events / past

2013 Station Summit

Don't miss the 2013 PromaxBDA Station Summit -- a four-day critical gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

 

 

JUN
25

date & time

June 25-28, 2013

location

Planet Hollywood

3500 South Las Vegas Boulevard

Las Vegas, NV, 89109

map ▸

current price

Onsite
$599

overview

The 2013 PromaxBDA Station Summit is a four-day critical gathering where networks, station groups, syndicators and local broadcasters discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.

Affiliate Day – Tuesday, June 25
Contact your affiliate representative for more information on the Network Affiliate Marketing Meetings

Studio Day – Wednesday, June 26
A day for station GMs and local marketing, promotion and creative service executives to meet with their syndicated programming partners for presentations and discussions on strategies and positioning for new and returning shows.

PromaxBDALocal – Thursday, June 27
A day of sessions, speakers and presentations about creative innovations, technological advances and new revenue opportunities for driving success in the local landscape.

Station Group Day – Friday, June 28
Contact your station group for more information on the Station Group Marketing Meetings.

registration rates

Date Dec. 3 - Mar. 21 Mar. 22 - May 9 May 10 - Jun. 13 Jun. 14 - Jun. 21 Onsite
Rate         $199.00 $299.00 $399.00 $499.00 $599.00
*cancellation policy

2013 Station Summit Schedule


Tuesday, June 25

7:00 AM -
8:00 PM

Registration Open
Conference Center


8:00 AM -
5:00 PM

Network Affiliate Meetings

ABC, CBS, FOX and NBC will be hosting affiliate meeting.

Celebrity 5 & 6
Celebrity 1
Celebrity 4

Melrose 3 & 4

9:00 AM -
6:00 PM

Recharge Lounge

Sponsored by:  

6:00 - 8:00 PM

Welcome Reception
Planet Hollywood Pool

Hosted by:  


Wednesday, June 26

6:15 AM

Dr. Oz 5K Run/Walk

Sponsored by:  

7:00 AM -
6:00 PM

Registration Open


8:00 AM

Telemundo Affiliate Meeting (Invitation Only)
Celebrity 5


9:00 AM -
6:00 PM

Recharge Lounge

Sponsored by:  

 

Massage Station

Sponsored by:  

9:00 AM -
6:00 PM

Studio Day
A day for station GMs and local marketing, promotion and creative service executives to meet with their syndicated programming partners for presentations and discussions on strategies and positioning for new and returning shows.

Please speak with your appropriate studio representative to confirm meetings and locations. You can view a more detailed schedule of the day here.


Studio Partner Meeting Rooms


  Wilshire A & B     Melrose 3
  Melrose 4     Sunset 1
  Celebrity 1     Celebrity 4


Thursday, June 27

7:00 AM -
2:00 PM

Registration Open


8:15 AM

Grab and Go Breakfast
Celebrity Hallway

Hosted By:  

9:00 AM

Conference Welcome
Celebrity 1


KEYNOTE: Re-Invent, Re-Think and Re-Imagine Ways to Thrive in Today's Marketing and Media Landscape
Celebrity 1

Speaker:
Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi

9:00 AM -
5:00 PM
Recharge Lounge Open

Sponsored by:  

 

Massage Station

Sponsored by:  

10:15 AM Welcome to Now: The Innovators, Leaders and Architects of the New Broadcast Paradigm
Celebrity 1

Moderator:
Paige Albiniak, Contributing Editor, “Broadcasting & Cable”
Panelists:
Scott Blumenthal, EVP, Television, LIN Media
Ted Harbert, Chairman, NBC Broadcasting
Deborah McDermott, President & CEO, Young Broadcasting
Emilio Romano, President, Telemundo Media
Larry Wert, President, Broadcast Media, Tribune

  Station Summit Exclusive Presentation
Eyes on Local Promos

Sunset 3

Speaker:
Jackie Bergeron, VP Local Analytics, Nielsen

11:00 AM NETWORKING BREAK

11:30 AM Out-Promote, Out-Market & Outsmart, Online
Celebrity 1

Moderator:
Kathy Haley Publisher, NewsCheckMedia
Panelists:
Brett Atkinson, GM of KSL.com, Salt Lake City, UT
Sherry Carpenter, Creative Services Director, WJXT Jacksonville, FL
Marsa Jarrett, Creative Services Director, WYFF 4, Greenville, SC
Dan Weig, Creative Services Director, KREM-TV, Spokane, WA

  Making the News: The 10 Commandments of Marketing and Managing Your Biggest Asset
Melrose 3

Speaker:
Rick Lewchuk, SVP, Creative Services, CNN Worldwide

  Manager's Meeting: A Professional Deep-Dive Into Managing Both Up and Down - Part 1 - (Invitation Only)
Sunset 3

Speaker:
Dan Quinn, Managing Consultant, YSC

12:15 PM Awards Luncheon
Celebrity 4

PromaxBDALocal Awards Show and Just Cause Awards
Join us for eats, drinks and gold as we celebrate this year’s winners of the PromaxBDALocal Awards and celebrate local media leaders of cause marketing and their broadcasters’ pro-social commitments to their community with the Just Cause Awards.

Hosted By:
Rachel Smith, Co-Host, FOX5’s MORE and MORE Access

2:15 PM CW Network Affiliate Meeting (Invitation Only)
Wilshire A & B


2:30 PM Tales from the Lost Remote: How TV Stations Can Capitalize on Mobile and Social TV
Celebrity 1

Speaker:
Cory Bergman, GM, Breaking News & Founder, Lost Remote

  Dealing with Data: Using the Tools You Have to Focus Your Message
Melrose 3

Moderator:
Steven Walsh, SVP, Local Market Sales, Rentrak
Panelists:
Sumi Barry, SVP, Consumer & Market Intelligence, NBC Entertainment
Alex Jasiukowicz, Creative Services Director, WMUR-TV
Jack MacKenzie, President, Magid Generational Strategies
Patricia Marsden, Corporate Director of Research, E.W. Scripps Company

  Manager's Meeting: A Professional Deep-Dive Into Managing Both Up and Down - Part 2 - (Invitation Only)
Sunset 3

Speaker:
Dan Quinn, Managing Consultant, YSC

3:30 PM The Emerging Media Reality Check
Celebrity 1

Moderator:
Lisa Gregorian EVP & CMO, Warner Bros. Television Group
Panelists:
Ben Fielder, Advertising Account Executive, Microsoft
Peter Goldstein, VP, Sales & Business Development, Agencies, Mixpo
Jason Jedlinski, VP Digital Operations, Tribune Broadcasting
Dounia Turrill, SVP, Client Insights, Nielsen

  Breakout News Brands: The Secrets of Hyper-Local Promotion
Melrose 3

Speaker:
Graeme Newell, President, 602 Communications

4:15 PM NETWORKING BREAK

4:45 PM Something for Nothing: 10 Low/No Cost Strategies for Breaking Through
Celebrity 1

Moderator:
Richard DuMont, SVP, 20th Television
Panelists:
Waheed AlQawasmi, Creative Services Director, WHBQ-TV, Memphis, TN
Victoria Bouchard, Creative Services Director, CBS 2 Chicago
Peter Ferraro, Promotion Director, WBFF FOX45, Baltimore, MD
Tina Veon, Creative Services Director, KDKA-TV, Pittsburgh, PA
Larry Watzman, Creative Services Director, WGRZ-TV
Jody Weldon, News Marketing Manager, WBFF FOX45, Baltimore, MD
Jeff Zellmer, VP, Creative Services, FOX 5 Atlanta, GA

5:30 PM Last Chance Happy Hour
The Mezzanine

Hosted by:  

 

Friday, June 28

8:00 AM -
12:00 PM

Registration Open


8:00 AM -
6:00 PM 

Station Group Meetings

Contact your station group for more information on the Station Group Marketing Meetings.

sessions


Breakout News Brands: The Secrets of Hyper-Local Promotion
If you're like most stations, the foundation of your news brand is built upon weather, breaking news or investigations. Problem is your competitors are probably pushing the exact same features. How can you build a passionate brand when there's not much difference between your news features and their features? In this example-packed presentation, emotional marketing guru Graeme Newell shows how street-smart stations are redefining the most common newscast elements and shaking up news branding.

Speaker:
Graeme Newell, President, 602 Communications


Dealing with Data: Using the Tools You Have to Focus Your Message
As audiences continue to fragment, access to and understanding of data becomes increasingly more critical. In this inspired and insightful presentation, you’ll learn how marketers are translating analytics into actionable and targeted marketing and promotion. You’ll learn how to mine data you may already have, strategically interpret analytics and transform information into more effective, focused and deliberate communications.

Moderator:
Steven Walsh, SVP, Local Market Sales, Rentrak
Panelists:
Sumi Barry, SVP, Consumer & Market Intelligence, NBC Entertainment
Alex Jasiukowicz, Creative Services Director, WMUR-TV
Jack MacKenzie, President, Magid Generational Strategies
Patricia Marsden, Corporate Director of Research, E.W. Scripps Company


The Emerging Media Reality Check
Between social media, mobile, online display and gaming, you could spend your entire day figuring out whether to post or tweet before cutting your first promo. In this critical conversation, you'll learn about the relevant technologies actually driving viewers, get insight into how successful stations are maximizing their marketing investments and get the information necessary on getting right balance for your media mix.

Moderator:
Lisa Gregorian EVP & CMO, Warner Bros. Television Group
Panelists:
Ben Fielder, Advertising Account Executive, Microsoft
Peter Goldstein, VP, Sales & Business Development, Agencies, Mixpo
Jason Jedlinski, VP Digital Operations, Tribune Broadcasting
Dounia Turrill, SVP, Client Insights, Nielsen


Station Summit Exclusive Presentation
Eyes on Local Promos

As local TV stations continue to labor for daily ratings, promotional campaigns that drive viewership – and as a result can increase advertising dollars – become even more important. In order to make the most of promo spots, a station must be able to answer:

  • How well did my promotions work?
  • When and where did my promotions work the best?
  • In the future, where should I schedule my promotions in order to reach my key viewers?

Through case studies and best practices, we’ll demonstrate how local stations can navigate through the complex, competitive local landscape and get more value out of their programming and promotional spots.

Speaker:
Jackie Bergeron, VP Local Analytics, Nielsen


KEYNOTE: Re-Invent, Re-Think and Re-Imagine Ways to Thrive in Today's Marketing and Media Landscape
Marketing is a huge growth industry. Media and technology are exploding, putting our industry at the forefront of change… and possibilities. To drive success, we need to understand the key drivers of this change, their implications on people and how organizations can tackle these challenges and seize the opportunities. Don’t miss this enlightening presentation on learning, re-inventing and collaborating to stay relevant and truly unleash the potential of our craft of marketing.

Speaker:
Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi


Making the News: The 10 Commandments of Marketing and Managing Your Biggest Asset
As SVP of creative services at CNN Worldwide, Rick Lewchuk brings a 30-year career of experience effectively, efficiently and successfully marketing news in local, national and international television. For the first time, Lewchuk presents the 10 fundamental tips for creating, sustaining and growing news brands. With news as the business anchor, Lewchuk breaks down the basics of constructing your message, building your brand and growing your audience.

Speaker:
Rick Lewchuk, SVP, Creative Services, CNN Worldwide


Manager's Meeting: A Professional Deep-Dive Into Managing Both Up and Down
You've worked your way up, and now you've got the job you always wanted… or so you thought. Playing equal parts manager, creative director, strategist, negotiator and therapist while many of your team is in another time zone, simply wasn't in the "job description." We've created this meeting specifically to allow people like to you to succeed. Attend this session and learn the tools necessary to manage teams locally and remotely, delegate effectively, prioritize projects against demanding deadlines, create the space for creativity and innovation, and build the communication skills to give effective feedback to direct reports and influence senior executives.
By invitation only.

Speaker:
Dan Quinn, Managing Consultant, YSC


Out-Promote, Out-Market & Outsmart, Online
In all but a few DMAs, the local newspaper beat rival TV stations in generating online audience and video views. In this in-depth presentation, you’ll learn the marketing techniques and promotion strategies that have enabled a few TV stations to overcome their local paper by driving audiences to their station’s websites, building bigger on-air audiences and augmenting revenue opportunities across the board.

Moderator:
Kathy Haley Publisher, NewsCheckMedia
Panelists:
Brett Atkinson, GM of KSL.com, Salt Lake City, UT
Sherry Carpenter, Creative Services Director, WJXT Jacksonville, FL
Marsa Jarrett, Creative Services Director, WYFF 4, Greenville, SC
Dan Weig, Creative Services Director, KREM-TV, Spokane, WA


Something for Nothing: 10 Low/No Cost Strategies for Breaking Through
No budget? No problem! In this lightning-round presentation, you’ll hear real-life stories from the industry’s most innovative marketers about how they overcame the challenges of time, market and budget rising to challenge of producing truly ground-breaking (and effective) creative. You’ll get actual (and applicable) break-through ideas and strategies for creating low-cost, high-impact on-air promotion, off-marketing and audience engagements which you’ll be able to implement immediately.

Moderator:
Richard DuMont, SVP, 20th Television
Panelists:
Waheed AlQawasmi, Creative Services Director, WHBQ-TV, Memphis, TN
Victoria Bouchard, Creative Services Director, CBS 2 Chicago
Peter Ferraro, Promotion Director, WBFF FOX45, Baltimore, MD
Tina Veon, Creative Services Director, KDKA-TV, Pittsburgh, PA
Larry Watzman, Creative Services Director, WGRZ-TV
Jody Weldon, News Marketing Manager, WBFF FOX45, Baltimore, MD
Jeff Zellmer, VP, Creative Services, FOX 5 Atlanta, GA


Tales from the Lost Remote: How TV Stations Can Capitalize on Mobile and Social TV
These are uncertain times, and mobile and social are two forces that promise to change the landscape of local media. As viewing habits change and newspapers put up paywalls, how can local stations reach new audiences and capture new demand? Social TV expert and mobile entrepreneur Cory Bergman returns to present practical tips and success stories on how to leverage mobile and social media to expand your branded footprint. Don’t miss this Station Summit exclusive.

Speaker:
Cory Bergman, GM, Breaking News & Founder, Lost Remote


Welcome to Now: The Innovators, Leaders and Architects of the New Broadcast Paradigm
The most exciting time in broadcast media is upon us, and marketers are poised to lead the revolution. For the first time, you'll hear from broadcast’s most accomplished executives about the strategies, tactics and fundamental leadership insights that have kept them – and their organizations – on the leading edge of success.

Moderator:
Paige Albiniak, Contributing Editor, “Broadcasting & Cable”
Panelists:
Scott Blumenthal, EVP, Television, LIN Media
Ted Harbert, Chairman, NBC Broadcasting
Deborah McDermott, President & CEO, Young Broadcasting
Emilio Romano, President, Telemundo Media
Larry Wert, President, Broadcast Media, Tribune


speakers

More information coming soon.

location

Planet Hollywood Hotel & Casino
3500 South Las Vegas Boulevard
Las Vegas, NV, 89109
A special room rate of $89* per night (plus 12% tax) which also includes in room Wi-Fi is available if booked by June 1, 2013 when using group code SMPRO3.

Make your reservation online ▸
or by calling: (877) 244-9474 using group code SMPRO3.
*Any cancellation in less than 7 days of the reservation will result in non refundable, nontransferable charges for all reserved room nights

partners & sponsors


Studio Partners:

Warner Bros.

Warner Bros. Domestic Television Distribution is a leading supplier of programming to the domestic television marketplace across a multitude of established and emerging platforms throughout the U.S. including local broadcast television, pay, cable, SVOD, digital, satellite and broadcast network.

 
Sony Pictures Television

SPT is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. A leader in local language productions around the world, SPT sells formats in approximately 70 countries. SPT's television networks portfolio includes 119 channel feeds, which are available in 159 countries reaching more than 543 million households worldwide.

 
NBC Universal

The NBCUniversal Domestic Television Distribution division is responsible for the sales and distribution of NBCUniversal product to all forms of television within the U.S. and Canada. The division develops and produces first-run programming and distributes these shows, along with off-network content, to broadcast syndication.

 
Debmar-Mercury

Debmar-Mercury is an innovative leading media company that produces and/or distributes sitcoms, talk shows, game shows and movie packages for syndication, network, cable and ancillary markets. It is a wholly owned subsidiary of Lionsgate.

 
CBS

more information coming soon.

 
20th Television

more information coming soon.

 
Network Partners:

Telemundo

Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world.

     
NBC

more information coming soon.

     
Fox

The No. 1 network among Adults 18-49 for eight consecutive seasons, FOX is home to such fan-favorite shows as GLEE, NEW GIRL, AMERICAN IDOL, THE SIMPSONS and BONES.




CW

more information coming soon.


     



CBS

more information coming soon.




ABC

more information coming soon.

     
Sponsors:

Mixpo

Mixpo unlocks the power of on-air promotions in a multi-screen world by enabling station’s video content to efficiently move online and drive tune-in.




MundoFOX

MundoFox is a joint venture between Fox International Channels (FIC), News Corporation’s international multi-media business, and RCN, the leading Latin American television network and production company belonging to Organización Ardila Lülle (OAL). Together, FIC and RCN currently reach over 1.4 billion households worldwide with primetime comedies, dramas and daytime series, as well as factual, sports and lifestyle programming.



Studio City

Every major studio is a client of Studio City, America’s only Emmy winning on-air marketing agency, producing 10,000 promos annually for every major broadcast network.



Stephen Arnold Music

The Most-Heard, Least-Known Composers in America and World Leader in Sonic Branding.  Stephen Arnold Music creates memorable music brands and music packages for US and International networks, over 200 local TV stations nationwide, and offers high quality ready-to-license tracks through its library "The Vault".



Social News Desk

SocialNewsDesk is the only social media management tool designed to help TV Stations increase engagement, manage a team and develop new strategies for social ROI!

Nielsen

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.


Warner Chappell

Warner/Chappell Production Music unites successful independents Non-Stop Music, 615 Music, Groove Addicts, V – the production library and many more to bring you the very best library, custom and news music in the industry.


FX Design Group

FX Design Group - an award winning design company which includes Giant Octopus.  Offering the creative synergy of set design, motion graphics and lighting design all from one great company.  We specialize in TV, News, Sports and Entertainment.




MusicBox, a division of ole

MusicBox is a staunch Independent that represents top line music catalogs from around the world. We are committed to quality content, excellent personalized customer service and leading-edge technology. Our unique catalogs offer a wide range of musical styles servicing all media market segments and produce hundreds of new releases every quarter.


Devlin Design

DDG provides full service set design for broadcasting, web streaming and corporate productions. DDG's award winning creative and innovative solutions have set the standard for scenic design in news, sports, weather, and entertainment!


Gari Media

Our favorite question: "How can we help you?".... You know us for our outstanding music for television, but did you know we also help with fast-turn graphics, simple to complex internet solutions, media buying...anything to help you grow your ratings and revenue. So, "How can we help you?"


Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications. Preview Ross' award winning products at www.rossvideo.com.


Rentrack

Rentrak is the premier provider of consumer viewership information for movies and TV everywhere, providing the most complete understanding of your total television audience.


MeTV

Me-TV is the definitive classic television network.  Me-TV’s library includes some of the best shows ever produced for television.  Watch Me, Love Me…Me-TV


Deluxe

Deluxe Media Management will be the “official fulfillment house” of the 2013 Station Summit. Deluxe Media Management is the national leader in vertical client support including digital services, marketing, merchandising, warehousing, fulfillment and logistics.


 
Design Partner:

2C Media

Every project is a passion project at 2C Media, producing strategic, creative, and award winning promos, campaigns, shoots, graphic design and animation, branding, interactive, print, and radio for major television networks and studios.


 
Media Partner:

TVNewsCheck

TVNewsCheck and NetNewsCheck are continuously updated business news websites serving the broadcast television and local digital media industries. Check out Market Share, TVNewsCheck’s weekly multimedia column about TV promotion.


 
Industry Development Partner:

YSC

more information coming soon.


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