events / past

2014 Station Summit

Don't miss the 2014 PromaxBDA Station Summit -- a four-day critical gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

 

 

JUN
24

date & time

June 24-27, 2014

location

The Mirage

3400 S. Las Vegas Blvd.

Las Vegas, NV 89109

map ▸

current price

Onsite
$599

 

overview

The 2014 PromaxBDA Station Summit is a four-day critical gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

Affiliate Day – Tuesday, June 24
Contact your affiliate representative for more information on the Network Affiliate Marketing Meetings

Studio Day – Wednesday, June 25
A day for station GMs and local marketing, promotion and creative service executives to meet with their syndicated programming partners for presentations and discussions on strategies and positioning for new and returning shows.

PromaxBDALocal – Thursday, June 26
A day of sessions, speakers and presentations about creative innovations, technological advances and new revenue opportunities for driving success in the local landscape.

Station Group Day – Friday, June 27
Contact your station group for more information on the Station Group Marketing Meetings.

 

registration rates

Date Jan. 6 – Mar. 20 Mar. 21 – May 1 May 2 – Jun. 6 Jun. 7 – Jun. 19 Onsite
Rate         $199.00 $299.00 $399.00 $499.00 $599.00
*cancellation policy

schedule

Tuesday, June 24
7:00AM - 6:00PM
Conference Center
  Registration Open
     
7:30AM
Terry Fator Theatre Lobby
 

Continental Breakfast

Breakfast is served!  Join us for bagels, bear-claws, muffins and fruit and take your coffee into the Terry Fator Theatre for our morning session.

     
8:00AM
Terry Fator Theatre
 

Promotion in a Connected World

By 2020, there will be 4 billion people connected to the Internet, and more than 25 billion connected devices (more than half of them mobile). More importantly, the vast majority of consumers in the most desirable demographic segments will filter out everything that does not inform, enlighten and entertain them. In other words, there are a lot of eyeballs out there – but only if you can reach them. Join this fascinating look at the accelerating pace of evolution and learn why it is now generally confused with revolution. Explore how the most effective business leaders are managing change. And learn how to use your personal digital wisdom to become a thought leader for a connected world.

Speaker:
Shelly Palmer, Host, Author and Consultant

     
9:00AM - 4:00PM
 
 

Network Affiliate Meetings

St. Thomas

Montego A-C

Grand Ballroom

St. Croix

 

     
9:00AM - 6:00PM
Promenade Hall
 

Station Power Bar

Sit down, rest and recharge right in the heart of the action on Promenade Hall.

Sponsored By:

     
6:00 - 8:00PM
Dolphin Habitat & Secret Garden
 

Welcome Reception

To kick off Station Summit 2014 in style, join us for an exclusive experience at Siegfreid & Roy’s Secret Garden and Dolphin Habitat. Have a drink and dinner as you come face-to-face with some of nature’s most exotic and majestic creatures. Explore, learn and play in an enchanting world of white lions, white tigers, panthers, leopards and The Mirage’s family of bottlenose dolphins, as you reconnect with old friends and colleagues and meet new ones.

Hosted By:

     

Wednesday, June 25
6:15AM
Mirage Pool
 

Morning Exercise

Come join us for an early morning light exercise and stretch at The Mirage Pool. We’ll have a Mirage instructor and a couple of surprises as we wake up our bodies and minds. This event is for all fitness levels and limited to 100 attendees, so sign up at the Station Summit Registration Desk as soon as possible.

     
7:00AM - 6:00PM
Conference Center
  Registration Open
     
7:30AM
Terry Fator Theatre Lobby
 

Continental Breakfast

Breakfast is served!  Join us for bagels, bear-claws, muffins and fruit and take your coffee into the Terry Fator Theatre for our morning session.

Hosted By:

     
8:00AM
Terry Fator Theatre
 

Social as Savior and Other Steps for Cash-Strapped Stations to Thrive

Times they are a challengin’ for local stations: There’s the impact of conglomerate ownership, changes in the way owners and advertisers are using local television and, as always, the fact that most are resource-poor, yet have an appetite to grow their business. Time to think creatively and strategically! Join in this discussion of actionable ideas and leave with concrete takeaways, like how to use social marketing as an opportunity to do more with less, and how to localize national branding and invert the current marketing hierarchy to reclaim your leadership role at a local level.

Speaker:
Simon Mainwaring, Founder, We First

     
9:00AM
Ballroom F&G
  Telemundo Affiliate Meeting
     
9:00AM - 6:00PM
Promenade Hall
 

Station Power Bar

Sit down, rest and recharge right in the heart of the action on Promenade Hall.

Sponsored By:

     
9:00AM - 6:00PM
Conference Center
 

Studio Day

A day for station GMs and local marketing, promotion and creative service executives to meet with their syndicated programming partners for presentations and discussions on strategies and positioning for new and returning shows.

Please speak with your appropriate studio representative to confirm meetings and schedule your appointment.

Studio Partner Meeting Rooms:

  Grand Ballroom
D&E
  Montego A-C
           
  Barbados
  St. Croix
           
  St. Thomas
  Bermuda
     



Click here for a printable version of the Studio Master Agenda


Thursday, June 26
7:00AM - 5:00PM
Conference Center
  Registration Open
     
7:30AM
Terry Fator Theatre Lobby
 

Continental Breakfast

Breakfast is served!  Join us for bagels, bear-claws, muffins and fruit and take your coffee into the Terry Fator Theatre for our morning session.

Hosted By:

     
8:00AM
Terry Fator Theatre
 

Localism in the Age of the Global Village

What is the value of "local" in a world of boundary-less virtual communities? Advertisers today are simultaneously managing global messaging alongside one-to-one marketing triage teams. In this schizophrenic marketplace, local broadcasters have a unique opportunity to create meaningful connections between buyers and sellers, programmers and viewers of all shapes and sizes. Don't miss this unique exploration of the changing definitions of localism, why it still matters as a critical differentiator for stations and how multiplatform assets make it easier than ever before for local broadcasters to be community command centers that deliver.

Speaker:
Stacey Lynn Schulman, EVP, Strategy and Analytics, Katz Media Group

     
9:00AM - 6:00PM
Promenade Hall
 

Station Power Bar

Sit down, rest and recharge right in the heart of the action on Promenade Hall.

Sponsored By:

     
9:15AM
Terry Fator Theatre
 

Revelations from Neurological News Marketing

“Marketing,” HP’s David Packard once said, “is far too important to be left to the marketing department.” So bring on the lab techs! Seriously. Researchers are gaining amazing new creative insights by putting viewers inside MRIs and seeing exactly how different promos light up their brains. Think of it as a focus group of one that skips all the messy subjectivity and cuts straight to the neurons. The ramifications are potentially enormous. In this example-packed presentation, you will explore the latest revelations that are driving the next generation of TV news promotion. See how successful stations are using these insights to drive viewer loyalty and recruit new fans, because you can’t get much closer to your audience’s head than inside it.

Speaker:
Graeme Newell, President, 602 Communications

     
St. Croix
 

Massage the Message: Defusing and Disabling Toxic Talk

Communicate: It’s what we do for a living, so why does it sometimes nearly kill us? If communicating can make or break business and personal associations, doing it effectively is critical. In this session, learn how to navigate any relationship with a style that allows you to defuse toxic communications, avoid behaviors that thwart creativity and productivity, and build a collaborative, empathic yet assertive thread into everything you do.

Speaker:
Katerina Zacharia, VP, Membership Development, PromaxBDA

     
10:00AM
Terry Fator Theater Lobby
 

Networking Break

When life gives you lemons, make lemonade. Or add some iced tea to the mix, and make Arnold Palmers! Join us in front of the Terry Fator Theatre for lemonade, iced tea and Arnold Palmers as you network and discuss the day’s events.

Sponsored By:

     
10:30AM
Terry Fator Theatre
 

Social TV is Local TV

Social TV changes the way audiences discover, watch and share programming. The old model of “day and time” television is significantly challenged by “TV everywhere, anytime.” At the heart of these challenges is the local station, which still depends on appointment viewing to deliver an engaged audience. Discover the real impact of social TV on local viewership and how stations can take advantage of these live, public and conversational circumstances to build audience and grow brand equity.

Speaker:
Fred Graver, Head of TV, Twitter

     
St. Croix
 

The Best Buy: Media Purchasing at the Local Level

The battle rages on: With the continued fragmentation of media and a mature local TV industry, the fight for media dollars is more intense than ever. The ongoing migration of budgets to digital has resulted in shrinking shares. Add to that growing pressure from media agencies and marketers on stations to reduce rates year over year. Challenging, certainly, but far from hopeless. To the contrary, stations utilizing the latest best practices can maximize success. Delve into how local broadcast stations can provide enhanced media value.

Moderator:
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media, Inc.

Speakers:
Erin Morgan, SVP, Audio/Local Video, Palisades MediaGroup
Tiffany Kirk, VP, Managing Director, Local Broadcast & Promotions, Horizon Media
Lisa Allison, VP, Director of Local Broadcast, Optimedia

     
11:30AM
Terry Fator Theatre
 

Something for Nothing: 10 Low/No Cost Strategies for Breaking Through

No budget (and there never is)? No problem! In this lightning-round presentation, you’ll hear real-life success stories from the industry’s most innovative marketers about how they overcame the challenges of time and budget to produce truly groundbreaking and effective creative. You’ll get actual, applicable ideas and strategies for creating low-cost, high-impact on-air promotion, off-air marketing and audience engagements that you’ll be able to implement immediately. How’s that for a deal?

Moderator:
Bill Butler, VP, Programming and Promotion, Sinclair Broadcast Group

Speakers:
Brandon Downing, Marketing and Creative Services Director, KSBY-TV
Mike Hansen, Promo Manager/Creative Services Manager, WSYX/WTTE/WWHO-TV
Jeff Pitner, Promotions Director, KAMC/KLBK
Lauren Ridgley, Creative Services Director, WISN-TV
Alex Shaw, Director, Creative Services, WMAR-TV ABC2
Kerry Yoshida, Senior Marketing Manager, KHON2

     
12:30PM
Grand Ballroom
 

Awards Luncheon

PromaxBDALocal Awards Show and Just Cause Awards Join us for eats, drinks and gold as we celebrate this year’s winners of the PromaxBDALocal Awards and celebrate local media leaders of cause marketing and their broadcasters’ pro-social commitments to their community with the Just Cause Awards.

Hosted By:
Loni Love
Host of “The Real,” Comedian and Author

Loni Love co-hosts "The Real," the syndicated, daily talk show launching nationwide September 15th on Fox Television Stations. An author, comedian and radio host, Love is a rotating guest DJ for “Ellen,” a regular panelist on “Chelsea Lately,” and commentator for CNN.

 

     
2:30PM
Bermuda
 

CW Network Affiliate Meeting

     

Friday, June 27
8:00AM - 12:00PM
Conference Center
  Registration Open
     
8:00AM - 6:00PM
Conference Center
 

Station Group Meetings

Contact your station group representative for more information about your Station Group Marketing Meeting.

     

sessions


The Best Buy: Media Purchasing at the Local Level
The battle rages on: With the continued fragmentation of media and a mature local TV industry, the fight for media dollars is more intense than ever. The ongoing migration of budgets to digital has resulted in shrinking shares. Add to that growing pressure from media agencies and marketers on stations to reduce rates year over year. Challenging, certainly, but far from hopeless. To the contrary, stations utilizing the latest best practices can maximize success. Delve into how local broadcast stations can provide enhanced media value.

Moderator:
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media, Inc.

Speakers:
Lisa Allison, VP, Director of Local Broadcast, Optimedia
Tiffany Kirk, VP, Managing Director, Local Broadcast & Promotions, Horizon Media
Erin Morgan, SVP, Audio/Local Video, Palisades MediaGroup


Localism in the Age of the Global Village
What is the value of "local" in a world of boundary-less virtual communities? Advertisers today are simultaneously managing global messaging alongside one-to-one marketing triage teams. In this schizophrenic marketplace, local broadcasters have a unique opportunity to create meaningful connections between buyers and sellers, programmers and viewers of all shapes and sizes. Don't miss this unique exploration of the changing definitions of localism, why it still matters as a critical differentiator for stations and how multiplatform assets make it easier than ever before for local broadcasters to be community command centers that deliver.

Speaker:
Stacey Lynn Schulman, EVP, Strategy and Analytics, Katz Media Group


Massage the Message: Defusing and Disabling Toxic Talk
Communicate: It’s what we do for a living, so why does it sometimes nearly kill us? If communicating can make or break business and personal associations, doing it effectively is critical. In this session, learn how to navigate any relationship with a style that allows you to defuse toxic communications, avoid behaviors that thwart creativity and productivity, and build a collaborative, empathic yet assertive thread into everything you do.

Speaker:
Katerina Zacharia, VP, Membership Development, PromaxBDA


Promotion in a Connected World
By 2020, there will be 4 billion people connected to the Internet, and more than 25 billion connected devices (more than half of them mobile). More importantly, the vast majority of consumers in the most desirable demographic segments will filter out everything that does not inform, enlighten and entertain them. In other words, there are a lot of eyeballs out there – but only if you can reach them. Join this fascinating look at the accelerating pace of evolution and learn why it is now generally confused with revolution. Explore how the most effective business leaders are managing change. And learn how to use your personal digital wisdom to become a thought leader for a connected world.

Speaker:
Shelly Palmer, Host, Author and Consultant


Revelations from Neurological News Marketing
“Marketing,” HP’s David Packard once said, “is far too important to be left to the marketing department.” So bring on the lab techs! Seriously. Researchers are gaining amazing new creative insights by putting viewers inside MRIs and seeing exactly how different promos light up their brains. Think of it as a focus group of one that skips all the messy subjectivity and cuts straight to the neurons. The ramifications are potentially enormous. In this example-packed presentation, you will explore the latest revelations that are driving the next generation of TV news promotion. See how successful stations are using these insights to drive viewer loyalty and recruit new fans, because you can’t get much closer to your audience’s head than inside it.

Speaker:
Graeme Newell, President, 602 Communications


Social as Savior and Other Steps for Cash-Strapped Stations to Thrive
Times they are a challengin’ for local stations: There’s the impact of conglomerate ownership, changes in the way owners and advertisers are using local television and, as always, the fact that most are resource-poor, yet have an appetite to grow their business. Time to think creatively and strategically! Join in this discussion of actionable ideas and leave with concrete takeaways, like how to use social marketing as an opportunity to do more with less, and how to localize national branding and invert the current marketing hierarchy to reclaim your leadership role at a local level.

Speaker:
Simon Mainwaring, Founder, We First


Social TV is Local TV
Social TV changes the way audiences discover, watch and share programming. The old model of “day and time” television is significantly challenged by “TV everywhere, anytime.” At the heart of these challenges is the local station, which still depends on appointment viewing to deliver an engaged audience. Discover the real impact of social TV on local viewership and how stations can take advantage of these live, public and conversational circumstances to build audience and grow brand equity.

Speaker:
Fred Graver, Head of TV, Twitter


Something for Nothing
No budget (and there never is)? No problem! In this lightning-round presentation, you’ll hear real-life success stories from the industry’s most innovative marketers about how they overcame the challenges of time and budget to produce truly groundbreaking and effective creative. You’ll get actual, applicable ideas and strategies for creating low-cost, high-impact on-air promotion, off-air marketing and audience engagements that you’ll be able to implement immediately. How’s that for a deal?

Moderator:
Bill Butler, VP, Programming and Promotion, Sinclair Broadcast Group

Speakers:
Brandon Downing, Marketing and Creative Services Director, KSBY-TV
Mike Hansen, Promo Manager/Creative Services Manager, WSYX/WTTE/WWHO-TV
Jeff Pitner, Promotions Director, KAMC/KLBK
Lauren Ridgley, Creative Services Director, WISN-TV
Alex Shaw, Director, Creative Services, WMAR-TV ABC2
Kerry Yoshida, Senior Marketing Manager, KHON2


speakers

More information coming soon.

location

The Mirage Hotel and Casino
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
A special room rate of $89* per night (plus $10 per night resort fee and 12% tax) is available if booked by May 28, 2014 when using the link below.

The resort fee includes:

  • In-room wired and wireless high-speed internet access
  • Property-wide wireless internet access
  • Access to the Fitness Center at The Mirage Spa
  • Daily newspaper
  • Printing of boarding passes at the Business Center
  • Up to 10 b&w copies or faxes in the Business Center
  • Make your reservation online ▸
    or by calling: (800) 627-6667 and mentioning PromaxBDA.

    partners & sponsors


    Studio Sponsors:

    20th Television


     
    CBS Television Distribution

    CBS Television Distribution is the preeminent syndicator, producing or distributing 11 first-run series and holding a 70,000 hour program library. Its court show entry Hot Bench premieres Fall 2014.

     
    Debmar-Mercury

    Debmar-Mercury is an innovative leading media company that produces and/or distributes sitcoms, talk shows, game shows and movie packages for syndication, network, cable and ancillary markets. It is a wholly owned subsidiary of Lionsgate.

     
    NBCUniversal Domestic Television Distribution

    The NBCUniversal Domestic Television Distribution division is responsible for the sales and distribution of NBCUniversal product to broadcast television within the United States. The division develops and produces first-run programming and distributes these shows, along with off-network content, to broadcast syndication.

     
    Sony Pictures Television

    SPT is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. A leader in local language productions around the world, SPT sells formats in approximately 70 countries. SPT's television networks portfolio includes 119 channel feeds, which are available in 159 countries reaching more than 543 million households worldwide.

     
    Warner Bros.

    Warner Bros. Domestic Television Distribution is a leading supplier of programming to the domestic television marketplace across a multitude of established and emerging platforms throughout the U.S. including local broadcast television, pay, cable, SVOD, digital, satellite and broadcast network.

     
    Network Partners:

    ABC

     

         
    CBS

    With more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 130 million people a week during the past season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

         
    CW


         
    Fox

    A leader among Adults 18-49 and the most social broadcast television network for three consecutive years, FOX is home to such fan-favorite shows as NEW GIRL, AMERICAN IDOL, BROOKLYN NINE-NINE, THE SIMPSONS and SLEEPY HOLLOW.

         
    NBC

     

         
    Telemundo

    Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world.

     
    Sponsors:

         
    Mixpo

    Mixpo unlocks the power of on-air promotions in a multi-screen world by enabling station’s video content to efficiently move online and drive tune-in.

         
    Stephen Arnold Music

    Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music (SAM) compositions can be heard daily in more than 500 million homes worldwide. The World Leader in Sonic Branding®, SAM has over 20 years of success in delivering the sounds that make a difference to CNN, ESPN, China Central Television, and a global clientele from Des Moines to Dubai.

         
    Rentrak

    Rentrak is the premier provider of consumer viewership information for movies and TV everywhere, providing the most complete understanding of your total television audience.

         
    Megatrax

    Megatrax is the leading independent music source for broadcast promotion and advertising. Now featuring HYPERLOCAL, a versatile news promo package specially designed for local television.

         
    Warner/Chappell Production Music

    Warner/Chappell Production Music unites successful independents Non-Stop Music, 615 Music, Groove Addicts, V – the production library and many more to bring you the very best library, custom and news music in the industry.

         
    FX Design Group

    FX Design Group - an award winning design company which includes Giant Octopus. Offering the creative synergy of set design, motion graphics and lighting design all from one great company. We specialize in TV, News, Sports and Entertainment.

         
    Gari Media

    Known as the outstanding leader in News Music, Gari Media Group offers so much more . . . Internet solutions, media buying, digital production services, everything to help you grow your ratings and revenue. Over 500 local TV station partners in the US and Broadcast Networks in 22 countries worldwide.

         
    Studio City

    Every major studio is a client of Studio City, America’s only Emmy winning on-air marketing agency, producing 10,000 promos annually for every major broadcast network.

         
    Pandora

    Drive tune-in with Pandora. Pandora’s local reach and precision targeting ensures your message reaches the right audience at the right time. TV never sounded so good!

         
    Devlin Design Group

    DDG creates game-changing, high-impact, storytelling scenic design that will challenge the way you approach your newscasts. DDG establishes tangible points of visual difference between you and your competition, and distinguishes you in a marketplace where TV news has become a commodity, and methods of presentation are all too similar to distinguish.

         
    Ross Video

    Ross Video creates leading edge video production technology with products including Robotics, Switchers, Graphics, Gear, Servers, Automation, Routers and Mobiles. Preview Ross’ products at www.rossvideo.com.

         
    Nielsen

    Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.

         
    TVNewsCheck

    TVNewsCheck is the leading business news source for broadcast television executives, managers and professionals. News, trend stories, ideas and commentary appear on a convenient, comprehensive, continuously updated news website. Companion e-newsletters and alerts deliver the headlines to your in-box. Topics range from business and finance, programming, journalism, promotion and marketing to technology, digital, sales and policy. You won't miss a thing if you keep checking in.

         
    VideoHelper

    VideoHelper is an independent production music library in New York City that specializes in making promo-centric production music for people who hate production music.

         
    TV Signature Voices

    Currently 18 Markets with 4 male/2 female demographically diverse voices from one studio in Hollywood, California, allowing Promo producers to use every voice, every day.

         
    Me-TV Network

    Me-TV is the definitive classic television network. Me-TV’s library includes some of the best shows ever produced for television. Watch Me, Love Me…Me-TV

         
    Vision Media Management

    Vision Media Management is the industry’s premier marketing services and consumer products fulfillment company, serving a worldwide client base. VMM continues to provide cutting edge technology for digital content distribution and asset management solutions.

         
    Feathr

    Conferences are about people. Feathr makes conference apps that put people first. The new Feathr smartphone application facilitates networking, connection, and follow-up among attendees at conferences, while also featuring the event's sponsors, speakers, and agenda in an interactive format.

         
    upcoming events
    Mar
    23

    PromaxBDA Europe Conference & Awards 2015

    view details ▸

    Jun
    09

    The Conference 2015

    view details ▸

    Sponsor an Event