VP, MarComms, A+E Networks UK
PromaxBDA UK Advisory Council Co-Chair
Anna Priest is VP MarComms at A+E Networks™ UK. Based in London, Priest is responsible for the Marketing, Communications, Digital and Creative functions for A+E Networks UK, which spans 4 channel brands across UK, Eastern Europe, Middle East and Sub Saharan Africa.
Priest is charged with setting the five year and annual MarComms strategies, including advertising, partnership and affiliate MarComms programs, media relations, social & digital media and on air planning and promotions.
Priest also works closely with the senior management team to co-ordinate and plan the company’s new and current business strategy.
Priest joined A+E Networks UK in October 2011 from the BBC where she was Head of Marketing, Superbrands and Portfolio; responsible for developing brand strategies & marketing plans for the overall BBC TV portfolio and specific programme Superbrands including Doctor Who, Strictly Come Dancing and Top Gear.
Prior to this role, Priest was Head of Marketing, BBC Three, Comedy and Entertainment responsible for the marketing of comedy and entertainment content on all BBC channels as well as for the BBC Three brand as a whole. During her tenure, BBC Three became the most watched digital channel for 16-34-year-olds in the UK and won Best Channel Marketing at the Broadcast Digital Awards.
Before joining the BBC Three team, Priest was Head of Marketing at Comic Relief for Sport Relief 08 and Red Nose Day 09, leading marketing, research and comms, digital media and audience teams to great success. Sport Relief fundraising trebled following a fundamental repositioning of the brand and Red Nose 09 raised £89 million in a year of recession.
Priest started her career in audience research in BBC Television and spent 2 years as a media planner at Radio One.
A+E Networks™ UK, a joint venture between A+E Networks™ and BSkyB, is a leading broadcaster representing a portfolio of high-quality, ground-breaking factual channels including HISTORY™, HISTORY™HD, Crime & Investigation Network® and Crime & Investigation Network® HD, BIO™ and MILITARY HISTORY®. A+E Networks UK launched in November 1995, and operates channels in 77 countries across the UK, Scandinavia, the Benelux, Central & Eastern Europe, Sub-Saharan Africa and the Middle East and is available in more than 67 million homes and in 15 languages.