| Aug 27, 2012
By Justin W. Sanders
The popular college sports league executed a serious brand extension this month when it launched Pac-12 Networks
. Comprised of a national network, six regional networks (including the regions of Los Angeles, Washington state, Oregon, the Bay Area, Arizona, Colorado and Utah) and a digital network, the new enterprise lets die-hard alumni, parents and other fans watch their favorite college's teams 24 hours a day.
We recently spoke with SVP of marketing at Pac-12 Enterprises, Greg Neal, about the branding that went into the new channels. Watch for that article in the Brand/Rebrand section of our fall issue of "Brief" magazine, and in the meantime, check out these stunning images from Pac-12 Networks' on-air promos and program packaging.