CMO, NBC Sports Group; Chair, NBCUniversal Marketing Council
John Miller was named head of the new NBC Sports Agency in January 2011 and remains CMO for the NBCUniversal Television Group, which he has led since May 2004; previously he served as president of The NBC Agency since 1999. Miller oversees all cross-company promotion opportunities and marketing initiatives for NBCUniversal. In that capacity Miller chairs the NBCUniversal Marketing Council, which includes marketing heads from every NBCUniversal business.
In addition Miller heads the NBC Sports Agency – modeled after the successful The NBC Agency – that Miller co-founded and led from 1999-2010 – focuses on marketing and branding the NBC Sports Group assets including the newly-integrated Comcast properties (Golf Channel, NBC Sports Network (formerly Versus), SportsNets), and serves as an agency for NBC Sports’ growing list of partners and advertisers, who use NBC Sports as a marketing resource. The NBC Sports Agency has recently produced campaigns for partners such as the PGA TOUR and NHL. The NBC Agency was the industry’s first full-service advertising agency comprised of an award-winning in-house unit that quickly established itself as one of the country’s top creative commercial firms.
An Emmy winner and PromaxBDA Hall of Fame member, Miller was the longtime head of advertising and promotion for NBC and co-president of The NBC Agency. In that position, he and his longtime partner and co-president, Vince Manze, oversaw the television industry’s first full-service advertising agency – an award-winning in-house unit that quickly established itself as one of the country’s top creative commercial firms. He previously served as president of advertising and promotion, NBC, since June 1999.
Under Miller’s direction, The NBC Agency built on the NBC advertising and promotion department’s long tradition of being a television industry leader and trendsetter with innovative marketing, promotion and branding concepts, and campaigns. For the past several seasons, NBC has been the most successful network in terms of building viewer awareness and interest in its new programs. Miller has also overseen the creation of successful franchise campaigns, such as the now ubiquitous “Must See TV,” and helped to develop and strengthen the network’s brand identity.
Miller has been honored by his peers on many occasions. In 1991, he was inducted into the PromaxBDA Hall of Fame, the international association of electronic media marketing professionals that also named Miller and Manze the Marketing Team of the Year in 1995. They also honored Miller as the Promotion Executive of the Year in 1996. In 1999, Miller, Manze and their NBC colleagues received a Primetime Emmy for Outstanding Commercial for an advertisement promoting the Internet portal service Snap.com. The spot also received the World’s Best Commercial award from the IBA. Just recently, Miller was also honored with a Campaigns of Distinction award by the PromaxBDA organization in 2006 and 2007. In addition, Miller has been named four times as Entertainment Marketer of the Year.
Miller joined NBC in August 1982 as VP of affiliate promotion services, West Coast. He was promoted to VP of advertising and promotion, NBC Entertainment, in September 1984; VP, advertising and promotion, in August 1986; SVP, NBC Entertainment, in March 1989; EVP, marketing, NBC-TV, in January 1990; EVP, advertising and promotion and daytime and children’s programs, NBC Entertainment, in July 1991; and EVP, advertising and promotion and event programming, in May 1993.
Miller began his career in freelance productions in 1972. A year later, he joined WMAQ-TV, the NBC television station in Chicago, and became promotion manager at WBBM-TV in Chicago in 1978. In March 1980, he was named director of affiliate promotion services, CBS-TV, West Coast, and moved to New York in July 1981 to become director of advertising and promotion, CBS News.