PromaxBDA is a member association representing more than 10,000 companies and individuals from every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. Leading the international conversation about the role that marketing plays in the monetization of media, PromaxBDA is considered to be the global resource for education, community, creative inspiration and career development in the media and media marketing sectors.
Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA.
Importantly, the highlight of 1997 was the inaugural PromaxBDA Europe Conference in Barcelona, Spain. Today, in its 16th year, the PromaxBDA Europe Conference is considered one of the most important conferences for the association: a two-day gathering showcasing the best and brightest creativity, inspiring thought-leadership, innovative technology and latest developments that will impact the European media marketing industry. The two days culminate with an awards show celebration honoring the best in promotion, marketing and design. Drawing hundreds of companies from more than 14 different countries representing marketing leaders and industry professionals from across the region, the PromaxBDA Europe Conference is seen as a must attend for the television marketing, promotion and design industry
Representing more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.