SVP, Affiliate Marketing & Development, NBC Television Network
PromaxBDA Co-Chair Elect
Scot Chastain has been the Senior Vice President, Affiliate Marketing and Development, NBC Television Network since the spring of 2008. He reports to Ted Harbert, Chairman, NBC Broadcasting.
In his current role, Chastain oversees the bi-coastal NBC Affiliate Marketing groups that develop and distribute all network marketing, sales and advertising materials for the 234 owned and affiliate television stations. The groups’ efforts ensure promotion of the network across all prime, news, sports, Olympics, daytime, late night and Saturday morning dayparts on local station platforms. In addition, Chastain works on existing and developing new business projects that involve the partnership between the network, stations and their respective ownership groups. He also serves as Executive Producer of NBC's key client presentations plus major affiliate business and marketing meetings.
A key member of NBC transition teams, Chastain served on the KNTV/San Francisco Switch Project and was part of the NBC Universal Integration within TV distribution, TV studio and marketing. He also played a role with the Telemundo network transition, as well as top leadership positions for the marketing and launches of both NBC WeatherPlus and nbcolympics.com.
Chastain also serves on the NBC Universal Marketing Council, a group composed of marketing leaders from all NBCU businesses.
He joined NBC Entertainment in January 1995 as Manager, Affiliate Advertising & Promotion Services and was promoted to Director in 1997 and to Vice President of the department in 1999.
In local markets, prior to joining NBC, Chastain served as Director of Marketing and Promotion at WDSU-TV, the NBC affiliate in New Orleans where he oversaw the entire station brand, marketing, media activities and planning. From 1991 to 1993, he was a Senior Promotion Producer and later, Interim Marketing Director at WXII-TV, the NBC affiliate in Winston-Salem, N.C. Before WXII-TV, Scot was at KBTX-TV, the CBS affiliate in Bryan, Texas for 6 years, serving a variety of roles including Production, Promotion, Operations Manager and Special Projects Executive Producer. Before moving to the CBS affiliate, Chastain spent 5-plus years in a variety of production roles for KAMU-TV (PBS) in College Station, Texas including local freelance production positions for other national/regional sports networks.
He is currently Co-Chair Elect on the Board of Directors of PromaxBDA, a marketing and design trade association. Elected to the board originally in 2005, he served as treasurer from 2007-2008 and for seven consecutive years, led the all-important Conference Committee.
His creative and production work has been recognized by numerous organizations such as PromaxBDA, local branches of the Academy of Television Arts & Sciences and the Muscular Dystrophy Association.