Univision Unveils the Rise of El Chapo

by Cate Lecuyer Marian  |  04.13.2017

There’s a certain mystique surrounding the Mexican drug lord El Chapo; a sort of Hollywood version of an old-school Mafioso: ruthless and enigmatic.

“He is a pop-culture character and millions are intrigued by his story,” said Univision, which is co-producing the series El Chapo with Netflix and Story House. “But how did he make the headlines?”

RELATED: How Univision is Evolving Its U.S. Brand

Cómo Univision está Desarrollando su Marca en Estados Unidos

Univision’s three promos, “Behind the Shadows” (shown above), “Dark Beginnings” and “Bad Hombres” are part of a campaign that aims to unveil the story behind the mythology surrounding the infamous crime boss.


The Univision Agency

Creative Director: Rolando Felizola

Manager, Creative Services: Andres Baez

Creative Writer / Producer: Adriana Lodolo

Producer / Editor: Abel Rodriguez

Sound Mix: Manuel Ramos-Quintana, Edwin Perez, Christopher Nordelo

Senior Art Director: Cesar Sakay

Art Director: Barbara Sablon

Senior Designer: Alfredo Vega

Designer / Animator: Adalberto Avila

Designer / Animator: Ricardo Valdes

VP, Creative Director: Carlos Collazo

SVP, Creative Services: Joni Fernandez

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