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Wednesday, Mar 10
Broadcasting & Cable
Speaking Tuesday at the Credit Suisse Global Media & Communications Convergence Conference in Palm Beach, Fla., Moonves said CBS did just that in Jacksonville, Fla., four or five years ago when the station said they ought to be paid by CBS. "We ended the affiliate agreement, and they went from the No. 1 to the No. 5 station," he said.
Stations and Syndication
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Wednesday, Mar 10
The New York Times
The dolls are part of a premium-price collectors’ series for adults that Mattel calls the Barbie Fashion Model Collection. Although there have been Barbies and Kens based on other TV series, among them “I Love Lucy” and “The X-Files,” the dolls will be the first licensed line for that collection, Mattel says, with a suggested retail price of $74.95 each.
Innovations and Ideas
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Wednesday, Mar 10
Ad Age
What kind of brand would want to associate with Chatroulette? Well, French Connection -- of FCUK fame -- would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push. No stranger to racy, risk-taking -- and some would say outright offensive -- marketing, French Connection is embracing a site that connects people to random strangers through webcam chats.
Digital News
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Wednesday, Mar 10
Ad Age
In the coming months, Dora will appear in everything from public-service ads for the U.S. Census to a backpack program with Salma Hayek to a seatbelt-safety initiative with State Farm to Australian passports -- each serving a different multicultural marketing purpose, and all before her diamond anniversary this August.
Media Marketing
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Wednesday, Mar 10
CantonRep
HBO is paying to send 250 veterans to Washington next week to visit the World War II memorial, coinciding with the networks’ premiere of a miniseries about the war. The 10-part series, “The Pacific,” starts on the network March 14. It’s a drama focusing on the lives of U.S. Marines fighting the Japanese in the aftermath of Pearl Harbor.
Innovations and Ideas
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Wednesday, Mar 10
Adweek
Kint said that despite a still-tough economy, the ad market had improved versus last year when the network took in close to $30 million in additional online ad revenue for MMOD. According to Kint, more advertisers have signed on this year versus last, including both brands that are advertising during CBS's broadcast coverage of the tournament and several Web-only advertisers.
Press Box
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Wednesday, Mar 10
NYSportsJournalism
Coming off what the company called a successful "Go World" global Winter Olympics campaign, Visa is again going worldwide, this time with its "Go Fans/Go Football" effort to support the upcoming 2010 FIFA World Cup. Visa is a global partner of FIFA and is the official card of the 2010 World Cup in South Africa as well as the 2014 World Cup in Brazil.
Press Box
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Wednesday, Mar 10
MediaPost
With fans already creating their own "Lost" entertainment online, ABC has decided to jump into the act. The network is setting up a contest for fans to create their own TV promo for the show.
Media Marketing
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Wednesday, Mar 10
Adweek
The growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014, according to a BIA/Kelsey study released yesterday.
Stations and Syndication
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Wednesday, Mar 10
MediaPost
Digital executives at TV networks say they are diving into different platforms -- from Web video to social media to mobile -- to connect with audiences wherever they are. They have embraced the "Splinternet," the term recently coined by Forrester analyst Josh Bernoff to describe the fragmentation of media across a multitude of gadgets.
Digital News
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Wednesday, Mar 10
Los Angeles Times
Come June 17, OnLive is set to launch its online gaming service. The promise of OnLive is simple: games on demand. Most video games are now sold as shrink-wrapped discs at retailers such as GameStop and Best Buy.
Games and Gamers
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Wednesday, Mar 10
VentureBeat
Electronic Arts said today that it has learned some revealing information by closely studying the habits of its video game customers. In fact, the company is mining so much data in its hardcore football games, it reminds me of the playbook of social game startups like Zynga, which constantly revise based on customer preferences.
Games and Gamers
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Wednesday, Mar 10
Sports Video Group
For the 2010 NCAA Men’s Basketball Championship, CBS Sports is bringing back its mobile March Madness On Demand product — twice. The premium live-video application for iPhone and iPod Touch that debuted last year will be paired with a free “lite” version this year, both to be delivered over 3G, EDGE, and WiFi in collaboration with AT&T.
Press Box
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Wednesday, Mar 10
Variety
Continuing a steady stream of hires and promotions, MTV has named Jordan Berman senior veep of integrated marketing. Berman will plan, develop and integrate marketing for MTV's TV, online and mobile outlets. Branded entertainment and longform programming will be among his areas of expertise.
Media Marketing
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Wednesday, Mar 10
Adweek
The Google-owned video venue is not, however, exactly breaking the mold for mobile ads. It is displaying static banners at the top of its m.youtube.com home page, browsing pages and search results pages. The initial rollout is in the U.S. and Japan.
Digital News
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