| Feb 04, 2013
By Justin W. Sanders
As we have come to expect, this year's Super Bowl featured no shortage of memorable spots
, from old stalwarts such as Budweiser
and Taco Bell
, and from surprising new contenders such as Oreo
(who won the night overall, according to some analysts
, thanks to a brilliant black-out tweet). Not surprising in the slightest was the fact that many of the best spots were TV promos, with work featuring big-deal product integrations, big-name directors such as David LaChapelle and other big game-worthy accoutrements. Check it all out below, in our Super Bowl XLVII TV promo roundup.
Famed director David LaChapelle served up this lavish spot for 2 Broke Girls
, offering a bold, brassy taste of what the show does best: mix humor with sex appeal.
Here, The Big Bang Theory
cannily replicates a typical high-octane NFL promo to typically hilarious effect.
This clever Time Warner Cable/AMC integration brings The Walking Dead
right into your home. Literally.
Simple yet powerful, CBS' teaser for the upcoming Under The Dome
smartly focused on the show's awesome website
, which lets users enter an address to see the home/building of their choice get swallowed by the menacing dome.
For its new line of official Dunder Mifflin office supplies, Quill.com produced a Super Bowl ad that makes very little sense at all. But there's a cat in it, so we're cool with it.
This mashup of hit CBS comedies is a marvel of editing, splicing a stream of audio-friendly clips into Stomp
-esque rhythmic gold.
After David Letterman stunned the nation in 2010 with his last Super Bowl spot
, in which he appeared on a couch with Oprah and Jay Leno, the legendary host returned to XLVII for a lower-key, yet still effective clip involving a simple game of catch.