events / past

PromaxBDA UK Conference and Awards

The focus of this year’s PromaxBDA UK conference is Creative Enlightenment for The Modern Age. We recognise that broadcasting is going through a radical shift and we aim to equip the creative community with the tools to prosper: from understanding how to embrace the marketing power shift from broadcaster to viewer and how to socialise creative ideas, to understanding the art of persuasion, the science of laughter and campaigns that have changed the world.

This year’s conference is being held at The Royal Institution of Great Britain. The Institution has always been the home of prestigious, progressive thinkers at the forefront of technology and science. Over the centuries, its famous lecture theatre has housed brave conversations that have instigated huge change in the world we live in.

PromaxBDA UK 2014 promises to deliver those brave conversations, tackle the issues that we face in broadcasting today and showcase the Dons of Creativity at the top of their game.

For all the latest and up-to-date news on PromaxBDA UK events follow @promaxuk on Twitter and like us on


date & time

30-31 October, 2014


The Royal Institution

21 Albemarle Street

London W1S 4BS

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conference only: £350 + VAT
awards show only: £300 + VAT
conference & awards: £550 + VAT
awards table of ten: £2750 + VAT


For general questions, please contact the PromaxBDA UK Hot Line at 0044 (0)207 228 1363 or

For awards information, please contact +1 310.789.1526 or

For sponsorship opportunities, please contact Billy Fahey at +44 7957 146841 or

2014 PromaxBDA UK Advisory Council

Anna Priest

VP, MarComms, A+E Networks UK
PromaxBDA UK Advisory Council Co-Chair

Anna Priest is VP MarComms at A+E Networks™ UK. Based in London, Priest is responsible for the Marketing, Communications, Digital and Creative functions for A+E Networks UK, which spans 4 channel brands across UK, Eastern Europe, Middle East and Sub Saharan Africa.
Priest is charged with setting the five year and annual MarComms strategies, including advertising, partnership and affiliate MarComms programs, media relations, social & digital media and on air planning and promotions.
Priest also works closely with the senior management team to co-ordinate and plan the company’s new and current business strategy.

Priest joined A+E Networks UK in October 2011 from the BBC where she was Head of Marketing, Superbrands and Portfolio; responsible for developing brand strategies & marketing plans for the overall BBC TV portfolio and specific programme Superbrands including Doctor Who, Strictly Come Dancing and Top Gear. 

Prior to this role, Priest was Head of Marketing, BBC Three, Comedy and Entertainment responsible for the marketing of comedy and entertainment content on all BBC channels as well as for the BBC Three brand as a whole. During her tenure, BBC Three became the most watched digital channel for 16-34-year-olds in the UK and won Best Channel Marketing at the Broadcast Digital Awards. 

Before joining the BBC Three team, Priest was Head of Marketing at Comic Relief for Sport Relief 08 and Red Nose Day 09, leading marketing, research and comms, digital media and audience teams to great success. Sport Relief fundraising trebled following a fundamental repositioning of the brand and Red Nose 09 raised £89 million in a year of recession.

Priest started her career in audience research in BBC Television and spent 2 years as a media planner at Radio One. 

A+E Networks™ UK, a joint venture between A+E Networks™ and BSkyB, is a leading broadcaster representing a portfolio of high-quality, ground-breaking factual channels including HISTORY™, HISTORY™HD, Crime & Investigation Network® and Crime & Investigation Network® HD, BIO™ and MILITARY HISTORY®. A+E Networks UK launched in November 1995, and operates channels in 77 countries across the UK, Scandinavia, the Benelux, Central & Eastern Europe, Sub-Saharan Africa and the Middle East and is available in more than 67 million homes and in 15 languages.

Landy Slattery

Senior Creative, 4oD, Channel 4
PromaxBDA UK Advisory Council Co-Chair

Landy Slattery focuses on 4oD and digital services in her position on the 4Creative Team at Channel 4. Slattery started her career at Star TV in Hong Kong and brings over 20 years of industry experience, including working in the creative agencies of channels like MTV, Channnel V, Sky Movies, Nickelodeon, and the History Channel.

Simon Amster

Executive Creative Director, FleishmanHillard

More information coming soon.

Nikki Bentley

Executive Producer, Eyeball

Nikki is Executive Producer for strategic branding agency eyeball in Europe, and overseas the international branding and campaigns business. Working with the creative team in New York, Nikki looks to build audience engagement for broadcasters and brands through smart, well-executed ideas.

Prior to joining eyeball, she was Business Director for BDA where she worked globally to build entertainment, news and sports channels. Having begun her career developing content in the South African film and television industry, Nikki brings a passion for storytelling and believes that connecting through emotion is the most powerful way to elicit change in behaviour.

Nikki is Treasurer for Promax UK and advisory council member for PromaxBDA Europe.

Brett Davey

Director of Creative and Original Production, UK, Turner Broadcasting Europe

As director of creative and original production for the United Kingdom at Turner Broadcasting Europe, Brett Davey and his team look after the network promotion and design for the Cartoon Network, Boomerang, Cartoonito, and TCM. He also oversees a multi Promax-award-winning commercial services unit, in addition to creating and producing a number of original series for Turner’s channels.

Martin Delamere

Brand Strategy Director / Content Strategist / Creative Director

More information coming soon.

Marco Giusti

VP, Global International Creative, NBCUniversal

As VP of global international creative for NBCUniversal, Marco Giusti leads the creative evolution of the portfolio of international channels, as well as the international on-air and interstitials team for E! Entertainment Television, Style Network and Telemundo Africa. 

Giusti previously held the position VP of programming and marketing EMEA for Warner Bros, where he successfully developed and launched the Warner TV and Warner Films subscription on-demand channels on more than 30 platforms. He has also worked as creative director for several other networks.

Tim Hughes

Marcomms. Director, TLC UK & Ireland

Tim Hughes oversees the marketing, public relations, digital, and social teams, as well as the launching of the channel, in his role as director of marketing and communications for TLC. Hughes joined Discovery Networks in 2008 as the on-air director of the UK lifestyle and entertainment channels and quickly took over the brand and promotional strategies for all 13 channels and the multi-award-winning in-house agency, Discovery UK Creative. Previously, Hughes held the positions of creative head of continuity and lifestyle account director for UKTV at Red Bee Media/BBC Broadcast.

Chris Jones

Head of Continuity & Navigation, Sky Creative - BSkyB

As head of continuity and navigation at Sky Creative, Chris Jones supports the development and execution of the brand identities and personalities of each of the agency’s channels. Jones also leads the creative team and is responsible for the ownership and creative development of Sky Network OSP. Prior to joining the Sky Creative team, Jones was head of continuity and navigation at ITV and creative manager of continuity at Channel 5. In 2013, he was co-chair of the PromaxBDA UK Conference and Awards.

Marc Ortmans

Director, Marc Ortmans Brand Communications

Marc Ortmans—creative, strategist, and entrepreneur—has worked as a designer, creative director, film director, managing editor, and project director. He began his career at BBC in London, before taking a position with Channel Four Television where he led the design department in creating seasonal campaigns and BAFTA nominated titles for Film on Four. Ortmans also formed Ortmans Young International with fellow designer Haydon Young, ran the Button Group, and has since worked as an independent brand communications specialist and Brand Director for ITN Productions. Ortmans is one of the founding team for Global Entrepreneurship Week, and founder of IdeaspaceGlobal—an online knowledge and workspace hub for young entrepreneurs.

Kathy Reeves

Executive Coach, Kathy Reeves Consulting

Executive coach, Kathy Reeves, specializes in communication and management challenges in the broadcast and creative industries, coaching managers to give them the headspace to use their creativity and imagination at work. She has been active on the PromaxUK Board since 2008 and has previously worked for Sky Broadcasting, Euro RSCG and AMV/BBDO in the UK, as well as BBDO in Italy and Mexico.

Paul Ridsdale

Head of Marketing, ITV

Paul Ridsdale, head of marketing for ITV—the largest commercial broadcaster in the UK and home to hit shows Downtown Abbey and The X Factor—is responsible for ensuring the ITV brand remains one of the strongest in UK media, while maximizing the network’s audiences. Under Ridsdale’s leadership, ITV was awarded both Channel of the Year and Media Brand of the Year, in addition to delivering its best viewing growth for more than a decade. Before joining the ITV team, Ridsdale held senior marketing roles at BT and BSkyB.

Ruth Shabi

Group Creative Director, Red Bee Media

Ruth Shabi, creative director for Red Bee Media, is responsible for promotions, advertising, digital, and design projects across a wide range of accounts—including the BBC and UKTV channels—and has led many projects, such as the launch of BBC Four. Shabi, who started her career as a copywriter, has won many industry awards including Promaxes, D&ADs, Creative Circles, and an RTS Craft award. Shabi has also been on the Promax Executive Committee for three years.

Joanna Sheppard

Head of Creative, BBC Worldwide

As head of creative for BBC Worldwide’s Branded Services, Joanna Sheppard leads the award-winning, in-house creative team that supports the international portfolio of channel brands across multiple regions. Sheppard started her career writing, directing, and producing award-winning, on-air campaigns and title sequences for BBC. After independently working as a promo producer for various broadcasters and creative agencies for a period, Sheppard moved to BBC Worldwide, where she launched the network’s portfolio of channels across South Africa, Poland, and the Nordics. She was also co-chair of the PromaxBDA UK Conference and Awards in 2013.

Rich Thrift

Creative Director, 5 Creative

As creative director at Channel 5, Rich Thrift remodeled his team to become 5 Creative and moved into the world of music videos, sponsorship, and commercials for clients, including Nokia, Xbox, Pringles, and Vitabiotics. Thrift previously worked in London as a freelance director, producer, composer, and writer.

Tom Williams

Creative Manager, UKTV

As Creative Manager at UKTV, Tom Williams is responsible for promotions across the 10 channel network portfolio, including Dave, Gold & Watch.

Before joining the UKTV, Williams held creative roles at Sky & ITV.

Jennifer Carey

Group Media Planning Manager, Channel 4

More information coming soon.

Richard Morgan

Senior Director, Creative – A+E Networks UK

More information coming soon.

about the PromaxBDA Association

PromaxBDA is a member association representing more than 10,000 companies and individuals from every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. Leading the international conversation about the role that marketing plays in the monetization of media, PromaxBDA is considered to be the global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA.

Importantly, the highlight of 1997 was the inaugural PromaxBDA Europe Conference in Barcelona, Spain. Today, in its 16th year, the PromaxBDA Europe Conference is considered one of the most important conferences for the association: a two-day gathering showcasing the best and brightest creativity, inspiring thought-leadership, innovative technology and latest developments that will impact the European media marketing industry. The two days culminate with an awards show celebration honoring the best in promotion, marketing and design. Drawing hundreds of companies from more than 14 different countries representing marketing leaders and industry professionals from across the region, the PromaxBDA Europe Conference is seen as a must attend for the television marketing, promotion and design industry

Representing more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.

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