Viceland’s ‘Weediquette’ Launches ‘I Smoke Weed’ Campaign

by Kristin Craik  |  09.23.2016

Viceland has released a new campaign for its show Weediquette, “I smoke weed.” The series of four promos gives a glimpse into people’s lives that are seemingly normal, with only one common denominator that sets them apart – they all smoke marijuana.

RELATED: Guest Column: Viceland Proves That It Gets Millennials

Viceland’s “I smoke weed” campaign portrays the themes of Weediquette. featuring the tagline “If we say it, we’ll normalize it. If we normalize it, we’ll legalize it.”


Client: Viceland

Production Company: Viceland

General Manager: Guy Slattery

VP of Marketing: Meghan Kirsch

Director of Marketing: Michele Beno

Creative Director: Nacho Gil

Director of Production, On Air: Zeynep Zileli

Director of Production, Off Air: Amy Schriefer

Producer: Robbie Wilkins

Copywriter/producer: Spencer Madson

Art Director: Nate Coonrod

Senior Editor/producer: Jim D’amico

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