Wonder The Dog Delivers Toys and Joy for KGW’s Great Toy Drive

by Devon Thomas  |  11.15.2016

KGW, Tegna’s NBC affiliate in Portland, Ore., has launched a cute and clever promo for its 30th annual KGW Great Toy Drive, through Dec. 17.

The campaign is supported by a one-minute clip of a generous Golden Retriever named “Wonder” who collects new and unwrapped toys for children and less fortunate families in Oregon and Southwest Washington state.

“The KGW Great Toy Drive is an event that truly brings out the best in our community,” D.J. Wilson, KGW general manager, told TVNewsCheck.

The KGW Great Toy Drive, which the station has run annually for more than 30 years, takes place now through December 17.

All donated toys will be distributed with the help of 120 local nonprofit organizations and hundreds of dedicated volunteers.

READ MORE: TVNewsCheck

← Back

New from Daily Brief

Brand/Rebrand: TNT
Device featuring circular lens inserts TNT’s branding right into the content.
Creative Review: The Collective @ LAIR
Director-driven studio has mastered the fine art of the co-branded spot.
HOT SPOT: IFC Integrates Geico Into 'Portlandia'
Not all TV production calls for sound effects, as this branded spot suggests.
Cast of SyFy's ‘The Magicians’ Reveals Big Magic Behind Season Two
At the ‘Hall of Magic’ in New York City, cast and crew talked about expanding the fan base and what’s in store for season two.
HBO’s ‘Last Week Tonight’ Season 4 Promo Channels ‘Game of Thrones,’ ‘Silicon Valley’
Late night host returns for fourth season on Feb. 12.
SyFy’s ‘The Magicians’ Bring More Magic, Have More Problems In Season 2
Fantasy series returns Jan. 25.
Feb 24
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Mar 14
PromaxBDA Europe Awards 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Superstudio Advertisement FOX Advertisement