events / past

The Conference 2014

Out of chaos comes beauty, out of disruption comes opportunity. So what are you waiting for? Embrace the mayhem because this is where creative ideas take the lead. #WTFuture

The Conference 2014 is where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to give you unprecedented insights, business secrets and revolutionary tools that will help your company grow.

You must be a current member to attend The Conference. For more information on becoming a member or renewing your membership click here.

Never attended? Find out more about The Conference and how it can play a critical role in your professional career.


date & time

June 10-12, 2014


New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019

map ▸

current price

RATE: $1,695


registration rates

Date Dec. 2 - Jan. 9 Jan. 10 - March 13 March 14 - May 1 May 2 - 29
May 30 - June 5 ONSITE
Rate         $695 $995 $1,195 $1,395 $1,495 $1,695
*cancellation policy

Must Be a Member to Attend

For group rates please contact Anush at

conference FAQs

Who should attend?
Entertainment marketing professionals including those in promotion, public relations, communications, design, interactive, media planning, media strategy, brand integration, sales support, affiliate marketing, creative services, traffic, on-air, off-air, research and brand strategy.

How will I benefit?
Acquire, refine and develop the skills to:

  • Successfully implement a $0 media plan
  • Streamline internal creative departments
  • Manage your staff (and yourself) to keep them focused, motivated… and profitable
  • Help your sales departments generate incremental marketing-based revenue
  • Maximize revenues through brand integrations
  • Develop cost-saving departmental efficiencies
  • Supercharge your promotional strategies
  • Stay creatively inspired and execute the best work
  • Understand new technologies and what they mean to your business
  • Establish yourself as a thought leader
  • Lead your company into the future


PromaxBDA: The Conference Committee

Tim Nolan

SVP, Marketing, Creative & Brand Strategy, Lifetime Networks
Conference Committee Chair

Tim Nolan was named SVP, marketing creative and brand strategy, for Lifetime Networks in 2010. Based in New York, he is responsible for overseeing all on-air, print, online and out-of-home marketing efforts for Lifetime’s scripted and reality series, and original movies, as well as LMN and Lifetime Real Women. In 2012, Nolan oversaw the development, creation and launch of Lifetime’s major rebrand featuring an iconic new look and tagline “Your life. Your time.”

Prior to joining Lifetime, Nolan was VP of the Creative Brand Group for History, where he created on-air campaigns for some of the network’s most successful series and specials. Moreover, Nolan oversaw the development and production of on-air promotions, short-form programming, VOD and sales videos across all History platforms, including HI (formerly History International), History en Espanol, Military History and

In 2008, Nolan received an Emmy Award as executive producer of “Great Moments from the Campaign Trail,” a series of documentary shorts produced exclusively for Elections ’08 On Demand, a VOD channel with material created for the 2008 presidential campaign season. “The New York Times” called the series “the most polished pieces on Elections ‘08.”

During his more than 10 years at History, Nolan executed on-air promotion campaigns for a number of successful series and specials, including “Pawn Stars,” “American Pickers,” “America The Story of Us,” “Ice Road Truckers,” “Ax Men,” “Life After People,” “102 Minutes that Changed America,” “1968 with Tom Brokaw” and “Band of Brothers,” among many others.

Jennifer Ball

EVP, Marketing and Content Partnerships, Univision Communications, Inc.

Jennifer Ball, EVP of marketing and content partnerships at Univision Communications, Inc., directs strategic partnerships with all content providers and oversees integrated marketing initiatives for Univision's growing suite of networks. In her role, Ball leads all national distribution marketing initiatives by directing both a partnership marketing team built to provide business solutions for distributors as well as a services group providing everything from custom creative development for distributors to multiplatform industry campaigns. Additionally, Ball oversees Univision’s Distribution Partnership Marketing Group (DPMG), which launched in 2011 and was created to help distributors leverage the growing Hispanic consumer base and deliver subscriber growth through unique integrations with Univision’s industry leading assets. 

Prior to joining Univision, Ball served as VP of distribution marketing for A&E Television Networks (AETN), where she directed all distribution marketing initiatives and the strategic positioning of AETN's seven U.S. cable networks. Ball joined AETN in 1999 as manager of affiliate marketing. She was promoted to director in 2002 and VP in May 2006. During her tenure at AETN, she developed cross-platform strategies and campaigns that helped increase AETN program ratings and brand awareness, while also promoting business initiatives for distributors, Ball was part of the team that launched VOD, A&E HD, History HD, History en Español, Military History and Crime & Investigation Network, and directed the strategic positioning of these networks among distributors. Prior to joining AETN, she served in marketing and promotions positions at Media One, Continental Cablevision and Cablevision of Boston.

Ball has been recognized with numerous awards from CTAM, PromaxBDA and other industry organizations for marketing excellence. She appeared on “CableFAX’s” “Most Powerful Women in Cable” and “Multichannel News’” “Wonder Women.” She participates in several industry organizations and currently serves on the board of directors of WICT New York Chapter, has served as the chair of the CTAM Mark Awards Committee and completed the industry recognized Betsy Magness Leadership program. 

Marlene Bartos

EP/Managing Director, Yessian and Dragonlicks

Marlene Bartos began her career as a television commercial producer, working at renowned agencies such as Y&R and Lowe Worldwide. A seasoned executive producer with 20 years of experience producing commercials and campaigns for such well-known brands as AT&T, MetLife, and Coca-Cola, Bartos made the transition to the music side seven years ago when she began working with Yessian as the executive producer.

Bartos was a key member of the small team that spearheaded the effort to transform Yessian from a small, regional music house into a global full service music production and audio post company. This included the simultaneous launch of Dragonlicks, a successful licensing and supervision division. Bartos runs the NY office of both, and continues to play a key role in the company’s expansion into other markets including television, film, themed entertainment and onsite experiential projects from around the globe.

Steven Borden

Founder and President, Borden Media Consulting

Steven Borden is the founder and president of Borden Media Consulting, which specializes in high-level management consulting and executive placement for a wide range of media and entertainment companies. Borden Media Consulting’s areas of expertise include executive placement, strategic planning, organizational design, process evaluation, values and culture determination, internal/external communications, and executive coaching.

Since 2003 Borden Media Consulting has married conceptual thinking with practical and actionable solutions for traditional and digital media organizations.

Borden has worked in media and entertainment in a variety of capacities for more than 30 years, including more than 15 years providing senior level consulting and executive placement services for all types and stages of media companies.

Borden was formerly an independent television producer of reality, documentary and scripted programs for various outlets, including ABC, CBS, NBC and FBC. Borden was also an award-winning news producer, an executive producer and an executive at a variety of local television stations, including WCCO in Minneapolis, WFLD in Chicago and WTTG in Washington, D.C. Borden specialized in launching newscasts and developing local programming. 

Borden also worked in various capacities at ABC Sports, ABC News and ABC Broadcast Operations and Engineering. He began his career in television as a desk assistant at CBS News in Washington, D.C.

Borden is a member of the Writers Guild of America and the Directors Guild of America.Borden is also a member of the Simulmedia Advisory Board.

Michael Fox

Executive Producer, edit beach

Michael Fox is the Owner and Executive Producer of Edit Beach, a Manhattan, NY-based full-service production company and editorial house formed in 2010. Michael works directly with clients to help shape their overall vision for projects and oversees the production and editing process. He and his team produce episodic promos, channel branding spots, interstitial content and long form series for a variety of cable and broadcast networks.

Rick Haskins

EVP, Marketing & Digital Programs, The CW

Rick Haskins was named EVP, marketing and brand strategy, The CW, on February 21, 2006. Haskins reports directly to Mark Pedowitz, president of The CW.

Haskins has enjoyed a 27-year career in marketing to both consumer and trade on No. 1 brands across a diverse field of industries. At The CW, he is responsible for the ongoing support and management of the network’s brand identity across all media platforms, extending from on-air to online to mobile. Supervising The CW’s entire marketing department, Haskins oversees all phases of marketing for the network, including on-air promotion, off-net media buying, creative advertising and new media initiatives. In addition, he’s been integral in establishing and expanding The CW’s online presence, building traffic to the network website ( from scratch at its launch in 2006 to 5.4 million unique monthly visitors just three years later.

Upon joining The CW prior to its debut, Haskins’s top priority was the formulation of the network’s launch campaign and initial brand image. As the network’s identity has evolved over the years, he has overseen the development and execution of various innovative network image campaigns, including “Free 2 B” and the current “TV to Talk/Text/Blog/IM About,” as well as the highly successful campaigns for individual series, including “Gossip Girl,” “90210” and “The Vampire Diaries.”

Prior to The CW, Haskins had served as EVP/GM for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. Haskins elevated the network’s "Television for Women" slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable.

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including VP, marketing, Buena Vista Television and director of development, reality programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as "Regis and Kathy Lee," "Golden Girls" and "Home Improvement." From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products. 

Rick Lewchuk

SVP, Creative Marketing, CNN Worldwide

Rick Lewchuk is SVP of creative marketing for CNN Worldwide where he reports directly to Allison Gollust, CMO for CNN Worldwide. In this newly created role, Lewchuk oversees on-air and off-channel brand and marketing for all CNN Worldwide businesses. His responsibilities include brand messaging, on-air promotion, print, out-of-home, radio, television and digital advertising campaigns.

Lewchuk joined CNN after serving for nearly 20 years in senior-level executive positions at CTV, a division of Bell Media and Canada’s premier multimedia company. Most recently, he was SVP of Bell Media Agency and Brand Strategy, based in Toronto, since 2007, where he led a team of 190 designers, writers, producers and media planners who were responsible for all aspects of marketing two broadcast networks, 28 television stations and 34 cable networks.

Earlier, he had been SVP of program planning and promotion at CTV since 1998.In this position he oversaw the on-air and off-channel creative for the CTV Television Network, its affiliates and all of its cable channels. He created original brands including The Comedy Network, CTV News Channel and BNN, and launched Canadian versions of brands that include MTV and E!

Richard Loomis

SVP, CMO, Disney Channels Worldwide

Richard Loomis is SVP and CMO of Disney Channels Worldwide. His responsibilities include guiding the creative marketing vision for the kid-focused, family-inclusive Disney Channel, Disney XD and Disney Junior channels and brands around the world. Loomis joined Disney in 2007.

He also oversees creative marketing support for the Disney media sales and marketing team, and works closely with programming, global brand marketing and franchise management as well as affiliate sales and marketing, research and the Radio Disney national network and its more than 30 owned radio stations. In addition to overseeing the channel marketing teams for each brand, Loomis manages the off-air design, marketing strategy and analytics, partnership marketing and creative and marketing operations functions.

An award-winning senior entertainment industry marketing executive, Loomis has more 20 years of experience developing and leading successful marketing initiatives. He joined Disney from MTV Networks where he served as SVP of marketing and brand strategy for MTV Networks' Comedy Central from 2004-2006, a role he was promoted to after serving as VP of marketing and advertising from 2000-2004. There, he oversaw all strategic marketing and branding initiatives across multiple platforms and successfully established the network's first digital marketing initiatives. He spent the previous seven years at Nickelodeon, most recently as VP of marketing and advertising, where he oversaw the development of the network's consumer and trade advertising and off-air marketing planning, media buying strategies and external agency relationships.

Under Loomis' leadership, the Disney Channel marketing and creative team received numerous PromaxBDA Awards, CTAM Mark Awards, Daytime Emmy Awards and Telly Awards for network packaging, marketing campaigns and interstitial series that air on the various Disney platforms.

His agency experience includes account supervisor roles at Backer Spielvogel Bates and McCaffrey & McCall Advertising in New York. He began his career as a media planner at Grant/Jacoby Advertising in Chicago.

Steven Melnick

SVP, Marketing, 20th Century Fox Television

Steven Melnick is SVP of marketing for 20th Century Fox Television, a global leader in primetime television production with a roster including “Modern Family,” “Homeland,” “Glee,” “The Simpsons,” “Family Guy,” “Sons of Anarchy,” “American Horror Story,” “How I Met Your Mother,” “New Girl” and “Arrested Development.” 

In his role, Melnick directs and supports marketing and monetization strategies of the studio’s properties across all platforms and throughout their lifecycle; manages the production of digital content for exploitation on mobile, the web and DVD; and, having developed the studio’s branded content and integration business, leads and assists in its growth and management, working with media agencies, brands and network and syndication sales forces. In all areas, he works directly with the studio’s showrunners and production teams, serving as an advocate for their ideas and navigating them through the many network, studio and third-party channels that touch their property.

Among his achievements, Melnick co-developed the industry’s first mobile web series (“24: Conspiracy”) which earned him a Digital Emmy nomination and, with “24: Season One,” pioneered the strategy of releasing shows on DVD immediately following their first season, which created a new marketing and monetization platform for TV shows and quickly became the industry standard DVD release pattern. Melnick has been honored with PromaxBDA Gold Awards for marketing initiatives on “24,” “How I Met Your Mother,” “Family Guy” and “Glee.” His work in the mobile space has twice been recognized with “Adweek” Media Awards. 

Melnick frequently lectures about television marketing and serves as an adjunct professor at USC’s Peter Stark Producing Program.

Kent Rees

EVP, Marketing, Scheduling, Operations & Acquisitions, Pivot

Kent Rees is EVP of marketing, scheduling and operations at Pivot, Participant Media’s new cable network that launched in August 2013. 

Rees brings to Participant and Pivot more than 15 years of creative and marketing experience in television and digital platforms. Most recently, he was EVP of marketing at Bedrocket Media Ventures, working on three "Made for Web" channel launches for YouTube. Before Bedrocket, he was EVP of marketing for Current TV, where he spearheaded the strategy and creative approach behind the launch of “Countdown with Keith Olbermann,” which premiered in June 2011 to record ratings. In addition to overseeing Current's on-air promotion and brand personality, Rees supervised the ad sales marketing team and helped manage Current's ongoing transition from Los Angeles to New York.

Before Current TV, Rees worked at IFC, where he started in 2004 as senior creative director and worked his way up to the position of VP of marketing. There, he oversaw the IFC brand across all platforms, and was the chief architect behind IFC's "Always On. Slightly Off" rebranding in 2010. Rees also drove successful launch campaigns for such IFC shows as “The Onion News Network,” “Portlandia,” “The Whitest Kids U'Know,” “The Henry Rollins Show” and The Independent Spirit Awards, working with strategic partners that included Foursquare, SXSW, Urban Outfitters, Jones Soda, Delta Airlines and Zipcar. Before joining IFC, Rees was involved with creating and producing on-air promotional launches for ABC’s “The Bachelor” and “The Bachelorette” as well as “VH1 Behind the Music,” “Pop Up Video,” “VH1 Divas” and “VH1 Rock and Roll Hall of Fame,” among others. 

Tom Ruffner

Manager, Media Relations, FX Networks

bio coming soon.

Rafael Sandor

Creative Director,

Rafael Sandor is a creative, marketing and TV strategy consultant with an extensive track record developing TV channels and their content, branding and promotion on a global level.

Sandor recently left his post as EVP of global marketing and creative at Fox International Channels, from where he has led its global channel development during the last 13 years, from a small regional network to the multibillionaire global empire that it is today.

Based in Rome, Sandor was key to the development of FIC's 160 channels worldwide, helping establish its global network of creatives, marketers and programmers in more than 30 offices around the world, while creating all its global brands and campaigns, including all Fox and National Geographic channels and shows.

Prior to this job, Sandor was part of the small management team that started up the successful Fox Channels Italy, which is still today the leader in that market and recognized as the benchmark for creative quality and innovation in Italy. 

He was previously programming and creative director for National Geographic Latin America and Iberia; and creative and original production director for Fox Kids Latin America. His work has received numerous international awards.

Markus Schmidt

CEO/Creative Director, UnitedSenses

Markus Schmidt is the founder and executive creative director of UnitedSenses, a global creative network with its headquarter in Munich and offices in Los Angeles, New York, Copenhagen, Moscow, Johannesburg and Beijing.

Focusing on strategic branding for electronic media, Schmidt and his international partners helped launch and/or relaunch more than 50 channels in over 20 countries during the last eight years.

Before founding UnitedSenses, Schmidt was CEO of Germany´s award-winning creative agency SevenSenses, part of the ProSiebenSat.1 Group from 1999-2004. And before that he was creative director for ProSieben from 1994-1999.

Schmidt has a design and advertising background and advanced into brand strategy and directing. His work has won more than 100 PromaxBDA awards.

Chris Sloan

President/Owner, 2C Media

The expression “art imitates life” is especially true for Chris Sloan, a creative visionary who has woven his passion for living into every facet of his career. From adventure and travel to food and aviation, Sloan’s projects reflect his ardent pursuit of personal enrichment, a trait that has given him an edge as a storyteller.

Since co-founding the award-winning production company and creative hot shop 2C Media in 2005, Sloan and his team have incorporated this passion into the creation and production of several successful cable TV series, including “Airport 24/7: Miami” (Travel Channel), “Swamp Wars” (Animal Planet), “Danger Coast” (CMT), “A Stand Up Mother” (WE tv), “Future Food” (Discovery: Planet Green) and “10 Things You Didn’t Know” (Travel Channel), among others.

And while original series production is a staple of 2C Media, Sloan has prided himself in building the company into a truly diversified venture that also includes live-action directing, branded entertainment and broadcast promotion and design. As a result, his clients represent a who’s who of broadcast and cable networks that actively seek out his creative vision and hands-on production expertise. 

With 2C Media, Sloan has been instrumental in successful series launches for, among others, Fox, National Geographic, The Weather Channel, Investigation Discovery, USA Network, SyFy and truTV, as well as the syndicated launches of NBC Universal Domestic Television Distribution’s “30 Rock” and “Law & Order” and 20th Television’s “Burn Notice.” 

Prior to launching 2C Media, Sloan held a number of executive creative, programming and production posts, including creative director for NBC Entertainment; VP of reality programming for USA Networks; VP production for TLC Network; and editor at Limelight Video, among other roles.

A multiple Emmy® Award winning producer, Sloan is a member of the PromaxBDA Board of Directors and the Miami-Dade Film Commission.

upcoming events

PromaxBDA Europe Conference & Awards 2015

view details ▸


The Conference 2015

view details ▸

Sponsor an Event