the history of popular music. He has produced some of the biggest hits in the careers of Madonna, David Bowie, Duran Duran and most recently, Daft Punk.
“The entertainment industry is an exciting and ever changing environment and I’m looking forward to sharing my knowledge and insights with PromaxBDA in Europe’s most creative city, Barcelona,” said Nile Rodgers, “I’ll be talking about my creative process, collaboration and how I see the evolution of the entertainment world as a great big opportunity.”
“Staying creative in an ever changing world is an enduring theme for our industry. We will learn be inspired by the man and the brand; Nile Rodgers, who after a lengthy and illustrious career, is still at the top of his game. His innate ability to morph his work into exciting new formats has a strong parallel with where we are now.” said PromaxBDA President & CEO Steve Kazanjian.
New for 2016 - The PromaxBDA Academy
The conference schedule features more than 30 sessions and four unique tracks: marketing best practices, creative, digital, and new for this year is The Academy, which is dedicated to professional development. The learning agenda is designed to give marketing and creative executives a full day of leadership and master classes in writing, design and creativity. Paul Boross, the “Pitch Doctor,” will kick off The Academy which features these groundbreaking sessions:
The Inescapable Influence of Sound
Keynote Speaker: Joel Beckerman – Founder and Lead Composer, Man Made Music
Joel will share the seven principles, featured in his book THE SONIC BOOM: How Sound Transforms the Way We Think, Feel and Buy, of how to use the power of sound to create surprising opportunities for branded experiences like “TV everywhere.”
Speakers: Søren Anderson – Owner, Supercreative
Caitlin Madden, M.A., B.Ed. – Teacher, Communications consultant and Architect
Exploring a number of different methods to generate creative ideas, this workshop will provide hands-on exercises to boost and channel your creativity whether you work alone, with a partner or in a group.
How Brand Voice Kicks Butt
Speakers: Linda Button – Brand Personality Expert, Tooth + Nail
Patalia Tate – VP, Marketing & Creative Strategy, Scripps Networks
A session with great examples and exercises to help find your voice and discover the secrets of writing that hold fans captive.
Creativity Is An Option: Fake It Till You Make It
Speaker: Steve Brouwers – Creative Director, SBS Belgium
Session will talk on how the process matters and his insights on creativity works for him and for others along with tips on how to boost creativity.
Promos and Trailers Masterclass
Speakers: Patrick Bay Damsted
Masterclass for great promos and trailers from generating the idea, the selects, the cuts, the music, the script, the graphics. Insights and advisory from some of the best promo makers in the business.
“Our industry has never been more exciting and fast-moving. Our sessions are designed to help our members not just manage change but to embrace it. Marketing promotions, content innovation, new formats and emerging trends are key themes we will explore throughout the conference. Seb Lester and Pitch Doctor Paul Boross will bring these to life during two days of intensive learning and shared experience.” continued Kazanjian.
For further information please contact:
Lester Mordue European Director of Conference and Relations, PromaxBDA firstname.lastname@example.org + 44 (0) 7769 650306
Eva Keogan Home of Social, email@example.com + 44 (0) 7790 841538
About PromaxBDA Europe Conference and Awards 2016
PromaxBDA Europe Conference is the annual two-day summit where Europe’s leading media companies and agencies gather for two days of industry-leading insight, strategy, creativity and professional development. It will be held in Barcelona, Spain on 14-15 March, 2016 this year. The event attracts professionals from over 30 countries in the region who attend to share and learn about the latest innovations and strategies in entertainment marketing and design.
They participate in workshops and hear from industry-leading speakers how to stay competitive in a challenging marketplace. The conference programme for 2016 includes a dynamic and innovative agenda with new and exciting formats for workshops and panels.
The two day conference culminates with the PromaxBDA Europe Awards, the annual celebration of the best marketing and design created for European audiences. The first round of judging will take place in January 2016 as the expert panel visits a number of European cities including London, Paris, Rome and for the first time Warsaw, Poland. Finalists will be announced in early February 2016.
Event Tickets & Venue
Ticket price €895 +VAT until January 28, 2016. The event takes place at Hotel Arts Barcelona, Marina 19-21, 08005, Barcelona, Spain from 14-15 March, 2016.
Speaker photos; left to right Nile Rodgers, Paul Boross, Seb Lester (high res available on request).
PromaxBDA is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. The goal of PromaxBDA Association is to lead the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honouring excellence. With companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow’s electronic and broadcast media.