events / past

Tony Key

SVP, Sales and Marketing, Ubisoft
PromaxBDA Game Marketing Board of Governors Co-Chairman

Tony Key is Ubisoft’s senior vice president of marketing. Tony has been with Ubisoft since June 2002 and brings to the company a diverse background of marketing in the video game and music recording industries. Tony leads Ubisoft’s world-class product marketing, public relations, packaging and promotions in North America. Tony is a veteran marketer who worked in the music industry for ten years as artist manager and label executive who then joined the video game business in 1995 at GT Interactive. At GT Interactive, Tony managed the marketing campaigns of several major game brands. Born in Paterson, NJ, Tony earned his bachelor’s degree in engineering from Rutgers University. Tony lives in San Francisco with his wife and twin boys. 

Sarah Anderson

SVP, Marketing, 2K
PromaxBDA Game Marketing Board of Governors Co-Chairman

A 20-year veteran of the interactive entertainment industry, Sarah Anderson joined 2K, a publishing label of Take-Two Interactive, in May 2005. As SVP of marketing Anderson leads global PR and marketing efforts for the 2K Games, 2K Sports and 2K Play labels. Under her leadership, 2K has launched some of today’s biggest games, including critically acclaimed titles from the “BioShock,” “Borderlands,” “Civilization,” “NBA 2K” and “Carnival Games” series. Anderson has applied her understanding of the hardcore gamer and the purchasing habits of mass market video game hit buyers to the marketing and communications of hundreds of games.

Mary Bihr

VP, Global Publishing, LucasArts

As VP of global publishing, Mary oversees LucasArts’ worldwide publishing initiatives for all products and brings over 25 years of experience in the interactive entertainment industry.

Mary joined LucasArts in 1988 where she held positions leading both domestic marketing and sales teams until 1999. In 2000, Mary was appointed VP of worldwide sales and marketing. In this role, her responsibilities included management of distribution, merchandising, product marketing, advertising, public relations, and technical/customer support. She also oversaw third party OEM sales and marketing alliances. In 2003, her team won the Effie Award for advertising effectiveness. In 2004, The Hollywood Reporter named her one of the top 10 most influential women in the videogames business, and in 2006 she was honored as one of the game industry’s 100 most influential women by Edge magazine.

Mary graduated Cum Laude with a Bachelor of Arts from University of California, Berkley, where she also completed her graduate studies in education and course work in marketing.

Karen Conroe

Director of Marketing, Capcom

A 16-year veteran of the video game industry, Karen Conroe joined Capcom in January 2011, bringing with her a wealth of experience in achieving brand development, team management and revenue objectives. Her broad marketing background includes director-level positions in brand management, retail marketing, public relations and online marketing.

Prior to her employment with Capcom, Conroe spent eight years with Ubisoft Inc. developing expertise with high-profile consumer brand launches through her work on Peter Jackson’s King Kong: The Official Game of the Movie, CSI: Crime Scene Investigation, Star Wars and Rayman Raving Rabbids among others. As director of retail marketing, she played a key role in team awards for Most Innovative Pre-Sell Program of the Year and Target Vendor of the Year. More recently, Conroe launched Batman: Arkham Asylum – Game of the Year Edition and Kane & Lynch 2: Dog Days on behalf of Square Enix.

Rachelle Considine

COO, Future US

As COO, Rachelle Considine oversees all of Future US and is a member of Future PLC's global management board. Previously in her role as VP of sales and marketing, Considine led all marketing and sales across Future's games, technology and men's special-interest markets. She drew on her expertise in working with some of the world's most well-known brands, including Best Buy, Hyundai and 7-11, to apply new ways to connect with readers and partners to grow the company and viewership.

Considine joined Future US in 2009 as GM of the Games Advertising Group, significantly boosting the division's growth and sales with an emphasis on a digital growth initiative. Under her leadership, GamesRadar’s revenue increased 65% year over year.

Before joining Future, Considine served as VP of sales for What They Like, Inc. where she was responsible for building the company’s sales teams, tools and revenue. Earlier in her career, she held several management roles in the video game industry, notably as the national sales director for Fox Interactive Media/IGN Entertainment and MySpace Games Group. She was instrumental in building and implementing the strategy for the games team vertical within Fox Interactive Media’s sales group. During Considine’s five-year tenure, she also represented some of the company’s other top brands, including TeamXBOX, Rotten Tomatoes and AskMen.

Considine began her media career partnering with such clients as PeopleSoft, Edmunds.com and WesternUnion.com as an offline media planner, and served as an online media planner for Starcom Worldwide and Starcom IP.

Carolyn Feinstein

SVP, Global Consumer Marketing , Electronic Arts

As SVP of global consumer marketing, Carolyn Feinstein is responsible for the management of all consumer marketing activities and oversees the music and licensing business divisions for EA in North America. Leading a dynamic team of creative marketers and the largest advertising budget of any independent video game publisher in the world, Feinstein is responsible for all of EA’s advertising, communications planning, entertainment development and programming, CRM, sports and lifestyle marketing, event management, as well as design and creative services in North America.

Prior to her current position, Feinstein was the director of sports marketing for key EA SPORTS franchises including: Madden Football, NCAA Football and NASCAR. In this role her responsibilities included driving the brand marketing strategy for key EA SPORTS titles and managing the launches of these franchises. Feinstein joined EA as the director of consumer promotions and was tasked with creating partnership-marketing opportunities to drive trial, awareness and incremental media value for EA’s packaged goods business. Prior to joining EA she spent six years in brand management and sports/entertainment marketing at E. & J. Gallo Winery.

Mona Hamilton

VP, Marketing, Square Enix

Mona Hamilton joined Square Enix America as VP of marketing in February 2011, where brands such as Deus Ex, Final Fantasy, Hitman and Tomb Raider thrive under her stewardship. Hamilton’s previous roles include VP of marketing at both Midway Games and Capcom, where she worked on household names like “Mortal Kombat,” “Street Fighter” and “Resident Evil,” and Ubisoft, where, as group brand manager, she brought familiar faces like “Rayman” and “Prince of Persia” to an increasingly broad market.

A seasoned leader with an eye for emergent trends, Hamilton has amassed more than 15 years in consumer entertainment across marketing in video games and product management and buying in the consumer goods space. Her track record demonstrates a willingness to take the message to wherever the market is – be it traditional avenues or via contemporary mediums such as social and community.

Will Kassoy

CEO, Ad Colony

Will Kassoy is CEO of Jirbo, Inc. and brings more than 20 years of entertainment and brand management experience to his position. Prior to joining Jirbo, Kassoy served more than 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. Most recently he served as SVP, strategic growth, contributing to the company’s emerging platform strategy. Before that role, he served as SVP, global brand management for Activision Publishing, leading Activision’s global marketing organization inclusive of brand management, media, research, marketing communications and business development, setting long term product and go-to-market strategies for the biggest franchises in interactive entertainment including Call of Duty, Guitar Hero, Marvel and Tony Hawk. Before joining Activision, Kassoy held roles at The Walt Disney Company (Disney Interactive, Disney Publishing) and AIA (a Paris-based consulting firm in artificial intelligence and expert systems). He began his career at Capitol Records/EMI in Hollywood, CA.

Geoff Keighley

Executive in Charge, Publisher Relations, Spike TV

Longtime video game journalist Geoff Keighley is the host and executive producer of “GT.TV,” the No. 1 rated video game show on television. In addition, he hosts “Bonus Round” on GameTrailers.com and helps produce the annual Video Game Awards, seen in more than 175 countries. The recipient of NewsBios/TJFR Group’s “30 Under 30 Award” for journalism in 2004, Keighley has written for “Entertainment Weekly,” “TIME” and “Business 2.0,” and is co-chairman of the Game Critics Awards.

Lisa Gregorian

CMO, Warner Bros. Television Group
PromaxBDA Co-Chairman

Highly respected marketing innovator Lisa Gregorian was promoted to Chief Marketing Officer of the Warner Bros. Television Group (WBTVG) in May 2010. She had previously served as Executive Vice President, Worldwide Marketing, Warner Bros. Television Group, since September 2005, the second executive named to the then-newly created group.

In her position, Gregorian interfaces with the Studio’s internal television marketing teams as well as television networks and stations worldwide to maximize and fully exploit the promotional marketing opportunities for all of the Studio’s television properties, including network, first-run, cable and animated series from Warner Bros. Television (WBTV), Warner Horizon Television (WHTV), Warner Bros. Animation, Telepictures Productions and the television windows (pay, cable and broadcast) for theatrical titles. Gregorian and her marketing team also work cross-divisionally with the Warner Bros. Home Entertainment Group and The CW Television Network. She is also the architect of the trade and consumer marketing efforts related to WBTVG’s multiplatform digital media business strategy and its entertainment destinations, including CWTV.com, TheWB.com, Studio 2.0 (the company’s digital venture for original programming) and more.

Gregorian continues to collaborate on the marketing and promotion of WBTVG series along with its series broadcast and cable partners, to include traditional, new media and product licensing as well as integration initiatives with blue-chip advertisers. She has also been instrumental in creating digital promotional opportunities for WBTVG series, both in streaming and EST. In recognition of her accomplishment and leadership role in entertainment marketing, Gregorian was named co-chair of the board of directors of PromaxBDA – the leading global association for marketing, promotion and design professionals in the entertainment industry – in June 2010.

Throughout her career, Gregorian has been an innovator in the development and creation of multiplatform marketing/brand extensions in the form of original digital series on behalf of the Studio’s TV properties – including current shows “Gossip Girl” and “Smallville” and, previously, “The O.C.” – and has spearheaded associations with key brands such as Dove, Toyota, Sprint, Verizon and more for these series. She has also been instrumental in creating product-integration collaborations for WBTV programs with major national brands, including Procter & Gamble, Unilever, AT&T, Chili’s and more.

Since 2006, Gregorian has spearheaded Warner Bros. Entertainment’s industry-leading participation at Comic-Con, conceptualizing and planning the Studio booth on the main convention floor and working across divisions of the company to maximize effectiveness for all business units, including television, theatrical motion pictures, home entertainment, interactive entertainment, consumer products and more. Additionally, she is responsible for the creation of some of the most-buzzed-about items at recent Comic-Cons: the Studio’s limited-edition, signature oversize canvas bags, distributed annually and which have been called the convention’s “ubiquitous accessory” by Entertainment Weekly. Prior to her role at WBTVG, Gregorian held the position of Senior Vice President, Warner Bros. Television Creative Serves, a position created for her in April 2003. Previously, she was Senior Vice President, Marketing, Warner Bros. International Television Distribution (WBITD), since October 1998, and Vice President, International Marketing & Research, WBITD, from 1994–1998. During her tenure at WBITD, Gregorian spearheaded several innovative marketing programs. She played a key role in the development and launch of the first website from a United States television distributor designed to service clients by providing marketing materials and information via the Internet (www.wbitv.com). Further, she was instrumental in adding daily international news items and television ratings to the website.

Gregorian created WBITD’s Concierge Club, a unique hospitality service available to international clients during the annual L.A. Screenings. She was also the driving force behind the creation of WBITD’s International Press Junket, where more than 100 print and electronic journalists from around the world attend press conferences with actors and producers of programming distributed by the Studio.

Gregorian has been honored with several industry awards over the years and was named a Studio Brand Builder by PROMAX in 2003. Gregorian began her association with Warner Bros. when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros.) and has held various positions including Director, International Home Video & Caribbean Television, and Director, International Research & Pre-Sale Marketing.

Rob Kostich

Head of Marketing, Licensed Properties, Activision

Bio coming soon.

Kym Nelson

VP Sales and Trade Marketing, IGN Entertainment

Kym Nelson serves as VP to IGN Entertainment games advertising sales division. In this role, she leads the company’s award-winning advertising sales team in developing performance-based marketing programs that deliver superior return on investment for leading advertisers and agencies.

Kym previously led a vertical sales team that represented both IGN Entertainment and MySpace where she was responsible for the growth and development of the MySpace progress and development in digital programs tailored to the game publishers marketing needs. She has also served as district manager of sales for Maxim magazine, and has 8 years agency experience in media on brands such as the California Lottery, Pacific Bell, Miller Beer, Sears retail stores, Levi’s and other consumer brands.

Lee Rossini

General Manager – US Xbox Marketing, Microsoft

Lee Rossini is the GM of US Xbox Marketing. Rossini has led the marketing efforts on multiple Microsoft consumer entertainment products including Xbox, Zune and Games for Windows products, and is currently busy preparing the US launch for Project Natal as well as other key Xbox properties. Rossini entered the game business in 2000 with Sierra Entertainment, driving the worldwide brand management, launch and growth strategies for franchises like “Half-Life,” “Tribes,” “SWAT,” “Counter-Strike,” “Team Fortress” and “No One Lives Forever.”

Jonathan Simpson-Bint

Chief Revenue Officer, Twitch.TV

Jonathan Simpson-Bint is the chief revenue officer of Twitch.TV. An Englishman by birth, Simpson-Bint came to the US in 1993 as part of the original Future Network USA management team. Between 1994 and 1999 Simpson-Bint launched a number of highly successful products including the magazines “Next Generation” and “PSM: 100% Independent PlayStation Magazine,” and web portals IGN.com and DailyRadar.com. In 2001 Simpson-Bint became president of Future US and oversaw a period of significant growth for the company fueled by acquisitions in the games, music and sports markets as well as overseeing the company's success in becoming official publisher to Microsoft, Sony and Nintendo. Simpson-Bint joined Twitch.TV in September 2011. 

Lee Uniacke

Chief Revenue Officer, Kongregate: A GameStop Company

Lee Uniacke is a seasoned interactive game executive with over 20 years of experience in the industry and is currently the Chief Revenue Officer at Kongregate, a GameStop company. Kongregate is the leading site for indie games, with 48,000 flash games attracting over 14 million hardcore gamers every month. Lee is responsible for monetizing Kongregate and driving partnerships with advertisers like Toyota Scion, Sony Pictures and Electronic Arts that leverage the high user engagement of Kongregate's young male audience.

Previously Lee was vice president of advertising at MTV Networks for the Comedy Central and Nickelodeon brands. There he oversaw advertising on AddictingGames, AtomFilms and Shockwave where he pioneered a dynamically served, in-game ad network.

Before MTV Networks he was the long time group publisher of the Ziff Davis Media Game Division where Lee created and conducted one of the first comprehensive studies of video game consumers, Digital Gaming in America. The annual study helped illuminate the major trends in the gaming industry and was an invaluable aid to video game marketers. He also helped launch 1UP.com, and under his leadership iconic brands like the Official PlayStation Magazine, Electronic Gaming Monthly and Computer Gaming World hit record levels in circulation and revenue.

Lee has an MBA from Temple University and a BS in Marketing. He lives in Larkspur, California with his wife, Shari, and their fourteen-year-old son, Spencer.

Simon Whitcombe

Vice President of Games, CBS Interactive

Simon Whitcombe is the VP of the Games group for the CBS Interactive’s Games, Music and Sports division. In this role, Whitcombe oversees the CBS Interactive Games brands, which include GameSpot, GameFAQs.com, and GameRankings.com.

Whitcombe, who has more than 15 years of media experience in the gaming industry, was previously SVP/Publishing Director of the Games, Music and Future Plus Groups at Future US. In this role, Whitcombe helped build and manage a hugely profitable division using his expertise to successfully launch and promote products such as Official Xbox Magazine, PlayStation: The Official Magazine and GamesRadar.com. He was also instrumental in directing and developing market-leading titles that include Nintendo Power, PC Gamer and video game industry news website Next Generation.

Prior to Future US, Whitcombe was VP and network director for IGN.com where he managed all aspects of the award-winning web property, including content strategy, acquisitions and marketing. Throughout his prolific career, Whitcombe has served at an impressive variety of media companies including Dennis Publishing in the UK and at such titles as Amiga Format, Edge, Total! and Zero magazines.

Marci Yamaguchi-Hughes

President, GamePro Custom Solutions

An 18-year veteran in the video games information space, Marci Yamaguchi Hughes serves as president of GamePro Custom Solutions. This division of the International Data Group (IDG) is responsible for creating engaging content and Web development solutions for marketers and events. Yamaguchi Hughes’ work at GamePro Custom Solutions has won awards for Best Show Daily and Sponsorship Development from the IAEE, and has been utilized at events such as E3 and Macworld | iWorld.

Prior to joining GamePro, Yamaguchi Hughes was SVP of sales and marketing for the 1UP Network, which included 1UP.com, FileFront.com and “EGM Magazine” (“Electronic Gaming Monthly”). Yamaguchi Hughes played an integral role in the launch of 1UP.com in 2003. Under her leadership, the Ziff Davis Game Group and 1UP Network spearheaded the first-ever successful integration of print and online sales teams in the marketplace in 2005, leading to a 200% year-over-year growth in online revenue. Yamaguchi Hughes began her media career at Ziff Davis in 1994 where she was part of the launch team for the Ziff Davis Media Game Group.

Adam Stotsky

GM, G4 Media, NBC Universal
PromaxBDA Co-Chairman

Adam Stotsky is general manager of G4, previously president of marketing for the NBC Entertainment division of NBC Universal. In this capacity Stotsky leads all strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for NBC’s Daytime, Primetime and Late Night day-parts, including “The Office,” “30 Rock,” “Community,” “Park & Recreation,” “Parenthood,” “Chuck,” “Heroes,” the “Law & Order” franchise, “Biggest Loser,” “Celebrity Apprentice,” “Days of our Lives,” “Tonight Show with Jay Leno,” “Late Night with Jimmy Fallon” and “Saturday Night Live.” Stotsky led NBC’s strategic brand repositioning, resulting in the launch of “NBC: More Colorful” in the fall of 2009. 


Previously, Stotsky served as EVP, global brand strategy and market development for NBC Universal’s SCI FI business. Under his leadership, SCI FI became widely regarded as one of the best-branded and marketed channels on television. Highlights of his SCI FI tenure include seven consecutive years of revenue, profit, ratings and audience growth, an Emmy win for “Steven Spielberg presents TAKEN” as well as countless industry accolades including multiple creative awards from BDA, Cannes, Clio, D&AD, One Show, PromaxBDA and the channel’s first-ever Gold Effie from the American Marketing Association. In addition to leading the US channel’s brand, marketing and creative efforts, Stotsky led global branding for SCI FI’s international channels across European, Asian and Latin American businesses. Stotsky also expanded SCI FI’s business portfolio in the US beyond broadcast and digital media and into video gaming, licensing, merchandising and the youth market. 


“Advertising Age” selected Stotsky as one of their “MARKETING 50” for his marketing innovation for SCI FI’s Peabody-Award winning franchise, “Battlestar Galactica.” Stotsky was also honored by “Multichannel News” as one of their “40 UNDER 40.” Stotsky was elected to the PromaxBDA Board of Directors in 2004 and currently serves as its co-chairman. 


Prior to NBCUniversal, Stotsky served as SVP for the Entertainment Practice at J. Walter Thompson Worldwide, VP of Marketing at Discovery Communications and began his career at Fallon Worldwide as an account director.