events / current

PromaxBDA UK Conference and Awards

PromaxBDA UK is the event of the year for the British creative television marketing, promotion, branding and design industry professionals. Over two days we look at British creativity – what’s unique about it, who and why it’s successful on the global stage and what, as an industry and as individuals, we can do to develop, adapt and survive in a world that is constantly changing. Annually we invite the best in the business where they share their knowledge, insight and experience on our stage. From promos to print, graphics to digital experience, we champion original ideas and provide a platform for creativity. And it all culminates with an extraordinary awards celebration to top all others.

For all the latest and up-to-date news on PromaxBDAUK events follow @promaxuk on Twitter and like us on


date & time

30-31 October, 2014


The Royal Institution

21 Albemarle Street

London W1S 4BS

map ▸


conference only: £350 + VAT
awards show only: £300 + VAT
conference & awards: £550 + VAT
awards table of ten: £2750 + VAT


For general questions, please contact the Promax UK Hot Line at 0044 (0)202 228 1363 or

For awards information, please contact +1 310.789.1526 or

For sponsorship opportunities, please contact Billy Fahey at +44 7957 146841 or

2014 PromaxBDA UK Advisory Council

Simon Amster

Executive Creative Director, FleishmanHillard

More information coming soon.

Nikki Bentley

Business Director, BDA Creative

Nikki Bentley, business director for creative agency BDA, oversees all branding and campaigns, leading the agency’s global branding activity while building their international client base. Bentley began her career in the South African film and television industry working on TV commercials. She then moved into content production, where she produced hundreds of live entertainment hours and many sponsored programs. Bentley moved to the UK to work in sports marketing before joining the BDA team. Bentley is also a part of the PromaxBDA Europe Advisory council.

Brett Davey

Director of Creative and Original Production, UK, Turner Broadcasting Europe

As director of creative and original production for the United Kingdom at Turner Broadcasting Europe, Brett Davey and his team look after the network promotion and design for the Cartoon Network, Boomerang, Cartoonito, and TCM. He also oversees a multi Promax-award-winning commercial services unit, in addition to creating and producing a number of original series for Turner’s channels.

Martin Delamere

Brand Strategy Director / Content Strategist / Creative Director

More information coming soon.

Marco Giusti

VP, Global International Creative, NBCUniversal

As VP of global international creative for NBCUniversal, Marco Giusti leads the creative evolution of the portfolio of international channels, as well as the international on-air and interstitials team for E! Entertainment Television, Style Network and Telemundo Africa. 

Giusti previously held the position VP of programming and marketing EMEA for Warner Bros, where he successfully developed and launched the Warner TV and Warner Films subscription on-demand channels on more than 30 platforms. He has also worked as creative director for several other networks.

Tim Hughes

Marcomms. Director, TLC UK & Ireland

Tim Hughes oversees the marketing, public relations, digital, and social teams, as well as the launching of the channel, in his role as director of marketing and communications for TLC. Hughes joined Discovery Networks in 2008 as the on-air director of the UK lifestyle and entertainment channels and quickly took over the brand and promotional strategies for all 13 channels and the multi-award-winning in-house agency, Discovery UK Creative. Previously, Hughes held the positions of creative head of continuity and lifestyle account director for UKTV at Red Bee Media/BBC Broadcast.

Chris Jones

Head of Continuity & Navigation, Sky Creative - BSkyB

As head of continuity and navigation at Sky Creative, Chris Jones supports the development and execution of the brand identities and personalities of each of the agency’s channels. Jones also leads the creative team and is responsible for the ownership and creative development of Sky Network OSP. Prior to joining the Sky Creative team, Jones was head of continuity and navigation at ITV and creative manager of continuity at Channel 5. In 2013, he was co-chair of the PromaxBDA UK Conference and Awards.

Marc Ortmans

Director, Marc Ortmans Brand Communications

Marc Ortmans—creative, strategist, and entrepreneur—has worked as a designer, creative director, film director, managing editor, and project director. He began his career at BBC in London, before taking a position with Channel Four Television where he led the design department in creating seasonal campaigns and BAFTA nominated titles for Film on Four. Ortmans also formed Ortmans Young International with fellow designer Haydon Young, ran the Button Group, and has since worked as an independent brand communications specialist and Brand Director for ITN Productions. Ortmans is one of the founding team for Global Entrepreneurship Week, and founder of IdeaspaceGlobal—an online knowledge and workspace hub for young entrepreneurs.

Kathy Reeves

Executive Coach, Kathy Reeves Consulting

Executive coach, Kathy Reeves, specializes in communication and management challenges in the broadcast and creative industries, coaching managers to give them the headspace to use their creativity and imagination at work. She has been active on the PromaxUK Board since 2008 and has previously worked for Sky Broadcasting, Euro RSCG and AMV/BBDO in the UK, as well as BBDO in Italy and Mexico.

Paul Ridsdale

Head of Marketing, ITV

Paul Ridsdale, head of marketing for ITV—the largest commercial broadcaster in the UK and home to hit shows Downtown Abbey and The X Factor—is responsible for ensuring the ITV brand remains one of the strongest in UK media, while maximizing the network’s audiences. Under Ridsdale’s leadership, ITV was awarded both Channel of the Year and Media Brand of the Year, in addition to delivering its best viewing growth for more than a decade. Before joining the ITV team, Ridsdale held senior marketing roles at BT and BSkyB.

Ruth Shabi

Group Creative Director, Red Bee Media

Ruth Shabi, creative director for Red Bee Media, is responsible for promotions, advertising, digital, and design projects across a wide range of accounts—including the BBC and UKTV channels—and has led many projects, such as the launch of BBC Four. Shabi, who started her career as a copywriter, has won many industry awards including Promaxes, D&ADs, Creative Circles, and an RTS Craft award. Shabi has also been on the Promax Executive Committee for three years.

Joanna Sheppard

Head of Creative, BBC Worldwide

As head of creative for BBC Worldwide’s Branded Services, Joanna Sheppard leads the award-winning, in-house creative team that supports the international portfolio of channel brands across multiple regions. Sheppard started her career writing, directing, and producing award-winning, on-air campaigns and title sequences for BBC. After independently working as a promo producer for various broadcasters and creative agencies for a period, Sheppard moved to BBC Worldwide, where she launched the network’s portfolio of channels across South Africa, Poland, and the Nordics. She was also co-chair of the PromaxBDA UK Conference and Awards in 2013.

Landy Slattery

Senior Creative, 4oD, Channel 4

Landy Slattery focuses on 4oD and digital services in her position on the 4Creative Team at Channel 4. Slattery started her career at Star TV in Hong Kong and brings over 20 years of industry experience, including working in the creative agencies of channels like MTV, Channnel V, Sky Movies, Nickelodeon, and the History Channel.

Rich Thrift

Creative Director, 5 Creative

As creative director at Channel 5, Rich Thrift remodeled his team to become 5 Creative and moved into the world of music videos, sponsorship, and commercials for clients, including Nokia, Xbox, Pringles, and Vitabiotics. Thrift previously worked in London as a freelance director, producer, composer, and writer.

Jennifer Carey

Group Media Planning Manager, Channel 4

More information coming soon.

Richard Morgan

Senior Director, Creative – A+E Networks UK

More information coming soon.

Tom Williams

Creative Manager, UKTV

More information coming soon.

about the PromaxBDA Association

PromaxBDA is a member association representing more than 10,000 companies and individuals from every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. Leading the international conversation about the role that marketing plays in the monetization of media, PromaxBDA is considered to be the global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA.

Importantly, the highlight of 1997 was the inaugural PromaxBDA Europe Conference in Barcelona, Spain. Today, in its 16th year, the PromaxBDA Europe Conference is considered one of the most important conferences for the association: a two-day gathering showcasing the best and brightest creativity, inspiring thought-leadership, innovative technology and latest developments that will impact the European media marketing industry. The two days culminate with an awards show celebration honoring the best in promotion, marketing and design. Drawing hundreds of companies from more than 14 different countries representing marketing leaders and industry professionals from across the region, the PromaxBDA Europe Conference is seen as a must attend for the television marketing, promotion and design industry

Representing more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.

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