Brand/Rebrand Highlights from 2012: World Movies & UKTV’s Watch
Over the past 12 months, some amazing creative channel launches, rebrands and redesigns have taken place across the globe. Take a closer look at two of these standouts. Looking to revitalize and re-energize the contemporary, independent, art-house channel, World Movies out of Australia was aiming at including younger audiences in their target without alienating their loyal existing audience. The intriguing brand look and feel created by Ink Project was inspired by the early movie innovation of The Zoetrope with a contemporary graphic interpretation of the device acting as the anchor for an incredibly flexible package. On the other side of the globe, and underpinned by a new positioning that explores the extraordinary, UKTV’s Watch was redefined to give the viewer a more dramatic and exciting experience. The solution was found with a new logo and an unapologetic identity created by DixonBaxi that is surprising, dynamic and unexpected. Don’t miss this unique opportunity to hear from the creatives behind these two brilliant projects and learn from their experiences going from idea to completion.
Aporva Baxi, Co-Founder, DixonBaxi
Simon Dixon, Co-Founder, DixonBaxi
Ken Lambert, Founding Partner/Creative Director, Ink Project
Warren Powell, Creative Services Manager, SBS Subscription TV
Dave Taylor, Brand Strategist & Managing Director, Ink Project
Build Your Brand and Activate Fans with Innovative Digital and Social Media Strategies
Now more than ever it is critical for brands to leverage the power of digital to stand out. From websites and applications to social media and games, brands must create impactful digital solutions. In this packed 45 minutes, we’ll address online marketing and advertising, the power of social media and how to best utilize the digital space to build brand affinity, broaden awareness and provide a consistent and ongoing relationship with your audience. You’ll walk away with key insights that could immediately impact your approach to digital.
Donny Makower, President, RED Interactive Agency
Copy Chops: Unleashing Your Writing Genius
Whether you're a new writer, an old pro or just revamping your Facebook page, the key to success is good writing. Fear not – there is a gifted writer in each of you just waiting to be set free. We'll show you what stands out, what falls flat and how to make it all memorable at one session packed with tons of inspiration and takeaways to unleash your inner genius.
Linda Button, Brand Personality Expert, Tooth+Nail
Marilyn Kass, Brand Personality Expert, Tooth+Nail
Creative Keynote: 24 Hours to Massive Change
Renowned innovator, design thinker and collaborator Bruce Mau will take you on a transdisciplinary journey through 24 key ideas to help you engage design into your business, your enterprise and your life. It's not about the world of design, it's about the design of the world.
Bruce Mau, Co-Founder, Massive Change Network
Design Companies You Need to Know
You sit back, because we’ve done all of the work – this is where you will find the hottest companies, creatives and artists you’ve never heard of. Take a look at the creative studios from around the globe ready to hit it big; from motion graphics and animation to broadcast and interactive, we’ve found some of their most innovative work, R&D and creative executions that may or may not have hit the air, making them perfectly positioned as companies you need to know!
Shanna Green, Editorial Director, PromaxBDA
Amy Troiano, VP, On-Air Promotion, Bravo
Drinking Improves Creativity
Recent studies indicate that drinking improves creativity and aids in problem solving. In this first-of-its-kind session at PromaxBDA, we dive into this cutting-edge research (and maybe some cocktails) to get at the deeper implications for optimal work habits for creatives in the meeting- and email-cluttered world they find themselves in.
Michael Ouweleen, SVP Group Creative Director, Cartoon Network
Blake Hazard, The Submarines
Andrew Jarosz, Co-Author, "Uncorking the Muse: Alcohol Intoxication Facilitates Creative Problem Solving"
Atiba Jefferson, Photographer, Musician, Skateboarder
Matt Knudsen, Actor/Writer/Comedian
Evolving Media Promotions and the Law: Social, Mobile and Online Marketing and Promotions
We welcome Alan Friel back to the PromaxBDA stage for an insightful 45 minutes tackling some of the more important issues and challenges regarding the new media tools available for promotions. From how to implement legally compliant campaigns that utilize mobile, social media, word-of-mouth, augmented reality and crowd sourcing to explaining changes regarding consumer data privacy and security rules, you will walk away with practical guidelines and the clarity necessary to understand and appropriately handle the ongoing challenges in this ever-evolving space.
Alan Friel, Partner, Edwards Wildman Palmer LLP
Harnessing the Power of Social TV: New Measurement Mechanisms for a Social Media-Enabled Audience
In the United States today, more than 25 million people are talking publicly about what they watch on TV via Twitter and Facebook – and this audience habit is growing fast. From the consumer perspective, TV has organically become an interactive medium. From a business perspective, the sudden presence of an at-scale real-time audience feedback loop creates massive new opportunities and challenges for content producers and marketers. Based on the social TV analytics from Bluefin Labs, take this opportunity to find out some of the latest emerging ideas and trends that are coming out of this quickly growing space.
Deb Roy, Co-Founder, Chairman and CEO, Bluefin Labs
Hello Computer! New Technologies That Will Rock Your World
Technology is rapidly progressing, changing the way people take in the world around them as it relates to imagery, data and our social connection to one another. Emerging fields of facial recognition, augmented reality, the "kinect"-ed revolution and new human computer interface developments all will have a direct impact on how we communicate and connect with our audiences. Don't miss this look into the not-so-distant-future as we dive into what media creators and marketers should be aware of regarding how we engage with the world through current and upcoming technologies.
Sam Ewen, Co-Founder/President, The Supertouch Group
Alpay Kasal, Co-Founder/Chief Technologist, The Supertouch Group
How Integrated is Your Campaign?
Top marketing, creative and agency executives discuss the tips, tricks and best practices for producing integrated key art, promos, Web and social media that work together to create breakthrough campaigns in a cluttered marketplace. You’ll see some of the best integrated campaigns of the year and get exclusive insight into how they were conceived, produced and executed across all platforms.
Steph Sebbag, President & Chief Creative Officer, bpg
Kim Rosenblum, EVP, Marketing & Creative, TV Land
Linda Schupack, EVP, Marketing, AMC
Guy Slattery, EVP, Marketing, A&E Network
Ellen Stone, SVP, Marketing, Bravo Media
Imagine: How Creativity Works
Creativity expert, neuroscientist, author and contributing editor to "Wired," Jonah Lehrer debunks some of the most common myths and ideas about creativity, inspiration and innovation. In this engaging keynote you'll learn how to generate moments of insight, the necessity of grit and why it was so important that Pixar had centralized bathrooms.
Jonah Lehrer, Contributing Editor, "Wired"
It’s a Rap with Ryan Murphy
From humble journalist to Hollywood powerhouse, no one knows better than Ryan Murphy that if you want an audience to pay attention, you’ve got to keep them on their toes. In this exclusive fireside chat, hear from the film and television screenwriter, director and producer about what inspires him and drives a show’s success, and how marketing has influenced his hit shows “Popular,” “Nip/Tuck,” “Glee” and “American Horror Story.” Don’t miss this incredible discussion with one of television’s most successful showrunners.
Ryan Murphy, Writer, Director
Denise Martin, Senior Editor, Vulture, “New York Magazine”
It’s a Small World: A Global Launch to “Touch” Viewers Around the Planet
The digital age has created a more connected world, and an increased desire for viewers, globally, to watch a series virtually day-and-date with the domestic airing. Delivering that requires technological advancements and a cross-divisional innovative marketing/publicity strategy – not to mention funding. From the management of a global sponsorship to localization for international broadcasters, to the realities and complications of execution, our panel will share their experiences of accomplishing the first global marketing campaign to launch the Fox series “Touch.”
Joe Earley, President, Marketing & Communications, Fox Broadcasting Company
Claudine Lilien, SVP, FOX ONE
Cristina Mancini, SVP, Worldwide Marketing, 20th Century Fox Television Distribution
Alexandra Marinescu, VP, Entertainment Marketing, Fox International Channels
Shannon Ryan, EVP, Marketing & Communications, Fox Broadcasting Company
Living for the Weekend: Tales From the Big Screen
Sure, there is a lot of money in theatrical production, but theatrical marketing can be challenging. Getting audiences to buy those pricey theater tickets is a demanding call to action. So what are the latest trends in theatrical movie marketing that are making a difference? Get ready to find out from a panel of power-marketers in the theatrical business. From stories behind some of the biggest and most surprising hits of recent years, to influence that television marketing has had in their world, hear a candid and uninhibited conversation about what’s happening on the big screen, where they see innovative marketing coming from and where the big and small screens can collaborate best.
Seth Berkowitz, Executive Producer, Workshop Creative
Oren Aviv, President, Domestic Theatrical Marketing & CMO, Twentieth Century Fox
Frank Chiocchi, EVP, Marketing, Walt Disney Company
Terry Curtin, President, Theatrical Marketing, Relativity Media
Making the Cut
User-generated content meets tomorrow's most creative minds in the sixth installment of the PromaxBDA Making the Cut competition, where students get firsthand experience creating multiplatform pieces for top broadcast television programs. Made possible with longtime partner The CW, as well as Man Made Music and Jason Marks Voice Talent, come see some of the bright stars soon to hit our industry as their winning entries are presented, analyzed and awarded.
Seth Berkowitz, Executive Producer, Workshop Creative
Chris Donovan, SVP, Creative On-Air & Online, The CW
Making the Most of a 50 Million Marketplace
This is one of the most important sessions that you will attend at this year's Conference. The Hispanic population is growing in the US and this arguably under-acknowledged audience is critical for success. Understanding this unique demographic from the outside in, from the first generation to the third, will provide you with surprising information that will have you thinking about your marketing and promotion differently. Don't miss this diverse panel of experts in a discussion filled with the information and examples you need no matter who you work for.
Leon Krauze, Mexican Journalist
Pedro Blanco, CCO, Blanco-Lorenz
Mauricio Carrandi, General Director of Image and Advertising, Televisa
Chiqui Cartagena, VP, Corporate Marketing, Univision Communications, Inc.
John Piccone, SVP, Sales, Simulmedia
Navigating the Toughest Moments Every Manager Faces
As much as we would all like one, there's no manual for managing people. And when it comes to the day-to-day of management, how do you know what to do? From when you team isn't motivated and you need them to be, to when it's time to let someone go, to giving a constructive review, there may not be definitive answers but there certainly are suggestions that you can take and use from a couple of experts in the space. Join Janet Kestin and Nancy Vonk, long-time chief creative officers of Ogilvy Toronto and partners at Swim, their creative leadership training lab, for a 45-minute crash course that will give the management tools you need now!
Janet Kestin, Co-Founder, Swim
Nancy Vonk, Co-Founder, Swim
Media Leaders' Summit
Don't miss this incredible discussion with the industry's most important and influential media executives. From technology's impact on entertainment to new and unique strategic initiatives, these leaders and luminaries will discuss effective leadership in a challenging business, provide insight on how innovation builds brands and shine a fundamental light on the paths they've paved on their roads to success.
Joe Flint, Staff Writer, "Los Angeles Times"
Allen DeBevoise, Chairman & CEO, Machinima, Inc.
Paula Kerger, President & CEO, PBS
John Landgraf, President & GM, FX Networks
Michael Wright, President, Head of Programming, TBS, TNT & Turner Classic Movies (TCM)
Remember when the only metric you had to be concerned about was Nielsen? Today, marketing executives need to be experts in measurement for on-air, online, mobile, social and search... and each area has its own set of measurement. In this insightful and thought-provoking session, a panel of experts from top companies will navigate the audience through the why, what, where and how of the media metrics landscape to help you make sense of the metrics you need to know and understand how to use them to maximize your marketing reach.
Rick Haskins, EVP, Marketing & Digital Programs, The CW
Susan Johnson, Entertainment Marketing Lead, TV Vertical, Facebook
Hiram Norman, VP, Digital Media, Warner Bros. Worldwide Television Marketing; GM, CWTV.com
Dounia Turrill, SVP, Client Insights, The Nielsen Company
Whether they are an emerging target market for your station or joining the ranks of your workforce, the "We" generation represents the most important generational shift in decades. In this exclusive presentation, millennial experts Mike Hais and Morley Winograd provide critical insights to help you communicate with, work with and manage relationships with the country’s largest and most influential generation. You’ll walk away with the fundamental tools to help you engage with this confident, connected and socially driven demographic. Millennials are going to change your life. Are you ready?
Mike Hais, Partner, Mike & Morley, LLC
Morley Winograd, Partner, Mike & Morley, LLC
New Best Practices 2012
Lee Hunt returns with his annual roundup of innovative strategies, inventive tactics, breakthrough creative and the latest best practices. It’s an hour of new ideas that are changing the industry.
Lee Hunt, Principal, Lee Hunt LLC
Non-Traditional Adventures in Traditionally Traditional Media
Media platforms, technologies and buzz words come and go, but the most traditional methods of communication are often still the most effective. Our panel of industry experts gives a global perspective to some of the coolest applications and innovations in print, outdoor, radio and experiential, and provide valuable insights into maximizing economies and pushing the boundaries of traditional media.
Scott Falzone, Head of Industry, Television, Google
Sarah Goodnow, VP, Civic Entertainment Group
Rick Lewchuk, SVP, Bell Media Agency & Brand Strategy, Bell Media
Lori O’Connor, Publisher, "TV Guide Magazine"
The Pop Culture Phenomenon of "SpongeBob SquarePants"
Nickelodeon presents global pop-culture phenomenon "SpongeBob SquarePants" – one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Nickelodeon CMO Pamela Kaufman will discuss SpongeBob's journey to becoming a global juggernaut. Executive producer Paul Tibbitt, the voice of SpongeBob Tom Kenny, and Screen Novelties co-founders Mark Caballero and Seamus Walsh will discuss the conception and development of SpongeBob's first full-length stop-motion animated special inspired by the classic Rankin/Bass ("Rudolph the Red-Nosed Reindeer," "Santa Claus is Comin' to Town") specials.
Mark Caballero, Co- Founder, Screen Novelties
Pamela Kaufman, CMO, Nickelodeon Networks
Tom Kenny, Actor/Comedian & Voice of SpongeBob SquarePants
Paul Tibbitt, Executive Producer, "SpongeBob SquarePants"
Seamus Walsh, Co-Founder, Screen Novelties
The PromaxBDA Hot Spots Showcase
It’s the annual showcase of spots that have rocked the world. Dan Bragg and Mark Valentine are back to provide a humorous, inspiring and entertaining look at the past year’s best marketing and promotional work from the television industry.
Dan Bragg, VP, Marketing, science
Mark Valentine, Co-Founder & Creative Director, ANATOMY
PromaxBDA Lifetime Achievement Award Presentation: Betty White
With a career that has spanned more than 60 years, the seven-time Emmy Award-winning beloved television and film star has entertained multiple generations throughout her accomplished, prolific and vibrant career. We are honored to present Betty White with the PromaxBDA Lifetime Achievement Award for 2012, recognizing her as an adored brand among the rich fabric of television history. In an exclusive interview, hear from the iconic actress, life-long advocate for animal welfare and award-winning author, and get a glimpse at how this amazing career is still reaching new heights!
Betty White, Actress, Comedienne, Author & Advocate for the Welfare of Animals
Giuliana Rancic, "E! News" Managing Editor & Anchor
The Purpose-Based Organization: From Concept to Practice
Purpose is the authentic heartbeat of a company, helping to drive better financial results, inform strategy and determine execution. But how do you identify your company's purpose? And once you do… what's next? How do you use that purpose to galvanize your organization, drive better financial results and inform strategy? A panel of leading marketers discuss how they've moved their companies beyond "what they do" to focus on "why they do" and teach the fundamental benefits of a purpose-driven organization.
Roy Spence, Chairman & Co-Founder, GSD&M; CEO & Co-Founder, The Purpose Institute
Maryam Banikarim, SVP & CMO, Gannett Co., Inc.
Tony Rogers, SVP, Brand Marketing & Advertising, Walmart
Haley Rushing, Co-Founder/Chief Purposologist, The Purpose Institute; SVP, Chief Planning Officer, GSD&M
Q&A with Charlie Sheen
"Access Hollywood's" Billy Bush gets down to the brass tacks and engages with one of the year's most talked about actors. Don't miss this one-on-one opportunity to sit in on an intimate discussion with Charlie Sheen and hear about his personal brand, how he keeps ahead of the entertainment curve and how he uses social media to deliver his message. Get your questions ready to roll with one of the most successful men in the business.
Billy Bush, Anchor, "Access Hollywood" & Co-Host, "Access Hollywood Live"
Re-thinking the Episodic Promo
Episodic promos get the lion's share of promo avails, yet they are often some of the most unimaginative spots on the schedule. In this example-packed presentation, emotional marketing expert Graeme Newell reveals the most successful tactics for creating daily promos that stand out, explaining the most common mistakes and showing how some of the ad industry's best creatives add spark to their work.
Graeme Newell, President, 602 Communications
Social Comes of Age: A Chat With Albert Cheng
Don't miss this insightful and interactive chat with digital guru Albert Cheng. You'll learn the fundamentals of successful social TV strategies, gain insights into the technologies, systems and platforms that are breaking through and learn where the pitfalls and opportunities lie in the evolving social media landscape.
Albert Cheng, EVP & Chief Product Officer, Digital Media, Disney/ABC Television Group
Melissa Grego, Executive Editor, "Broadcasting & Cable"
The Sonic Branding Revolution
One of the most powerful branding tools available is often misused and misunderstood. Music and sound can take on a more vital role than driving a cut or a source of "borrowed interest" to attract viewers. Sonic branding is one-third of the trio of brand expression that builds brand value: Design, Verbal and Sonic. In this not-to-miss-session, top marketers talk about best practices across all audiences, platforms and touch points, as a strategic imperative that can make or break brands.
Joel Beckerman, Founder/President, Man Made Music
Cynthia Biamon, Partner & GM, Los Angeles, Digital Kitchen
Craig Stout, Senior Creative Director, Interbrand
Standing Tall for Small: The Miracle of America
The big multi-nationals can handle global competition; but small, local business is the backbone of this country, inspiring and championing the true "Miracle of America." An America made and designed by dreamers and doers still exists and the local multiplatform television and broadcast industry sits at the apex, creatively inspiring and strengthening communities. In this riveting keynote, Roy Spence explains
how purpose-based leadership with an emphasis on small business can help you lead your company to new heights and redefine the paradigms of success.
Roy Spence, Chairman & Co-Founder, GSD&M; CEO & Co-Founder, The Purpose Institute
State of Design
Motionographer's Justin Cone has curated some of the most outstanding and inspiring creative out there from advertising to gaming, promotion to film and everything in between. Take an exclusive look at the most compelling, innovative and eye-catching design work from every corner of the globe.
Justin Cone, Founder & Editor-in-Chief, Motionographer.com; Director of Special Operations, Psyop
State of Our Art
An exploration of the industry’s best big ideas from the past 12 months.
Courteney Monroe, CMO, National Geographic Channels U.S.
Kendrick Reid, SVP & Executive Creative Director, Brand Strategy, BET Networks
Transformative Approaches to Understanding Audience Engagement
Join us as we take an important look beyond demographics, moving our marketing and creative lens away from static categories to a more fluid analytic lens acknowledging the shifting dynamics of culture, sociology, psychology and economics. Find out more about how audiences make choices outside traditional demographic marketing structures and take away the information you need to engage without limitations.
Katerina Zacharia, Director of Industry Development & Diversity, PromaxBDA
Alex Alonso, VP, Marketing, mun2
Jeffrey Bowman, Cross-Cultural Practice Lead, Ogilvy & Mather
Christie Kawada, SVP, Client Services & Strategic Marketing Science, Nielsen Entertainment
Kay Madati, Head of Entertainment Marketing Strategy, Facebook
Turning Tweets into TRPs: How Social TV Is Driving Viewers, Ratings and Other Meaningful Stuff
Every marketing professional now knows that social TV plays an integral role in any marketing plan, but how are the best execs turning tweets, likes and check-ins into rating points? Don’t miss this incredible discussion with the industry’s leading social marketing experts about the social strategies, tactics and methods that brought tangible results.
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Damon Burrell, VP, Consumer Marketing, MTV
Julianne LaMarche, President, Digital, Social & Mobile, Trailer Park
Jeffrey Mirman, VP, Marketing, Turner Sports
Susan Solano Vila, EVP, Marketing, Telemundo
TV Everywhere and Anywhere – How the Content Industry Is Building a New Mousetrap
The first broad commercial announcements for TV Everywhere have been inked between TV networks and distributors, and a model has emerged that suggests the slow road to ubiquitous content may be picking up speed. But more questions than answers remain for an industry betting big on finding and keeping audiences across a wide variety of consumption channels. This panel of experts from cable networks, broadcast and digital creative, and technical arenas address the new questions presented by this emerging distribution model and provide insights into best practices for ensuring that content is effectively discovered, marketed and monetized through a TV Everywhere experience.
Andrew Rosenman, President, Arise Communications
Tara Maitra, SVP & GM, Content and Media Sales, TiVo Inc.
Diane Robina, President, Robina Consulting
Richard Shirley, VP, Distribution Business Development, A+E Networks
Michael Wolfson , Co-Founder & President, Rocket Fuel Studio
The Upfront and Presentations Survival Kit
As broadcast, studio and cable network execs prepare for each selling season, they look back on the previous projects to identify what worked and what didn't, whether it was a slight hiccup or a complete bomb. In this packed, 45-minute session, our panel of experts highlight this postmortem process by sharing a creative and candid list of lessons learned in producing upfront and programming sales presentations. Sharing tips that can be used across any presentation, from sales and image to affiliate and year-end, a panel of experts will evaluate what works and what doesn’t, leaving you with a survival guide critical for your next presentation’s success.
Chris Sloan, President & Executive Creative Director, 2C Media
Andy Baker, SVP/Group Creative Director, National Geographic Channels
Brian Dollenmayer, EVP, On-Air Promotions & Marketing Operations, Fox Broadcasting Company
Susan Kantor, EVP, Marketing, Warner Bros. Domestic Television Distribution
Patrick Trettenero, VP Creative, Branded Content, Character Brandworks, USA Network
This session is about creative freedom and energy, as a collection of studios come together to create music videos for songs from before the MTV era. The only rules are that the song must be from before 1981 when music visuals changed forever with the launch of MTV.
Sean Owolo, Executive Producer, Big Machine
Mike Beaumont, Creative Director, Spacejunk
Jeff Boddy, Creative Director, Spacejunk
Ryan Bosworth, Creative Director, Pistolera
Scott Friedman, Creative Director, Wildlife
Manny Gonzalez, Creative Director, Thirdeye Design Group
Jonathan Kim, Art Director, Royale
Terence Lee, Creative Director, Roger
Andy Lyon, 3D Lead/3G Supervisor, Royale
Steve Petersen, Creative Director, Big Machine
Kurt Spenser, Creative Director, RADLEY
The Wonder Years: What Careers in Marketing Taught Television’s Top Executives
Media’s most accomplished leaders discuss professional life lessons, reveal individual career pathways and give insight on how marketing and promotions guided them on their road to success.
Peter Liguori, Former Chair, Fox Broadcasting; Former COO, Discovery Communications
Suzanne Kolb, President, E! Entertainment
Chris McCumber, Co-President, USA Network
Scot Safon, EVP, CNN Worldwide; GM, HLN
Michael Smith, GM, Cooking Channel
Amy Winter, GM, TLC