Production company Arsenal Film & Creative created an integrated brand spot for Velocity and Toyota to promote the series All Girls Garage that taps into the expertise of three women working at an automotive shop.
The promo, which aired August 28, features show star Cristy Lee driving along a wide open road in a Toyota Platinum Tundra.
“Ever since I was a little girl, I defied convention, created my own path, and at times taking the road less traveled,” Lee says. “It may not always be easy, but it’s always an adventure. With a little grit and determination, you can go anywhere.”
Production Company: The Arsenal Film & Creative, Inc.
Executive Producer: Dax Kimbrough
Producer: Jose Nunez
Creative Director: Patricia Tong
Asst Prod. Supervisor: Adam Gould
Director: Steven Faulkner Moyer
DP: Steven Faulkner Moyer
1st AC: Taylor Miller
Assistant Director: Darren Carlson
Editor: Michael Kardis
Production Design: Markos Keyto
Photographer: Jason Elias
VFX : DBL
Colorist: Taylor Miller
Location: Willow Springs Raceway, Rosamond, CA