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A Tribute to Robert Abel

by User Not Found | Nov 08, 2012
By PromaxBDA Staff

The picture -- the photographed image, the synthetically created image, the recorded image, the manipulated image -- IS the language of the 21st century. It's the new language that you're going to speak, that I'm going to speak; we are the literates of the 20th and 21st century. --Robert Abel

In the marketing industry's storied history, the late moving image-maker Robert Abel may be the most influential creative you probably haven't heard of. If for nothing else, the UCLA-educated co-founder and producer behind Robert Abel & Associates (RA&A) deserves legendary status for pioneering the application of CGI in commercials, broadcast television and film. His hallucinogenic work appeared in iconic spots for such clients as 7UP, Levi Strauss, Benson & Hedges and the Canned Food Information Council.

The video anthology below, compiled by PromaxBDA blog contributor Tony Best, illustrates why Abel will receive homage at his old stomping grounds, UCLA, this Saturday, November 10, at 7:30 p.m. at an event called "Trip the Light Fantastic: A Tribute to Robert Abel & Associates." Those in Los Angeles this weekend are encouraged to stop by for an enlightening evening of clips and conversation with some of the RA&A's key artists and producers, including an archived speaking clip from Abel himself.

Click here for more information.